An estimated 10.1 million people — 4.6 million of them aged 12-34 — watched the public sexual blossoming of Miley Cyrus, the non-performing of Daft Punk, the bat-of-an-eye reunion of ‘N Sync, and the Taylor Swift-to-ex STFU-ing that was the 2013 MTV Video Music Awards on Sunday night. That’s a big step up from last year’s overall audience of 6.1 million but still far short of the 12.4 million who tuned in in 2011 — or the runner-up 11.95 million crowd of 2002. The 4.6 million in the age bracket makes it the No. 1-rated cable entertainment telecast of the year in that key MTV demo. According to Twitter, Cyrus was quite a hit. When Cyrus, dressed up in a Disney-kid-star-image-shedding nude bikini, dry-humped Robin Thicke, who was dressed up as an NFL referee on a night out, as they sang “Blurred Lines,” she set a new Twitter record – 306k tweets per minute — surpassing the previous record holder: Beyonce’s Super Bowl performance.
The four unscripted series are set to debut in 2014. They include two prime time weekly series with Untitled Virgins Project, a docu-series following the lives of young adults as they navigate the world of relationships and sexual pressures all while sharing one major thing in common: virginity; and MTV’s House Of Food (working title) featuring young aspiring chefs living under one roof while competing in a variety of cooking competitions for a chance to win a career-launching apprenticeship. Ted Iredell and Perry Dance (The Ted & Perry Co) are executive producers of House Of Food. Additionally, MTV has greenlit two new afternoon series, Snackdown (working title), from Rob Dyrdek. It is a new cooking competition show, challenging young cooks to unleash their imaginations on your standard “munchies fare” and elevate them to a fully baked art-form; and The Ex And The Why a 30-minute daytime strip from Jersey Shore executive producer SallyAnn Salsano where young adults who have unresolved issues from past relationships are given the chance to make amends. “We’ve got a pretty explosive line-up with this new slate of shows – virgins, food and exes – all part of the millennial palate,” MTV President of Programming Susanne Daniels said. Also today, MTV renewed its flagship comedy series Awkward for a fourth season. Below are the new show descriptions and credits:
MTV announced today a Miley Cyrus feature documentary, and premieres for docu-series Generation Cryo and Nurses, in addition to renewals for shows including Teen Wolf, the third season of Snooki & JWOWW and the fall season of Awkward. The announcements were among those made today by Susanne Daniels, President of MTV Programming, during the network’s presentation at the TCA summer press tour.
The one-hour Cyrus feature film produced by MTV’s News and Docs team will follow her as she works on her new album and delves into the “transformation” she has experienced over the past few years — from Disney princess to TMZ fave. Premiering this fall, it follows in the footsteps of similar documentaries that have featured the likes of Lady Gaga, Drake, Nicki Minaj, Britney Spears and most recently Demi Lovato.
Additionally, Daniels announced pilot pickups of comedies Faking It (working title) from Carter Covington (10 Things I Hate About You) and Happyland (working title) from Ben Epstein and executive producers Neil Meron and Craig Zadan (Smash). Faking It revolves around two best friends who will do almost anything to fit in and be popular in high school — including pretending to be something they are not. Happyland is a soapy teen comedy which explores the underbelly of one of the country’s most popular theme parks and those who work there.
Daniels also announced that writers Jay Beattie and Dan Dworkin (Criminal Minds) have been tapped to write the horror drama pilot Scream, which is based on the successful film franchise with Dimension Films.
It is one season and out for Zach Stone Is Gonna Be Famous, MTV‘s half-hour series starring rising young comedian Bo Burnham, who tweeted about the show’s demise yesterday. “We are huge fans of Bo Burnham and the entire creative and talented team behind Zach Stone Is Gonna Be Famous,” MTV said in a statement. “After careful consideration of many factors, we have ultimately decided not to move forward with an additional season of the series. We wish Bo, the cast and the entire production crew the very best.”
Changes are afoot at MTV. Head of Programming Susanne Daniels announced today that Lauren Dolgen was named Head of West Coast Reality, EVP of Series Development for MTV. It also was announced that Kimberly Rach and Andrew Portnoy will now co-head production for MTV and Chris Linn, EVP of Programming and Head of Production will be leaving MTV in the next few weeks. He has joined Turner Broadcasting as president, head of programming at truTV. You can read MTV’s full release below:
New York, NY/Santa Monica, CA (May 28, 2013) – MTV President of Programming Susanne Daniels today announced that Lauren Dolgen has been promoted to Head of West Coast Reality Programming, Executive Vice President of Series Development for MTV. Her previous title had been Head of West Coast Reality, SVP Series Development. In her expanded new position, Dolgen will oversee the strategic creation and development of all of the network’s west coast based reality television slate, including oversight of such current hits as “Teen Mom 2,” and “Ridiculousness,” the upcoming “Teen Mom 3,” as well as adding on the next season of “The Real World” to her responsibilities, among others. Based in Santa Monica, she will continue to report to Susanne Daniels.
At its upfront today, MTV is announcing a pilot order to a series adaptation of the hit horror film franchise Scream. At the event, held at the Beacon Theatre in New York, the cable network announced new unscripted series Generation Cryo, Nurse Nation as well as The Hook-Up, which Deadline wrote about yesterday. Additionally, Snooki & JWOWW has been renewed for a third season.
MTV is working on Scream with the films’ producer, the Weinsteins’ Dimension Films and former top MTV execs Tony DiSanto and Liz Gateley’s DiGa Vision, which is behind MTV’s Teen Wolf and new reality series Ke$ha: My Crazy Beautiful Life. The project originally landed at MTV almost a year ago, brought in by previous MTV programming head David Janollari. The pilot green light is suprising, given the fact that there is no specific concept or a writer for the adaptation yet. The network recently met with a number of potential writers but didn’t settle on an idea. Still, MTV has big plans for the project, announcing that the potential series already has been slated for a summer 2014 debut. Dimension is in discussions with the films’ original director Wes Craven to direct the pilot.
In other MTV announcements, Nick Cannon’s re-imagined improv comedy show Nick Cannon Presents Wild N Out will premiere on MTV2 on July 9, and MTV2 is adding new series Guy Court to its slate. Here are descriptions of MTV’s newly picked up unscripted series:
Almost two decades after the debut of Singled Out, which launched the TV careers of Chris Hardwick and Jenny McCarthy, MTV is betting on another dating show for the 18-34 set. I’ve learned that the network …
Ray Richmond contributes to Deadline’s TV coverage.
It’s now been 22 years since Jonathan Murray and his late partner Mary Ellis Bunim created MTV‘s The Real World and thereby unofficially launched the reality television genre in its current form. The show is still on the air, in its astonishing 28th season, and Murray took a few minutes to reminisce this afternoon following a panel for his second-year Oxygen tattoo competition reality series Best Ink. He was asked how long Real World could conceivably run. The short answer: It will definitely see at least a 29th season (currently in pre-production) and has demonstrated that it still has some gas left in the tank after a slow start to Season 28, rising 77% in ratings since its premiere. As for how long Real World can remain on the air, Murray reveals that the question has been posed to him repeatedly over the years. “What I say is, it will be on the air as long as people want to see it,” he says. “We love doing it and every year is a challenge. Every year we come away saying we could have done this better, done that better. But every year we change the location, we tinker with it, we sort of reinvent it every year.” Murray also says he spends little time worrying about where the reality genre is heading. “The good stuff rises, finds an audience, stays on the air,” he stresses.