About 32M people in the U.S. tweeted about TV shows last year. And a study out this morning from Nielsen and SocialGuide says that programmers should pay attention: The seemingly random messages Twitter users generate can provide a statistically meaningful early warning about whether a show is catching on. “We expected to see a correlation between Twitter and TV ratings, but this study quantifies the strength of that relationship,” says Andrew Somosi, CEO of SocialGuide, which is co-owned by Nielsen and McKinsey and monitors the links between social media and TV. For example, the firms saw a pattern for shows that had been on at least one season. Ratings for the premiere episode vs the previous season tended to be 1% higher among 18- to 34-year-olds when their tweets about the show were up 8.5%. Similarly, premiere ratings for 35- to 49-year-olds rose 1% when their tweets were +14%. READ MORE »
NEW YORK — March 5, 2013 — ABC, ABC Family and ESPN have adopted Nielsen Online Campaign Ratings to manage demographic guarantees for online video campaigns. Each network is using Nielsen Online Campaign Ratings audience composition data in conjunction with total delivered impression counts from ad servers to calculate viewer demographics.
Nielsen will begin measuring viewers who watch TV programming via broadband Internet connection, the company confirmed today. Long criticized by broadcast TV networks for what they believe is significant viewership that regular ratings miss or exclude, Nielsen said its research …
This is the first time that Nielsen has looked at how many people use their DVRs or VOD to watch TV shows more than a week after they first run — and it’s easy to see why. Only a …
Arbitron shares are up 25% in pre-market trading after Nielsen Holdings said it would buy the rival ratings company best known for its measurement of radio audiences. Nielsen said it will pay $48 a share, a 26% premium over yesterday’s closing price, for a total of $1.26B. ”Arbitron will help Nielsen better solve for unmeasured areas of media consumption, including streaming audio and out-of-home,” Nielsen CEO David Calhoun says. “The high level of engagement with radio and TV among rapidly growing multicultural audiences makes this central to Nielsen’s priorities.” His company also says it will expand Arbitron’s “Watch” segment’s audience measurement across screens and forms of listening. “These integrated, innovative capabilities will enable broader measurement of consumer media behavior in more markets around the world,” Nielsen President of Global Media Products and Advertiser Solutions Steve Hasker says.
The timing of the announcement is surprising: Last week, Arbitron said that Sean Creamer would become CEO on January 1 when the current chief, William Kerr, retires. Arbitron shares have appreciated 7.4% over the last 12 months.
Here’s today’s release:
For all the talk about cord-cutting in the digital era, movement in that direction is relatively slow, as many viewers switch from cable to satellite or telepone providers rather than drop multichannel service altogether. Nielsen reports that 98% of viewing remained on traditional TV in Q4 2011. Cable lost more than 2.9 million subscribers as viewers switched to telephone or satellite providers. U.S. homes subscribing to cable, satellite or telephone providers for their TV service declined 1.5% or about 1.5 million last year, according to figures Nielsen released this week. Subscribers adding telco (about 1.9 million) or satellite service (roughly 280K) weren’t enough to make up the difference.