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F**k! Expletives Take Over Show Titles

By | Wednesday November 7, 2012 @ 6:42pm PST
Nellie Andreeva

Remember when in 2009 CBS put in development a comedy series based on the blog Shit My Dad Says? The racy title raised a lot of eyebrows throughout the project’s development process. The network toned it down to $#*! My Dad Says when it picked up the comedy to series, but still drew the wrath of watchdog Parents Television Council, which urged a boycott of the show. Read More »

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CBS’ Weird Title Punctuation Obsession

By | Monday November 14, 2011 @ 8:08pm PST
Nellie Andreeva

It seems like CBS brass approach creating the titles of their shows the way they select their bank account passwords — by trying hard to assemble an unduplicatable sequence of letters and numbers. Consistently over the past years, the network has employed unusual (and rather annoying for writers) punctuation in their show titles. First it was Numb3rs, then $#*! My Dad Says and Hawaii Five-0, which the network insisted we spell with a zero instead of the letter “O”. And today came the announcement of CBS’ latest stump-the-keyboard series title, ¡Rob! That is the name of the network’s midseason comedy series starring Rob Schneider. The choice of punctuation is related to the series’ plot about a lifelong bachelor (Schneider) who marries into a tight-knit Mexican-American family. Still, can we keep the quirkiness and whimsy in the shows and off their titles, por favor?

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CBS Axes ‘Defenders’, ‘$#*!’ & ‘Mad Love’

By | Sunday May 15, 2011 @ 12:20pm PDT
Nellie Andreeva

It is not last year’s bloodbath when CBS canceled seven series, but the network did some bloodletting today with the demise of freshmen The Defenders, $#*! My Dad Says and Mad Love. They join midseason drama Chaos, which was canceled after a couple of weeks on the air. From the freshman class of 2011, still fighting for its life is spinoff Criminal Minds: Suspect Behavior, while Mike & Molly, Hawaii Five-0 and Blue Bloods are locks to return. Not being featured on the cancellation list today is certainly an encouraging sign for the chances of Suspect Behavior, which may undergo some retooling if renewed.

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RATINGS RAT RACE: ‘Idol’ Holds, ‘Bones’ Up While NBC Comedies Slip

Nellie Andreeva

Fox’s American Idol continued to keep the pace from premiere week last night, while Bones rose to its best showing in 4 years. But, after a stronger than expected debut last week, NBC’s 3-hour comedy block is starting to show cracks.

Just like it did on Tuesday, American Idol held nicely to its premiere week numbers. Last night, the hourlong show from 8-9 PM drew a 7.6/21 in adults 18-49 and 22.3 million total viewers, down only 3% from last Thursday. Helping things was the fact that Idol‘s biggest competition in the 8 PM hour, CBS’ hit comedy The Big Bang Theory (2.4/7), was a repeat last night vs. an original last week, as was the rest of the CBS lineup except for freshman comedy $#*! My Dad Says (2.3/6), which needs to use up its fresh episodes before it hands off the 8:30 PM slot to Rules of Engagement next month. Against Idol, $#*! dropped 18% in the demo from last week after earlier this month logging matching week-to-week performances behind an original an repeat Big Bang. Also taking a ratings hit in the 8 PM hour was ABC’s reality series Winter Wipeout (2.4/7), down 8% last night, following a 28% drop in its first face-off against Idol last week. Like CBS, ABC aired repeats for the rest of the night. Read More »

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RATINGS RAT RACE: ABC Wins With ‘Wipeout’, ‘Grey’s’ & ‘Off The Map’ Do-Over

Nellie Andreeva

ABC delivered a solid ratings performance with Winter Wipeout (3.6/11) slipping only 5% from its very impressive debut last week and Grey’s Anatomy (4.4/12), up 5% from last week. At 10 PM, a repeat of the premiere of new medical drama Off the Map (2.0/6), which was impacted by the Tucson memorial-related scheduling shifts on Wednesday, did a respectable business, down a modest 13% from its debut 18-49 rating. For the night, ABC averaged a 3.3/9 and a 9.6 million total viewers, finishing No.1 in the demo and second in total viewers behind CBS.

At CBS, William Shatner proved he is lead-in impervious. Somewhat surprisingly, following a repeat of Big Bang (3.0/9), an original of Shatner’s his new comedy $#*! My Dad Says (2.9/8) matched its demo performance from last week when it followed an original Big Bang (4.4/13). CBS aired drama reruns for the rest of the evening, finishing with an average of a 2.3/6 in 18-49 and 10.1 million viewers. Fox’s Million Dollar Money Drop (1.7/5, 5.7 million) was in line with its delivery earlier this week and up 21% from last Thursday. It also hit a series high in total viewers. Fox, which also ran a repeat of Bones, averaged a 1.5/4 and 5.0 million for the night, followed by NBC (1.3/4, 2.9 million), which aired all reruns.

