Max Greenfield Joins ‘They Came Together’

By DOMINIC PATTEN | Wednesday May 16, 2012 @ 2:35pm PDT

Max Greenfield has joined Paul Rudd and Amy Poehler in the cast of They Came Together. Greenfield, seen on Fox’s New Girl, will play the wayward couch surfing younger brother of Rudd’s character. David Wain directs the romantic comedy. Wain wrote the script with Michael Showalter. The duo last worked together on Wet Hot American Summer. Lionsgate is behind They Came Together. Showalter will produce. Wain will be the Executive Producer. Greenfield is repped by WME and Greenlight Management.

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Single-Camera Comedy Mayhem: ABC, NBC & Fox To Clash In Tuesday 9-10 Hour In Fall

By NELLIE ANDREEVA | Tuesday May 15, 2012 @ 8:51am PDT
Nellie Andreeva

Happy Endings ABC ScheduleDamon Wayans Jr is heading to the Tuesday 9 PM slot after all. The actor starred in the pilot for Fox’s New Girl but had to pull out because his series in first position, ABC’s Happy Endings, was surprisingly renewed for a second season last May. Now he will face New Girl as ABC is slotting New Girl FoxHappy Endings in the Thursday 9 PM slot this fall. ABC opening a 9-10 PM comedy block on Tuesday is surprising given the fact that the network last May said it would expand its new Last Man Standing-anchored Tuesday 8-9 PM comedy block to 10 PM in January with the younger-skewing Cougar Town and Don’t Trust The B—- in the 9 PM hour. But the network abandoned the idea, with ABC topper Paul Lee citing the strength of New Girl for the decision. Now the network is pitting Happy Endings and Don’t Trust The B— against New Girl and Mindy Kaling’s The Mindy Project.

Related: 2012-13 ABC Schedule: Comedy Block On Friday, ‘Revenge’ Gets ‘Housewives’ Slot Read More »

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RATINGS RAT RACE: ‘New Girl’, ‘The Voice’, ‘Unforgettable’ & ‘Last Man’ Rise In Finales

By NELLIE ANDREEVA | Wednesday May 9, 2012 @ 9:47am PDT
Nellie Andreeva

Four series ended their seasons on a high note last night. The second-season finale of NBC’s The Voice (4.3/11) was up 16% from last season’s closer. However, the comparisons are not apples-to-apples — this year’s finale aired from 9-11 PM, while last year’s ran from 8-9 PM in late June when viewing levels were 32% lower than last night. Fashion Star (1.3/4) dropped 15% in its move from 10 PM to 8 PM to accommodate The Voice finale. NBC won the night in adults 18-49, and CBS was tops in total viewers.

Fox’s Glee (2.6/8) was up 8% from its fast national last week, 4% from the final. The first-season finale of the already renewed New Girl (2.8/7) shot up 27% from last week. The finale of another freshman comedy, ABC’s Last Man Standing (1.7/5), was up 13% from last week’s series low to boost the show’s solid chances of returning next fall. Cougar Town (1.5/4), which may move to TBS, was up 15% from last week’s low. But, following a Dancing With The Stars results show (2.3/6, even with its fast national last Tuesday), Private Practice (1.5/4) dived 29% to a series low after two solid showings in the new Tuesday 10 PM slot. The medical drama has been under consideration for a 13-episode final-season order. Read More »

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Fox Renews ‘Glee’, ‘New Girl’ And ‘Raising Hope’

By NELLIE ANDREEVA | Monday April 9, 2012 @ 11:01am PDT
Nellie Andreeva

Fox has renewed three more series for next season: freshman comedy New Girl, hourlong musical comedy Glee and family comedy Raising Hope. It will be a second season for New Girl, fourth for Glee and third for Raising Hope. “Over … Read More »

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RATINGS RAT RACE: ‘Breaking In’ Soft In Return, ‘Raising Hope’ Steady In Move

By NELLIE ANDREEVA | Wednesday March 7, 2012 @ 9:41am PST
Nellie Andreeva

Breaking In RatingsThere was good news for Fox’s freshman New Girl and sophomore Raising Hope last night when Fox introduced a two-hour Tuesday comedy block. Both comedies showed strength as self-starters. Opening the night at 8 PM, Raising Hope (2.1/6) was even with its most recent original in the cushy post-New Girl slot. Speaking of New Girl (3.0/8), it also held steady from two weeks ago when it followed the winter finale of Glee – despite a lead-in last night that was half of that. In its Tuesday debut, I Hate My Teenage Daughter managed a 1.6/4 at 8:30 PM, down 20% from its last original two-and-a-half months ago, which aired behind The X Factor on Wednesday. Teenage Daughter was the lowest-rated piece in Fox’s new block but still edged ABC’s Cougar Town (1.5/4) in the time slot. Also making a return to the schedule was canceled and resurrected Fox comedy Breaking In, which opened its second season with a modest 1.7/4 at 9:30 PM. That was half of the rating for show’s series premiere last April, when it aired behind American Idol. Compared with the first-season finale, which aired in the same Tuesday 9:30 PM slot, Breaking In was up 31%. But its lead-in last night, New Girl, was also up 36% from the lead-in for the Breaking In season finale, a new Raising Hope.  Read More »

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It’s Almost March, Where Are The Renewals?

