Disney Networks & NBA Dominate Weekly Nielsen Social Ratings

By | Monday April 21, 2014 @ 5:04pm PDT

Nielsen Twitter TV series anotated 20140421It was a very good seven days for Disney-owned networks and the NBA in Nielsen’s latest weekly ratings of TV’s biggest Twitter audiences. Disney outlets held down half the total 20 spots in the top 10s for both series/specials and sports events. And on the opening weekend of the NBA playoffs, programming tied to the league and its still-sort-of-sister the WNBA occupied 11 slots. The ratings are the most recent from Nielsen in its new measurement launched in October, an attempt to quantify how much Twitter activity is going on around TV shows.

Related: Top Actors in Social Media And What It Means For TV & Movie Marketing

TONY GOLDWYN, SCOTT FOLEY, KERRY WASHINGTONAt the top of the series and specials list this week was the ESPN NBA documentary Bad Boys, from the 30 For 30 series, followed by ABC’s Scandal. As I wrote last week ahead of the season finale for Scandal, show creator and executive producer Shonda Rhimes puts a premium on social media, with many of the show’s stars and other principals tweeting or otherwise posting about the show with fans before, during and after each episode. It’s paid off with strong ratings and stronger fan engagement with the show. Read More »

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Critics Still Relevant As Moviegoers Take Buying Cues From Social Media: Nielsen

By | Monday March 24, 2014 @ 8:00am PDT

Yes, traditional critics have lost a lot of clout in an era where many young moviegoers take their ticket buying cues from friends and acquaintances on Facebook, Twitter, and other social media. Movie textingBut don’t count critics out yet Nielsen … Read More »

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Nielsen Slashes Estimate Of Mobile Video Viewing As It Measures Actual Usage

By | Thursday March 6, 2014 @ 9:11am PST

Don’t trust people when they tell you how much time they spend watching video on their smartphones and tablets. Tablet and TVThe ratings company learned that lesson the hard way after it changed the way it measures average monthly viewing from surveys to actual observations. The old numbers were off by a factor of — wait for it — 538%, TV station trade group TVB points out this morning. Using surveys, Nielsen‘s widely followed quarterly Cross-Platform Report last year put the monthly mobile video viewing average in Q4 at 5 hours and 23 minutes. But the new report, out yesterday, quietly restated that to just 1 hour — growing to 1 hour and 23 minutes a month in the last three months of 2013. “This disparity is an important reminder of the dangers inherent in trusting consumers’ claimed behavior and calls into question many recent studies that have proclaimed the demise of traditional media based on self-reported approximations of time spent with digital devices,” TVB Chief Research Officer Stacey Lynn Schulman says. Read More »

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CBS And Nielsen Expand Agreement To Measure Cross-Platform Audiences

By | Wednesday January 29, 2014 @ 6:38am PST

nielsen-logo__120730231625-200x80NEW YORK – January 29, 2014 – Nielsen, a leading global provider of information and insights into what consumers watch and buy, and CBS Corporation today announced the expansion of their longstanding relationship with a focus on advancing the state of cross-platform audience measurement and will CBS logocontinue to allow for the use of Nielsen data as a key metric in valuing their content.

The long-term agreement includes several strategic research initiatives such as the creation of attitudinal and behavioral segmentations that enable more discrete precision marketing and facilitate a deeper understanding of the path to purchase and resulting ROI of advertising activities.

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Nielsen CEO David Calhoun Lands At Private-Equity Giant Blackstone

By | Thursday November 21, 2013 @ 8:39am PST

David Calhoun did a lot of good turning around Nielsen‘s fortunes when he joined as CEO of the ratings company in 2006 after being a top lieutenant at Jack Welch’s GE. (In this town, that success did not … Read More »

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‘Scandal’ Tops Premiere Of Nielsen’s Twitter TV Ratings

By | Monday October 7, 2013 @ 2:46pm PDT

UPDATED: Scandal’s third-season debut topped Nielsen’s first weekly Twitter TV ratings, bagging about 713,000 tweets reaching a Twitter audience of 3.7 million. (On TV, the third season debut of ABC’s Washington soap clocked an average of 10.5 million viewers.) Miley Cyrus came in second and third in Nielsen’s Twitter ratings report. At No. 2, her MTV documentary, Miley: The Movement ginned up 142,000 tweets, reaching about 3.2 million on Twitter. That was followed by Saturday Night Live, on which Cyrus played host and music act, which generated nearly 176,000 tweets reaching 3.146 million people on Twitter. These numbers come the same day Twitter officially unveiled the ratings measure, which considers the number of people who read TV-related tweets, not just the number of writers.

