Nick at Nite comedy pilot Instant Mom (working title) has been picked up to series with a 13-episode order. But in a twist, the multi-camera comedy starring Tia Mowry-Hardrict will have its premiere airings on NickMom, marking the first scripted series for the primetime TV block. It will then repeat on Nick at Nite. Instant Mom was created by Warren Bell and Jessica Butler. Bell will not be involved with the series, with Howard Gould (The Jeff Foxworthy Show) coming on board as executive producer/showrunner. Instant Mom hails from executive producer Aaron Kaplan. It marks Kaplan’s second Nick pilot, along with Wendell & Vinnie, both of whom have gone to series. (Both are directed by John Fortenberry.) READ MORE »
EXCLUSIVE: NickMom, Nickelodeon’s new primetime ad-supported comedy block on Nick Jr. for moms, will premiere on Oct. 1. In preparation for the launch, the companion Web site NickMom.com on Aug. 15 will expand into a fully fledged comedy and entertainment site with more short-form video, photos, editorial pieces and now games.
NickMom has locked in four original series for the launch: interview/hidden camera/sketch comedy hybrid Parental Discretion With Stefanie Wilder-Taylor, docu-comedy MFF: Mom Friends Forever, stand-up comedy NickMom Night Out, and What Was Carol Brady Thinking. Additionally, NickMom has picked up another new series, My 63 Moms. The docu-comedy series, originally targeted for the web site, will migrate to TV with a 13-episode order. It stars comedian and new mom Andrea Rosen, who visits other families to hear their stories and insights as she struggles to determine what’s right for her and her child. My 63 Moms, exec produced by Rosen as well as Linda Shaffer and Barbara Kanowitz of Hot Air Prods., will be added to the NickMom primetime block Q1 2013. “NickMom is a unique TV and digital destination that gives moms permission to wind down from the day and laugh out loud at the shared experiences of motherhood,” said NickMom’s SVP Bronwen O’Keefe.
Here are descriptions of NickMom’s four launch series:
Nickelodeon has announced a new series pick-up and its development slate for NickMom, the upcoming nightly primetime, advertiser-supported programming block on Nick Jr. and a companion Web site. The block, which will launch in 4Q, will feature a mix of original long- and short-form programming, including talk shows, stand-up and sketch comedy, hidden camera and more. The network has picked up 26 episodes of the stand-up comedy series NickMom Night Out. and also announced that it has more than 50 projects in development spanning TV and digital, including shows from stand-up comedian and actress Caroline Rhea; actor/author Annabelle Gurwitch; and Madeleine Smithberg of Mad Cow Productions (The Daily Show with Jon Stewart). Here are the details: