Twitter Causes Spike In TV Ratings For 29% Of Shows, Nielsen Study Says

By | Tuesday August 6, 2013 @ 9:24am PDT

The Nielsen study released today provides statistical evidence that there is a link between Twitter chat and a rise in TV ratings for some shows. The Twitter Causation Study analyzed minute-to-minute trends in Nielsen’s Live TV Ratings and Tweets for 221 broadcast primetime program episodes using Nielsen’s SocialGuide. The findings showed that Live TV ratings had a statistically significant impact in related Tweets among 48 percent of the episodes sampled, and that the volume of Tweets caused statistically significant changes in Live TV Ratings among 29 percent of the episodes. “Using time series analysis, we saw a statistically significant causal influence indicating that a spike in TV ratings can increase the volume of Tweets, and, conversely, a spike in Tweets can increase tune-in,” Paul Donato, Chief Research Officer, Nielsen, said in a statement. “This rigorous, research-based approach provides our clients and the media industry as a whole with a better understanding of the interplay between Twitter and broadcast TV viewing.” Read More »

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Nielsen Unveils Ratings Service That Includes Web Video Views

By | Monday October 1, 2012 @ 8:55am PDT

The ratings company made this eagerly awaited announcement as ad executives converge on New York for Advertising Week, a dizzying collection of meetings and seminars for the industry. Nielsen’s new service is sure to create some buzz. Many TV … Read More »

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Nickelodeon’s Ratings Decline Is No “Blip”; Is Viacom Or Nielsen To Blame?

Looks like that “inexplicable drop” in Nickelodeon ratings from September that Viacom CEO Philippe Dauman noted in a November 10 conference call with analysts still bedevils the children’s network. Its full-day total audience was down 16.7% in the week of November 20. That gave Disney Channel its first victory over Nickelodeon since August 2007, when Disney introduced High School Musical 2. Nick’s audience of kids 11 and under was off 11% in September vs the same month last year, -17% in October, and -19% for the first three weeks of November. The reports worried Miller Tabak analyst David Joyce enough for him to downgrade Viacom to “neutral” from “buy.” He notes that “advertisers are going to want to pay for the lower Nielsen ratings, which could be resulting in make-goods … that could pressure ad revenue” in the current quarter.

It’s curious, though: When Dauman spoke to analysts early this month, he made it sound like the trouble at Nick was history: He called it “a short-term phenomenon,” adding that “I always believe in looking forward, so we’ll go through that blip, it’s not material to overall company and we will move on.” He also put the blame on Nielsen’s measurements — not Nick’s programming — noting that “independent set-top box data … shows meaningfully different viewership trends.” Read More »

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R.I.P. A.C. Nielsen Jr

By | Tuesday October 4, 2011 @ 10:31pm PDT

Arthur C. Nielsen Jr, whose family name became synonymous with the television ratings system, died on Monday in the Chicago suburb where he’d lived most of his life. He succumbed to Parkinson’s disease. He was 92. Nielsen went to work … Read More »

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