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‘Pretty Little Liars” Draws Pretty Little Million Tweets In Nielsen Ratings

By | Tuesday June 17, 2014 @ 3:01pm PDT
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Twitter TV Ratings

ABC Family's 'Pretty Little Liars' dominated Nielsen's weekly most-tweeted list, topping even HBO's Game Of Thrones. Of course, that's if you don't count the NBA Finals, the Stanley Cup Finals and the World Cup. Deadline's David Bloom and Dominic Patten discuss.

Pretty Little Tweeters 06-17-14Pretty Little Liars easily won the week in Nielsen’s Twitter TV ratings for series and specials, attracting more than 1 million pretty little tweets about the show during its June 10 broadcast and for the three hours before and after that first airing. For a scripted show on basic cable, that’s pretty darned impressive, fueled by the social-media savvy young audience the show courts. On the sports side, final games for the NBA and NHL and opening games of soccer’s World Cup completely filled that Top 10. That said, the crowns claimed by the ABC Family show and the NBA come with an asterisk this week because of data-collection problems Nielsen had in determining how many people were actually reached by all those tweets. The Twitter TV ratings are designed to capture the total audience size, so the asterisk is a big one in this particular toting of tweeting. Pretty Little Liars did, however, turn out the tweople, ending up 44 percent ahead of No. 2, the reality show Love & Hip Hop: Atlanta, and far outstripping Top 10 perennial and this week’s No. 3 Game of Thrones. Even on its season finale with yet another shocker ending, GoT trailed the Little Tweeters roughly 4 to 1. Otherwise, it looks like summer has fully arrived on the social-media side of TV watching, given the modest numbers other shows, most of them regulars on the weekly lists, have been able to attract.

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DeadlineNow Morning Report: Box Office, DreamWorks Animation Stock, Sports TV Ratings

DeadlineNow Morning Report: Box Office, DreamWorks Animation Stock, Sports TV RatingsIn DeadlineNow’s Morning Report, Dominic Patten says 22 Jump Street tops the weekend box office, leaping past How To Train Your Dragon 2; DreamWorks Animation stock price is down by almost 12% following Dragon‘s lower-than-expect take; final Finals games for the NBA and NHL and opening matches for soccer’s World Cup all spurred weekend TV ratings, as did the Game of Thrones season finale.

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Morning Report, Monday June 16

'22 Jump Street' Leaped Past 'How To Train Your Dragon 2' at the weekend box office; DreamWorks Animation stock price is draggin' by almost 12% after 'Dragon' failed to soar; final Finals games for the NBA and NHL and opening matches for soccer's World Cup all spurred weekend TV ratings, as did the <em>Game of Thrones </em>season finale, Dominic Patten reports.

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DeadlineNow Morning Report: California Elections And The Film & TV Tax Credit, ‘Doctor Strange’ Director, Sports Taking Over TV (Video)

By | Wednesday June 4, 2014 @ 11:16am PDT
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Morning Report, Wednesday June 4

California's election results and their impact on Hollywood; Marvel's latest project 'Doctor Strange' finds a director; NHL and NBA take over TV beginning tonight. Dominic Patten reports.

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Spelling Bee Buzzes To Top Of Week’s Twitter TV Ratings

By | Monday June 2, 2014 @ 7:37pm PDT

The Scripps National Spelling Bee spelled a win for ESPN in the weekly Twitter TV ratings from Nielsen for series and specials, with posts about the contest reaching more than 4.2 million unique audience members, tops in the Series & Specials category. HBO’s powerhouse Game Of Thronesa weekly contender for the Top 10, grabbed second with another shocker ending that set Twitter digits a-tapping, while reality competitions dominated most of the rest of the list, beginning with two episodes of The Bacheloretteat Nos. 3 and 7. WWE wrestled its way back into the bottom of the top with a pay-per-view event at No. 9 and its usual Monday Night Raw show on USA grabbing the tenth spot.
Twitter TV Ratings S&S Chart 20140602
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DeadlineNow: NBA & ESPN Score In Nielsen’s Twitter TV Ratings (Video)

By | Tuesday May 27, 2014 @ 4:55pm PDT

We’re into Day 2 of our DeadlineNow video news service, in which Deadline’s journalists offer instant analysis and commentary on the news as it happens. Check back throughout the day for more reports.

