NASCAR and Fox Sports have yet to reveal the cause of Sunday night’s accident in which a nylon camera rope fell onto the track and into the stands during the Coca-Cola 600. Ten attendees were injured with cuts and bruises and several cars damaged in the incident, which caused officials to temporarily halt the race at Charlotte Motor Speedway nearly a third of the way in. Use of the three-rope overhead camera system made by Austria-based CamCat has been suspended indefinitely, Fox said in a statement.
Fox’s deal announced today extends its current pact with NASCAR by eight years to 2022 and is worth $2.4 billion, the first fee increase for these racing rights in a decade. The network will pay about $300 million annually beginning in 2015 and keep its Daytona 500 , add TV Everywhere digital rights that had resided within the racing series previously, and air the first third of the Sprint Cup Series. The contract was worked out two years before the old one expired as part of an exclusive negotiating window. ESPN and Turner are next up for non-exclusive talks, which won’t begin until next summer. NASCAR’s current TV package is worth about $4.48 billion.
Since when were there cars in Westerns? This definitely falls under the now-I’ve-seen-it-all NBCUniversal marketing from the same studio that once promoted its TV and movies by stickering grocery produce and cat food:
Gaffney, SC, May 25, 2011: JD Motorsports has partnered with Cowboys & Aliens, the upcoming action-thriller from director Jon Favreau (Iron Man) that stars Daniel Craig, Harrison Ford and Olivia Wilde, in theaters July 29. For the first time in NASCAR history, a film will serve as a primary sponsor of a car for multiple races, and as many as 60,000 fans will have the chance to have their pictures displayed on the Cowboys & Aliens-themed car. The new partnership, which runs for 10 weeks, kicks off at the Top Gear 300 at Charlotte Motor Speedway on May 28, where the No. 01 Cowboys & Aliens Chevrolet Impala, driven by NASCAR veteran Mike Wallace, will be unveiled.
The car’s paint scheme features a mysterious lone cowboy, portrayed in the film by Daniel Craig, and action scenes from the event film. As a unique promotional tie-in, NASCAR and film fans will have the opportunity to be included on the car by having their submitted photos incorporated into the design as a mosaic. The mosaic version of the No. 01 Cowboys & Aliens car will be revealed for the first time at the Subway Jalapeno 250 at Daytona on July 1, 2011.
As part of the promotion, fans may also enter for a chance to win a trip to the Subway Jalapeno 250 at Daytona to see their picture on the car in person. Any fan who has been selected to have his or her photo on the car may visit www.cowboysandaliensmovie.com to see a 3D rendition of the car and search for their photo by name.