This should help Barnes & Noble a little as it tries to turn its NOOK Video into a viable alternative to iTunes and Amazon for those who want to buy movies and TV shows online. Lionsgate, MGM, Paramount Pictures, Relativity Media, National Geographic, Little Pim, and Film Buff have signed what the companies call “content licensing partnerships” that will “bring thousands of additional movies and TV shows for all ages and interests to the NOOK Video catalog.” Movie titles include The Hunger Games, the Twilight movies, Tyler Perry’s Madea Gets a Job, Skyfall, Rocky, Fargo, Flight, Paranormal Activity 4, Act of Valor, Safe Haven, and House at the End of the Street. TV series in the deal include Mad Men, Border Wars, Great Migrations, and Amazing Planet. “Combined with NOOK’s seamless UltraViolet integration, we are offering customers one of the most dynamic and accessible movie and TV show stores available,” says Jonathan Shar, NOOK’s General Manager, Emerging Digital Content.
NBC Universal and 20th Century Fox Home Entertainment will supply standard definition and HD movies and TV shows to the NOOK Video download and rental service — just as Barnes & Noble prepares this week to ship its NOOK HD and NOOK HD+ tablets and offer them in its stores. The bookstore retailer’s release skimps on details about the agreements, including how much content the studios will provide, how much titles might cost, and what other devices might be able to handle Nook Video streams and downloads. But it says that titles include Snow White And The Huntsman, Battleship, Dr. Seuss’ The Lorax, Ice Age: Continental Drift, and Diary Of A Wimpy Kid: Dog Days. Along with its previous deals with HBO, Sony Pictures Home Entertainment, STARZ, Viacom, Warner Bros, and Disney, Barnes & Noble says it will offer “thousands of movies and TV shows for all ages and interests.” The new agreements, and tablets, also are designed to make it easy for NOOK owners to stream videos from their UltraViolet accounts.
That’s hard to say: Even Barnes & Noble can’t articulate why consumers might favor its planned digital video purchase and rental service over its more established rivals. There’s no word on how much movies and TV shows will cost. It’ll be “incredibly competitive,” says B&N General Manager of Emerging Digital Content Jonathan Shar. We don’t know how many movies and TV shows B&N will offer, or how recent most titles will be. We don’t even know whether it will work with all flavors of Apple and Android powered devices. “As one of the world’s largest retailers of physical video discs and digital copyrighted content, our new NOOK Video service will give our customers another way to be entertained with a vast and growing digital video collection, as part of our expansive NOOK Store,” CEO William Lynch says.