NBC Tweaks Its Midseason Schedule: ‘Parenthood’ Stays Put, ‘LOLA’ Benched

Nellie Andreeva

NBC is making changes to its midseason schedule. Dramedy Parenthood, which was slated to air 4 episodes in January in its regular Tuesday 10 time period, take a break and then move to the Monday 10 PM berth on … Read More »

Comments 38

NBC Cuts Back Order For ‘Love Bites’

Nellie Andreeva

NBC has cut the order to midseason dramedy Love Bites from 13 to 9. The anthology series, originally slated for a fall launch in the Thursday 10 PM slot, was pushed to midseason after a series of setbacks, including … Read More »

Comments 29

Ratings Rat Race: ABC Tops CBS On Friday; Are Scripted Series On The Night Doomed?

Nellie Andreeva

After gaining on CBS for the past few weeks, ABC topped the eye network last night for its first Friday win among adults 18-49 this season. Kudos to ABC for assembling a solid Friday lineup of Supernanny, Primetime: What Would Read More »

Comments 28

RATINGS RAT RACE: Fox Dramas, ‘Mike & Molly’ Gain As Most Monday Series Tie Lows

Nellie Andreeva

NBC is making changes on Monday in midseason and they can’t come soon enough as the network had another dismal ratings performance  last night, with none of its series crossing the 2 demo rating mark. Chuck (1.8/5, 5.5 million) … Read More »

Comments (12)

NBC Shakes Up Midseason Schedule, Puts 6 Comedies On Thursday & Renews ’30 Rock’

Nellie Andreeva

With its entertainment lineup largely underperforming this fall, NBC is making wholesale changes for midseason with moves on every night, including a rarely-seen on broadcast TV 10-11 PM comedy block for an all-comedy Thursday. Additionally, the network  has given one of those Thursday comedies, 30 Rock, an early renewal for next season, the Emmy winning series’ sixth. It also represents a vote of confidence for the series, which is entering uncharted territory with a Thursday 10 PM slot midseason assignment. In addition to a 3-hour comedy block on Thursdays, which will include Community at 8 PM, followed by new series Perfect Couples, The Office, Parks & Recreation, 30 Rock and Outsourced, NBC’s other major scheduling moves for midseason include shifting Parenthood to Mondays, Law & Order: Los Angeles to Tuesdays, Chase to Wednesdays and Law & Order: SVU to 10 PM on Wednesday. “The goal for our mid-season schedule was to keep us in original programming throughout the season and launch several promising new shows, said NBC’s EVP planning and scheduling Mitch Metcalf. “We were looking to add more comedy to our schedule and we believe the best way to do so is to expand our already successful Thursday night.” When NBC gave new Thursday comedy Outsourced a full-season order last month, it became clear that the network wouldn’t be able to contain its half-hours within its established Thursday 8-10 PM block as it also had Parks & Recreation and new entries Perfect Couples and Friends with Benefits on deck for midseason. The network brass explored the possibility of opening a second comedy night but reportedly felt it was not the right time to do so. And, unless it was to go on an assault against CBS’ Monday and ABC’s Wednesday comedy blocks the way CBS did against NBC on Thursday this fall or to bump established Tuesday performer The Biggest Loser, NBC had no real opening for a second comedy night. As for its new all-comedy Thursday, the network already flirted with the idea last spring when it launched comedy reality series The Marriage Ref at 10 PM and in May when it scheduled hourlong comedy Love Bites in the hour. (After a production start delay, the anthology series is now in production for a late spring launch). But airing half-hour comedies at 10 PM on broadcast TV has been very rare and has not fared well so far. However, a 10 PM comedy block is very common on cable TV with such series as HBO’s Entourage and Comedy Central’s South Park. Read More »

Comments 63