Three baseball events and two sports awards shows filled the top 10 lists in an otherwise slow week for the Twitter TV ratings from Nielsen. The ESPY Awards - otherwise known as How ESPN Fills The Sports-Free Dead Air The Day After Baseball’s All-Star Game – grabbed the week’s biggest Twitter audience, barely beating out the Major League Baseball showcase of its talent in total audience reach.
The Twitter TV ratings are designed to track the number of unique Twitter users who saw a post about a given show during its initial broadcast or during the three hours before and after, an aid to advertisers trying to see which shows are social-media heavy hitters (and which have audiences least likely to be skipping through the ads). The ESPYs, on ESPN and its Spanish-language sibling, reached 8.3 million people through nearly 1.6 million tweets. Even the Kids Choice Sports awards, hardly a big name beyond home channel Nickelodeon, grabbed the eighth spot on Nielsen Social’s Series & Specials list. Plenty of regulars still studded this week’s list, including The Bachelorette, Teen Wolf and dethroned three-time No. 1, Pretty Little Liars. Once again, the WWE put two in the top 10, including a pay-per-view event, while reality programs Love & Hip Hop: Atlanta and Keeping Up With the Kardashians kept up their regular spots. Also of note: Univision music awards show Premios Juventud 2014, which featured plenty of Tweet-worthy fashion and performances by notables such as Enrique Iglesias and Pitbull, grabbed No. 6.