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RATINGS RAT RACE: ‘SNF’ Tops, ‘Pan Am’ Starts Well, ‘Desperate Housewives’ Down

Nellie Andreeva

UPDATED: NFL football was a major factor in primetime last night as it handed NBC a nightly ratings win, secured Fox’s second place via an overrun and wrecked havoc in CBS’ primetime lineup because of local NFL overruns in 10% of the country, including top markets like New York and Philadelphia.

ABC, the only network that does not carry professional football, got good ratings news about newcomer Pan Am and bad news about veterans Desperate Housewives and Extreme Makeover: Home Edition. Pan Am (3.1/8 in adults 18-49, 10.9 million) held onto 100% of its Desperate Housewives demo lead-in and added 1.1 million viewers. Pan Am, which gives ABC a second promising new drama this season along with Revenge, which opened to a 3.3/9 on Wednesday, became the first program to build on Desperate Housewives in total viewers since May 2006 when Grey’s Anatomy aired in the Sunday 10 PM slot. Of course, Desperate Housewives is not the ratings juggernaut it once was. The dramedy’s final season opened with a 3.1/7 and 9.8 million viewers last night. That was down 28% from last season’s debut and the series’ lowest rated premiere ever. Its lead-in, back-to-back episodes of Extreme Makeover: Home Edition (1.3/4, 2.3/6) were down 13% and 8%, respectively, from last season despite featuring First Lady Michelle Obama.

Following a highly-rated football overrun, Fox’s veteran The Simpsons (3.8/10) was up 3% from last fall’s debut but back then, Fox’s animated lineup did not have a big lead-in from a football overrun on the opening Sunday of the season. (Under their agreements with the NFL, CBS and Fox alternate in carrying the late Sunday game.) The Cleveland Show (3.1/7) was even with its premiere last fall, a half-hour Family Guy (4.1/9) was down 9% from last year, when its season opener was hourlong, and American Dad (3.0/7) was also flat with its debut last season, which was delayed by a week. Family Guy and The Simpsons finished the night as the top 2 non-sports programs of the night in 18-49. Read More »

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RATINGS RAT RACE: NBC Wins With ‘Sunday Night Football’, ABC’s Lineup Up

Nellie Andreeva

Once again, 3 of the 4 major networks, NBC, CBS and Fox, got a ratings boost from football on Sunday, and once again NBC easily topped the night with Sunday Night Football. SNF is wrapping its red-hot season in style, with the game between the Seattle Seahawks and the St. Louis Rams drawing a 12.6 overnight rating/19 share, the best overnight rating for an NFL season-ending game in 9 years (since Min-Bal’s 13.4/21 on ABC in 2002) and highest ever for SNF, up 11% from last year. With a big NFL overrun, Fox is expected to finish second in adults 18-49 despite airing all reruns for the rest of the night.  (Its fast national averages are approximate because of live sports.) ABC, the only network that didn’t get ratings help from football, was No. 3 in 18-49 (2.7/7) and total viewers (9.4 million) with its lineup returning to first-run episodes. America’s Funniest Home Videos (2.1/6) was up 11% from its most recent original on Dec. 5, Extreme Makeover: Home Edition (2.7/7) was up 13% from its last original on Dec. 12 to hit a season high. Desperate Housewives (3.8/9) was up 6% vs. Dec. 12, while Brothers & Sisters (2.4/6) was down 4%. CBS’ primetime lineup was pushed to 7:16 PM by a football overrun. Its fast nationals were as follows: 7 PM (NFL Overrun/60 Minutes): 2.7/7; 8 PM (60 Minutes/CSI:Miami): 2.1/5; 9 PM (CSI: Miami/Undercover Boss): 2.9/7 and … Read More »

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RATINGS RAT RACE: ‘Undercover Boss’ And ‘Brothers & Sisters’ Tie Series Lows

Nellie Andreeva

I’m thinking of dropping “race” from the headline of the Sunday ratings story until the end of the NFL season because there is not much of a race on the night that is dominated by football. NBC’s Sunday Night Football was the top-rated show on Sunday night for 13th straight week. The game between the Steelers and the Ravens for the leadership position in the AFC North posted a 14.6 overnight rating/23 share. That is the highest average ever for a Week 13 game, up 7% from last year’s Vikings-Cardinals face-off. NBC is once again projected to win the night in 18-49 and total viewers.

