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MTV’s VMAs Fall Hard From 2011

By DOMINIC PATTEN | Friday September 7, 2012 @ 2:59pm PDTTags: Barack Obama, Democratic National Convention, MTV, MTV Video Music Awards, Ratings

Somebody does not want their MTV. Despite being the top show on cable last night, the network’s Video Music Awards lost more than half its audience compared with the 2011 show, which drew a record 12.4 million viewers. Last night’s VMAs pulled in 6.1 million and earned a 2.8 rating, far below 2011’s 6.2. There certainly were a lot of changes this year: Back in May, MTV decided to move the start time of the two-hour show ahead an hour to 8 PM so it didn’t conflict with President Obama’s 10 PM speech at the Democratic National Convention. The show also moved from airing on a Sunday to a Thursday.

Related: MTV Moves Video Music Awards Start Time For Obama Speech

While the network wasn’t a big winner with the event, which was broadcast from LA’s Staples Center for the first time, the Simon Cowell-created One Direction was. The boy band won three awards including Best New Artist. Comedian Kevin Hart hosted the show, with Taylor Swift, Pink and Rihanna, who won the Video of the Year award for a second time, among the performers.

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Kevin Hart To Host MTV Video Awards

By NELLIE ANDREEVA | Thursday August 9, 2012 @ 8:39am PDTTags: Kevin Hart, MTV Video Music Awards
Nellie Andreeva

Comedian Kevin Hart will host the 2012 MTV Video Music Awards. MTV’s announcement this morning follows a promo with Hart, Kim Kardashian and Kanye West the three tweeted yesterday (video below). Additionally, Pink is set to perform, joining previously announced performers Alicia Keys and One Direction. Nominations were announced … Read More »

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MTV Moves Video Music Awards Start Time For Obama Speech

By DOMINIC PATTEN | Wednesday May 16, 2012 @ 12:00pm PDTTags: Barack Obama, MTV, MTV Video Music Awards

Barack Obama MTV VMAsMTV does not want to split the vote with Barack Obama. The network has shifted the start time of its Video Music Awards on September 6 in LA so it won’t slam into … Read More »

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MTV Video Music Awards Moving To L.A.’s Staples Center

By DOMINIC PATTEN | Tuesday May 15, 2012 @ 12:01pm PDTTags: Beyonce, MTV Video Music Awards

The network is bringing the 2012 MTV Video Music Awards to Staples Center for the first time on September 6. The show will air at 8 PM PST. No word on a host or the lineup (Russell … Read More »

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