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NBA Wins Big In Twitter TV ratings

Deadline's David Bloom explains to Dominic Patten how Nielsen is reaching into Twitter and social media to track what people are watching on TV.

Related: Twitter TV Ratings: NBA Scores With Lottery, Playoffs

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Twitter TV Ratings: NBA Scores With Lottery, Playoffs

By | Tuesday May 27, 2014 @ 12:22pm PDT
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NBA Wins Big In Twitter TV ratings

Deadline's David Bloom explains to Dominic Patten how Nielsen is reaching into Twitter and social media to track what people are watching on TV.

The NBA and ESPN scored on both ends of the court in last week’s Twitter TV ratings from Nielsen, with the league’s show built around the draw for its annual draft lottery atop one Top 10 and a playoff showdown between the  Miami Heat and Indiana Pacers leading the other. Nielsen launched the Twitter TV ratings this year to track the size of the audience on Twitter seeing posts about a given show during and for the three-hour period before and after its initial airing. Nielsen tracks the tweets about each show and counts how many unduplicated followers of all those accounts were reached by the posts.
Twitter TV Ratings S&S Chart 201405027 05-27-14, 11.45.19 AM
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‘Jimmy Kimmel Live: Game Night’ Back For Seventh Year

By | Thursday May 22, 2014 @ 11:45am PDT

JimmyKimmelFor the seventh consecutive year, in conjunction with the NBA Finals, ABC will air primetime  editions of Jimmy Kimmel Live: Game Night. These specials will air every night of the NBA Finals beginning with Game 1 on Thursday, June 5.

Broadcasts will feature basketball editions of Kimmel’s signature comedy bits Mean Tweets and Lie Witness News. Guests for these shows include Cameron Diaz, Jason Segel, Tracy Morgan, Mila Kunis, Martin Lawrence, Snoop Dogg, Psy, Ice Cube and more.

Previous JKL: Game Night guests include President Barack Obama, Adam Sandler, David Beckham, Liv Tyler, Magic Johnson, Will Ferrell, Matthew McConaughey, Ashton Kutcher, Drew Barrymore, Chris Rock, Danny DeVito and Denzel Washington. Previous JKL: Game Night  specials have premiered comedy pieces featuring Mike Tyson, Shaquille O’Neal, Charles Barkley and Dwyane Wade.

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UPDATE: NBA Confirms Ex-Time Warner Chief Richard Parsons As LA Clippers CEO

By | Friday May 9, 2014 @ 12:31pm PDT

Richard ParsonsUPDATED, 12:31 PM: The NBA just confirmed the reports. Read the release at the bottom of the original post.

PREVIOUSLY: 12:13 PM: The league moved swiftly to instill order in the Clippers front office, tapping Richard Parsons as the team’s CEO, according to multiple reports. insider David  Aldredge first reported the Parsons news via Twitter, and the league is expected to confirm the news today. The NBA’s website says the exec will oversee the team’s business operations while the league continues the process of removing current owner Donald Sterling in the wake of racially charged remarks that went public a week ago. As President of Time Warner, Parsons helped shepherd the company’s ultimately failed merger with AOL. He later served as Chairman and CEO of TW for nearly six years before stepping NBA-logodown at the end of 2007. He also headed Citigroup as chairman from 2009-12. Parsons currently sits on the board of directors of the Commission on Presidential Debates and with his wife owns a pair of jazz-themed restaurants in NYC. Andy Roeser, a 30-year Clippers employee, stepped down as the NBA team’s president this week amid the Sterling scandal. An NBA committee met this week and, according to, is expected to recommend removing Sterling within the next few weeks, followed by a vote of the NBA’s Board of Governors expected soon after. Twenty-three of the league’s 30 owners must approve the ouster of the league’s longest-tenured owner.

