Because nothing says “celebration of TV industry” like a Monday in August, NBC and the TV Academy on Tuesday said they had picked August 25 as the airdate for this year’s Primetime Emmy Awards. NBC yanking the Emmys out of its traditional night-before-the-start-of-the-TV season berth to make way for the network’s Sunday football package is not news — the network has done it twice already, in 2006 and 2010. And both times NBC aired the trophy show on a Sunday in August. But a Monday in August was news and caused a kerfuffle yesterday. Eyebrows were raised until they threatened to disarrange hairlines as the media wondered why a company that had enjoyed recent Emmy success with NBCUniversal-produced Downton Abbey, and that had such high hopes for this year’s Emmys what with Universal TV’s freshman comedy for Fox, Brooklyn Nine-Nine, having cleaned up at the recent Golden Globes, would toss the trophy show on a Monday in August.
Related: Primetime Emmys To Air On August 25 — And It’s A Monday
After yesterday’s news broke, the Academy of Television Arts & Sciences issued a statement pointing the finger at NBC. “Each year it is the responsibility of the host network to schedule the Primetime Emmy Awards,” Academy president and COO Lucy Hood said, cueing up a certain amount of industry snarking about the wisdom of putting a broadcast network in charge of picking the best date to air what’s become the CableACE Awards. ”With NBC, there is the added element of the NFL schedule, which typically pushes the date back into late August,” Hood continued, adding, “We look forward to working with NBC as we begin to plan the 2014 Primetime show.”
NBC had intended to air this year’s Emmycast on August 24, according to a report published five months ago. Based on that date, plans had been locked in for the so-called Creative Arts (aka non-televised) portion of the two-night trophy-dispensing ceremony. What changed NBC’s mind? Fear of Miley Cyrus: According to several press reports, the date was changed to Monday when it was discovered the MTV Video Music Awards would be held Sunday, August 24. Read More »
Stephen Colbert had booked a rare TV performance by the costumed electro-pop duo Daft Punk as part of Colbchella 2013. That is, until Colbert found out Daft Punk wouldn’t perform on Comedy Central’s The Colbert Report because sister Viacom network MTV had exclusively and secretly booked the group for its Video Music Awards. So to exact revenge Colbert spoiled the surprise on air: ”Don’t tell anyone, because fun fact: no one told me until two hours ago.” MTV apparently cried foul. The notoriously TV-shy musicians are in demand because of their biggest U.S. hit “Get Lucky”. Robin Thicke just ‘happened’ to be in the studio on late notice, and Colbchella ended up celebrating his current chart-topper “Blurred Lines”. We could chalk up all this to sibling rivalry. But maybe the audience was Daft Punk’d?
Comedian Kevin Hart will host the 2012 MTV Video Music Awards. MTV’s announcement this morning follows a promo with Hart, Kim Kardashian and Kanye West the three tweeted yesterday (video below). Additionally, Pink is set to perform, joining previously announced performers Alicia Keys and One Direction. Nominations were announced last week, with the 2012 VMAs set to air live from Staples Center in Los Angeles on Sept. 6 at 8 ET/PT.
MTV does not want to split the vote with Barack Obama. The network has shifted the start time of its Video Music Awards on September 6 in LA so it won’t slam into Obama’s acceptance speech the same night at the Democratic National Convention. “We will be airing the VMAs on Thursday, September 6th from 8-10 PM as opposed to our traditional 9-11 PM time slot to avoid conflict with the Democratic National Convention proceedings that evening,” a MTV spokesperson told Deadline. The DNC had no comment on the potential clash, nor could it say exactly when the president is scheduled to take the stage at the convention in Charlotte, N.C. However, if recent past political conventions are an indication, the nominee traditionally beings his speech around 10 PM EST. This is the second broadcast schedule move around the president’s speech; the NFL said in February it was moving its 2012 regular-season opener on NBC from September 6 to September 5 (a Wednesday) to avoid conflicting with Obama. The Democratic convention runs September 3-6.
Related: MTV Video Music Awards Moving To L.A.’s Staples Center
The network is bringing the 2012 MTV Video Music Awards to Staples Center for the first time on September 6. The show will air at 8 PM PST. No word on a host or the lineup (Russell Brand is hosting the 2012 MTV Movie Awards on June 3), but it will need some real chart-toppers to hit the record 12.4 million viewers it drew last year with performances from the likes of Beyoncé, Bruno Mars and Adele. The VMAs will be broadcast across all of MTV’s more than 60 channels worldwide with an audience reach of 600 million households.