Ibra Morales replaces Emiliano Saccone who resigned on December 31 and entered a first-look deal with Fox International Channels. MundoFox is a joint venture between FIC and Colombian broadcaster RCN, and Morales will report to the venture’s board. He comes from the Katz Television Group, where he was SVP of National Marketing. Previously, Morales had served as President of the Telemundo Station Group and as SVP of Sales for Hearst-Argyle Television.
Spanish-language U.S. network MundoFox will announce 20 new original programs as part of its summer and fall schedules today during Fox Hispanic Media’s upfont presentation in NY. Among the highlights are the Spanish-language version of The X Factor, El Factor X, which will launch in the summer; Café Con Aroma De Mujer, a remake of the Colombian hit from Ugly Betty‘s original Betty La Fea creator Fernando Gaitán; FX’s series The Bridge starring Demian Bichir, part of the network’s weekend schedule; and the boxing docu-drama The Golden Boys from executive producers Mario Lopez and Oscar de la Hoya. Here’s the network’s full list of shows and specials:
Fox sibling MundoFox will produce El Factor X, an original Spanish-language version of The X Factor, which will premiere this summer. Produced by FremantleMedia Latin America for MundoFox, El Factor X will feature aspiring singers from 8 to 15 years old, both solo artists and vocal groups. El Factor X joins Telemundo’s La Voz Kids, a Spanish-language version of The Voice for kids.
Los Angeles, – January 14, 2013 – Fox Hispanic Media (FHM) , the marketing and advertising sales arm of Fox’s wide ranging portfolio of Spanish-language channels and networks, today announced that its 2013 “Upfront” presentation will be held in New York City on Wednesday, May 15 at noon (doors open 11:30 am). A luncheon will follow at 1:00 pm. The mid-town location will be confirmed soon. During the event the group will unveil programming for MundoFox, the newest U.S. Spanish-language broadcast network launched last year; FOX Deportes, the leading Hispanic Sports Network; Utilísima, the woman’s lifestyle network; and Nat Geo Mundo, a non-fiction entertainment network now entering its third year. This is the third Upfront for FHM, which is dedicated to providing marketers with new choices in entertainment reaching the U.S. Hispanic market under the mantra: “Latino Entertainment. American Attitude.”
LOS ANGELES – December 11, 2012 – Veteran Hispanic marketing executive, Oswald Mendez, was recently named Executive Vice President and Chief Marketing Officer for MundoFox, the new U.S. Spanish-language broadcast network from FOX International Channels (FIC) and RCN Television of Colombia. Mr. Mendez will be responsible for all areas of marketing, including customer experience, advertising, promotion, experiential marketing, web and electronic services and corporate social responsibility programs. The recent announcement formalizes an already-successful relationship between Mendez and MundoFox, where he has served in an internal strategic consulting role throughout the network’s launch period. Mendez most recently served as Senior Vice President, Lifestyle Entertainment for FIC, overseeing the development and marketing of lifestyle entertainment for Utilisima, FIC’s lifestyle channel geared toward women in both the Latin American and U.S. Hispanic markets and the creation and launch of the Fox Hispanic Media brand in 2011.
EXCLUSIVE: Bento Box Entertainment and National Geographic Kids have joined forces to co-manage and program a three-hour morning block of Spanish-language children’s programming on MundoFox. The network launched last month. The deal expands an original pact between Nat Geo Kids and MundoFox for a National Geographic Kids-branded block that is compliant with Educational and Informational rules. Nat Geo Kids will provide the programming and branding, while Bento Box will provide project development, production services and creative direction. The latter company is behind such animated fare as Fox’s Bob’s Burgers, Comedy Central’s upcoming Brickleberry and Hulu’s The Awesomes.
MundoFox, the newest of Fox Hispanic Media’s Spanish-language networks targeting the U.S. market debuts today in 50 cities including Chicago, Houston, Los Angeles, Miami and New York. Fox has teamed with RCN Television Group in Colombia to challenge the Spanish-language dominance of Univision Communications and Telemundo. Programming includes a combination of teleseries, telenovelas and unique weekly series created originally in Spanish in addition to a daily newscast, live sports and family and children’s programming. Program titles include El Capo, Kdabra, Corazones Blindados, Minuto para Ganar, Allá Te Espero, Santísimas, Los Pobres Ricos, El Joe and Amo de Casa. Emiliano Saccone is president of the network, which is based in Los Angeles. Last month, long-time Hispanic long-time Hispanic television creative executive Adriana Ibañez was named EVP, Programming.
