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RATINGS RAT RACE: ‘Dancing With The Stars’ Hits Low, ‘Voice’ Hits Season High, CBS Wins Night With NCAA Final, ‘Carrie Diaries’ Finale Strong

By | Tuesday April 9, 2013 @ 9:12am PDT

Between reality and college basketball, there was a lot of live on TV on Monday night. Running from 8 PM-10:01 PM, Dancing With The Stars (2.0/5) kicked off things on ABC. The live two-hour performance show saw some gymnastics, tears and stumbles. Up against the NCAA Tournament championship game and The Voice, it also saw a 9% drop from its April 1 show to hit a season low. That marks the the lowest performance episode ever for the 16-season show. A Castle repeat (1.3/5 ) followed.

Related: NCAA Title Game Up 18% Over Last Year

The NCAA title game dominated CBS’ primetime. In fast nationals, the NCAA Playoffs Pre-Game (4.4/11) was even with last year, while the game (7.5/19) was down 1% from the final numbers of the final last year and up 7% from the fast nationals for the April 2, 2012 final. Due to the nature of live sports, the numbers are approximate at best and will likely see a larger than usual adjustment in the final numbers. The matchup between winning Louisville and Michigan was up 18% in average overnight household rating/share over last year’s final. In addition to the game, CBS had a double comedy shot with repeats of 2 Broke Girls (2.7/8) and The Big Bang Theory (3.3/9). CBS won the night in total viewers and the adults 18-49 demo. Read More »

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ESPN’s Rutgers U Expose Prompts a Fleming NCAA Sports Rant

By | Wednesday April 3, 2013 @ 9:24am PDT
Mike Fleming

Kudos to ESPN for raising the psycho behavior of Rutgers University hoops coach Mike Rice, who was fired today as a result of the sports network’s report. Though I am a huge pro sports fan, watching Rice’s abusive behavior toward his young student athletes makes me glad I made a conscious decision years ago not to follow NCAA sports. I just couldn’t wrap my arms around the notion that while everybody associated with big college sports is making fortunes — from networks like CBS and ESPN, to broadcasters to coaches, and everyone in between — student athletes make this big business possible and only get scholarships that are paltry compensation compared to the proceeds their efforts generate. Read More »

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RATINGS RAT RACE: ‘Shark Tank’ Down, ‘Touch’ Hits Series Low, ‘Fashion Star’ Up, ‘Happy Endings’ Falls, CBS Wins Night With NCAA

By | Saturday March 30, 2013 @ 10:00am PDT

After weeks of repeats this month, Shark Tank (1.7/5) returned to Friday night with some new bite. The 9 PM entrepreneurial reality completion show saw an update from a couple who received a deal with all the Shark judges earlier this season and an eager teen seeking investment in her skincare line. The new bite didn’t chew off anything new however ratingswise. Perhaps it was the basketball on CBS, Daylight Savings or just being off for a few weeks but Shark Tank also saw a drop of 15% from its last original on March 8, 2013. After the live NCAA tournament on CBS, whose fast nationals are approximate, Shark Tank got the biggest return from Adults 18-49 on Friday and was the most watched series on TV last night with 5.98 million tuning in. Happy Endings began its new slot on Fridays with back-to-back episodes last night. At the same time as it has started a campaign to have fans save the comedy, ABC’s plan is to have Happy Endings sit at the end of the week for the remainder of its season. The 8 PM (0.9/3) and the 8:30 PM (0.7/3) were down 25% and 46% from its last two originals on January 29. ABC ended the night with a new 20/20 (1.4/2), which was down two tenths from last week’s broadcast.

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RATINGS RAT RACE: ‘American Idol’ Falls To Series Low, ’1600 Penn’ Finale Hits Low, ‘Raising Hope’ Finale Dips, ‘Wife Swap’ Down

By | Friday March 29, 2013 @ 9:18am PDT

American IdolThe Motown of Wednesday was sweet on American Idol (2.7/9) but it all came down to seeing who made the cut last night. On an evening when TV viewership was down 7% from 8 PM to 10 PM, Idol’s 450th show saw a performance from judge Keith Urban and an elimination bringing the finalists down to seven on Thursday’s one-hour live Idol results show. It also saw the show hitting a new all-time regular telecast low for any night of American Idol. Slipping below last week’s previous all-time low, the show dipped 7% from last week’s final numbers of 2.9/9 among Adults 18-49 and slipped 4% from March 21’s fast nationals of 2.8/9. As Idol often sees an adjustment upward, that could change in the final numbers. Idol actually has done worse but that was with two specials in 2004 on New Year’s Day and Thanksgiving that garnered a 2.6 and a 2.2 respectively. Fox won the night in total viewers but ABC and CBS were tied for the top spot among Adults 18-49. This is the first time that ABC has beaten Fox on a Thursday since Idol started airing on the night three years ago.

