Discovery To Air Leap Off Mount Everest In May

By | Wednesday February 5, 2014 @ 6:26am PST

UnknownDiscovery Channel, looking to top Nik Wallenda‘s made-for-TV tightrope walk across the Grand Canyon, has signed Joby Ogwyn to attempt the first wing suit flight off the summit of Mount Everest, live on Discovery Channel in May. The jump — a descent of more than 10,000 vertical feet at speeds of over 150 mph –  will be telecast live in 224 countries and territories.

Discovery’s had good luck with live daredevil specials. In July, an average of 13 million people watched Wallenda slowly walk a wire across the Colorado River Gorge while conducting a running dialogue with God and Jesus. “Oh, I praise you, Jesus. Lord, help discoverychannel2this cable to calm down — command it,” the 34-year-old aerialist suggested a few yards into his quarter-mile Skywire Live With Nik Wallenda. Wallenda was not wearing a harness but had a microphone and two cameras — including one that looked down on the dry Little Colorado River bed and one that was focused dead ahead. Discovery telecast the ratings grab with a 10-second delay in the U.S. and a couple hundred other countries. The two-hour event delivered 8.5 million total viewers — jumping to 13 million during the actual walk. It became the third-highest-rated telecast of all-time in Discovery Channel history and was the most-watched TV program that night, beating everything on the broadcast nets and cable.
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Discovery Channel To Document Life Of Evel Knievel

By | Thursday September 26, 2013 @ 11:15am PDT

EXCLUSIVE: Discovery Channel, which snared 13 million viewers in June when it telecast Nick Wallenda slowly walking a wire across the Colorado River Gorge while conducting a running dialogue with God and Jesus, will premiere a docu on the controversial life of Read More »

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Nik Wallenda To Talk Viewers Through His Canyon Walk On Sunday

By | Wednesday June 26, 2013 @ 10:47am PDT

Because aerialist Nik Wallenda did not get a chance to talk to Today B teamers Willie Geist and Natalie Morales while he was walking across the Little Colorado River Gorge for Discovery Channel last Sunday, he will … Read More »

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Discovery Star Nik Wallenda Won’t Get OK For NYC Walk, Says Police Commissioner

By | Tuesday June 25, 2013 @ 7:50am PDT

Presumably Discovery Channel would like to continue to do business with Nik Wallenda, after his live Sunday high-wire walk garnered good numbers for the network — weekly ratings came out this morning and Wallenda’s actual … Read More »

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Discovery’s Nik Wallenda High-Wire Walk Draws 13M

By | Monday June 24, 2013 @ 11:48am PDT

An average of 13 million people watched Nick Wallenda slowly walk a wire across the Colorado River Gorge while conducting a running dialogue with God and Jesus last night on Discovery Channel. “Oh, I praise you, Jesus. Lord, help this cable to calm down — command it,” the 34-year-old aerialist suggested a few yards into his quarter-mile “Skywire” stunt. Wallenda was not wearing a harness but had a microphone and two cameras — including one that looked down on the dry Little Colorado River bed and one that was focused dead ahead. Discovery telecast the ratings grab with a 10-second delay in the U.S. and a couple hundred other countries. The two-hour event delivered 8.5 million total viewers — jumping to 13 million during the actual walk.

Note to Wallenda: you might want to re-think the whole “no harness” thing, because the extra dange did not goose your ratings. They were on par with the numbers you clocked for your last made-for-TV high-wire act, crossing Niagara Falls for ABC. That stunt, which ABC aired last June, averaged 10.1 million viewers, peaking at 13.1 million viewers during the walk.

Anyway, Discovery noted this morning Sunday’s stunt shattered records across numerous platforms including social media, where Wallenda generated 1.3 million tweets becoming the #1 most social show across broadcast and cable in the U.S.

For comparison sake: during the 9:30-10 half hour, in which Wallenda was actually walking the wire and clocking 13 million viewers, ABC’s Whodunnit? logged 3.8 million people, CBS’s The Good Wife rerun snared 3.3 mil, NBC’s Crossing Lines bagged 4.2 mil and Fox’s American Dad repeat popped 3.2 mil.

Related: Nik Wallenda’s Historic Skywire Walk A Social Media Score For Discovery Read More »

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Nik Wallenda’s Historic Skywire Walk A Social Media Score For Discovery

By | Sunday June 23, 2013 @ 7:35pm PDT

Too bad social media wasn’t around in Evel Knievel’s day. Tightrope walker Nik Wallenda and his 1,400 foot “Skywire” scoot 1,500 feet over the Grand Canyon sans safety harness drew a flurry of online action for … Read More »

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