EXCLUSIVE: There will be no fourth season of Necessary Roughness, as USA Network has opted not to continue with the series. “We are proud of this show and its writers, which had a unique ability to address topical subjects before they unfolded in real life on the sports pages,” the network said in a statement to Deadline. “We want to thank Liz Kruger and Craig Shapiro, the incredible cast led by Golden Globe nominee Callie Thorne and our partners at Sony Television.” Necessary Roughness starred Thorne as New York Hawks sports psychologist Dani Santino, who struggles with the threat of losing her practice while attempting to keep her personal life intact. Created by Kruger and Shapiro, Necessary Roughness wasn’t a breakout hit with a big pop culture following for USA. But it developed a loyal audience and has been pretty consistent, ending its three-season run with a respectable average of 4 million viewers. USA made a big push going into Season 3, recruiting several new regulars, including John Stamos as new male lead.
David Anders (Once Upon a Time, Vampire Diaries) is joining the cast of USA’s Necessary Roughness as a recurring for Season 3. He joins John Stamos, who recently signed on to appear in …
EXCLUSIVE: On the heels of signing on for the lead in the NBC drama pilot I Am Victor, John Stamos has been tapped for …
USA Network has ordered a third season of original drama series Necessary Roughness. Its pickup is for 10 episodes, down from 12 for Season 1 and 16 for the series’ current second season. Necessary Roughness stars Callie Thorne as New York Hawks sports psychologist Dani Santino, who struggles with the threat of losing her practice while attempting to keep her personal life intact. Created by Elizabeth Kruger and Craig Shapiro, Necessary Roughness hasn’t been a breakout hit for USA but developed a loyal audience and has been pretty consistent. The summer portion of its current second season premiered with 3 million Live+Same Day viewers in June and wrapped with 2.9 million for the August finale. The Sony TV/Universal Cable Prods show gets a significant DVR boost, with its Season 2 premiere viewership rising to 4.6 million in Live+7. The show’s five-episode winter season launches January 23.
EXCLUSIVE: I’ve learned that USA Network is finalizing a third-season renewal for drama Necessary Roughness. I hear its order will be for 10 episodes, down from 12 for Season 1 and 16 for the series’ current second season. Necessary Roughness stars Callie Thorne as New York Hawks sports-psychologist Dr. Dani Santino, who struggles with the threat of losing her practice while attempting to keep her personal life intact. Created by Elizabeth Kruger and Craig Shapiro, Necessary Roughness hasn’t been a breakout hit for USA but quickly developed a loyal audience and has been very consistent. The summer portion of its current second season premiered with 3 million viewers in June and wrapped with 2.9 million for the August finale. Necessary Roughness gets a significant DVR boost, with its Season 2 premiere viewership rising to 4.6 million in Live+7. The show’s five-episode winter season launches January 23.
After it just wrapped a sixth consecutive summer ratings victory, USA Network has renewed the remaining three original summer series that hadn’t gotten a pickup yet: sophomore Covert Affairs, veteran Royal Pains and freshman Necessary Roughness. All have received 16-episode orders. “USA’s original programming blew through all expectations this summer,” USA co-presidents Jeff Wachtel and Chris McCumber said. “Every series in our unprecedented lineup was a standout.”
USA unspooled a record eight original series this summer and, with the exception of Law & Order: CI, which ended its 10-season run, the network has renewed all others including White Collar, Burn Notice, In Plain Sight (for a final season), freshman Suits and now Covert Affairs, Royal Pains and Necessary Roughness. USA’s haul of seven series renewals in one season is the largest ever for a cable network and more than the broadcast networks normally bring back too. What’s more, USA didn’t cancel a single show, also something pretty unprecedented.
