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RATINGS RAT RACE: Fox Wins With 2010 MLB All-Star Game

Nellie Andreeva

Fox is expected to easily top the ratings for last night with its broadcast of the MLB All-Star Game, which is down from last year. In overnight household ratings, the drop was 12%. Time-zone adjusted fast nationals will be released later this morning. The regular fast nationals, which could serve as a rough estimate, have the game averaging a 3.4 rating/10 share among adults 18-49 and 11.1 million viewers overall.

Airing against baseball, NBC’s America’s Got Talent (3.2/9, 11.1 million) at 9 PM was down 3% from last week, ranking as the top-rated non-sports program for the night. Two underachievers, NBC’s Losing It With Jillian (1.4/5) at 8 PM and ABC’s Downfall (1.3/4) at 9 PM, which followed a rerun Wipeout (2.7/9), got a ratings uptick, 17% and 8%, respectively. ABC News Primetime: Family Secrets (1.3/4) was also up one tenth from its season premiere last week. CBS aired drama repeats.

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RATINGS RAT RACE: ‘Talent’, ‘Kitchen’ & ‘Wipeout’ Up; ‘Losing It’ & ‘Downfall’ Down

Nellie Andreeva

Veterans were up, newcomers down last night, which offered a slew of unscripted originals and scripted repeats.  NBC’s two-hour America’s Got Talent (3.4 rating/10 share in adults 18-49, 12.3 million viewers overall) was the top program of the night, up 17% in the demo from last week. Fox’s two-hour Hell’s Kitchen (3.1/10 in adults 18-49) was up 15% from last week, while Wipeout (2.9/10) at 8PM was up 12%. On the flip side, Talent’s lead-in, new NBC reality series Losing it With Jillian (1.2/4) at 8 PM was down 8% from last week, tying its lowest-rated telecast. Similarly, Wipeout’s lead-out, new ABC unscripted series Downfall (1.3/4) at 9PM, was down 7%. The premiere of ABC News Primetime: Family Secrets (1.2/3) was up a tenth vs. last summer’s debut. CBS aired wall-to-wall reruns of its Wednesday drama lineup. With Hell’s Kitchen, Fox (3.1/10, 6.8 million) won the night in 18-49, while NBC (2.7/8, 9.1 million) was tops in total viewers on the strength of Talent.

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RATINGS RAT RACE: Ratings Drop Across The Board Tuesday With ABC Hardest Hit

Nellie Andreeva

Ratings were in downfall last night, and nowhere was this more evident than with ABC’s new reality series Downfall (1.4/4), which  was down 26% from its soft premiere last week and lost almost half of its Wipeout lead-in. Wipeout (2.6/9) was also down, 16%, from its season premiere last week, as was ABC News Primetime: MindGames (1.0/3) at 10PM, down 23% from its last week’s debut last. Also slipping week-to-week was the night’s top program, NBC’s America’s Got Talent (2.8/9). The hourlong show at 9PM was down 18% from last week’s two-hour telecst for a season low. On the plus side, NBC’s new summer series Losing It With Jillian (1.3/5) was up 8% from its all-time low last week. And a repeat of the network’s Last Comic Standing (1.7/5) dominated the 10PM hour over MindGames and a repeat of CBS’ The Good Wife (1.0/3). Fox won the night in the 18-49 demo with a two-hour Hell’s Kitchen (2.7/9), which was down 7% from last week. CBS (7.9 million viewers) was No.1 in total viewers with an all-rerun lineup.

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