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RATINGS RAT RACE: CBS Wins Repeat-Laden Thursday

Nellie Andreeva

With most series already on holiday hiatus, it was a quiet Thursday that only featured two originals, CBS’ comedies The Big Bang Theory (4.1/13 in 18-49, 13.5 million viewers) and $#*! My Dad Says (3.0/9, 10.5 million). They were easily the No.1 and No.2 programs of the night, up 5% and 11%, respectively, from last week’s season lows. CBS dominated every hour of primetime, with reruns of CSI (1.9/6, 9.2 million) and The Mentalist (1.8/5, 10.1 million) topping the 9 PM and the 10 PM slots. For the night, CBS averaged a 2.4/7 in 18-49 and 10.5 million viewers. ABC’s A Charlie Brown Christmas (1.9/6, 6.4 million) tied CSI for third place in the demo. It was down 17% from last December’s telecast. Everything else was repeats, with NBC once again prepping the night for the January launch of the new three-hour comedy block by airing comedies from 8-11PM.

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Ratings Rat Race: ‘$#*!”, ‘Mentalist’ Hit Lows

Nellie Andreeva

Win is a win – pretty or ugly. CBS’ ratings victory last night was on the ugly side, with all series down and two, $#*! My Dad Says and The Mentalist, hitting series lows. Still, the network logged another Thursday win in adults 18-49 (2.9/8) and total viewers (12.4 million). CBS’ The Big Bang Theory (3.8/12, 12.1 million) was once again the top-rated program of the night, in 18-49 sharing the honors with NBC’s The Office (3.8/10, 7.6 million), which aired an hourlong episode. (However, NBC’s results may have been inflated by NFL coverage in Nashville.) The Office, which was up a tenth from last week, Fox’s Fringe (1.9/5, up a tenth) and CBS’ CSI (3.0/8, 13.1 million) down a tenth from its last original on Nov. 18) didn’t get a significant boost from the lesser competition at 9 PM, with ABC airing Barbara Walters’ Oprah The Next Chapter special (2.9/8, 13.1 million) instead of original Grey’s Anatomy. Despite the heavy promotion, the Oprah special finished third at 9 PM in the demo and currently runs narrowly ahead of CSI by 10,000 viewers for No. 1 in the slot among total viewers. Here are other ratings highlights by network:

NBC stop-motion animation holiday episode of Community (2.0/6) did not score the way the series’ Halloween episodes have. It was up only a tenth from last week and that may be from inflation due to the NFL preemption in Nashville. 30 RockRead More »

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RATINGS RAT RACE: CBS, Fox & ABC Up While NBC’s ‘Apprentice’ Hits Series Low

Nellie Andreeva

ABC has got to give Grey’s Anatomy a better lead-in. With the Charlie Brown Thanksgiving special (2.2/6, up 10% from last year, 7.4 million) at 8 PM vs. a Grey’s return (1.0) last week, the veteran medical drama (4.3/11, 11.4 million) was up 8% to reclaim the No.1 spot for the night among adults 18-49 for the first time in five weeks. It was tied with CBS’ hit comedy The Big Bang Theory (4.3/13, 13.1 million), which marked its fifth consecutive week as the top-rated program on Thursday among 18-49. Big Bang was also up, by a tenth, as was the rest of CBS’ lineup after slipping across-the board last week. $#*! My Dad Says (3.1/9, 10.3 million) was up 11% from its series-low fast national result last Monday, which was adjusted up by a tenth in the finals. CSI (3.1/8, 14.2 million) was up 11% in the demo, while The Mentalist (3.0/9, up 7%, 14.7 million) rebounded from its season low last week to regain the top spot at 10 PM in 18-49, which it lost to ABC’s Private Practice for the past 2 weeks. Practice (2.9/9) was flat with last week, but helped ABC post its best  Thursday numbers in adults 18-49 and total viewers since premiere week. CBS once again won the night in 18-49 (3.3/9) and total viewers (13.5 million).

