EXCLUSIVE UPDATED: Nickelodeon has ordered a 22-episode second season of promising new comedy series Haunted Hathaways. Additionally, the cable network has picked up a third season of Nick at Nite‘s See Dad Run with an order for 13 episodes. In its first season, Haunted Hathaways is drawing 2.3 million total viewers and averages a 4.0/1.3M with kids 2-11 and a 5.0/959K with kids 6-11. The series is posting 13% year-over-year gains with kids 2-11 and 6-11 in the Saturday 8:30 PM slot. In its second season, See Dad Run is averaging 1.2 million total viewers, up 3% among adults 18-49 in the Sunday 8 PM period.
Following a much publicized ratings slump, Nickelodeon has been on a rebound, finishing the recent third quarter up 12% vs. 2012. Since May, Nick has successfully launched five new series: Sam & Cat, Haunted Hathaways, Instant Mom (on Nick at Nite), Sanjay & Craig, and Paw Patrol. Nick’s next live-action series, The Thundermans, premieres November 2.
EXCLUSIVE: New Nick at Nite/NickMom comedy series Instant Mom will premiere September 29 at 8:30 PM on Nick at Nite. Additionally, the family comedy starring Tia Mowry-Hardrict is getting a vote of confidence by the network with an order for seven additional episodes ahead of the premiere. That brings Instant Mom‘s freshman season to 20 episodes. Instant Mom, executive produced by showrunner Howard Gould and Aaron Kaplan, was originally developed for Nick at Nite. At the time of the pilot’s pickup to series, it was announced that the comedy will have its premiere airings on new block NickMom and then repeat on Nick at Nite. Instant Mom will now debut on Nick at Nite and air on NickMom later the same night.
Nick at Nite comedy pilot Instant Mom (working title) has been picked up to series with a 13-episode order. But in a twist, the multi-camera comedy starring Tia Mowry-Hardrict will have its premiere airings on NickMom, marking the first scripted series for the primetime TV block. It will then repeat on Nick at Nite. Instant Mom was created by Warren Bell and Jessica Butler. Bell will not be involved with the series, with Howard Gould (The Jeff Foxworthy Show) coming on board as executive producer/showrunner. Instant Mom hails from executive producer Aaron Kaplan. It marks Kaplan’s second Nick pilot, along with Wendell & Vinnie, both of whom have gone to series. (Both are directed by John Fortenberry.)
EXCLUSIVE: Nick at Nite‘s first original scripted comedy series See Dad Run has been renewed for a second season. The family sitcom starring Scott Baio has received a 20-episode order, matching its first-season pickup. Created by Tina Albanese and Patrick Labyorteaux, See Dad Run centers on actor David Hobbs (Baio) who, after a decade on television, becomes a stay-at-home dad so his soap-opera-star wife (Alanna Ubach) can get back in the spotlight. But he quickly realizes that playing a dad on television is much different from the real thing. Albanese and Labyorteaux executive produce with Nat Bernstein and Mitchel Katlin. Upcoming guest stars on the show’s current season include Michele Lee, who plays David’s mom in a Mother’s Day episode, and James Maslow, who will reprise his role as a supporter of Emily’s run for class president.
EXCLUSIVE: Nickelodeon has ordered three multi-camera comedy pilots. Family comedy Instant Mom, which has Tia Mowry in negotiations to star, is for nighttime channel Nick at Nite that targets adult/adolescent viewers, while the superhero-themed The Thundermans and supernatural The Haunted Hathaways are for the daytime children’s channel.
Instant Mom, from Aaron Kaplan’s Kapital Entertainment, was written by Warren Bell and Jessica Butler loosely based on their real life. It centers on a 25-year-old party girl (Mowry) who trades in cosmos for carpools when she marries an older man with kids. Bell, Butler and Kaplan executive produce the project, which intends to cast an all-black family. This marks Kaplan’s second pilot for Nick at Nite along with Wendell & Vinnie starring Jerry Trainor; it is 3-year-old Kapital Entertainment’s 15th pilot. For Mowry — who toplines with her twin sister the Style reality series Tia & Tamera – this marks a return to scripted comedy. She recently left BET’s The Game, where she co-starred for five seasons.
EXCLUSIVE: Nick At Nite‘s first original scripted comedy pilot, Daddy’s Home, will become the programming block’s first homegrown live-action comedy series. I hear that Nickelodeon has given a 20-episode order to the multicamera project starring Happy …
EXCLUSIVE: Nick At Nite has ordered its first original scripted comedy pilot, Daddy’s Home, starring Happy Days alum Scott Baio. The multi-camera, half-hour comedy, originally put in development in May, centers on David Hobbs (Baio), an actor who after 10 years of starring as America’s favorite TV dad becomes a stay-at-home father to honor the deal he made with his soap-star wife so she can return to the limelight. The project was created by writer-producer Tina Albanese (CSI) and actor Patrick Labyorteaux (Little House On The Prairie), who are executive producing with Baio as well as Eric Bischoff and Jason Hervey through their production company Bischoff Hervey Entertainment. “Scott Baio is an actor known and beloved by today’s Nick at Nite viewers, many of whom are parents,” said Nickelodeon’s president of original programming and development Marjorie Cohn. “His new project will put a contemporary and comedic twist on parenthood that will make for a great addition to our existing slate of family programming.”
The Parents Television Council fired another volley today at one of its favorite targets: adult-themed cartoons that also attract kids. The activist group called for “sweeping reform” of the TV content rating system as a study it released points to what it says are “shocking levels” of sex and drug references in primetime on animation channels that are popular with kids between 12 and 17. “Adult content isn’t just creeping into the cartoons that kids today are watching the most; it has overtaken much of that animated programming,” PTC president Tim Winter says. “Our data demonstrates that today’s norm is profanity-laden storylines involving everything from rape and cocaine to STDs and crystal meth.” PTC is especially upset with programming on Turner’s Cartoon Network and Adult Swim: The report, titled Cartoons Are No Laughing Matter, gave each an “F” grade for their handling of adult-themed animation. Disney Channel and Nick At Nite each received an “A”.
Ray Richmond is contributing to Deadline’s TCA coverage.
UPDATED: During the MTV Networks session at TCA, MTV EVP and programming head David Janollari announced that the network has renewed for a seventh season its reality series America’s Best Dance Crew, executive produced by American Idol judge Randy Jackson. The network also said it will bring back Fantasy Factory for a fifth season. And NBC’s comedy classic Friends is being picked up by Nick at Nite for nightly run beginning Sept. 6. It kicks off with a 10-hour marathon that night and runs weeknights at 10 thereafter.
After being feted at Comic-Con in San Diego last weekend, it was a smaller and less enthusiastic but equally supportive audience that met Mike Judge this afternoon for a panel promoting the new incarnation of his iconic toon Beavis and Butt-head to MTV beginning Oct. 21. Flanked by MTV Networks and Logo Group president Van Toffler, Judge demonstrated why he may be the most unassuming creator-producer in show business history. Typical was his response to a critic’s query about why he was bringing the series about the perpetually maturity-challenged nerds back now. “Well,” Judge began, “I like doing it. We’d talked about doing another (Beavis and Butt-head) movie over the years. But, you know, ‘King of the Hill’ was done, I thought we had a couple of pretty good characters here, maybe we should do this while we still could. I don’t know, it just felt right.”