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UPDATE: Kentucky Derby Beats 2012 Ratings & Viewership Results

By DOMINIC PATTEN | Tuesday May 7, 2013 @ 9:42am PDTTags: Kentucky Derby, NBC Sports, TV Ratings

Orb Kentucky DerbyUPDATE, 9:42 AM: This year’s Kentucky Derby pulled in 16.2 million viewers on May 4 for NBC Sports. Viewership for this year’s Orb won race was up 9% from 2012 and up 12% from 2011, according to Nielsen. NBC’s broadcast of the 6:05 PM to 6:53 PM race turned in the second best result for the Derby since the 18.5 million who watched in 1989 on ABC. The 2010 race garnered 16.5 million viewers. This year’s Derby got a 9.7/12 household rating, which is up 8% from last year’s results and up 14% from 2011.

PREVIOUSLY, MAY 5 AM: Orb wasn’t the only one to score big in the first stop in the Triple Crown. NBC Sports drew a 10.4 overnight rating/23 share for the race portion from 6-7 PM ET, tying 2010′s numbers for the best Kentucky Derby in 21 years. The coverage was also up 16% from last year. Pre-race figures were also boosted in NBC’s coverage spanning 4 PM to 6 PM ET. Between 4-4:30 PM ET coverage topped network-highs (3.1/8) since NBC’s Kentucky Derby coverage in that time frame began in 2008; from 4:30-5 PM ET ratings were also network-best (4.1/10) in that block since 2007. Pre-race coverage (5-6 PM ET) was up 15% from 2012 with a 6.2/15 overnight rating. Louisville, home of the 138-year-old event, was #1 in metered markets (43.7/69). Winning thoroughbred Orb will next chase the Triple Crown at the Preakness Stakes on May 18.

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Yahoo And NBC Sports Partner On Event Coverage

By THE DEADLINE TEAM | Sunday December 9, 2012 @ 5:28pm PSTTags: NBC Sports, Yahoo

Yahoo and NBC Sports Group are teaming in a content and promotional deal combining Yahoo Sports’ original reporting, coverage of big events and other content with NBC Sports Group’’s expanding digital assets. Deal includes significant television promotion and integration. Yahoo Sports and NBC Sports Group will maintain separate sites and editorial control but they will collaborate on premium sports news and events coverage both online and on TV broadcasts. Yahoo Sports’ products will be included in the NBC Sports Group’s digital assets.
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NHL Cancels More Games As Offer Iced

By THE DEADLINE TEAM | Friday October 19, 2012 @ 1:54pm PDTTags: NBC Sports, NHL

NBC Sports and the various regional sports networks must be wondering if the NHL lockout will ever end. Today the league said it was canceling all regular-season games through November 1, making it a total of 135 games down the tubes as the league and the players fight over a new labor deal. The NHL made a very public offer earlier this week that ws rejected by the players’ association yesterday, prompting today’s move. That offer was based on the idea that, if accepted, the NHL could squeeze in a full 82-game season if the season started by November 2. At this point it’s still a workable scenario — unlike the wacky schedule that emerged out of the NBA lockout last season, when teams were often forced to play back-to-back-to-back nights to make up the lost time and only fit in 66 games. Read More »

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NBC Cites Deep Bench If NHL Lockout Drags On

By THE DEADLINE TEAM | Wednesday September 19, 2012 @ 5:12pm PDTTags: NBC Sports, NHL

The NHL today cancelled its 2012 preseason through September 30 as the league’s lockout continues after its union pact with players expired Saturday at midnight. More cancellations are expected as the labor unrest drags on, and no talks on a new collective bargaining agreement have been scheduled. NBC Sports, which signed a record $2 billion, 10-year TV rights deal with the NHL last year, remained neutral in the wake of the news, saying in a statement:

“We are hopeful that the lockout is resolved soon and does not affect our NHL programming. However, if games are missed, we have a large amount of quality live-event programming available to replace them, including soccer, boxing, and college hockey and basketball.”

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NBC Extends French Open Coverage Through 2024

By THE DEADLINE TEAM | Sunday August 5, 2012 @ 7:58am PDTTags: NBC Sports

NBC Sports Group and the French Tennis Federation have added another 10 hours of live U.S. TV coverage and expanded digital rights for the Grand Slam through 2024. Under the multiplatform deal NBC will air … Read More »

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NBC Sports Boss Says Summer Olympics Edit Of Women’s Gymnastic’s Fall Was ‘In Interests of Time’

By DOMINIC PATTEN | Thursday August 2, 2012 @ 8:49am PDTTags: 2012 London Olympics, NBC Sports

NBC says they hear the criticism of their XXX Summer Olympics coverage. “Some of it is fair, and we are listening,” said NBC Sport’s Mark Lazarus today. “We knew it wasn’t going to be perfect,” added … Read More »

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Well, Forget That ‘I’ll Have Another’ Biopic

By PATRICK HIPES, Managing Editor | Friday June 8, 2012 @ 11:22am PDTTags: NBC Sports

I'll Have Another NBC RatingsNBC’s 2 1/2 hours of planned coverage Saturday afternoon of the Belmont Stakes was supposed to center on I’ll Have Another, the 3-year-old colt who has captivated the sports world (and beyond) trying for horse racing’s … Read More »

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NBCUniversal’s Expanded Olympics Coverage: 280-Plus Hours Planned

By THE DEADLINE TEAM | Wednesday May 16, 2012 @ 5:25pm PDTTags: Bravo, CNBC, MSNBC, NBC, NBC Sports, NBC Universal

NEW YORK – May 16 – Fully-distributed NBCUniversal cable channels MSNBC, CNBC and Bravo will again serve as Olympic platforms when they combine to televise 284.5 hours of coverage of the 2012 London Olympic Games this summer.

MSNBC will host 155.5 hours of a wide variety of Olympic sports, CNBC will carry 73 hours of Olympic boxing coverage — including the debut of women’s Olympic boxing — and Bravo will serve as the home of Olympic tennis with 56 hours of coverage. All three channels have previously televised Olympic programming.

MSNBC’s, CNBC’s and Bravo’s Olympic coverage will complement the programming airing on NBC and the NBC Sports Network, the details of which will be released shortly. It has already been announced that Telemundo will provide the most extensive Spanish-language Olympics coverage in NBCUniversal history by offering more than 173 hours of programming, and that NBCOlympics.com will live stream every event and sport for the first time ever, more than 3,500 hours. The vast majority of live streaming on NBCOlympics.com will only be available to authenticated cable, satellite or telco customers.

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NBC Sports Trades 30 Rock For Connecticut

By THE DEADLINE TEAM | Friday October 21, 2011 @ 1:19pm PDTTags: Maury, NBC Sports, NBCUniversal, VERSUS

The Associated Press is reporting that NBC Sports has made a deal to move its longtime home at 30 Rockefeller Plaza to Stamford, Conn., to take advantage of state tax incentives there. The move out of the network’s flagship … Read More »

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Is Dick Ebersol Back At NBC Sports?

By THE DEADLINE TEAM | Tuesday August 30, 2011 @ 1:12pm PDTTags: 2012 London Olympics, Dick Ebersol, NBC, NBC Sports, Sunday Night Football

On the same day that NBCUniversal announced it has picked Jim Bell to executive produce coverage of the 2012 Summer Olympics in London comes a report that former NBC Sports guru Dick Ebersol is returning to the fold in an … Read More »

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NBC Lands Rights to Major League Soccer

By THE DEADLINE TEAM | Wednesday August 10, 2011 @ 11:47am PDTTags: NBC, NBC Sports, NBC Sports Network, VERSUS

NBC Sports announced today that it has sealed a three-year agreement with Major League Soccer that will begin at the start of next season. No financial terms were revealed, but The Sports Business Journal said the deal is reportedly … Read More »

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NBC Sports Sweep: Dick Ebersol’s No. 2 Ken Schanzer Leaves Too

By NELLIE ANDREEVA | Thursday May 26, 2011 @ 10:20am PDTTags: Dick Ebersol, Ken Schanzer, NBC, NBC Sports, NBC Sports Group
Nellie Andreeva

After the shocking exit of NBC Sports chairman Dick Ebersol last week, a not-so-shocking aftershock: His loyal deputy, NBC Sports president Ken Schanzer, today announced he is retiring after 30 years at NBC. He will stay through the summer, a … Read More »

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Post-Merger NBC Sports Group Unveils Executive Team

By NELLIE ANDREEVA | Wednesday February 2, 2011 @ 8:49am PSTTags: Comcast-NBCU Merger, Dick Ebersol, Golf Channel, Ken Schanzer, Mark Lazarus, NBC Sports, NBC Sports Group, NBC Universal, NBCUniversal, VERSUS
Nellie Andreeva

With Comcast’s acquisition of NBC Universal completed, the newly formed NBC Sports Group – which consists of NBC Sports, Golf Channel, VERSUS and 11 Comcast regional sports networks – this morning unveiled its executive structure under chairman Dick Ebersol. Turner veteran Mark Lazarus, who has long been rumored to take run the new group’s cable properties, is the only outsider on the team, while NBC Sports execs are being given the reins of Comcast’s Versus and Golf Channel. Here is a rundown of the new exec hierarchy: Read More »

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John Miller Returns To Top Marketing Post At NBCU, Will Launch & Run NBC Sports Agency

By NELLIE ANDREEVA | Monday January 24, 2011 @ 10:11am PSTTags: Comcast, NBC, NBC Sports, NBC Universal
Nellie Andreeva

NBC Universal TV Group Chief Marketing Officer John Miller is joining NBCU’s sports division to create and head The NBC Sports Agency immediately following the pending acquisition of NBCU by Comcast. After 25 years of running marketing for NBC, Miller in June stepped down as president of The NBC … Read More »

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