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LA Kings’ OT Win Sets Records On NBCSN

By | Monday June 2, 2014 @ 11:02am PDT

Los Angeles Kings v Chicago Blackhawks - Game SevenThe LA Kings’ thrilling win over the Chicago Blackhawks last night was the most-watched NHL game ever on NBC’s cable sports outlet, but the numbers reflect the sport’s continued niche status in Los Angeles. Game 7 of a for-the-ages Western Conference Final – in which the Kings ousted the defending champions 5-4 with a overtime win in the Windy City to move on to the Stanley Cup Final — drew a 3.17 overnight rating;nbcsn that’s the best for any NHL game in the network’s 2 1/2-year history, topping Game 3 of last year’s Cup Final. It also pulled a ridiculous 22.7 HH rating in Chicago but only a 4.8 in LA. Both were high-water marks for the NHL on NBCSN.

The win put the LA Kings into the Stanley Cup Final for the second time in three seasons, following the first championship in franchise history in 2012. They’ll go against the New York Rangers, who are playing for the Cup for the first time in 20 years. That means we’ll get the first LA-NY championship tilt in the Big 4 U.S. sports since the Dodgers beat the Yankees in the 1981 World Series. One might think the NHL and NBC, which is airing the first two and last three (if necessary) Cup Final games, would be beaming about that today. But execs might have been secretly rooting for Chicago, an Original Six NHL team with a much larger local and North American fan base. Ratings for last year’s Cup Final between the Blackhawks and Boston Bruins — another team with a wide following — clobbered the 2012 Kings-New Jersey Devils series. Read More »

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Olympics: U.S.-Canada Men’s Semi Most-Watched Hockey Game In NBCSN History

By | Saturday February 22, 2014 @ 3:46pm PST

OlympicsFriday’s Team USA vs. Canada Olympics men’s hockey semifinals scored a win for NBC as the Sochi Games near their finish, drawing record-high numbers and becoming the highest-rated hockey game in NBCSN history. The Friday morning PT/noon ET airing scored a 2.7/8 with an average of 3.9 million viewers leading an all time high weekday daytime viewership, edging out last weekend’s USA-Russia shootout match (2.6) and beating NBCSN’s Stanley Cup Playoff and Finals ratings. At its peak 4.6 million viewers were watching Friday’s game with top viewership in Buffalo, Minneapolis, Boston, Pittsburgh, and Providence. NBC’s authenticated digital streaming service notched 2.1 million uniques reaching a historic high on the “TV Everywhere” app, which will also feature Sunday’s Closing Ceremony. NBCSN’s 10 live telecasts now rank as the network’s top 10 most watched weekday daytimes. Friday’s primetime Olympics on NBC scored an 8.8/15 rating comparable to the Torino Olympics which notched a 9.7/17 in 2006.

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NBC And U.S. Olympic Committee Partner For 2014 And 2016 Paralympic Games

By | Tuesday September 24, 2013 @ 7:25am PDT

NEW YORK – The Sochi 2014 and Rio 2016 Paralympic Games will receive an unprecedented 116 combined hours of coverage in the United States, the International Paralympic Committee announced today, as NBC Olympics and the United States Olympic Committee have partnered to acquire the U.S. media rights to the next two Paralympic Games.

NBC and NBCSN will combine to air 50 hours of television coverage for March’s Sochi 2014 Paralympic Winter Games, starting on March 7 with the Opening Ceremony. It will be followed by daily coverage of all five Paralympic sports in the Sochi program, before the Games’ Closing Ceremony is broadcast on March 16.

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NBC Sports Network To Up Rebranding Effort During Premier League Games

By | Tuesday August 13, 2013 @ 6:41am PDT

NBC Sports Network was known as Versus until the beginning of last year, and is about to adopt a new name: NBCSN. It will be a gradual transition, with new graphics and references phased in leading up to the 2014 Sochi Olympics in February. But the company says that it will “significantly increase” the effort beginning Saturday with its coverage of the Premier League soccer match between Liverpool and Stoke City. NBCSN will be used as the “primary mark” for the network. “This is a natural evolution from the longer channel name to the acronym, as NBCSN is streamlined visually and a faster read,” says NBC Sports Group CMO John Miller. Viewers will see an image that says “NBC Sports Network” dissolve into the new logo, with an NBCSN voiceover. “By the Winter Olympics in February, the transformation will be complete, and the Games will be used to solidify NBCSN as the network’s name and brand,” Miller says. At that point the full name, NBC Sports Network, will only be seen from time to time. The Saturday rebranding initiative comes the same weekend that 21st Century Fox introduces Fox Sports 1.

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