Fox was fueled by a huge Fox overrun for a second consecutive week. It led into The Simpsons (4.2/11, 9.6 million), which was up a tenth from last week to tie its season high in 18-49 and post a new season high in total viewers. There was no halo effect over the rest of the Fox lineup, which last week posted double-digit gains. The Cleveland Show (3.2/8) at 8:30 PM was down 6%. Another Cleveland Show (2.8/7) subbed for Family Guy at 9 PM, followed by American Dad (2.5/6), which was down 14% from last week when it followed a Family Guy rerun.

CBS’ and ABC’s lineups returned to normal after featuring a movie/repeats for the last … Read More »

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RATINGS RAT RACE: Football Gives NBC Nightly Win, Spurs Gains For Fox Comedies

Nellie Andreeva

Sunday Night Football sealed NBC’s 12th consecutive ratings victory on the night. The San Diego Chargers 36-14 blowout of the Indianapolis Colts drew a 13.0 overnight rating/19 share. That was down 18% from last week but up 3% from last fall’s Week 12 game, a Steelers-Ravens face-off that was decided in overtime. Meanwhile, with a football runover as a lead-in, Fox’s comedy originals spiked with double-digit ratings increases vs. last week. The Simpsons (4.1/10) at 8 PM was up 41%. The Cleveland Show (3.4/8) was up 42% and American Dad ! (2.9/7) was up 26%. Family Guy (3.0/7) was a rerun. CBS’ The Amazing Race (3.1/7) was up 3% from last week when CBS’ lineup was pushed back by 12 minutes because of an NFL overrun. The network’s Hallmark Hall of Fame movie November Christmas (2.1/5) did respectable business from 9-11 PM, flat with last year’s Hallmark Hall of Fame holiday movie A Dog Named Christmas. ABC’s ratings were trending downward throughout the night with an all-rerun lineup: America’s Funniest Home Videos (1.9/5), Extreme Makeover: Home Edition (1.7/4), Desperate Housewives (1.3/3) and Brothers & Sisters (0.9/2).

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RATINGS RAT RACE: ‘SNF’ Wins, ‘Undercover Boss’ & ‘CSI: Miami’ Hit Lows

Nellie Andreeva

With football season heading into the home stretch, NBC’s Sunday Night Football last night had another strong showing with a 14.2 household rating. NBC dominated the night as it has done every Sunday this season, with viewership for the game expected to be around the 20 million mark. CBS and Fox switched places again, with Fox benefiting from a late afternoon NFL game spilling into primetime this time around. Surprisingly, the football overrun, which scored a 7.0/19 rating in adults 18-49 from 7-8 PM provided little boost for Fox’s Sunday comedies, which last week posted big double-digit gains in their return after a two-week MLB preemption. Last night, The Simpsons (3.9/10) was up a modest 5% and may be adjusted down as it includes two minutes of an NFL overrun. The Cleveland Show (3.1/7) was up 3%, while Family Guy (3.3/8) was down 13% and American Dad! (2.6/6) was down 10%.

Also retreating after posting across-the-board rating increases last week was ABC’s Sunday lineup. Extreme Makeover: Home Edition (2.2/5) was down 12%. Desperate Housewives (3.7/9) was down 8% from its fast national number last week, while Brothers & Sisters (2.5/7) was down a tenth. (Desperate Housewives was adjusted up a tenth and Brothers & Sisters slipped a tenth in the finals last week.)

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RATINGS RAT RACE: ABC, Fox Post Gains Against Football-Boosted NBC & CBS

Nellie Andreeva

Football ruled Sunday ratings once again with NBC’s Sunday Night Football and CBS’ football overrun towering over the primetime competition. But there was a good story on the entertainment side for ABC and Fox whose lineups were up across-the-board by double digits. ABC’s Extreme Makeover: Home Edition (2.5/6) led the gains with a 39% improvement from its season low last Sunday when ratings were impacted by Halloween celebrations. Desperate Housewives (4.0/9) was up 14%, and Brothers & Sisters (2.6/7) was up 13%. At Fox, which returned to regular programming on the night after 3 weeks of baseball preemptions, the biggest gainer was The Simpsons (3.7/9) at 8 PM, up 23% from its last original on Oct. 10. The Cleveland Show (3.1/7) was up 19% to tie its season high, Family Guy (3.8/9) was up 12% and American Dad (2.9/7) up 16%.

Another ratings swing at CBS whose lineup was impacted by a monster 67-minute NFL overrun. After dropping 53% without a football lead-in last week to a 1.6/5 at 7 PM, 60 Minutes was up by at least that much this week. The 8 PM hour, which featured 7 minutes of football overrun and 53 minutes of 60 Minutes averaged 4.0/10. (60 Minutes was additionally boosted by featuring an interview with President Barack Obama.) The 9 PM hour, which featured … Read More »

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RATINGS RAT RACE: NBC & Fox Win With Football & Baseball, ABC & CBS Hit Lows

Nellie Andreeva

In the first ever showdown between NBC’s Sunday Night Football and Fox’s World Series coverage, the two networks are expected to split the honors, with NBC winning Sunday night in adults 18-49 and Fox, which also benefited from a football overrun, finishing No.1 in total viewers. In their direct face-off, SNF (11.8 overnight rating/18 share from 8:30-11:15 PM) outrated World Series’ Game 4 (10.4/16 from 8:30-11:30 PM). Fox released time-adjusted fast nationals for the game between the Giants and the Rangers, which drew a 4.3 rating in 18-49 and 15.5 million total viewers. That was down 45% from last year’s Game 4 featuring the New York Yankees and down 16%/flat in viewers vs. the 2008 Yankee-less Game 4, which didn’t have to face NFL football.

Squeezed between SNF on NBC and the World Series/football runover on Fox, ABC and CBS posted across-the-board declines with the exception of CBS’ CSI: Miami, which was up. All ABC series posted season lows: America’s Funniest Home Videos (1.4/4) was down 22% from last week, Extreme Makeover: Home Edition down 25%, Desperate Housewives (3.5/9) down 10% and Brothers & Sisters down 8%. Read More »

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RATINGS RAT RACE: Football Tops Baseball, ‘Undercover Boss’ Hits Low

Nellie Andreeva

With Fox’s reach hampered by its ongoing carriage dispute with Cablevision that has the network blacked out in some 3 million Cablevision homes in the country’s top market, New York, NBC’s Sunday Night Football delivered its best primetime overnight rating against a Major League Baseball League Championship Series in 13 years. SNF, featuring the Indianapolis Colts 27-24 win over the Washington Redskins, earned a 13.2/20, up 10% from last year’s Week 6 game and more than doubling the overnight rating for MLB’s NLCS Game 2 (6.5/10) on Fox, in which the Philadelphia Phillies won over the San Francisco Giants. That despite the fact that Fox’s baseball coverage benefitted from a strong lead-in, an NFL overrun. NBC is expected to once again easily top Sunday night’s ratings. Read More »

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RATINGS RAT RACE: Football Rules Again While ‘Desperate Housewives’ Hits Fall Low

Nellie Andreeva

With CBS and Fox alternating in getting football overruns, the only networks with fair week-to-week comparisons are NBC and ABC. For CBS and Fox, ratings gains the week the network has a football overrun are followed by a decline the following week. (with the exception of CBS’ Undercover Boss, which does better with no overrun as football pushes its start time to 10-11 PM.) NBC was solid with football last night, while ABC’s lineup showed across-the-board erosion. Read More »

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RATINGS RAT RACE: NBC’s ‘Sunday Night Football’ Down Slightly But Still Dominates

Nellie Andreeva

Twas the night before Premiere Week, when all through the broadcast nets, not much was stirring besides football. An NFL overrun on CBS and Week 2 of NBC’s Sunday Night Football easily dominated a night filled with reruns and the season finale of ABC’s The Gates. SNF‘s telecast of “Manning Bowl II” between Peyton Manning’s Indianopolis Colts and Eli Manning’s New York Giants drew 15.2 overnight rating/24 share, down 8% from the sports program’s record-breaking premiere last week. If vs. “Manning Bowl I” in 2006, it was up 3%. A 43-minute football overrun on CBS boosted Read More »

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RATINGS RAT RACE: Football Still Hot

Nellie Andreeva

Last night’s season premiere of Sunday Night Football logged the best ratings ever for the NBC sports franchise. The Cowboys/Redskins face-off posted a 16.6 overnight rating/26 share, the best overnight for any Week 1 primetime NFL game in 13 years. On Thursday, NBC’s coverage of the NFL’s kick-off game landed the best overnight ratings for an opener in 13 years and the largest audience for a kick-off game in 14 years. Airing against football, part two of the three-night Big Brother 12 finale (2.1/5 in 18-49) on CBS was down 13% from last Sunday and posted the show’s lowest rating on any night this summer. ABC’s The Gates (0.7/2) matched its lowest rating ever. There were two big events on cable last night, the season finale of HBO’s True Blood and the Video Music Awards on MTV. I will post ratings information on both as soon as it is available.

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