The organizers of the Saban Free Clinic’s Annual Dinner Gala must have been scrambling today to update all the materials for the Monday event with the new title for the night’s top honoree, Robert Greenblatt, who today was named chairman of NBC Entertainment as part of the post-merger management structure of NBC Universal unveiled by the company’s incoming CEO Steve Burke.
Greenblatt, who will oversee the network and sister studio UMS, won’t be conducting any business, including meeting with his staff or talking to agents, until the merger is approved, something sources suggest may happen in mid-January. By then, the broadcast networks will be in the thick of picking up drama pilots, so Greenblatt would have to jump right in. He is expected to begin familiarizing himself with NBC’s development right away and will probably read pilot scripts as they come in to be able to start making greenlight decisions on Day 1. Drama has been a particularly vulnerable area for NBC with no new series introduced in the past couple of years lasting more than a season and a weak freshman drama class this fall. That makes the future of NBC’s head of drama Laura Lancaster uncertain. Greenblatt is still a ways away from making any personnel changes, but after he officially starts, he is expected to make some. In today’s memo, there was good news for 2 NBC veterans, Marc Graboff, chairman of NBC Entertainment and UMS, and Angela Bromstad, president of primetime entertainment. While the announcement didn’t mention their titles, leaving the door open to them changing, they were mentioned by name as reporting to Greenblatt in the new chain of command. That means that both are factoring into new Burke’s immediate plans for NBC. From then on, it will be up to Greenblatt.