By NELLIE ANDREEVA | Monday February 27, 2012 @ 11:12am PST
Nellie Andreeva

By the beginning of February last year, the broadcast networks had renewed nine scripted series: ABC’s Modern Family, Grey’s Anatomy, Private Practice, Castle, The Middle and Cougar Town, CBS’ The Big Bang Theory (three-year pickup) and NCIS and Fox’s Raising Hope. A month later, the number climbed to 10 with a two-year deal for CBS’ How I Met Your Mother. We’re at the end of February now, and the networks are yet to pick up a single existing scripted series for next season. That is a very unusual pattern as the broadcast networks normally like to reward their top performers with early renewals.

There is no doubt that shows like ABC’s Modern Family and Once Upon A Time, CBS’ 2 Broke Girls and NCIS or Fox’s New Girl will be back next season. And yet, two-and-a-half months before the upfronts, there is not a single scripted series except for those under multi-year deals (Big Bang, How I Met Your Mother, The Simpsons) to have their places on the schedule for next season already secured. The dry spell may finally be broken soon as Fox is nearing a decision on freshman Terra Nova, whose chances for renewal have increased over the past few weeks. Read More »

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Fox Tweaks Tuesday Comedy Block Lineup

By NELLIE ANDREEVA | Friday February 3, 2012 @ 1:35pm PST
Nellie Andreeva

Breaking In is getting a time slot upgrade. After defying the odds to come back from cancellation, the comedy starring Christian Slater and new co-lead Megan Mullally has been assigned the post-New Girl Tuesday 9:30 PM slot. When Fox originally … Read More »

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RATINGS RAT RACE: ‘Remodeled’ Tanks In Debut, Fox Comedies Steady, ‘Last Man’ Up

By NELLIE ANDREEVA | Wednesday January 18, 2012 @ 9:56am PST
Nellie Andreeva

The CW hasn’t been able to successfully launch a reality series in its six-year history. (Long-running hit America’s Next Top Model originated on UPN.) That is not going to change after the premiere of the network’s latest unscripted effort, fashion docu series Remodeled, which opened last night with miniscule 707,000 viewers and 0.3/1 among adults 18-49 to rank as the CW’s lowest-rated series premiere ever. That was well below the CW’s two most recent reality series, the short-lived H8R, which opened with 1.3 million viewers and a 0.6 18-49 rating in September, and Shedding For The Wedding (1.2 million, 0.5). In Remodeled‘s defense, the other two series had America’s Next Top Model as lead-in, while it followed a new 90210, which returned from a five-week hiatus with 1.3 million viewers and a 0.6/2 in 18-49, down 25% in the demo from its last original. Still, the CW put a lot of muscle behind the reality series starring modeling industry veteran Paul Fisher, scheduling multiple runs of its first two episodes. In fact, the network delayed the return of freshman drama Ringer by three weeks to launch Remodeled in its Tuesday 9 PM slot. After a similar pre-emption of New Girl by Fox to accommodate new reality series The X Factor, the freshman comedy never regained the ratings strength it once had. We will see what the impact will be on Ringer. Read More »

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Fox’s Tuesday Comedy Block Having Last Laugh: TCA

By THE DEADLINE TEAM | Monday January 9, 2012 @ 2:45am PST

Diane Haithman is contributing to Deadline’s TCA coverage.

Nobody could be happier about the success of Fox’s comedy hit New Girl than executive producer Liz Meriwether and star Zooey Deschanel, whose performance has caused the word “adorkable” to enter the popular lexicon. No wait — it’s possible that the Adam F. Goldberg and Christian Slater, executive producer and star of the comedy Breaking In, are even happier: At a TCA panel on Fox comedies Sunday, Goldberg says the renewal of his series was linked to New Girl’s success. “[Fox Entertainment president] Kevin Reilly said: ‘I want to build a whole comedy night,’ so he picked up the actors’ options,” said Goldberg on a panel that included actors and producers from Breaking In, New Girl and Raising Hope, which will represent Fox’s Tuesday night comedy block. “I was in a holding pattern. Nobody wanted New Girl to work more than I did, because that meant we could come back.” Read More »

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Discord Between PGA And WGA TV Noms Highlights Eligibility Period Differences

