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Facebook-Warner Bros. Pact Takes Bite Out of Netflix Shares

Shares of Netflix fell 5.8% today as the king of online movie rentals took some hits from multiple sides during the past 24 hours — a significant dent in the fender for a company whose stock more than tripled last year. Earlier in the day, Warner Bros. announced that it is using Facebook to offer pay-per-view movies for 48 hours in exchange for 30 Facebook Credits ($3) to its network of more than 500 million users. Selected movies will be offered on each film’s Facebook page, starting today with The Dark Knight. The move comes on the heels of initiatives from such players as Time Warner (HBO Go), which seek to find their own way against Netflix. As another recent example, Comcast cable president Neil Smit said Monday during a Deutsche Bank investors conference in Florida that he his confident his company can compete in the sector via video-on-demand offerings and new content, compared with Netflix’s emphasis on library titles.

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Netflix 2010 4th-Quarter Profit Jumps 52%

The online DVD and streaming rental provider which keeps announcing Big Media deal after deal also announced today that it now has 20 million subscribers and expects to have perhaps as many as 23 million by the end of 2011′s first quarter. But the real news is that Netflix blew past Wall Street’s forecasts with its 2010′s fourth-quarter profits jumping 52% with earnings of $47M (compared to $31M a year ago). Revenue rose 34% to $596M.

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