Related: Fantasy League Of Celebrities Mulling Clippers Bid Gets Sexier When Oprah Reverses Decision
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IHeartRadio Music Awards Top Week’s Twitter TV Ratings

The IHeartRadio Music Awards harmonized with TV-watching social-media users, with 7.1 million unique Twitter followers — the week’s largest online audience for any show, according to Nielsen’s Twitter TV ratings. Just off the lead was the 140th Kentucky Derby, at almost 6.85 million, and the pay-per-view boxing match between Floyd Mayweather Jr. and Marcos Rene Maidana (6.4 million). It’s the first time in at least three weeks that a show topping the non-sports Twitter TV list also beat out everything in the sports top 10.
Twitter TV finished 20140505
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Clippers Game Clocks Big Ratings After NBA Announces Donald Sterling Ban

By | Wednesday April 30, 2014 @ 4:37pm PDT

CLIPPERS-WARRIORSAn average of 4.73 million people watched the LA Clippers beat the Golden State Warriors last night on TNT, just hours after the NBA slapped Clippers owner Donald Sterling with a lifetime ban and fined him $2.5 million in the wake of racist comments he made in a phone conversation with his mistress. That makes it the most watched game so far this playoff season, and about double the crowd playoff games were clocking at same point last post-season.

Related: Fantasy League Of Celebrities Mulling Clippers Bid Gets Sexier When Oprah Reverses Decision

The game was dramatic, but for what was going on around the court, not on it. Many attendees came dressed in black — including the cheerleaders –  in a show of support for the team, and audience members were encouraged to hold up their signs of protest/support, which were put up on overhead screens. Read More »

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Clippers, Magic Johnson, Obama React On-Air To Donald Sterling Racism Controversy: Video

By | Sunday April 27, 2014 @ 5:12pm PDT

Donald Sterling ClippersThe Los Angeles Clippers capped this weekend’s media reaction to racist comments allegedly made by team owner Donald Sterling by staging a silent protest before Game 4 of their play-offs run today, wearing their red warm-up shirts inside out to conceal the Clippers logo ahead of Sunday afternoon’s 118-97 loss to the Golden State Warriors. Sterling was identified on a 9-minute recording posted by TMZ and an extended 15-minute tape obtained by Deadspin this week telling girlfriend V. Stiviano not to bring black people including former hoops star Magic Johnson to his NBA games. Johnson hit back on the airwaves himself appearing on ABC‘s play-off pre-game show (see below) calling for NBA commissioner Adam Silver to “[do] his due diligence” and “come down hard” on Sterling, who “should not own a team anymore.”

“As an owner, I’m obviously disgusted that a fellow team owner could hold such sickening and offensive views,” said fellow ex-NBA superstar and current Charlotte Bobcats owner Michael Jordan in a statement. “I’m confident that Adam Silver will make a full investigation and take appropriate action quickly.” Read More »

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Disney Networks & NBA Dominate Weekly Nielsen Social Ratings

By | Monday April 21, 2014 @ 5:04pm PDT

Nielsen Twitter TV series anotated 20140421It was a very good seven days for Disney-owned networks and the NBA in Nielsen’s latest weekly ratings of TV’s biggest Twitter audiences. Disney outlets held down half the total 20 spots in the top 10s for both series/specials and sports events. And on the opening weekend of the NBA playoffs, programming tied to the league and its still-sort-of-sister the WNBA occupied 11 slots. The ratings are the most recent from Nielsen in its new measurement launched in October, an attempt to quantify how much Twitter activity is going on around TV shows.