Nellie Andreeva

‘Breaking Bad’, ‘Modern Family’, ‘Boardwalk Empire’ & ‘Homeland’ Lead WGA TV Noms
‘Modern Family’, ‘Big Bang’, ‘Parks & Rec’, ‘Game Of Thrones’, ‘Mad Men’ Among PGA Award Series Nominees

Seconds after the Producers Guild announced the TV series nominations for its 2012 awards, commenters started asking in disbelief: Where is Breaking Bad? Indeed, the acclaimed AMC drama was conspicuously missing from the PGA Award nominations. Underscoring what appeared like a baffling omission, the WGA announced its TV series nominations minutes later, and Breaking Bad led the pack with three nominations. But while their ceremonies are only a month apart in January-February, the PGA Awards and WGA Awards’ eligibility windows vary wildly, leading to the puzzling discrepancies. Read More »

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Ratings Rat Race: ‘Victoria’s Secret Fashion Show’ Hits High; Fox & NBC Up, ABC Down

Nellie Andreeva

It may have started off as a joke — models prancing down the catwalk in their underwear — but Victoria’s Secret Fashion Show has transcended its status as a voyeuristic spectacle for young men to become a pop culture phenomenon and a formidable franchise for CBS. Last night’s special drew an eye-popping 4.9 rating/12 share in adults 18-49 and a 5.2/14 in 18-34 at 10 PM, the highest ever for the franchise in both categories. In 18-49, Victoria’s Secret was up a whopping 35% from last year’s telecast. In total viewers, it averaged 10.3 million, the largest audience since the show made its debut on CBS in 2002. In today’s TV universe, where 10 PM viewership levels on the broadcast networks are depressed by DVR viewing and cable competition, such demo ratings are almost unheard of. I can think of only one 10 PM show that has reached such highs in the past year or so, NBC’s The Voice, which aired several 10-11 PM episodes. Overall, Victoria’s Secret posted the best 18-34 rating at 10 PM so far this season and the second best in 18-49 behind the last hour of the CMA Awards, though the difference is only a tenth of a rating point and may be erased in the finals.

CBS aired a bizarre mix of programming last night, running the gamut from kids and toddler favorite Rudolph The Red-Nosed Reindeer at 8 PM to the racy Victoria’s Secret lingerie show at 10 PM, bridged by an NCIS rerun. Rudolph (4.0/11, 12.7 million) was up 3% from last year and ranking as the second highest-rated program of the night in 18-49 behind Victoria’s Secret. The NCIS rerun (2.9/7, 13.4 million) was the most-watched program of the night. CBS (3.8/10, 12.1 million) was No. 1 in 18-49 and total viewers. Read More »

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WME Signs ‘New Girl’s Max Greenfield

By NELLIE ANDREEVA | Monday November 21, 2011 @ 6:30pm PST
Nellie Andreeva

EXCLUSIVE: Max Greenfield, one of the male leads opposite Zooey Deschanel on Fox’s breakout new comedy series New Girl, has signed with WME. He was at TalentWorks. On New Girl, Greenfield plays Schmidt, one of Jessica (Deschanel)’s 3 male roommates, … Read More »

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RATINGS RAT RACE: ‘Loser’ & ‘Glee’ Drop, ‘Body Of Proof’ & ‘Raising Hope’ Inch Up

Nellie Andreeva

CBS (3.2/8 in adults 18-49, 15.4 million viewers) chalked up another Tuesday win in adults 18-49 and total viewers, paced by NCIS (4.0/11, 19.9 million), which was once again the top program of the night in both measures. The veteran procedural and its spinoff, NCIS: LA (3.3/8, 15 million), were both down a tenth in the demo from last week, while Unforgettable (2.4/6, 11.2 million) was flat.

The damage to hot Fox freshman comedy New Girl from its forced four-week hiatus after an initial three-week run appears to be long-term as the series last night posted a 3.5 18-49 rating for a third straight week — 20% lower than the show’s ratings just before the break, which was used for 2 baseball and 2 X Factor pre-emptions. This is a shame as last night’s episode, which introduced recurring guest star Justin Long, was particularly strong. At 8 PM, Glee (2.9/8) was down two tenths, or 6%, from last week, while Raising Hope (2.2/5) at 9:30 PM rose a tenth. All three series grew slightly in total viewers week-to-week, with Fox (2.9/8, 6.5 million) finishing second for the night in 18-49 and third in viewers. Read More »

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RATINGS RAT RACE: ‘NCIS’, ‘Biggest Loser’ Hit Season Highs, ‘Raising Hope’ Drops

Nellie Andreeva

Fox’s decision to pull red-hot new comedy New Girl after only three weeks on the air for a 4-week hiatus is coming back to haunt the network. Two weeks into New Girl‘s return, the freshman comedy (3.5/9) is still some … Read More »

