Spanish-language U.S. network MundoFox will announce 20 new original programs as part of its summer and fall schedules today during Fox Hispanic Media’s upfont presentation in NY. Among the highlights are the Spanish-language version of The X Factor, El Factor X, which will launch in the summer; Café Con Aroma De Mujer, a remake of the Colombian hit from Ugly Betty‘s original Betty La Fea creator Fernando Gaitán; FX’s series The Bridge starring Demian Bichir, part of the network’s weekend schedule; and the boxing docu-drama The Golden Boys from executive producers Mario Lopez and Oscar de la Hoya. Here’s the network’s full list of shows and specials:
MundoFox, the newest of Fox Hispanic Media’s Spanish-language networks targeting the U.S. market debuts today in 50 cities including Chicago, Houston, Los Angeles, Miami and New York. Fox has teamed with RCN Television Group in Colombia to …
Los Angeles, CA – July 16, 2012 – MundoFox, the new U.S. Spanish language broadcast network launching next month has named long-time Hispanic television creative executive Adriana Ibañez as Executive Vice President, Programming. Ms. Ibanez, who will be based in Los Angeles, will join the network August 1. Making the announcement was network president Emiliano Saccone, to whom she will report.
MundoFox, the newest of Fox Hispanic Media’s quartet of Spanish-language networks targeting the U.S. market, unveiled its launch programming today at the Ziegfeld Theatre in Manhattan. FHM’s sports network FOX Deportes, women’s lifestyle oriented Utilísima and Nat Geo Mundo also presented their programming for the coming broadcast year. FHM networks offer the U.S. Latino market “innovation and choice … that will allow marketers to more effectively reach the new Latino consumer,” said Hernán Lopez, president and CEO of Fox International Channels.
MundoFox — Programming for the summer launch includes a combination of teleseries, telenovelas and unique weekly series created originally in Spanish in addition to a daily newscast, live sports and family and children’s programming. Program titles include El Capo, Kdabra, Corazones Blindados, Minuto para Ganar, Allá Te Espero, Santísimas, Los Pobres Ricos, El Joe and Amo de Casa.
Fox and its partner, Colombia’s RCN Television Group, say that they expect MundoFox to be carried on TV stations that reach 75% of all U.S. households. Affiliate deals in top Hispanic markets are “being finalized,” they add. Programming will come from RCN, Fox International Channels, sports channel Fox Deportes, the Shine Group, RCN’s news and sports channel NTN24, and third-party suppliers. “There is an increasing demand for quality Spanish-language content in the U.S. from both viewers and advertisers,” says Fox International Channels CEO Hernan Lopez. “FOX saw similar dynamics in play 25 years ago when it launched the Fox network, and it would be a missed opportunity not to provide an alternative for the 50+ million Latino viewers who currently have limited options in Spanish-language broadcast television. Our partnership with RCN will help us do this and we aim do it in a big way.”
But it may be hard for MundoFox to find its place. Univision, widely believed to be gearing up for an IPO, is already a tough competitor: It’s the No. 5 network, and frequently beats English-language stations. And NBCUniversal is investing in Telemundo. It surprised many analysts in October by winning a bidding war to provide Spanish-language telecasts of soccer’s World Cup games in 2018 and 2022. They’d been a staple on Univision since 1978. Here’s the release about MundoFox: