RATINGS RAT RACE: ‘SNF’ Tops, ‘Pan Am’ Starts Well, ‘Desperate Housewives’ Down

Nellie Andreeva

UPDATED: NFL football was a major factor in primetime last night as it handed NBC a nightly ratings win, secured Fox’s second place via an overrun and wrecked havoc in CBS’ primetime lineup because of local NFL overruns in 10% of the country, including top markets like New York and Philadelphia.

ABC, the only network that does not carry professional football, got good ratings news about newcomer Pan Am and bad news about veterans Desperate Housewives and Extreme Makeover: Home Edition. Pan Am (3.1/8 in adults 18-49, 10.9 million) held onto 100% of its Desperate Housewives demo lead-in and added 1.1 million viewers. Pan Am, which gives ABC a second promising new drama this season along with Revenge, which opened to a 3.3/9 on Wednesday, became the first program to build on Desperate Housewives in total viewers since May 2006 when Grey’s Anatomy aired in the Sunday 10 PM slot. Of course, Desperate Housewives is not the ratings juggernaut it once was. The dramedy’s final season opened with a 3.1/7 and 9.8 million viewers last night. That was down 28% from last season’s debut and the series’ lowest rated premiere ever. Its lead-in, back-to-back episodes of Extreme Makeover: Home Edition (1.3/4, 2.3/6) were down 13% and 8%, respectively, from last season despite featuring First Lady Michelle Obama.

Following a highly-rated football overrun, Fox’s veteran The Simpsons (3.8/10) was up 3% from last fall’s debut but back then, Fox’s animated lineup did not have a big lead-in from a football overrun on the opening Sunday of the season. (Under their agreements with the NFL, CBS and Fox alternate in carrying the late Sunday game.) The Cleveland Show (3.1/7) was even with its premiere last fall, a half-hour Family Guy (4.1/9) was down 9% from last year, when its season opener was hourlong, and American Dad (3.0/7) was also flat with its debut last season, which was delayed by a week. Family Guy and The Simpsons finished the night as the top 2 non-sports programs of the night in 18-49. Read More »

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RATINGS RAT RACE: NBC Wins With ‘Sunday Night Football’, ABC’s Lineup Up

Nellie Andreeva

Once again, 3 of the 4 major networks, NBC, CBS and Fox, got a ratings boost from football on Sunday, and once again NBC easily topped the night with Sunday Night Football. SNF is wrapping its red-hot season in style, … Read More »

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RATINGS RAT RACE: ‘Undercover Boss’ And ‘Brothers & Sisters’ Tie Series Lows

Nellie Andreeva

I’m thinking of dropping “race” from the headline of the Sunday ratings story until the end of the NFL season because there is not much of a race on the night that is dominated by football. NBC’s Sunday Night FootballRead More »

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RATINGS RAT RACE: Football Gives NBC Nightly Win, Spurs Gains For Fox Comedies

Nellie Andreeva

Sunday Night Football sealed NBC’s 12th consecutive ratings victory on the night. The San Diego Chargers 36-14 blowout of the Indianapolis Colts drew a 13.0 overnight rating/19 … Read More »

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RATINGS RAT RACE: ‘SNF’ Wins, ‘Undercover Boss’ & ‘CSI: Miami’ Hit Lows

Nellie Andreeva

With football season heading into the home stretch, NBC’s Sunday Night Football last night had another strong showing with a 14.2 household rating. NBC dominated the night as it has done every Sunday this season, with viewership for the game … Read More »

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RATINGS RAT RACE: ABC, Fox Post Gains Against Football-Boosted NBC & CBS

Nellie Andreeva

Football ruled Sunday ratings once again with NBC’s Sunday Night Football and CBS’ football overrun towering over the primetime competition. But there was a good story on the entertainment side for ABC and Fox whose lineups were up across-the-board by double digits. Read More »

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RATINGS RAT RACE: NBC & Fox Win With Football & Baseball, ABC & CBS Hit Lows

Nellie Andreeva

In the first ever showdown between NBC’s Sunday Night Football and Fox’s World Series coverage, the two networks are expected to split the honors, with NBC winning Sunday night in adults 18-49 and Fox, which also benefited from a football overrun, finishing No.1 in total viewers. In their direct face-off, SNF (11.8 overnight rating/18 share from 8:30-11:15 PM) outrated World Series’ Game 4 (10.4/16 from 8:30-11:30 PM). Fox released time-adjusted fast nationals for the game between the Giants and the Rangers, which drew a 4.3 rating in 18-49 and 15.5 million total viewers. That was down 45% from last year’s Game 4 featuring the New York Yankees and down 16%/flat in viewers vs. the 2008 Yankee-less Game 4, which didn’t have to face NFL football.

Squeezed between SNF on NBC and the World Series/football runover on Fox, ABC and CBS posted across-the-board declines with the exception of CBS’ CSI: Miami, which was up. All ABC series posted season lows: America’s Funniest Home Videos (1.4/4) was down 22% from last week, Extreme Makeover: Home Edition down 25%, Desperate Housewives (3.5/9) down 10% and Brothers & Sisters down 8%. Read More »

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RATINGS RAT RACE: Football Tops Baseball, ‘Undercover Boss’ Hits Low

Nellie Andreeva

With Fox’s reach hampered by its ongoing carriage dispute with Cablevision that has the network blacked out in some 3 million Cablevision homes in the country’s top market, New York, NBC’s Sunday Night Football delivered its best primetime overnight rating against a Major League Baseball League Championship Series in 13 years. SNF, featuring the Indianapolis Colts 27-24 win over the Washington Redskins, earned a 13.2/20, up 10% from last year’s Week 6 game and more than doubling the overnight rating for MLB’s NLCS Game 2 (6.5/10) on Fox, in which the Philadelphia Phillies won over the San Francisco Giants. That despite the fact that Fox’s baseball coverage benefitted from a strong lead-in, an NFL overrun. NBC is expected to once again easily top Sunday night’s ratings. Read More »

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RATINGS RAT RACE: Football Rules Again While ‘Desperate Housewives’ Hits Fall Low

Nellie Andreeva

With CBS and Fox alternating in getting football overruns, the only networks with fair week-to-week comparisons are NBC and ABC. For CBS and Fox, ratings gains the week the network has a football overrun are followed by a decline the following week. (with the exception of CBS’ Undercover Boss, which does better with no overrun as football pushes its start time to 10-11 PM.) NBC was solid with football last night, while ABC’s lineup showed across-the-board erosion. Read More »

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RATINGS RAT RACE: NBC’s ‘Sunday Night Football’ Down Slightly But Still Dominates

Nellie Andreeva

Twas the night before Premiere Week, when all through the broadcast nets, not much was stirring besides football. An NFL overrun on CBS and Week 2 of NBC’s Sunday Night Football easily dominated a night filled with reruns and the season finale of ABC’s The Gates. SNF‘s telecast of “Manning Bowl II” between Peyton Manning’s Indianopolis Colts and Eli Manning’s New York Giants drew 15.2 overnight rating/24 share, down 8% from the sports program’s record-breaking premiere last week. If vs. “Manning Bowl I” in 2006, it was up 3%. A 43-minute football overrun on CBS boosted Read More »

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RATINGS RAT RACE: Football Still Hot

Nellie Andreeva

Last night’s season premiere of Sunday Night Football logged the best ratings ever for the NBC sports franchise. The Cowboys/Redskins face-off posted a 16.6 overnight rating/26 share, the best overnight for any Week 1 primetime NFL game in 13 years. On Thursday, NBC’s coverage of the NFL’s kick-off game landed … Read More »

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