Related: Nielsen Formally Unveils Twitter Plan

Not surprisingly, the Twitter Top-10 for the week of September 30 included lots of competition — competition-series fanatics love to tweet while viewing. The two episodes of NBC’s singing competition series The Voice checked in at No. 4 and No. 5, and ABC’s revamped Dancing With The Stars finished No. 8. Even Fox’s struggling The X Factor made the Top-10 list — twice — ranking No. 9 last Tuesday with 255.2 tweets reaching 2.039 million, and No. 10 on Wednesday with 188,000 tweets reaching more than 1.8 million people on Twitter. These numbers bear little resemblance to the TV ratings. Certain shows are Twitter crack, but not necessarily ratings magnets — we call it The Sharknado Effect. (Remember how the media predicted Syfy’s orgy of bad special effects had been a ratings phenom after seeing people go nuts over it on Twitter only to have to back-peddle when the ratings came in and they were totally meh?) Read More »

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Nielsen Formally Unveils Plan To Measure TV-Related Conversations On Twitter

By | Monday October 7, 2013 @ 7:55am PDT

This shouldn’t surprise anyone following the recent Nielsen studies including ones in March and in August that showed the volume of tweets about a television show provide an early indication of how well it might perform. The new Nielsen Twitter TV Ratings will consider the number of people who read TV-related tweets, not just the number of writers, the companies said today. The effort could help Twitter‘s plan to go public: It said last week in an SEC filing that while the Nielsen Twitter TV Rating won’t “directly generate revenue” for the social network company it “will enhance our attractiveness to users and advertisers.” Twitter added that it has value as “a second screen for television programming” and that ads on Twitter complement “offline advertising campaigns, such as television ads.” Here’s today’s announcement:

Related: ‘Scandal’ Tops Premiere Of Nielsen’s Twitter TV Ratings

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Nielsen Numbers Delayed As New Season Gets Going

By | Tuesday September 24, 2013 @ 8:05am PDT

Due to a “processing delay” Nielsen won’t have final stats for the final weeks of last season, including Emmy night, until 7 PM  ET today, the number crunching company told clients this morning. Additionally, Nielsen says it won’t … Read More »

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Twitter Data Can Provide Early Insights Into TV Ratings: Study

By | Wednesday March 20, 2013 @ 7:38am PDT

About 32M people in the U.S. tweeted about TV shows last year. And a study out this morning from Nielsen and SocialGuide says that programmers should pay attention: The seemingly random messages Twitter users generate can provide a statistically meaningful early warning about whether a show is catching on. “We expected to see a correlation between Twitter and TV ratings, but this study quantifies the strength of that relationship,” says Andrew Somosi, CEO of SocialGuide, which is co-owned by Nielsen and McKinsey and monitors the links between social media and TV. For example, the firms saw a pattern for shows that had been on at least one season. Ratings for the premiere episode vs the previous season tended to be 1% higher among 18- to 34-year-olds when their tweets about the show were up 8.5%. Similarly, premiere ratings for 35- to 49-year-olds rose 1% when their tweets were +14%. Read More »

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Nielsen Reports Sharp Growth In “Zero TV” Households

By | Monday March 11, 2013 @ 8:18am PDT

The data in Nielsen‘s latest quarterly Cross-Platform Report, out today, provides a little texture to the debate over whether the pay TV ecosystem will soon begin to crumble as consumers either cut the cord, or young people don’t subscribe when they set out on their own. The ratings agency says it’s going to start including data in its measured samples from homes where people watch lots of video, but not in a way that fits the traditional definition of a TV household — one where people watch broadcast or pay TV programming on a TV set. Turns out there are more than 5M so-called “zero TV” homes now, up from from more than 2M in 2007. Nielsen’s term for the group is a little deceptive: 75% have at least one TV set. But 37% watch video content on computers, 8% on smartphones, and 6% on tablets. A little less than half (48%) watch TV content through subscription services, which Nielsen doesn’t identify but I’d assume includes a lot of Netflix customers. As you might imagine, people in these “zero TV” homes tend to be a lot younger than others in traditional TV households, and 41.2% live alone (vs. 26.2% of people in TV households). Some 36% of “zero TV” people say that cost is the main reason why they opt out of the traditional system, while 31% say that they simply lack interest. But 18% say that they’d consider subscribing to pay TV. Read More »

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Disney Picks Nielsen To Guarantee Online Ratings For ABC, ESPN, and ABC Family

By | Tuesday March 5, 2013 @ 7:43am PST

NEW YORK — March 5, 2013 — ABC, ABC Family and ESPN have adopted Nielsen Online Campaign Ratings to manage demographic guarantees for online video campaigns. Each network is using Nielsen Online Campaign Ratings audience composition data in conjunction with total delivered impression counts from ad servers to calculate viewer demographics.

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Nielsen Ratings To Add TV Watching Via Broadband

By | Thursday February 21, 2013 @ 4:29pm PST

Nielsen will begin measuring viewers who watch TV programming via broadband Internet connection, the company confirmed today. Long criticized by broadcast TV networks for what they believe is significant viewership that regular ratings miss or exclude, Nielsen said its research … Read More »

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About 99% Of Viewers Watch TV Shows Within 7 Days: Nielsen

By | Monday January 14, 2013 @ 9:41am PST

This is the first time that Nielsen has looked at how many people use their DVRs or VOD to watch TV shows more than a week after they first run — and it’s easy to see why. Only a … Read More »

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Nielsen Agrees To Buy Arbitron For $1.26B

By | Tuesday December 18, 2012 @ 4:40am PST

Arbitron shares are up 25% in pre-market trading after Nielsen Holdings said it would buy the rival ratings company best known for its measurement of radio audiences. Nielsen said it will pay $48 a share, a 26% premium over yesterday’s closing price, for a total of $1.26B. ”Arbitron will help Nielsen better solve for unmeasured areas of media consumption, including streaming audio and out-of-home,” Nielsen CEO David Calhoun says. “The high level of engagement with radio and TV among rapidly growing multicultural audiences makes this central to Nielsen’s priorities.” His company also says it will expand Arbitron’s “Watch” segment’s audience measurement across screens and forms of listening. “These integrated, innovative capabilities will enable broader measurement of consumer media behavior in more markets around the world,” Nielsen President of Global Media Products and Advertiser Solutions Steve Hasker says.

The timing of the announcement is surprising: Last week, Arbitron said that Sean Creamer would become CEO on January 1 when the current chief, William Kerr, retires. Arbitron shares have appreciated 7.4% over the last 12 months.

Here’s today’s release: Read More »

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Nielsen Won’t Report November Ratings For Hurricane-Hit NYC, Complicating Billions In Ad Buys: Report

By | Tuesday November 13, 2012 @ 8:20am PST

UPDATE, 11:24 AM: Nielsen confirmed that it has “made a decision not to release November 2012 data for NY” due to Hurricane Sandy, which knocked out too many households in its survey. It also says, in a statement, that it will “continue to evaluate other markets” and “will provide an update on any days that will be excluded.” Nielsen will announce before the November survey period’s over how it plans to handle markets where people use diaries to report their viewing choices. Meanwhile it’s evaluating Local People Meter results for Baltimore, Boston, Cleveland and Philadelphia, but expects to announce by next week that some days will be excluded from the November report. The company adds that while the number of homes in its Local Metered Samples and the National People Meter Sample were “lower than normal,” the survey for the national results “passed its established threshold.” Nielsen will examine the results to identify “any geographic distortion.” Read More »

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Nielsen Unveils Ratings Service That Includes Web Video Views

By | Monday October 1, 2012 @ 8:55am PDT

The ratings company made this eagerly awaited announcement as ad executives converge on New York for Advertising Week, a dizzying collection of meetings and seminars for the industry. Nielsen’s new service is sure to create some buzz. Many TV … Read More »

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Internet Video Contributes To Second Straight Decline In TV Households

By | Friday September 7, 2012 @ 2:21pm PDT

Keep this in mind during the upcoming TV season when you compare the audience size for a network or show to its performance last season. Nielsen says that the TV universe now consists of 114.2M households, down 475,620 from last … Read More »

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Nielsen: Cable Loses 2.9M Subscribers As 1.5M U.S. Households Cut Cord In 2011

By | Saturday May 5, 2012 @ 2:36pm PDT

For all the talk about cord-cutting in the digital era, movement in that direction is relatively slow, as many viewers switch from cable to satellite or telepone providers rather than drop multichannel service altogether. Nielsen reports that 98% of viewing remained on traditional TV in Q4 2011. Cable lost more than 2.9 million subscribers as viewers switched to telephone or satellite providers. U.S. homes subscribing to cable, satellite or telephone providers for their TV service declined 1.5% or about 1.5 million last year, according to figures Nielsen released this week. Subscribers adding telco (about 1.9 million) or satellite service (roughly 280K) weren’t enough to make up the difference.
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Nielsen And comScore Settle Digital Measurement Patent Suits

By | Wednesday December 21, 2011 @ 7:15am PST

Digital ad buyers and sellers can relax: Nielsen and comScore will continue to provide their measurements showing how many people view different websites — a key part of the process to determine how much ads cost. Nielsen was given $19M … Read More »

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