UPDATE, 6:45 AM: In this morning’s analyst call, NBCUniversal chief Steve Burke subtly dinged General Electric for its management of NBC until January, when Comcast took charge. He says the conglomerate hadn’t supplied the cash that’s “necessary to compete.” Burke says Comcast is changing that: “In general we see this year, and next year probably, as investment years.” The turnaround at primetime’s No. 4 broadcast network could take as long as four years, but “I’m confident we’ll get there.” Burke says Comcast has an initiative called Symphony to market NBCU programming across company assets including VOD and online. It increased the production and marketing budgets for The Voice several times after the company realized the talent contest would be a hit. The next season will debut right after the Super Bowl in February. Meanwhile, NBCU’s cable networks are ordering more original series including USA’s Suits and Necessary Roughness and Syfy’s Alphas. Comcast also is beefing up its TV stations’ local news. It’s adding 135 people at 10 stations including 40 reporters and 20 producers; five markets are building investigative units. Burke says the investments will pay off: With growing revenue from retransmission consent deals and license fees from online streaming services such as Netflix, “content is more valuable today than it was” when Comcast agreed to buy NBCU. He adds that despite the weak economy “we don’t see any signs of deceleration” in ad sales. CEO Brian Roberts echoed Burke’s enthusiasm but warned analysts that “we have to have realistic expectations.” Roberts added that while “there’s economic news that’s rattled the markets,” Comcast is still “investing and getting good financial results.”
PREVIOUS, 4:20 AM: Comcast generated 2Q net income of $1.02B, up 15.6% vs the same period last year, on revenues of $14.3B, up 50.5%. But earnings, at 37 cents a share, missed the 41 cent target among analysts who follow the company. They expected revenues to come in at $13.8B.
While the broadcast networks are largely retreating from original scripted programming this summer, leading cable network USA is prepping its largest original series summer slate with eight series: newbies Suits (aka A Legal Mind) and Necessary Roughness and returning shows White Collar, Covert Affairs, Royal Pains, Burn Notice, In Plain Sight and the the final season of Law & Order: Criminal Intent. USA will use its biggest shows, Burn Notice and Royal Pains, to launch its new series, Suits and Necessary Roughness, respectively. Additionally, the network’s first reality series in five years, WWE Tough Enough, will continue to air on Monday, bringing the total of USA’s original summer series to nine and its nights of originals to five. Interestingly, Friday, where USA launched its scripted ascent, is staying dark. Network chief Jeff Wachtel had indicated that reclaiming the night was a priority. Missing from the summer schedule is veteran Psych, which won’t return until the fall. Here is USA’s original summer lineup with premiere dates (new series in bold):
EXCLUSIVE: Mehcad Brooks has become the first actor from a cancelled fall series to line up a new pilot gig. Brooks, who had been in demand since the cancellation of ABC’s My Generation, has been tapped to co-star on USA Network’s pilot Necessary Roughness. Meanwhile, Marisa Ramirez, Brandon Quinn and and Chris Johnson have joined Lifetime’s pilot Against the Wall. Roughness, from Sony TV, centers on tough, sexy Long Island divorcee Danielle Santino (Callie Thorne), who, to make ends meet, becomes the therapist for a professional football team and quickly becomes sought after by other athletes, musicians, politicians and those living in the spotlight. Brooks will play one of her clients: a star wide receiver for the Hawks who has been unable to hold onto the ball recently while regularly getting into trouble with the law. Initially pissed about being forced into counseling with Dani, he winds up bonding closely with her. Brooks, who had a memorable season-long arc on HBO’s True Blood as Eggs, is repped by Innovative and Mosaic.
EXCLUSIVE: Scott Cohen will co-star opposite Callie Thorne in the USA pilot Necessary Roughness. Meanwhile, Sara Rue has joined CBS’ comedy series Rules of Engagement as a recurring, with Joan Collins tapped for a key guest spot on the CBS sitcom. Both Roughness and Rules are produced by Sony TV.
Roughness centers on tough, sexy Long Island divorcee Danielle Santino (Thorne), who, to make ends meet, becomes the therapist for a professional football team and quickly becomes sought after by other athletes, musicians, politicians and those living in the spotlight. Cohen, repped by Gersh and One Management, will play a “fixer” for a football franchise who works closely with Danielle.