AOL Intensifies Effort To Lure Advertisers From TV With New “Programmatic Upfront”

By | Wednesday July 24, 2013 @ 6:00am PDT

AOL and other web video providers showed with their NewFront presentations — timed to coincide with the TV networks’ upfronts in May — that they’re serious about trying to siphon ad dollars that typically go to broadcast and cable networks. Read More »

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Weather Channel Announces Web Series ‘I Am Unstoppable’, ‘Virus Hunters’, ‘Alive’

By | Monday April 29, 2013 @ 10:16am PDT

The NBC Universal property boasted of its 100M cable subscribers and doubled growth in unique visitors to its weather.com site at today’s NewFront in NY. There it announced three new web series which will debut on Weather‘s website, cable TV channel, mobile platform and for tablet in six 2-4 minute episodes launching on the same date: Read More »

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