It was all college ball on CBS last night. For the second Thursday in a row, the 2013 NCAA College Basketball Championships (2.3/7) took over Read More »

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RATINGS RAT RACE: ‘Last Man Standing’ & ‘Malibu Country’ Season Finales Up, ‘Touch’, ‘Rock Center’ & ’20/20′ Rise

Friday night saw the season finales of ABC comedies Last Man Standing (1.6/6) and Malibu Country (1.4/5). Wrapping up its second cycle, the Tim Allen starring Last Man rose 14% from last week’s show. Having moved from its first season Tuesday slot to Fridays for Season 2, the series was up 18% in total viewers from its May 8, 2012 Season 1 finale and dipped just 6% from last year’s closer. Last Man Standing was the number 1 show of the night in both the Adult 18-49 demo and in total viewers (7.85 million). In fact, Last Man matched its November 2, 2012 season opening number among 18-49 for its highest result in the key demographic. Bringing its freshman season to a conclusion, Malibu Country, starring Reba McEntire, saw a sometimes-rocky first run end 27% up from last week’s season low. It was also up 25% in viewers over its March 15 show to 7 million watching. That made Friday’s episode the third most watched Malibu Country since its November 2 premiere and its second week November 9 show. After a Shark Tank (1.4/4) repeat, which rated higher or equal to originals on other networks, ABC closed the night with a new 20/20 which was up 14% from last week. For the … Read More »

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NCAA Tournament Hits Thursday 22-Year Ratings High

By | Friday March 22, 2013 @ 8:59am PDT

CBS Sports and Turner Sports scored last night. Their first-round coverage of the 2013 NCAA men’s basketball tournament on CBS, TBS, TNT and truTV averaged an overnight household rating/share of 5.8/14. That’s the highest first Thursday ratings of the tournament since 1991. It is also up 4% compared with the 5.6/13 that the tournament received on the comparable night of March 15th last year. This is the third year CBS and Turner are showing all 67 March Madness games across four networks. The first primetime slot (7-10:15 PM), which saw South Dakota State vs. Michigan on CBS, averaged a 7.4/14 to register the highest rating ever for the time slot and was up 9% over the 6.8/13 the first primetime game of the night got in 2012. The second primetime slot of the night (9:30 PM – 12:45 AM) averaged a 6.4/11, down from the 6.8/12 of 2012, but featured two blowouts: Virginia Commonwealth thrashing Akron by 46 points on CBS and Syracuse slamming Montana by 47 on TNT. So far, this year’s March Madness, which began Tuesday with the NCAA First Four, is averaging a 5.2/12, up 2% compared with a 5.1/12 at the same time last year.

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CBS, Turner Ramp Up March Madness Viewing Options

By | Sunday March 17, 2013 @ 2:40pm PDT

This year’s March Madness will have a lot more eyeballs in play. Millions more, according to CBS Sports and Turner Sports execs who boast that the NCAA College Basketball Championships will be available to more viewers on more devices plus a larger TV Everywhere Universe, Multichannel.com reports. CBS and Turner also are confident that consumers’ increased familiarity with authentication process will expand the overall audience for the tourney. NCAA March Madness gets underway Tuesday following today’s announcement of the 68-team field on CBS’ NCAA Baskeball Championship Selection Show. The Turner-produced NCAA March Madness live will offer free streaming of the 67 games comprising the 2013 NCAA Division I Men’s Basketball Championship tournament across scads of online, mobile and tablet devices to pay TV subscribers. With social and interactive components, it will launch from ncaa.com/marchmadness, CBSSports.com and www.bleacherreport.com, along with Google Play and Apple’s App Store. The games beging with TruTV’s coverage of the First Four on March 19 and 20 and concludes with the national championship game in Atlanta’s Georgia Dome on April 8.  Read More »

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March Madness: NCAA Tourney Takes Best Ratings In 18 Years – Report

By | Sunday March 18, 2012 @ 8:56pm PDT

The 2012 NCAA Division I Men’s Basketball Championship through Saturday’s contests garnered the highest ratings for March Madness in 18 years, according to Multichannel News. The series has averaged a 5.3 household rating across TBS, CBS, TNT and TruTV through March 17 — up 4% from a 5.1 in 2011 and a 15% bump over over a 4.6 rating in 2010, according to Nielsen fast nationals. Games averaged 8 million viewers, up 3% from last year’s 7.8 million viewers at the same time in the tournament and 14% ahead of the 7 million viewers during the comparable 2010 period. St. Patrick’s Day delivered a surge in viewership giving the four networks the highest-rated and most watched Saturday since 2007. Saturday’s game ratings averaged a 6.1, 3% over last year’s 5.9 and 13% above the 5.4 mark in 2010. The 9.3 million viewer average matched last year and was 11% more than the 8.4 million viewers in 2010. Friday’s games generated record numbers for the four networks with a 5.4 household rating and 8 million viewers — the most-watched Friday since the event expanded to four telecast windows in 1991. Those deliveries were up 8% compared with a 5.0 rating in 2011 and 29% versus 2010′s 4.2 rating. Turner and CBS are in the second of a 14-year, $10.8 billion deal whereby the four networks air each of the tourney’s 67 games in a national window. Coverage previously … Read More »

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ESPN Inks Long-Term Deal With NCAA

By | Thursday December 15, 2011 @ 11:20am PST

ESPN, Inc. and the National Collegiate Athletic Association (NCAA) today announced a multiyear agreement through 2023-24 for worldwide, multi-media rights to 24 NCAA championships and exclusive multi-media rights outside the United States, its territories and Bermuda for the NCAA Division I Men’s Basketball Championship. The new agreement, which takes effect immediately, also provides expanded coverage of each round of the NIT Season Tip-Off and all games from the NIT Postseason Tournament across the ESPN networks.

The new agreement includes 600-plus hours and 300 telecasts of live coverage annually across more platforms than ever before. It contains rights for ESPN, ESPN2, ESPNU, ESPN3, ESPN 3D, ESPN Mobile, ESPN FULL COURT, GamePlan, Buzzer Beater, Goal Line, ESPN International, ESPN Deportes, ESPN.com and WatchESPN, with many of the 24 championships produced in high definition on ESPN HD, ESPN2 HD and ESPNU HD.

Exclusive coverage of the Division I Women’s Basketball Championship and broad rights covering the NCAA Division I Football Championship, and the Men’s and Women’s College World Series, among others, will continue on the ESPN networks.

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