Breakout Nick at Nite/NickMom comedy series Instant Mom has been picked up for a 20-episode second season. Additionally, Nickelodeon also has ordered six more episodes for the series’ current first season, bringing its total to 26 episodes. The multi-camera family comedy stars Tia Mowry-Hardrict as Stephanie, a party girl who trades in Cosmos for carpools when she marries Charlie (Michael Boatman), who already has three kids. “In just a couple months since its debut, Instant Mom has resonated remarkably well with the Nick at Nite and NickMom audiences,” said Russell Hicks, Nickelodeon’s President of Content Development and Production. The network has been high on the show from the get-go, ordering 7 additional episodes before its premiere. READ MORE »
EXCLUSIVE UPDATED: Nickelodeon has ordered a 22-episode second season of promising new comedy series Haunted Hathaways. Additionally, the cable network has picked up a third season of Nick at Nite‘s See Dad Run with an order for 13 episodes. In its first season, Haunted Hathaways is drawing 2.3 million total viewers and averages a 4.0/1.3M with kids 2-11 and a 5.0/959K with kids 6-11. The series is posting 13% year-over-year gains with kids 2-11 and 6-11 in the Saturday 8:30 PM slot. In its second season, See Dad Run is averaging 1.2 million total viewers, up 3% among adults 18-49 in the Sunday 8 PM period.
Following a much publicized ratings slump, Nickelodeon has been on a rebound, finishing the recent third quarter up 12% vs. 2012. Since May, Nick has successfully launched five new series: Sam & Cat, Haunted Hathaways, Instant Mom (on Nick at Nite), Sanjay & Craig, and Paw Patrol. Nick’s next live-action series, The Thundermans, premieres November 2.
EXCLUSIVE: The kids cable channel has greenlighted a 26-episode second season of the hit animated preschool series based on the characters created by Beatrix Potter in her classic children’s book series. Launched on Nickelodon in December 2012, …
This spring, the Writers Guild of America, West demanded a $3 million bond from Nickelodeon because of “chronically late residuals payment and inadequate reporting practices”. At that time, the Guild threatened to issue a stop work order …
The company’s leading Wall Street critic, Bernstein Research’s Todd Juenger, raises the provocative idea this morning in a report that questions whether Viacom‘s stock — now hovering around its all-time high — can continue to rise. The share price has appreciated 55.4% so far in 2013 as investors grew confident that the company had reversed a startling decline in Nickelodeon’s ratings that began to show in late 2011. CEO Philippe Dauman says the turnaround largely reflects the success of new programs including Teenage Mutant Ninja Turtles. But Juenger says this morning that the ratings gains — and improvements in ad sales — are about to slow. Nickelodeon benefited in part because it began to target pre-Kindergarten viewers from 8:30 AM-2 PM — loading up on programs such as Dora The Explorer, Umizoomi, and Bubble Guppies – while Nick Jr focused on franchises “with arguably less audience appeal.” As a result “Nick Jr. lost about 250-300k average daily viewers [while] Nickelodeon gained about 100k.” Meanwhile, Nickelodeon squeezed SpongeBob SquarePants which now accounts for 45% of the channel’s programming hours, up from 25% in January 2012. “We know of no other network that relies so heavily on one single franchise,” Juenger says. It’s “undeniably risky to be so dependent on one franchise, especially
There appears to be a trend here that might disturb studios that released family films with the expectation of seeing a windfall from licensed merchandise sales. The new pre-holiday recommendations from Toys ‘R Us (it lists its “Fabulous 15″) and Walmart (it has 23 items it says were “Chosen by Kids”) feature TV characters including Disney Junior’s Sofia the First and Doc McStuffins, Nickelodeon’s Teenage Mutant Ninja Turtles, and Sesame Street’s Elmo. But when it comes to films, Toys ‘R Us suggests one from Universal’s Despicable Me 2, and Walmart has something from Disney’s Planes — but there’s nothing from DreamWorks Animation’s Turbo, Fox’s Epic, Pixar’s Monsters University, or Sony’s Smurfs 2. It’s a sign of a larger trend says International Licensing Industry Merchandisers Association SVP Marty Brochstein. “TV seems to be grabbing more of the attention and shelf space,” he says. Some film properties were hurt by the summer’s animation glut.
