Bill Hilary has been promoted to president of NuvoTV parent SiTV Media, under which NuvoTV’s current EVP Programming will add oversight of operations at Fuse, the network SiTV acquired from MSG in April for $275 million. That deal is expected to close shortly after a bidding battle with Sean Combs’ Revolt. Hilary joined NuvoTV last year ahead of the relaunch of the young Latino-skewing network, and since has helped spearhead a boost in original programming including the recently announced six music and entertainment series and specials, three unscripted dramas, two comedy series, and live sports specials. Among the new series is two from Jennifer Lopez’s Nuyorican Productions, stemming from her role as the network’s chief creative officer. He also helped the network’s rights acquisition of Showtime’s Dexter. Hilary will report to SiTV CEO Michael Schwimmer and will continue to have oversight of programming, development, acquisition and scheduling for NuvoTV, with marketing and ad sales now reporting to him as well.
NuvoTV has unveiled a full slate of original programming that includes six music and entertainment series and specials, three unscripted dramas, two comedy series, and live sports specials. Among the new series is two from Jennifer Lopez’s Nuyorican Productions, stemming from her role as the network’s chief creative officer. The production company is behind Los Jets, a verité documentary series featuring a high school soccer team of boys who defy the odds, face adversity, experience defeat and taste victory on and off the field. It premieres July 16 at 10 PM. It also has the reality competition Sensation (working title), a search for the next “triple-threat” Latino talent that features singing, dancing and acting. In addition, NuvoTV renewed Nuyorican’s A Step Away and The Collective.
Some Fuse staffers began getting pink slips today as the operation readies to merge with NuvoTV. Meetings with various categories of employees were held throughout the morning, according to a source with knowledge of the situation, who described a waiting-for-the-tumbrel scene filled with confusion and consternation at Fuse’s corner of parent MSG‘s 11 Penn Plaza HQ. “We announced in early April that we reached an agreement to sell Fuse to SiTV Media and these changes are part of that transition,” an MSG rep told Deadline, declining to elaborate. According to one insider, it’s that age-old “taking a look at what we need going forward” post-merger story.
Early last month, the parent company of Jennifer Lopez’s NuvoTV agreed to buy Fuse from MSG. SiTV Media agreed to pay $226M — and give MSG a 15% stake, the entities disclosed. The total value of the cash plus equity comes to about $275M, Stifel analyst Benjamin Mogil estimated at the time. The company, where Lopez is a shareholder and Chief Creative Officer, outbid an offer from Sean Combs said to be around $200M. Fuse reaches 73M pay TV subscribers, and should boost SiTV and NuvoTV — a Latin American entertainment network that reaches about 34M homes.
SiTV Media agreed to pay $226M — and give MSG a 15% stake — the entities disclosed this morning. The total value of the cash plus equity comes to about $275M, Stifel analyst Benjamin Mogil estimates. In any event, the company where Jennifer Lopez is a shareholder and Chief Creative Officer outbid an offer from Sean Combs said to be around $200M. Fuse reaches 73M pay TV subscribers, and should boost SiTV and NuvoTV — a Latin American entertainment network that reaches about 34M homes. With Fuse “we’ll have the ability to deliver a broad array of terrific content both from a Latino perspective and across multiple genres, including music, to a broader audience,” Lopez says. “The acquisition of Fuse means we now own two wonderful assets. It’s a phenomenal time for our company and we look forward to growing both networks in the years ahead.” SiTV CEO Michael Schwimmer adds that the deal “enhances our distribution relationships, dramatically expands our aggregate subscriber base, provides substantial economies of scale, affords unique opportunities for programming and cross-promotion and should be extremely appealing to the advertising community as we roll out our plans for both NuvoTV and Fuse.”
NuvoTV will begin airing Dexter beginning January 13, 2014 — airing uncut all eight seasons of the serial killer drama that ended its original run on Showtime in September with record viewership numbers. The content licensing agreement unveiled today is the second part of what likely will be a three-part syndication plan that we’re hearing will include a third basic cable window. The main part of the deal came in October, when Netflix announced it had struck a deal with CBS to stream Dexter – the first four seasons became available on the streaming series October 31, with Seasons 5-8 coming online January 1. NuvoTV is an interesting fit for the series, whose Miami setting and several Latino castmembers — among them Lauren Velez, David Zayas, Angel Juan Marcos Batista, Aimee Garcia, Christian Camargo, Edward James Olmos and Jimmy Smits — jibe well with the English-language network’s self-described “modern Latino” audience. The network has been boosting up its original programming plans for the next year, most recently inking a development deal with Mario Lopez to continue his series One-On-One, greenlight his new one Salsa In The City and create three more new shows.
EXCLUSIVE: Actor/host/television personality Mario Lopez is expanding his relationship with NUVOtv with a development deal at the Latin driven network. NUVOtv has ordered a second season of his interview show One-On-One and has greenlit new series Salsa In The City (working title). Lopez also will develop three new series projects for the network. Salsa In The City, set to premiere Q2, is a competition show that combines dating and dance within the salsa dance scene. Mario Lopez, 3 Arts’ Mark Schulman and Gordo Entertainment’s Gil Lopez executive produce in association with JAAM Productions for NUVOtv. The trio also exec produce One-On-One.
In the newly created position, Laura Masse will oversee all marketing for NUVOtv, the English language network that targets young Latinos. Masse will be responsible for brand strategy, creative services, on-air promotion, consumer marketing, corporate communications as well as the network’s digital presence across platforms. She is based in Los Angeles and reports to NUVOtv CEO Michael Schwimmer. Before joining NUVOtv, Masse founded LBM, a marketing consultancy whose clients included AMC Networks, Madison Square Garden, The Rockettes and RLTV.
The multimedia celebrity — in her new role as Chief Creative Officer of NUVOtv — spoke in broad terms at the cable industry confab this morning about plans for this summer to reignite the English-language network that targets young Latinos. Channels such as MTV and BET attracted viewers “with music first and the network grew from there,” she says. But for NUVOtv scripted programming is “a big thing for me…One show can launch a network. One amazing show.” Her production company, Nuyorican Productions, will be in the mix, and she’ll appear on air “because I was available.” In addition to star power, Lopez says she can help the network with her relationships, including with CAA, which she called “a great agency with a wealth of writers, directors and actors.” Lopez says her title at the network isn’t just ceremonial. “I had a lot of ideas about the network and what it should be.….It represents something bigger than television. It represents a community” that’s been ignored, she says. But Lopez declined to discuss whether she might play a role in the revival of American Idol. “That’s just a rumor,” she says. “I have no announcements to make on that.”
The news came during NuvoTV‘s upfront presentation in NY, where the English-language cable network targeting U.S. Latinos showed off its 2013-2014 programming lineup. Jennifer Lopez already had a business stake in the network, with her Nuyorican Productions pacting in September to contribute programming, work on strategy and assist in marketing. In exchange, she received a minority stake. She told advertisers today: “Latinos are a force in this country. We are an engine for growth — we have huge economic power and unprecedented political and cultural influence and it’s time for television to reflect who the modern Latino actually is — not who we are believed to be, not who we may have been, but who we are now”. Among NuvoTV’s offerings this year are several with Lopez ties, including a biography special and an unscripted series about the backup dancers on her world tour. Here are the network’s descriptions of the new shows:
Global Briefs: Jennifer Lopez Joins NuvoTV, Virgin-VEVO Deal, Lionsgate-Summit In Spain, European Film Academy Noms
Jennifer Lopez Joining NuvoTV
Lopez and her Nuyorican Productions will contribute programming, work on strategy and assist in marketing the English-language cable network that’s aimed at Latino viewers, she told Bloomberg. In exchange, she’ll receive a minority stake. “I’m going to be a creative executive and part owner who will be very involved with every aspect of the network,” Lopez said. “Development, production, marketing, I’ll be involved on every side of it so we hit all the right points.” NuvoTV said last month it raised $40M from current investors Columbia Capital LLC and Rho Capital Partners and new investors Veronis Suhler Stevenson LLC and Tennenbaum Capital Partners LLC. The money will be used for new shows and marketing, much of which will support Lopez’s efforts, CEO Michael Schwimmer said. NuvoTV is available in 30 million U.S. homes through pay-TV systems operated by Dish Network, AT&T, Verizon Communications, Comcast, Cox Communications, and Time Warner Cable.
Virgin Produced Partners With VEVO For In-Flight Programming
The deal provides the Virgin Produced Channel onboard Virgin America with VEVO music videos and original programming. Music videos from artists such as Katy Perry, Coldplay, Rihanna, will.i.am, Graffiti 6 and David Guetta are currently airing as well as an episode from the VEVO GO Shows series which features a live concert with Demi Lovato. “VEVO’s partnership with Virgin Produced brings our platform to new heights, quite literally,” said Doug McVehil, VEVO’s Senior VP, Programming, Talent & Content Operations. Each block of programming will feature a music-infused program titled VEVO Sound + City which takes Virgin Produced Channel viewers on a musical tour of one of Virgin America’s destinations. The city of San Francisco will be the first stop. The Virgin Produced Channel launched first onboard Virgin America in April.
NuvoTV says the $40 million in funding comes from current investors as well as new financial partners, Veronis Suhler Stevenson and Tennenbaum Capital Partners, and will be used to expand original programming. “From our inception in 2004, NuvoTV has been dedicated to providing top-quality English-language entertainment targeting bi-cultural Latinos in the U.S. with contemporary, non-stereotypical formats and stories,” said Michael Schwimmer, nuvoTV CEO. “Our most recent financing is evidence of our success to date and our commitment to deliver unique and compelling original programming for our viewers.” This summer, nuvoTV debuted Fight Factory, a one-hour docu-series taking a look inside the world of top Latino MMA fighters. The network recently produced and aired We Decide: Latinos And The 2012 Election, which explored how this year’s presidential candidates are addressing critical issues facing America’s Latinos. The network is premiering three new programs in the fall: Mario Lopez One-On-One, The 7 Of Clubs and Curvy Girls. NuvoTV is currently available in 30 million homes in the U.S.