ABC’s The Bachelorette and NBC’s Last Comic Standing moved in opposite directions on a slow holiday Monday. After an impressive 15% demo gain last week, The Bachelorette (2.7 rating/8 share in adults 18-49) from 8-10PM last night was down 16% week-to-week. It’s lead-out, True Beauty (1.7/5), held steady at the season-low level from last week. From 9-11PM, Last Comic (1.8/5) was up 13% from last week, while its lead-in, Persons Unknown (0.8/3), was down another 11% in its second airing in the new 8PM time slot to hit a new series low. (The serialized had a small uptick in total viewers, 3 million viewers vs. 2.9 million last week.) ABC handily won the night in adults 18-49 (2.4/7) and total viewers (7.8 million), while Fox and CBS aired all-rerun lineups. This was ABC’s 5th consecutive Monday win in 18-49 and 3rd in total viewers.
Ratings were in downfall last night, and nowhere was this more evident than with ABC’s new reality series Downfall (1.4/4), which was down 26% from its soft premiere last week and lost almost half of its Wipeout lead-in. Wipeout (2.6/9) was also down, 16%, from its season premiere last week, …
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‘Despicable Me’ Featurette