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RATINGS RAT RACE: Fox’s Lineup Down In Return From Long Hiatus; ‘Loser’ & ‘Parenthood’ Up

Nellie Andreeva

What happens if you take a new series that is blazing-hot in its first three airings and put it on ice for four weeks? That’s a sure way to sap momentum, and that’s exactly what happened to Fox’s comedy New Girl. The network’s entire Tuesday lineup returned low last night after a four-week hiatus, only half of which was for baseball coverage — for the past two weeks, Fox held New Girl and Glee on the bench to accommodate Simon Cowell’s The X Factor. New Girl (3.5/9) and Glee (2.9/8) were both down 19% from their most recent originals on October 4. Raising Hope (2.5/6) was down 14%. This is the first time since its premiere that New Girl didn’t win Tuesday night in 18-49. Fox insiders expect the series to recover within a couple of weeks. Still, after all the marketing muscle the network put into New Girl‘s launch, to take it off the air for four weeks after only three weeks was risky.

With New Girl trying to make up lost ground, CBS veteran NCIS (3.9/11, down a tenth from last week; 19.4 million viewers) topped the night in 18-49 and total viewers. NCIS: LA (3.4/9, 15.6 million) and Unforgettable (2.3/6, 11.3 million) were both down 8%. CBS (3.2/9, 15.4 million) won the night (and every hour of primetime) in 18-49 and total viewers. Read More »

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Comedy Genre Completes Comeback With Dominating Fall Showing, Dramas Falter

By NELLIE ANDREEVA | Sunday October 9, 2011 @ 11:35pm PDT
Nellie Andreeva

It turns out Modern Family was the Robin that signaled the comedy spring at the broadcast networks. Two years after the Emmy-winning ABC series became the first out-of-the-gate big comedy hit in years, the genre’s comeback is complete, while dramas appear headed for a down cycle. Here are the facts:

Four … Read More »

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RATINGS RAT RACE: ‘Loser’ Hits Fall Low, ‘Body Of Proof’ Rises, CW Dramas Drop

Nellie Andreeva

It seems like most of the TV action last night was on TNT and TBS, which carried the baseball playoffs. The Big 4 broadcast networks didn’t deliver any major ratings bombshells this morning, with most series down just a notch from last week — a possible effect from baseball — … Read More »

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MIPCOM: Fox TV Boss Kevin Reilly Says Social Media Key To Driving Through Clutter

By TIM ADLER in London | Tuesday October 4, 2011 @ 7:37am PDT

Kevin Reilly, entertainment president of Fox Broadcasting Company, says that building awareness of new shows online before they premiere has become its new mantra. Reilly, giving the keynote this afternoon in Cannes, highlighted the new comedy New Girl as an example of how Fox uses social networks to build awareness. The network pre-released an episode on iTunes and VOD before it even aired the pilot, and got 2 million downloads. Fox has given New Girl an early back-nine pickup after two highly rated airings, bringing the order for the Zooey Deschanel comedy to 24 episodes. Reilly said that Fox really started exploiting social media with Glee. The show was streamed on Hulu before its TV premiere, and songs were pre-released on iTunes to keep social media chatter going. Reilly said: “The series premiered as a bona fide hit, which I am certain would not have been the case had we marketed it in a more traditional way.” Here’s the full transcript of Reilly’s speech:

“No One Knows Anything.” I’m sure you know this famous quote about Hollywood from the great screenwriter William Goldman.

A common interpretation is that all Hollywood executives are idiots. Granted, I’ve known quite a few who have personally contributed to that interpretation — but it’s not why it continues to ring true.

What it really speaks to is an underlying truth about creativity itself.

And it takes on new meaning in this time of massive, unnerving shifts in the marketplace. Having worked the better part of my 25 year career as a creative executive in our business, there are many days when I know very little. But I remain enamored with creative people and energized by magical moments of inspiration.

I’ve spent a lot of time encouraging, corralling, protecting and sparring with creative people. And I head up a television network– an organization that strives to nurture talent through a process in which their original ideas become a mass appeal product. Unfortunately, through this process, executives often become part of the problem in their attempts to help.

The challenge is that agendas rarely line up.

Read More »

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‘Terra Nova’ Climbs To Top Ratings Spot Among New Drama Series In Live+3

By NELLIE ANDREEVA | Monday October 3, 2011 @ 10:05am PDT
Nellie Andreeva

Some encouraging news for Fox’s Terra Nova ahead of its key second airing tonight: Despite its modest opening with a 3.1 Live+Same Day rating among adults 18-49 that came in below expectations, the big-budget dinosaur drama has risen to No. … Read More »

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