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RATINGS RAT RACE: CBS And ABC Down, CBS’ ‘$#*!’ & ‘The Mentalist’ Hit Season Lows

Nellie Andreeva

UPDATE 2PM: As expected, NBC’s series were adjusted down in the finals which the NFL game in Baltimore was taken out. Community, The Office and Outsourced slipped a tenth each to 2.0, 3.6 and 2.6, respectively; 30 Rock and The Apprentice dropped two tenths each to 2.4 and 1.4, respectively. Adjusting up was $#*! (2.9/8), up a tenth from its series-low fast national number. Private Practice and The Mentalist were unchanged, keeping Private Practice as the winner in the 10 PM hour among 18-49.  

PREVIOUS 9 AM: What goes up must come down. After posting double-digit gains last Thursday, ABC’s dramas and CBS’ comedies slipped last night. With its lead-in, a Grey’s Anatomy rerun (1.0/3), down 17%, the Grey’s Anatomy (4.0/10) original at 9 PM was down 7%. And after surging by 44% last week with the heavily promoted episode dealing with the sexual assault of Charlotte King (KaDee Strickland), Private Practice (2.9/8) was down 26% but still edged CBS’ The Mentalist (2.8/8), at least in the fast nationals, for the top spot at 10 PM among adults 18-49.

CBS’ Big Bang Theory (4.2/12, 13.1 million) was down 9% from its fast national demo result last week when it featured the return of star Kaley Cuoco and a guest appearance by Eliza Dushku. (The hit comedy always adjusts up by a tenth in the finals). Big Bang still ranked as the highest-rated series on Thursday among 18-49. After posting … Read More »

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RATINGS RAT RACE: CBS Comedies & ABC Dramas Up Led By Surging ‘Private Practice’

Nellie Andreeva

With leading lady Kaley Cuoco back from her injury break and fan favorite Eliza Dushku as guest star, CBS’ The Big Bang Theory (4.6/14, 13.9 million) rose 12% from last week’s fast national demo delivery. (The hit comedy always adds another tenth in the finals.) Freshman $#*! My Dad Says (3.4/10, 10.9 million) was also up, by 10%, with both comedies posting their best demo and total viewer deliveries since the premiere and easily winning the 8PM hour. Big Bang maintained its status as the top program on Thursday night among adults 18-49 despite a challenge from a resurgent Grey’s Anatomy. The rating gains didn’t carry over to CBS’ dramas as they faced stiffer competition from ABC’s medical drama lineup. CSI (3.3/9, 13.9 million) was flat with last week, while The Mentalist (2.9/8, 14.3 million) was down 9% to tie its 18-49 season low. CBS still won the night in 18-49 (3.4/10) and total viewers (13.5 million).

Despite a weaker lead-in, a Grey’s Anatomy repeat (1.2/3) vs. the Great Pumpkin, Charlie Brown special (2.2/6) last week, ABC’s Grey’s Anatomy (4.3/11) at 9 PM was up 10% from last week. With a heavily promoted episode that dealt with the sexual assault of one of the show’s primary characters, Charlotte King (KaDee Strickland), Private Practice (3.9/11) was up 44%. Both ABC dramas dominated their time slots in the demo.

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RATINGS RAT RACE: Fox Wins With Sluggish World Series, NBC Comedies Up

Nellie Andreeva

If it was up to TV executives, the Yankees would sail through to the World Series every year, with the rest of the teams squabbling for the other spot. This year’s World Series between the Giants and the Rangers on Fox continues to pace well behind last year’s, which featured the storied New York baseball franchise, but in line with the one in 2008 that didn’t feature them. Last night’s Game 2 (4.0 in adults 18-49, 14.1 million) was down 31% from last year’s Game 2 between the Yankees and the Phillies but matched the demo rating of the 2008 Game 2 between the Phillies and the Tampa Bay Rays and was up 10% in total viewers. Fox won the night in 18-49 and total viewers, ending CBS’ five-week streak.

With a Halloween theme and stronger lead-in, NBC’s Thursday comedies rebounded from last week’s drops with double-digit rating increases. Starting things off was the Scared Shrekless half-hour special (2.5/8, 8.2 million), which improved significantly (by 32%) on Community‘s performance in the 8 PM time slot last week. It also did better than the other kids-friendly Halloween special in the time slot, ABC’s It’s a Great Pumpkin, Charlie Brown (2.1/6, 6.6 million in its first half-hour). At 8:30 PM, Community (2.4/7) was up 26% from its 8 PM telecast last week for a season high. The Office (3.9/10) was up 15%, and Read More »

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RATINGS RAT RACE: ‘Bang’ Tops, ‘Mentalist’ Dips, NBC Comedies & ABC Dramas Down

Nellie Andreeva

There is a new ratings king on Thursday. For the first time, the new kid on the Thursday block, CBS’ transplant The Big Bang Theory (4.0/13, 12.9 million), ranked as the highest-rated program on the night in 18-49, supplanting perennial winner Grey’s Anatomy. The comedy accomplished the feat on its fifth airing on the night, a nice validation of CBS’ risky scheduling move. Big Bang was down a tenth from the comedy’s 18-49 fast national result last week, while its lead-out, newly picked-up freshman $#*! My Dad Says (3.1/9) was flat, improving its 18-49 retention from last week to 78%. (Both comedies went up in the finals last week, Big Bang by .2, $#*! by .1) Both Big Bang and $#*! were up in total viewers from last week, by 3% and 7%, respectively. Veteran CSI (3.3/9, up 6%, 14.7 million, up 2%) continued its resurgence with a second consecutive week of ratings gains. But The Mentalist (2.9/9) was down 9% from its fast national number last week to post its lowest-rated telecast in the Thursday 10 PM slot, which it still won. (The Mentalist may gain a tenth of a rating point in the finals as it did last week.) CBS won the night by a wide margin in 18-49 (3.3/9) and total viewers (13.6 million), its fifth consecutive Thursday win. Read More »

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CBS Gives Full-Season Orders To All 5 Freshman Series: ‘Hawaii Five-0′, ‘Blue Bloods’, ‘Defenders’, ‘Mike & Molly’ & ‘$#*!’

Nellie Andreeva

UPDATE: I hear the orders to $#*! and The Defenders are for 6 additional episodes and 3 scripts, while the 9-episode back order to Mike & Molly may be expanded to 11.

PREVIOUS: CBS is not monkeying around, handing out today full-season orders to all of its freshman series: dramas Hawaii Five-0 and Blue Bloods, dramedy The Defenders and comedies Mike & Molly and $#*! My Dad Says. No big surprise here given the fact that those happen to be the five most-watched new series of the season and 3 of them, HawaiiMike & Molly and $#*! also rank as the top three new series in adults 18-49. The solid showing by the five freshmen helped CBS win the opening 4 weeks of the season for the first time. ”Everything has clicked so far this year—from development in January, to scheduling in May, to production over the summer, to marketing and publicity in the fall,” CBS Entertainment president Nina Tassler said. Hawaii is averaging 14.2 million viewers and a 4.1/11 in 18-49 and also ranks as the most DVR’d TV program, adding some 3.4 million viewers Read More »

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RATINGS RAT RACE: Live ’30 Rock’ Episode Rocks, ‘CSI’ Up With Digi-novel Crossover

Nellie Andreeva

NBC’s 30 Rock got a big  boost from its star-studded live episode last night. The episode, which featured appearances by Matt Damon, Jon Hamm, Julia Louis-Dreyfus as Liz Lemon in flashbacks as well as several SNL alums, drew a 3.0/9 in adults 18-49, up 43% from last week and a season high. There was a halo effect on the two series surrounding 30 Rock: its lead-in, Community (2.6/8) was up 22%, its lead-out, The Office (3.7/10), was up 6%. NBC’s gaines stopped at 9:30 PM, with new comedy Outsourced (2.5/7) and The Apprentice (1.3/4) both flat with last week. Outsourced’s retention (68%) dropped below 70% for the first time, while The Apprentice’s days in the high-profile Thursday 10 PM slot have got to be numbered after 3 consecutive weeks at a 1.3.

Promising uptick for freshman CBS comedy $#*! My Dad Says (3.1/9, 10.1 million), which was up 7% from last week in 18-49 despite its lead-in, The Big Bang Theory (4.1/13, 12.5 million) being flat. (Big Bang still dominated the 8 PM half-hour and ranked as No.2 for the night behind ABC’s Grey’s Anatomy in the demo.) CBS’ ratings gains carried over to 9 PM, where CSI (3.1/9, 14.3 million) was up 15% with the introduction of Sqweegel, a CSI-proof serial killer from CSI creator Anthony Zuiker’s digi-novel Level 26: Dark Origins, and to 10 PM where The Mentalist (3.3/9, … Read More »

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Nellie Andreeva

The generational transition on Thursday continues. The 3 series that had been the anchors on the night for years, CBS’ CSI, ABC’s Grey’s Anatomy and NBC’s The Office, all hit lows last night. No great reason for concern for Grey’s (4.5/12) and The Office (3.4/9) just yet as they led their networks’ lineup by a wide margin and finished No.1 and No.3 for the night overall. But CSI (2.7/7) was the lowest-rated program on CBS last night, which featured ratings declines on the CBS and NBC and gains on Fox and CW. Since male-skewing shows were hit harder than the female-skewing ones, the baseball playoffs probably played a role, and some of the declines will probably be offset in DVR viewing. Read More »

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RATINGS RAT RACE: ’30 Rock’ Keeps Steady In Sea Of Double-Digit Declines

Nellie Andreeva

It’s a new time slot and much smaller lead-in, but that has had little effect on NBC’s 30 Rock. While it never became a broad hit, the Emmy-winning comedy held steady behind The Office, and now it’s doing the same at 8:30 PM. Last night, it kept its entire 18-49 audience from premiere week while almost every series posted double-digit declines. The worst drops came for the three freshmen, My Generation (31%), Outsourced (22%) and $#*! (20%).

30 Rock (2.6/8) finished tied for second place at 8:30. Its lead-in, Community (1.9/6) was down 14% from last week’s season premiere featuring Betty White. In its second week in the Thursday 8 PM slot last year it did a 2.0. The Office (3.7/10) was down 16%, Outsourced (2.8/7) down 22%. It’s retention was 76% vs. 74% for Community in the same slot for the same week last year. The Apprentice (1.4/4) was the only show besides 30 Rock that didn’t slide week-to-week. Like 30 Rock, it also matched last week’s performance but that still is at an all-time low for the show, and The Apprentice finished dead last in the 10 PM slot.

CBS’ The Big Bang Theory (4.3/14) was down 12% from its Thursday premiere last week, followed by rookie $#*! My Dad Says (3.2/10), which held onto a so-so 70% of the Big Bang demo lead. (In total viewers, retention was 80%, which … Read More »

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RATINGS RAT RACE: ‘Big Bang’ Shines, ‘CSI’ & ‘Grey’s’ Slip, ‘My Generation’ Flops

Nellie Andreeva

UPDATE 1:30 PM: With final Live+Same Day numbers in, several series got a .1 demo rating boost from DVR viewing: CBS’ The Big Bang Theory (now 4.9/16 among 18-49) and The Mentalist (3.4/10), and NBC’s The Office (4.4/12) and Outsourced (3.6/10). Meanwhile, ABC’s Private Practice went down .1 to a 3.2/9, so now The Mentalist is winning the 10 PM hour by a comfortable margin after being tied with Practice in the fast nationals.

9:30 AM: The biggest scheduling gamble this fall has paid off: The Big Bang Theory kicked-off its Thursday run, well, with a big bang. Of the newbies, CBS’ $#*! My Dad Says and NBC’s Outsourced did solid business, while ABC’s new documentary-style drama My Generation was pretty much D.O.A. Besides The Office, all returning series were down year-to-year led by veteran Thursday anchors CSI and Grey’s Anatomy, which continued their ratings erosion with second consecutive year-to-year double-digit ratings drop in premiere week. The Apprentice continued to flatline, while NBC’s comedy block wasn’t bang-ed up too much (get it?) by the new comedy competition. Here is a network-by-network rundown:

The fourth season premiere of The Big Bang Theory scored a 4.8/15 among adults 18-49 and 14 million viewers. That was up 4% in the demo from the series’ premiere behind Two and a Half Men on Monday last fall and a whooping 37% in the demo from the season … Read More »

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Internet Sensations ‘Sh*t My Dad Says’ & ‘Fred’ Try Successful Leap To TV

By | Monday September 20, 2010 @ 3:09pm PDT
Nellie Andreeva

UPDATE: Fred successfully transitioned from the Web to TV with 7.6 million viewers tuning in to watch the premiere Saturday night. Next up, $#*! My Dad Says on Thursday.

FRIDAY 11 PM: For all the pull the Internet has on younger viewers, no Web property has yet been able to successfully migrate to TV. It may be Read More »

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TCA: William Shatner Is Not Fan Of Bleeping

Nellie Andreeva

William Shatner, star of CBS’ new comedy $#*! My Dad Says, defended the show’s original title, Sh*t My Dad Says, after the Twitter account it’s based on. ”I wish they’d call it sh*t,” Shatner said at the show’s TCA panel. “The word sh*t isn’t a terrible term, it’s a natural function. Why are we pussy-footing?” The 79-year-old actor, who confessed he has a young guy help him with his own tweeting, had a lot of fun going through variations of the name of the service and its messages. ”Twitter? Tweet? I know it isn’t a Twat,” he quipped. As for the show, producers said every episode will open with a Tweet which will be used by Shatner’s character at some point during the episode.

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