Nickelodeon has greenlighted two new animated series, Bad Seeds and Pig Goat Banana Cricket, ordering 26 episodes of each. In addition, the kids network has ordered four live-action pilots – Smart Alec form veteran producer Tommy Lynch; Nicky, Ricky, Dicky & Don; Twang; and Untitled Cheerleader Project, – greenlighted a pair of digital series (Welcome to the Wayne and Junior Eye), and inked young actors Noah Urrea, Jace Norman and Haley Tju to talent deals from its recent talent showcase at The Groundlings in LA. This marks the first greenlight slate for Russell Hicks as Nick’s President, Content Development and Production. “All these projects represent fresh, new creative voices from diverse backgrounds who want to make great, funny content for kids,” he said. Here are details on all newly ordered series:
EXCLUSIVE: Nickelodeon has ordered 6 more episodes of The Haunted Hathaways, bringing the supernatural comedy’s freshman season to 26 episodes. The Haunted Hathaways will return with originals on September 14 at 8:30 PM. Since its July 13 launch, which drew solid 3.3 million total viewers, the live-action series has averaged 2.8 million total viewers, 1.5M K2-11 and 1.1M K6-11, improving its time period by double digits. The Haunted Hathaways joins another new Nick comedy series whose freshman season was recently supersized, Nick at Nite/NickMom’s Instant Mom.
NEW YORK, July 25, 2013 — Nickelodeon and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard (Nasdaq: ATVI), today announced a new global, multi-year agreement to develop and publish video games featuring pop culture phenomenon SpongeBob SquarePants. The first game to be published in the new partnership will be SpongeBob SquarePants: Plankton’s Robotic Revenge, an all-new action-adventure video game set to be released on Oct. 22 for the Xbox 360® games and entertainment system from Microsoft, PlayStation®3 computer entertainment system, Nintendo Wii™ and Wii U™ systems, and the Nintendo DS™ and 3DS™ handheld systems.
Shares opened up more than 4% this morning after Philippe Dauman reassured investors that Viacom will continue to generate lots of cash from deals with streaming services — even if its program licensing pact with Netflix expires at the end of this month. “We’re still in discussions with Netflix…and with others,” he told analysts in a conference call. “We’re open to licensing content, some of it on an exclusive basis.” Netflix CEO Reed Hastings raised some fears last week when he said that his company would let its current deal with Viacom expire. Netflix is shifting its focus to “exclusive and curated content” as opposed to “non-exclusive, bulk content deals,” he said. The streaming service would be fine without Nickelodeon shows because “with all the recently added fresh programming from Disney, Cartoon Network, Hasbro’s The Hub and DreamWorks Animation, we have a great kids offering.” But Dauman also says that Viacom has little to fear without Netflix — and has “enough visibility” to know that the entertainment company can realize its forecast to see streaming revenues grow 10% this fiscal year.
Analysts expect to hear encouraging news across the board from the barrage of Big Media Q1 earnings reports and conference calls this week and next. But they’ll be listening especially carefully to Viacom on Wednesday. Its shares — which recently hit all-time highs — are down 3.6% since Monday night, when Netflix said that it will let its streaming deal with Viacom expire next month. Netflix says it would rather secure exclusive rights to particular shows instead of broad deals for shows that also appear on other streaming services including Amazon and Hulu. That worries some investors: Viacom has reassured them that all’s well following Nickelodeon‘s ratings dive last year — and backed up its confidence by promising to repurchase $2.5B in stock this year and pay $1 per share in dividends. The question now is whether Viacom can afford to make good on those vows. “Cash, rather than content, remains king,” Pivotal Research Group’s Brian Wieser says this morning. The Netflix news adds to the concerns about Viacom already held by Bernstein Research’s Todd Juenger — the company’s toughest critic on Wall Street. “We don’t think Netflix will bid a big sum for the specific programs it wants from Viacom,” he says this AM. “If they were willing to do so, they wouldn’t have gone through this exercise.” Nor does Juenger believe that Amazon will become a white knight. It “has all the leverage. Anything they offer to Viacom is better than nothing.” He adds that it would be “the ultimate irony if Viacom claimed the loss of Netflix would help their linear ratings, given years of arguing the opposite.” Others are more sanguine about Viacom’s prospects.