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Brian Williams’ NBC Newscast Leads Pack With 8.4 Million Tuned In

Brian Williams’ NBC Newscast Leads Pack With 8.4 Million Tuned InNBC Nightly News With Brian Williams clocked its biggest overall audience in six weeks and its biggest advantage over ABC World News With Diane Sawyer in more than three months. Williams’ newscast (8.44 million) topped Sawyer’s (7.27 million) and CBS’ Scott Pelley-anchored newscast (6.05 million) last week.  In the demo, Williams (2.005 million) also outperformed Sawyer (1.902 million) and CBS (1.371 million).

That said,  all three newscasts were up in overall audience, but only ABC’s was up in the news demo, compared to same week last year.  Both NBC and ABC are based on 3-day averages. NBC was retitled on Thursday and Friday due to afternoon sports impact to lead-in. ABC was retitled on Tuesday  and Thursday due to NBA Finals Games 3 & 4. CBS’ average is based on five days.

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‘NBC Nightly News’ Clocks 11.6 Million Viewers In First Full Week Of Sochi Games

brianwilliams__131210185524Broadcast from Sochi, NBC Nightly News With Brian Williams beat its first-week total-viewer averages during the Olympics in London, Vancouver, Beijing and Torino. It was the newscast’s biggest overall audience since the week of January 3, 2005. Versus the comparable week at the  Winter Games in Vancouver in ’10 (11.103 million viewers ) Nightly News grew 5%. In the news demo, however, Nightly averaged 3.180 million viewers in its first full week at the Sochi Games –  down 8% compared to same week at Vancouver (3.441 million). However, Nightly at Sochi came in  790,000 demo viewers ahead of World News’ 2.390 million, and 1,058,000 million demo viewers ahead of Evening News’ 2.122 million. Read More »

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Brian Williams Critiques Jimmy Fallon’s ‘Tonight Show’ Set

Jimmy Fallon Brian Williams InterviewFollowing a report on North Koreans “living in the midst of a modern-day Hitler” (Kim Jon-un), a report on a plane hijacking, and another on today’s American results from Sochi, NBC Nightly News turned over a chunk of tonight’s broadcast to a plug for the launch of The Tonight Show Starring Jimmy Fallon. During the course of the news segment, viewers learned that Fallon is “just excited and it’s starting to sink in now, like wow — I can see everything now, it’s actually going to happen.” We heard a snippet of the new Tonight theme song and saw a cute picture of Fallon’s daughter, Winnie. Interviewer Brian Williams explained 30 Rock will infuse Tonight with a certain something it did not enjoy in Burbank, and Fallon let us know his show will be shot in the same studio from which Johnny Carson and Jack Paar broadcast back in the day. Then Fallon took Williams for a tour of the new set — except Williams’ cameras were not allowed in, so viewers could only hear Williams and Fallon talking behind closed doors. “I can’t believe you’ve done this all in pink,” Williams said. “And why the urinal?”

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UPDATE: NBC’s Brian Williams Newscast Attracts 16 Million Viewers From Sochi On Sunday

By | Tuesday February 11, 2014 @ 12:15pm PST

UPDATE, 12:05 PM: brianwilliamsNBC added weekend stats to its Olympics-fueled evening-news ratings victory lap. Nearly 16 million viewers tuned in to NBC Nightly News With Brian Williams on Sunday; 11 million tuned in on Saturday as Williams anchored live from Olympic Park in Sochi, Russia. In the news demo, the broadcast clocked a 2.8 rating Saturday and a 4.2 rating Sunday. Sunday’s crowd of nearly 16 million is 10% better than the newscast fared on the first Sunday of the 2012 London Summer Games, and 14% better than first Sunday of the 2010 Vancouver Winter Games. In the news demo, NBC noted Sunday’s newscast came in 8% better than that first Sunday at the Vancouver Games, suggesting it falls shy of the demo ratings for the comparable Sunday of the London Games.

Saturday’s total viewer tally was the evening newscast’s best since the first Saturday of the London Games, but best in the news demo since the second Saturday newscast of those London Olympics.

PREVIOUS, 11:35 AM: About 29 million people watched broadcast evening newscasts last week. That’s the biggest broadcast evening news haul in more than 9 years — since the week of January 17, 2005, aka the week of George W Bush’s second inauguration. Read More »

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