New Nick at Nite/NickMom comedy Instant Mom pulled in big numbers in its Sunday night premiere. The series, starring and produced by Tia Mowry-Hardrict, brought in 1.3 million total viewers in its September 29th 8:30 PM …
EXCLUSIVE: New Nick at Nite/NickMom comedy series Instant Mom will premiere September 29 at 8:30 PM on Nick at Nite. Additionally, the family comedy starring Tia Mowry-Hardrict is getting a vote of confidence by the network with an order for seven additional episodes ahead of the premiere. That brings Instant Mom‘s freshman season to 20 episodes. Instant Mom, executive produced by showrunner Howard Gould and Aaron Kaplan, was originally developed for Nick at Nite. At the time of the pilot’s pickup to series, it was announced that the comedy will have its premiere airings on new block NickMom and then repeat on Nick at Nite. Instant Mom will now debut on Nick at Nite and air on NickMom later the same night.
TCA: NickMom’s Development Slate Includes Whoopi Goldberg Project; Greenlights Season 2 Of Docu-Comedy ‘Take Me To Your Mother’
Ray Richmond contributes to Deadline’s TCA coverage.
NickMom is busy. Nickelodeon’s nighttime (10 PM-2 AM) comedy block aimed at mothers on its Nick Jr. channel announced four projects in development this morning at TCA, including Lounge, a talk/variety series exec produced by Whoopi Goldberg. NickMom has also greenlit a second season of its docu-comedy Take Me To Your Mother and this fall premieres its first scripted comedy, Instant Mom, starring Tia Mowry-Hardrict. Descriptions of the four new projects:
– Lounge, a talk/variety series exec produced by Goldberg featuring conversations between real, everyday moms who are given an opportunity to get pampered and have their dreams fulfilled.
– Country Mom, City Mom, from executive producers Relativity Real, a docu-comedy that follows mom Tanya McQueen as she splits time between raising her two teenage boys in small-town Texas and living in LA with her second husband and his kids.
Nick at Nite comedy pilot Instant Mom (working title) has been picked up to series with a 13-episode order. But in a twist, the multi-camera comedy starring Tia Mowry-Hardrict will have its premiere airings on NickMom, marking the first scripted series for the primetime TV block. It will then repeat on Nick at Nite. Instant Mom was created by Warren Bell and Jessica Butler. Bell will not be involved with the series, with Howard Gould (The Jeff Foxworthy Show) coming on board as executive producer/showrunner. Instant Mom hails from executive producer Aaron Kaplan. It marks Kaplan’s second Nick pilot, along with Wendell & Vinnie, both of whom have gone to series. (Both are directed by John Fortenberry.)
EXCLUSIVE: NickMom, Nickelodeon’s new primetime ad-supported comedy block on Nick Jr. for moms, will premiere on Oct. 1. In preparation for the launch, the companion Web site NickMom.com on Aug. 15 will expand into a fully fledged comedy and entertainment site with more short-form video, photos, editorial pieces and now games.
NickMom has locked in four original series for the launch: interview/hidden camera/sketch comedy hybrid Parental Discretion With Stefanie Wilder-Taylor, docu-comedy MFF: Mom Friends Forever, stand-up comedy NickMom Night Out, and What Was Carol Brady Thinking. Additionally, NickMom has picked up another new series, My 63 Moms. The docu-comedy series, originally targeted for the web site, will migrate to TV with a 13-episode order. It stars comedian and new mom Andrea Rosen, who visits other families to hear their stories and insights as she struggles to determine what’s right for her and her child. My 63 Moms, exec produced by Rosen as well as Linda Shaffer and Barbara Kanowitz of Hot Air Prods., will be added to the NickMom primetime block Q1 2013. “NickMom is a unique TV and digital destination that gives moms permission to wind down from the day and laugh out loud at the shared experiences of motherhood,” said NickMom’s SVP Bronwen O’Keefe.
Here are descriptions of NickMom’s four launch series:
Nickelodeon has announced a new series pick-up and its development slate for NickMom, the upcoming nightly primetime, advertiser-supported programming block on Nick Jr. and a companion Web site. The block, which will launch in 4Q, will feature a mix of original long- and short-form programming, including talk shows, stand-up and sketch comedy, hidden camera and more. The network has picked up 26 episodes of the stand-up comedy series NickMom Night Out. and also announced that it has more than 50 projects in development spanning TV and digital, including shows from stand-up comedian and actress Caroline Rhea; actor/author Annabelle Gurwitch; and Madeleine Smithberg of Mad Cow Productions (The Daily Show with Jon Stewart). Here are the details: