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NFL Games Break More Ratings Records

By | Tuesday January 18, 2011 @ 7:56am PST
Nellie Andreeva

Need more proof that NFL football is the hottest thing on TV at the moment? CBS’ broadcast of the AFC Divisional Playoff game on Sunday, which featured the New York Jets’ 28-21 win over the New England Patriots, averaged a staggering 43.5 million viewers, to rank as the most-watched Divisional Playoff game ever on any network. It was up 22% from last year’s Jets-San Diego faceoff. On Saturday, CBS’ broadcast of the AFC Divisional Playoff game featuring the Pittsburgh Steelers’ 31-24 win over the Baltimore Ravens averaged 34 million viewers, up 11% over last year’s Baltimore-Indianapolis game and the highest viewer average for the Saturday AFC or NFC Divisional playoff game on any network since 1988. The two games’ average of 38.5 million viewers was the highest viewer average ever for any network’s two AFC or NFC games during a Divisional Playoff weekend.

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RATINGS RAT RACE: Golden Globes On Par With Last Year, ‘Housewives’ Hits Low

Nellie Andreeva

UPDATED: The Golden Globes last night were an award show producers’ dream, with a hugely popular movie (The Social Network) and series (Glee) dominating the awards. Did that translate into ratings? According to NBC’s time zone-adjusted fast nationals, last night’s three-hour ceremony drew 17 million viewers and a 5.2 rating in adults 18-49, winning the 8-11 PM slot in viewers and adults 18-49. That was pretty much in line with the award show’s performance last year: down  5% in 18-49 (5.2 vs. 5.5) and up a fraction in total viewers (16.998 vs. 16.984). That was consistent with the metered-markets overnight ratings released early in the morning that had the Golden Globes averaging an 11.8 rating/18 share, retaining 99% of last year’s 11.9/18.

Once again, the coverage of the NFL divisional playoffs bled into primetime and is expected to push CBS to a nightly win in adults 18-49. It buoyed 60 Minutes to a 4.1/10 in 18-49, up 173% from last week. Undercover Boss (3.3/8) was up 10%, while CSI: Miami (2.3/6) was down 8% from its airing at 8PM last week. ABC and Fox took a ratings hit. With no big football lead-in this week, Fox’s series were down across the board. The Simpsons (3.1/8) was down 46%. Bob’s Burgers (2.6/6) was down 42% from its premiere number last week (though it improved its Simpsons lead-in retention to 84% from 79% last week). Family Guy (3.7/9) was down 21%, and The Cleveland Read More »

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