Related: Top Actors in Social Media And What It Means For TV & Movie Marketing

TONY GOLDWYN, SCOTT FOLEY, KERRY WASHINGTONAt the top of the series and specials list this week was the ESPN NBA documentary Bad Boys, from the 30 For 30 series, followed by ABC’s Scandal. As I wrote last week ahead of the season finale for Scandal, show creator and executive producer Shonda Rhimes puts a premium on social media, with many of the show’s stars and other principals tweeting or otherwise posting about the show with fans before, during and after each episode. It’s paid off with strong ratings and stronger fan engagement with the show. Read More »

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Spike Lee Heads To Sirius XM Radio For Next Joint

By | Wednesday January 22, 2014 @ 12:50pm PST
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By | Thursday December 26, 2013 @ 9:32am PST
Nellie Andreeva

Miami Heat v Los Angeles LakersThe NBA‘s five-game Christmas Day marathon on ABC and ESPN was a mixed bag this year, with strong results on ESPN and soft numbers on ABC. The tripleheader on ESPN posted an all-time high for a second consecutive year: It averaged a 2.3 overnight rating, up 10% from 2012. ESPN’s coverage started slower, with the Chicago Bulls-Brooklyn Nets game at 12 PM logging a 2.3 rating, down 15% from last year’s Boston Celtics-Nets matchup.espn But it picked up speed later in the day with the primetime doubleheader averaging a 2.3 rating — up 21% from last year and the highest-rated NBA Christmas Day primetime doubleheader ever. It was led by the Houston Rockets-San Antonio Spurs game, which scored a 2.4  rating at 8 PM, an all-time best for an NBA Christmas Day primetime game and up 41% from last Christmas’ 8 PM game between the Rockets and Chicago Bulls. The 10:30 face-off between the Los Angeles Clippers and Golden State Warriors (2.3) was up 15% from last year’s Denver Nuggets-Clippers game.

When the NBA TV schedule was set in the summer, nobody could’ve predicted that both Christmas Day games on ABC would be missing two of the league’s biggest stars. With the New York Knicks’ Carmelo Anthony and the LA Lakers’ Kobe Bryant sidelined with injuries, ratings for ABC’s coverage — which featured the same four teams as last year — took a tumble. The early afternoon game, Oklahoma City’s lopsided victory over the Knicks, posted a 3.7, down 37% from last year’s Lakers-Knicks matchup. The second game, in which the Heat defeated the Bryant-less Lakers, drew a 4.9 rating, down 18% from last year’s Thunder-Miami Heat matchup. It was the lowest rated early game in four years, since 2009, and the lowest rated second game in six, since 2007. Read More »

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ESPN Writer Clarifies Remarks On Gay NBA Player As Media Adjust To New Reality

By | Tuesday April 30, 2013 @ 12:44pm PDT

Chris Broussard became part of the story yesterday with his outspoken comments about NBA player Jason Collins‘ coming-out in a Sports Illustrated column, making the journeyman center America’s first openly gay major sports figure. Broussard, a Christian and a longtime respected NBA beat writer who now works for ESPN The Magazine, called homosexuality a sin during a segment on the network’s newsmagazine OTL discussing Collins’ revelation. Not sure why anyone is surprised that a TV commentator provided commentary — agree or disagree with his take that’s what they pay the guy for, and he won’t be the last to offer an opposing view in this debate — but it prompted an apology from ESPN last night and a clarification by Broussard via Twitter:

Today on OTL, as part of a larger, wide-ranging discussion on today’s news, I offered my personal opinion as it relates to Christianity, a point of view that I have expressed publicly before. I realize that some people disagree with my opinion and I accept and respect that. As has been the case in the past, my beliefs have not and will not impact my ability to report on the NBA. I believe Jason Collins displayed bravery with his announcement today and I have no objection to him or anyone else playing in the NBA.

