RATINGS RAT RACE: ‘The Bachelorette’ Down But ABC Still Dominates Monday

Nellie Andreeva

ABC’s The Bachelorette and NBC’s Last Comic Standing moved in opposite directions on a slow holiday Monday. After an impressive 15% demo gain last week, The Bachelorette (2.7 rating/8 share in adults 18-49) from 8-10PM last night was down 16% week-to-week. It’s lead-out, True Beauty (1.7/5), held steady at the season-low level from last week. From 9-11PM, Last Comic (1.8/5) was up 13% from last week, while its lead-in, Persons Unknown (0.8/3), was down another 11% in its second airing in the new 8PM time slot to hit a new series low. (The serialized had a small uptick in total viewers, 3 million viewers vs. 2.9 million last week.) ABC handily won the night in adults 18-49 (2.4/7) and total viewers (7.8 million), while Fox and CBS aired all-rerun lineups. This was ABC’s 5th consecutive Monday win in 18-49 and 3rd in total viewers.

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RATINGS RAT RACE: Ratings Drop Across The Board Tuesday With ABC Hardest Hit

Nellie Andreeva

Ratings were in downfall last night, and nowhere was this more evident than with ABC’s new reality series Downfall (1.4/4), which  was down 26% from its soft premiere last week and lost almost half of its Wipeout lead-in. Wipeout (2.6/9) was also down, 16%, from its season premiere last week, … Read More »

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