You are viewing the archive: “MTV Skins”

MTV’s ‘Skins’ Takes Ratings Dive In Week 2

By NELLIE ANDREEVA | Tuesday January 25, 2011 @ 1:09pm PSTTags: MTV, MTV Ratings, MTV Skins, MTV Skins Sexual Content, Skins Advertising, TV, TV Ratings
Nellie Andreeva

All the media attention surrounding the controversial new MTV drama Skins didn’t convert into ratings, as the racy freshman drama was down sharply in its second airing last night. The series, which lost a number of advertisers since its premiere, drew 1.6 million viewers, less than half of the 3.3 million who tuned in for the debut last week when it had an original Jersey Shore as a lead-in. In the key 18-34 and 12-34 demographics, the show did a 1 rating vs. 2.7 last week and 1.4 vs 2.9 last week, respectively. Because of the show’s huge lead-in last week provided by a ratings record-breaking episode of phenomenon Jersey Shore, Skins was facing tough Week 2-to-Week 1 ratings comparisons. Indeed, sources said Episode 2 slightly exceeded internal ratings projections at the network. Still, given the big controversy surrounding the show, numbers could’ve held up better.

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‘Skins’ Co-Creator Bryan Elsley: “Our Approach Is Not Careless”

By NELLIE ANDREEVA | Monday January 24, 2011 @ 6:14pm PSTTags: Bryan Elsley, MTV, MTV Skins, MTV Skins Investigation, MTV Skins Sexual Content, Skins, Skins Child Pornography, TV
Nellie Andreeva

Skins co-creator Bryan Elsley today addressed the growing controversy surrounding the racy British series’ MTV version, which he is shepherding, in a lengthy statement:

Skins is a very simple and, in fact, rather old-fashioned television series. It’s about the lives and loves of teenagers, how they get through high school, how they deal with their friends, and also how they circumnavigate some of the complications of sex, relationships, educations, parents, drugs and alcohol. The show is written from the perspective of teenagers, reflects their world view, and this has caused a degree of controversy both in the U.K. and the USA.

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Now Subway Pulls Ads From ‘Skins’; Joins H&R Block, Wrigley, GM & Taco Bell

By NELLIE ANDREEVA | Monday January 24, 2011 @ 10:45am PSTTags: MTV Skins, MTV Skins Investigation, MTV Skins Sexual Content, Parents Television Council, Skins, Skins Advertising, TV
Nellie Andreeva

UPDATE, MONDAY: The fast-food restaurant chain, which on Saturday became PTC’s new main target, has pulled its ads from MTV’s Skins.

UPDATE, SATURDAY: Today, the Parents Television Council praised another advertiser, Wrigley, for suspending advertisements on MTV’s Skins. Another company, H&R Block, also has asked that its MTV ads don’t run on Skins. PTC is still going after other advertisers for endorsing a program with such “extreme” content. Just this morning, PTC activists began contacting Subway directly. Read More »

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PTC Calls For Federal Investigation of MTV Teen Drama ‘Skins’ For Child Pornography

By NELLIE ANDREEVA | Thursday January 20, 2011 @ 12:56pm PSTTags: MTV, MTV Skins, MTV Skins Investigation, MTV Skins Sexual Content, Parents Television Council, Skins, Skins Advertising, Skins Child Pornography, TV
Nellie Andreeva

… Read More »

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How MTV Found Its New ‘Skins’ Series Star

By MIKE FLEMING JR | Monday January 17, 2011 @ 11:10am PSTTags: Brian Elsley, Cable TV, MTV, MTV Skins, Skins, Skins Casting, TV
Mike Fleming

Tonight, MTV and co-creator Bryan Elsley launch the Americanized version of the UK hit TV show Skins by pushing boundaries for casual sex and recreational drugs. What makes this unusual is that the cast is comprised of teens — not the twentysomethings … Read More »

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TV Teaser: MTV’s Raunchy ‘Skins’

By NELLIE ANDREEVA | Thursday October 21, 2010 @ 3:11pm PDTTags: Cable TV, MTV, MTV Skins, TV, Video
Nellie Andreeva

Here is a trailer for MTV’s upcoming teen series Skins, an adaptation of the British series that plays like a much racier Gossip Girl. Skins premieres in January.

MTV Shows

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