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LA Lakers And New York Knicks Score Big Christmas Day Ratings On ABC

By | Wednesday December 26, 2012 @ 6:43pm PST
Nellie Andreeva

ABC and ESPN did solid ratings business on Christmas Day with a quintet of NBA games, led by the LA Lakers-New York Knicks matchup on ABC. Kicking things off was the Boston Celtics-Brooklyn Nets at 12 PM on ESPN (2.7 overnight rating). That was down from the first Christmas Day game last year between The Boston Celtics and New York Knicks (4.1), but that game aired on TNT and marked the kickoff of the 2011-12 NBA season, which was delayed by a labor dispute. The Celtics-Nets faceoff matched the corresponding 2010 game between Chicago Bulls and New York Knicks. At 3 PM, NY Knicks at LA Lakers on ABC (5.9) was up both from last year’s 2:30 PM ABC game between the Dallas Mavericks and the Miami Heat (5.6) and the 2010 game between Boston Celtics-Orlando Magic in 2010 (5.3). That was ABC’s best overnight ratings delivery ever for a Christmas Day game in the early window of a doubleheader, proving once again that LA Lakers are probably the biggest audience draw in the NBA. The second part of the ABC doubleheader, Oklahoma City Thunder at Miami Heat at 5:30 PM (6.0) was down from last year’s Lakers-Chicago game (6.5 with the LA Lakers factor). Read More »

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Fanboy Alert! ‘Ultimate Spider-Man’ And NBA Mash-Up Video

By | Saturday April 7, 2012 @ 7:28am PDT

Disney XD and Marvel team up with the NBA to present the “Ultimate Spider-Man” animated series and NBA highlights mash-up video, premiering today on Disney XD and

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ABC Drinks Up Budweiser Reality Series

By | Tuesday December 13, 2011 @ 10:18am PST

ABC is continuing to experiment filling its weekend afternoon time slots with original, primetime-like programming. The network has picked up Bud United Presents: The Big Time, a branded content reality show put together by Budweiser that features adults competing to fulfill their dreams revolving around sports and entertainment. Seven episodes are set to air beginning Saturday, January 21 at 3 PM ET/2 PM CT. The deal was struck with ABC cable sibling ESPN, which took the series to the broadcast network. ”These shows offer a compelling trifecta — sports, entertainment plus viewer engagement via social media,” said Jason Bernstein, senior director ESPN programming and acquisitions. “It’s a unique blend of content, and we’re pleased Budweiser came to us with the opportunity to present it on ABC.” It’s not the first time the network is toying with original content on the weekend: In October, the game show Million Dollar Mind Game, based on a Russian format and originally scheduled for primetime, aired on Sunday afternoons (that move was in part motivated by the network scrambling to find a replacement for NBA games during the lockout, and it wanted to give the show a trial run). Each episode of The Big Time will feature three fans competing for their shot at living out their dream, coached and mentored by pros. Casting was done via Bud’s social media sites and is part of the … Read More »

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NBA Players Reject Latest Contract Offer, Plan To Decertify Union; Season In Doubt

By | Monday November 14, 2011 @ 11:30am PST

The NBA’s locked-out players rejected the league’s latest offer for a new collective bargaining agreement today, with union executive director Billy Hunter calling the proposed deal “extremely unfair.” He said the players’ association is beginning the process of disbanding the union — the first step in filing an antitrust action against the league and sending the whole mess to the courts. It’s the same tactic the NFL’s players used during their lockout over the summer, but this time the move could jeopardize the entire NBA season; already, the league had cut 10 games from the normal season in a revised schedule as the two sides remain far apart in contract talks. It would mean a big hit on ad revenue for ABC/ESPN, TNT/Turner and regional sports networks that hold lucrative TV rights to games. Commissioner David Stern had called the latest labor offer the league’s best, proposing a 50-50 split in revenue between players and owners. He said the next offer on the table will be much less favorable: a 53-47 split in favor of the league.

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