SUNDAY AM UPDATE: Hollywood movies continue to underperform domestically since the start of the new year, including this weak weekend when the film industry honors its best 2010 offerings at Sunday’s Oscars. Talk about a reality check! Here are these Top 10 North American box office numbers:
1. Gnomeo & Juliet 3D (Disney) Week 3 [3,037 Theaters]
Friday $3.1M, Saturday $6.3M, Weekend $14.2M, Cume $75.1M.
Who gnew that in its 3rd week of release, this 3D animated toon would rise to #1 at the domestic box office? Gnoone! Because last night when I updated box office, studios were still saying it was behind Hall Pass. But there’s a dearth of family films at the box office and those Saturday kiddie matinees continue to be great gnews.
2. Hall Pass (New Line/Warner Bros) NEW [2,950 Theaters]
Friday $4.7M, Saturday $5.7M, Weekend $13.4M
Owen Wilson went on Leno accompanied by a clip from his past hit movie Wedding Crashers – and then had to hawk this weekend’s unsuccessful Hall Pass. Interesting how New Line has done well with its string of estrogen rom-coms, but then returns to its old formula of testosterone male-bonding films and falters. Had it stayed in first place by the end of the weekend, it would have been the lowest grossing #1 in two years. Hollywood expected this Farrelly Brothers comedy to pass $20M and instead the pic greatly underperformed. But not for lack of trying. Warner Bros marketing campaign attempted to leverage the R-rated concept and the Farrellys’ past successes and the newbie/vet comedy combo of SNL‘s Jason Sudekis/Owen Wilson — but failed. Challenge was positioning the pic primarily to men but also not turning off women. Trailers were paired with Due …