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Nickelodeon’s Ratings Decline Is No “Blip”; Is Viacom Or Nielsen To Blame?

Looks like that “inexplicable drop” in Nickelodeon ratings from September that Viacom CEO Philippe Dauman noted in a November 10 conference call with analysts still bedevils the children’s network. Its full-day total audience was down 16.7% in the week of November 20. That gave Disney Channel its first victory over Nickelodeon since August 2007, when Disney introduced High School Musical 2. Nick’s audience of kids 11 and under was off 11% in September vs the same month last year, -17% in October, and -19% for the first three weeks of November. The reports worried Miller Tabak analyst David Joyce enough for him to downgrade Viacom to “neutral” from “buy.” He notes that “advertisers are going to want to pay for the lower Nielsen ratings, which could be resulting in make-goods … that could pressure ad revenue” in the current quarter.

It’s curious, though: When Dauman spoke to analysts early this month, he made it sound like the trouble at Nick was history: He called it “a short-term phenomenon,” adding that “I always believe in looking forward, so we’ll go through that blip, it’s not material to overall company and we will move on.” He also put the blame on Nielsen’s measurements — not Nick’s programming — noting that “independent set-top box data … shows meaningfully different viewership trends.” Read More »

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Nickelodeon Greenlights Fifth Season Of Hit Comedy ‘iCarly’

By | Thursday April 14, 2011 @ 10:13am PDT
Nellie Andreeva

EXCLUSIVE: Nickelodeon has greenlit a fifth season of its flagship live-action series iCarly. After locking in star Miranda Cosgrove with a new deal, the network has ordered 13 new episodes of the comedy, which will begin production in 2012 for a premiere later that year. The renewal comes on the heels of the most recent episode of iCarly, iOMG, drawing a massive audience of 7.4 million last Saturday. The episode was the most watched basic cable program last week and ranks as basic cable’s top kids’ telecast this year in total viewers. iCarly is in the midst of a two-year pickup. Season 3 is currently airing, with production on Season 4 slated to begin in May.

Created and executive produced by Dan Schneider, iCarly has been a runaway hit for Nickelodeon since the sitcom’s 2007 launch, ranking as Nickelodeon’s top-rated live-action series in total viewers and all key kids and tween demos and spawning ratings record-breaking specials like iGot a Hot Room and iSaved Your Life. “Our audience will be psyched to get more of what they love – new episodes of their favorite show, iCarly,” said Marjorie Cohn, Nickelodeon’s president of original programming and development. A show within a show, iCarly follows Carly Shay (Cosgrove) and her best friends, Sam (Jennette McCurdy), Freddie (Nathan Kress) and Gibby (Noah Munck), as they create a webcast for and about kids their age while grappling with everyday tween problems and adventures. Carly lives … Read More »

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Cable News: Nickelodeon Greenlights New Comedy, Oxygen Develops Reality Series

By | Thursday December 16, 2010 @ 8:27am PST
Nellie Andreeva

Nickelodeon has picked up new comedy series Bucket & Skinner’s Epic Adventures, a multi-camera buddy comedy about two best friends. It hails from comedy veteran Tom Lynch (The Troop), who is executive producing alongside creators Boyce Bugliari and Jamie McLaughlin (Quintuplets) and Jonathan Stark (According to Jim) through The Tom Lynch Co.  The series begins production this month in Los Angeles for a February 2011 launch. Bucket & Skinner’s Epic Adventures is one of five new series joining Nickelodeon’s line-up in early 2011, along with Power Rangers Samurai; House of Anubis, a comedy-mystery series adapted from the international TV format; Bubble Guppies, a new interactive CG-animated preschool series; and Supah Ninjas, a comic book-style action comedy series. In Supah Ninjas news, comedy veterans Mitchel Katlin and Nat Bernstein have been tapped as executive producers/showrunners. They are with UTA and Inphenate.

Meanwhile, Oxygen has put in development Best Ink, a competition reality series for tattoo artists. Bunim-Murray Prods. is producing with Jonathan Murray and Gil Goldschein serving as executive producers.

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