Los Angeles, CA – July 16, 2012 – MundoFox, the new U.S. Spanish language broadcast network launching next month has named long-time Hispanic television creative executive Adriana Ibañez as Executive Vice President, Programming. Ms. Ibanez, who will be based in Los Angeles, will join the network August 1. Making the announcement was network president Emiliano Saccone, to whom she will report.
MundoFox, the newest of Fox Hispanic Media’s quartet of Spanish-language networks targeting the U.S. market, unveiled its launch programming today at the Ziegfeld Theatre in Manhattan. FHM’s sports network FOX Deportes, women’s lifestyle oriented Utilísima and Nat Geo Mundo also presented their programming for the coming broadcast year. FHM networks offer the U.S. Latino market “innovation and choice … that will allow marketers to more effectively reach the new Latino consumer,” said Hernán Lopez, president and CEO of Fox International Channels.
MundoFox — Programming for the summer launch includes a combination of teleseries, telenovelas and unique weekly series created originally in Spanish in addition to a daily newscast, live sports and family and children’s programming. Program titles include El Capo, Kdabra, Corazones Blindados, Minuto para Ganar, Allá Te Espero, Santísimas, Los Pobres Ricos, El Joe and Amo de Casa.
Fox tonight will unveil the first on-air promo for MundoFox, the upcoming Spanish-language broadcast network backed by Fox International Channels and Colombia’s RCN Television Group. This marks the first new broadcast network to launch in the U.S. since the CW started in fall of 2006. Mundo Fox, which has locked in affiliates in 20 DMAs, representing over 40% of U.S. Hispanic households, is targeting distribution in over 75% of U.S. Hispanic households by its launch, slated for fall. Here is the promo:
MundoFox, the Spanish-language TV network backed by Fox International Channels and Colombia’s RCN Television Group, has appointed Emiliano Saccone as president. He will oversee the broadcast network’s programming, acquisitions, affiliate relations, production and distribution. MundoFox, slated to launch in the fall, has locked in affiliates in 20 DMAs, representing over 40% of U.S. Hispanic households, and is targeting distribution in over 75% of U.S. Hispanic households by launch. Saccone comes from FIC where served as President of Entertainment and EVP Content for Fox International Channels. During his 13-year career at FIC, he is credited with shepherding the ratings growth of the division’s channels in Latin America, including Fox, National Geographic and FX to record ratings. Additionally, Saccone oversaw the production houses Fox Toma 1 and Fox Telecolombia, which produced such series as El Capo (RCN), Tabu (NatGeo), La Mariposa (Univision) and Mental (Fox), the only U.S. broadcast network series ever produced entirely in Latin America.
Fox and its partner, Colombia’s RCN Television Group, say that they expect MundoFox to be carried on TV stations that reach 75% of all U.S. households. Affiliate deals in top Hispanic markets are “being finalized,” they add. Programming will come from RCN, Fox International Channels, sports channel Fox Deportes, the Shine Group, RCN’s news and sports channel NTN24, and third-party suppliers. “There is an increasing demand for quality Spanish-language content in the U.S. from both viewers and advertisers,” says Fox International Channels CEO Hernan Lopez. “FOX saw similar dynamics in play 25 years ago when it launched the Fox network, and it would be a missed opportunity not to provide an alternative for the 50+ million Latino viewers who currently have limited options in Spanish-language broadcast television. Our partnership with RCN will help us do this and we aim do it in a big way.”
But it may be hard for MundoFox to find its place. Univision, widely believed to be gearing up for an IPO, is already a tough competitor: It’s the No. 5 network, and frequently beats English-language stations. And NBCUniversal is investing in Telemundo. It surprised many analysts in October by winning a bidding war to provide Spanish-language telecasts of soccer’s World Cup games in 2018 and 2022. They’d been a staple on Univision since 1978. Here’s the release about MundoFox: