‘NBC Nightly News’ Clocks 11.6 Million Viewers In First Full Week Of Sochi Games

brianwilliams__131210185524Broadcast from Sochi, NBC Nightly News With Brian Williams beat its first-week total-viewer averages during the Olympics in London, Vancouver, Beijing and Torino. It was the newscast’s biggest overall audience since the week of January 3, 2005. Versus the comparable week at the  Winter Games in Vancouver in ’10 (11.103 million viewers ) Nightly News grew 5%. In the news demo, however, Nightly averaged 3.180 million viewers in its first full week at the Sochi Games –  down 8% compared to same week at Vancouver (3.441 million). However, Nightly at Sochi came in  790,000 demo viewers ahead of World News’ 2.390 million, and 1,058,000 million demo viewers ahead of Evening News’ 2.122 million. Read More »

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‘Today’ Beats ‘Good Morning America’ From Sochi, But Margins Shrink

By | Tuesday February 18, 2014 @ 2:55pm PST

Today climbed back on top of the ratings among morning infotainment programs, last week,  though it did not find itself at the same dizzying ratings heights, relative to the competition, it has enjoyed in past Winter Games.   Today, after today3some recent ratings doldrums, delivered its biggest audience advantages over ABC’s Good Morning America since the second week of the London Games in August 2012, according to fast national program ratings from Nielsen for last week.

The second week of the London Games, you’ll recall, is the last time Today show beat GMA in total viewers. GMA has won every week since in overall audience.

Today averaged 6.221 million viewers last week — its biggest weekly crowd since the week of the Royal British wedding in April 2011. Today‘s 6.221 million viewers topped GMA’s 6.010 million for the week by 211,000 viewers. For comparison sake, that second week of the London Games, Today’s total viewers lead over GMA was 1.541 million. And Today’s lead over GMA during the first full week of broadcast goodmorningamerica_2012__120411163915__130328183014__130404165656from the Olympics in 2010 was 1.884 million.

In the news demo, Today averaged 2.545 million viewers its first full week of Sochi Olympics broadcasts –  its biggest demo haul since the week of the Joplin, Missouri tornado in May of ’11. That 2.545 million is 185,000 viewers ahead of GMA’s 2.360 million demo viewers last week. Here too, it’s Today’s biggest edge over GMA since the second week of the London Games. Four years ago, during the comparable week at Vancouver, Today led GMA by 1.011 million demo viewers. Read More »

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NBC’s Sochi Coverage Pulls In Best Olympics Second Monday Viewership Since Salt Lake 2002

By | Tuesday February 18, 2014 @ 12:51pm PST

nbcsochi__131202172913__140212145821Meryl Davis and Charlie White’s Gold medal ice dancing victory at Sochi cut a lot of ratings cloth for NBC’s primetime Olympics coverage last night. The final numbers are in and the network drew a 13.8/21 household rating with 23.5 … Read More »

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AMC’s ‘Walking Dead’ Slays NBC’s Olympics In Key Demo Again

By | Tuesday February 18, 2014 @ 10:30am PST

Walkers - The Walking Dead _ Season 4, Episode 10 - Photo Credit: Gene Page/AMCOne time might sting a bit, but a second time it really has to hurt. Just like it did February 9 with its midseason return, … Read More »

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Sochi Olympics Ratings Up From Vancouver For The First Time In A Week; ‘Star Crossed’ Off To Soft Start

By | Tuesday February 18, 2014 @ 8:47am PST
Nellie Andreeva

icedancingusaU.S. Olympians’ two milestone results yesterday — a first-ever gold in ice dancing and the first two-man bobsledding medal in 62 years — as well as Bob Costas’ return to NBC’s Olympics coverage after a sick leave, helped reverse the streak of Sochi ratings declines vs. the Vancouver Games. (It also gave a boost to the preenhanced-buzz-31306-1392658458-12miere of The Tonight Show Starring Jimmy Fallon.) Last night’s NBC primetime Olympic broadcast drew 23.5 million viewers, up 11% from the comparable night of the 2010 Olympics in Vancouver and a 5.6/15 in 18-49, up 4%. That is the first time the tape-delayed Sochi Olympics had edged the partly live Vancouver Games since last Tuesday.

Related: ‘Tonight Show’ Luge Gag Delights ‘Today’ Team: Video

Fox’s dramas kept steady against the Olympics. Both Almost Human (1.6) and The Following (1.7) matched their series lows from last Monday. ABC’s The Bachelor (2.2) was down a tenth from last Monday to tie a series low, while Castle (1.7) dived 19% from its last original, which did not face the Olympics, also tying a series low. CBS aired comedy repeats and a new Intelligence (1.2), down a tenth from last week. Read More »

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UPDATE: Sochi Olympics’ Second Sunday Ratings Dip From Vancouver 2010, Up From Torino 2006 But Down From Last Week

By | Monday February 17, 2014 @ 12:55pm PST

nbcsochi__131202172913__140212145821UPDATE, 12:55 PM:  A week and a half into the Winter Games for NBC, the Olympics ratings ranking is looking ice clear – Sochi 2014 is no Vancouver 2010 but it’s basically even with Torino 2006. Up from the 9.6/17 national household rating and 17.1 million viewership lows of Saturday, the final numbers give last night’s tape-delayed 7 PM-11 PM Olympics broadcast a 12.1/9 rating and an average audience of 21.3 million. That’s down 8% and 8.5% respectively from the virtually live comparable night of the virtual Vancouver 2010 games with their 13.2/21 rating and 23.3 million viewers. Compared to 8 years ago, NBC’s Sochi 2014 is up a slender 4% from the 11.6/18 rating that the Torino Games drew on the second Sunday of the 2006 Games. Last night’s NBC coverage was also up almost 10% in viewership from the 19.2 million that the Torino games had on the comparable night. Looking back at the first Sunday of the 2014 Games, last night’s household rating is down 15% from the 14.3/23 of February 9. Last Sunday’s total viewership was 26.3 million – almost 20% more than last night’s result. Among the key adults 18-49 demographic NBC’s Sochi Games coverage is down 15% from Vancouver 2010 so far and 3% from Torino 2006, while down 12% in total viewers from the former and up a touch from the latter.

Related: Bob Costas Discusses Twitter-Trending Eye & Return To Air

PREVIOUS, 8:49 AM: After hitting ratings lows on Valentine’s Day and Saturday, NBC ’s Sochi Olympics coverage was up a bit last night. With Matt Lauer sitting in again for still ailing but about-to-return Bob Costas, the network’s tape-delayed primetime broadcast drew a 4.8/13 rating and 21.1 million viewers according to early fast nationals. That’s down 19% and 9%, respectively, from the 5.9/14 rating and 23.3 million viewers who watched the comparable night of the Vancouver Games on February 21, 2010. It is also down 30% from the 6.9/18 and the audience of 25.42 million that NBC lauer feb 16pulled in on the first Sunday of the Sochi Games on February 9. However, with ice dancing, skiing, and snowboarding on-air, last night’s ratings are up from the Sochi-low 4.2/13 rating and 16.58 million viewers that NBC saw in fast nationals Saturday, and the 19.08 million viewers and a 4.5/19 rating the network received on the traditionally low-watched February 14. Right now, NBC’s Sochi coverage is down 15% overall in the demo in comparable days to Vancouver and 3% from Torino 2006.

Related: NBC Asks Bode Miller To Defend Reporter Ripped For Bringing Him To Tears

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Angelina Jolie’s ‘Unbroken’ Previewed During Olympics: Video

By | Sunday February 16, 2014 @ 2:52pm PST

Angelina Jolie‘s Unbroken got a first-look tease today during the Olympics in an extended preview profiling Louis Zamperini, the Olympian-turned-WWII POW whose life story gets the big screen treatment this Christmas. Jack O’Connell plays the younger Zamperini with Japan’s Miyavi, Garrett Hedlund, Domhnall Gleeson, and Jai … Read More »

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UPDATE: Sochi Olympics Ratings Far Behind Both Vancouver 2010 & Torino 2006 On 2nd Saturday; New Low For NBC Coverage

By | Sunday February 16, 2014 @ 12:30pm PST

nbcsochi__131202172913__140212145821UPDATE, 12:30PM: The final scores are in and it is a Bronze for NBC’s Sochi Olympics primetime coverage last night. On a night of almost no original programming competition from the other networks, NBC’s tape-delayed 8:30PM – 11PM broadcast … Read More »

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UPDATE: USA-Russia Olympics Hockey Game Hits Record Viewership For NBC Sports Network

By | Sunday February 16, 2014 @ 12:20pm PST

nbcsochi__131202172913__140212145821UPDATE, 12:20 PM:  Turns out a lot of people like to get up early on a Saturday to watch hockey – a lot. The final Nielsen numbers are in and yesterday’s 7:30-10:30 AM USA 3-2 Olympics victory over Russia’s men team drew a record 4.1 million viewers for NBC Sports Network. The most to ever watch a hockey game on the channel. In fact, the audience peaked all the way up at 6.4 million in the last half hour as the two teams went head-to-head against their respective goalies in the 8-round shootout. That’s the most viewed half-hour in NBCSN’s history. Ice Hockey - Winter Olympics Day 8 - United States v RussiaAdditionally, Saturday’s results beat the previous NBCSN hockey audience record of 4.0 million who tuned in on June 17, 2013 to watch the Stanley Cup Final Game 3 between the Boston Bruins and the Chicago Blackhawks.  The USA-Russia game yesterday also delivered NBCSN’s best-ever daytime audience with 2.9 million watching as the channel continues it’s third straight viewership weekend day record of the Sochi Games. Read More »

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Bob Costas Returns To Sochi Olympics Coverage Monday (Photo)

By | Sunday February 16, 2014 @ 11:33am PST

Bob Costas Olympics returnBob Costas returned to the NBC Olympics studios at the International Broadcast Center in Sochi, Russia, today to prepare to resume his primetime and late night hosting duties tomorrow night. Matt LauerRead More »

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Matt Lauer Back As Sochi Olympics Primetime Anchor; Bob Costas Still “Day To Day”

By | Sunday February 16, 2014 @ 7:10am PST

Matt Lauer is back as Bob Costas‘ fill-in tonight as NBC’s Sochi Olympics primetime anchor, after Meredith Vieira did the subbing two nights and made TV history. NBC Sports still says nbcsochi__131202172913__140212145821Costas is “day to day.” Lauer last … Read More »

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USA-Russia Olympics Hockey Nailbiter Scores NBC Streaming Record

By | Saturday February 15, 2014 @ 1:45pm PST

olympics-usa-russia-hockeySaturday’s Olympics men’s hockey game between Russia and the U.S.A. notched a best-ever streaming record for NBC Sports, the network announced today. The match, which went to an eight-round shootout and resulted in a win for the American … Read More »

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UPDATE: Sochi Olympics Ratings Hit Low On Valentine’s Day; Down From Vancouver 2010 But Even With Torino 2006

By | Saturday February 15, 2014 @ 1:26pm PST


UPDATE, 1:26 PM: Virginia may be for lovers but the Olympics are not when it comes to ratings. The final numbers for NBC’s primetime coverage last night of the Winter Games are in and the traditionally slow TV night … Read More »

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UPDATE: Sochi Olympics’ Official Day 6 Ratings Dip From Vancouver; Rises From First Day Of Games

By | Friday February 14, 2014 @ 1:40pm PST


UPDATE, 1:39 PM: The final numbers for NBC’s Olympics coverage last night are in and it looks to be another close silver when compared against the past two Winter Games. With Today’s Matt Lauer stepping in again for the eye-infected Bob Costas, NBC’s 8-11:03 PM tape-delayed broadcast received a 13.4/21 national household rating, a 7% slip from the 14.5/24 that the almost live 2010 Vancouver Games got on the comparable night. It was a 13% jump from the 11.9/13 that the also tape-delayed Torino 2006 Winter Games drew for its first Thursday. Last night’s coverage also was up in the household rating by 18% over the 11.3/18 that the first bonus day of the Sochi Olympics drew February 6. NBC estimates that a total of 150.9 million Americans have watched the Olympics since their debut last week. That’s not on just NBC proper but across NBC Sports Network, CNBC, MSNBC and USA Network.

Meredith Vieira To Make History Tonight Subbing For Bob Costas
Sochi Olympics’ First Wednesday Ratings Free-Fall From 2010

PREVIOUS, 8:45 PM: It was another night with Matt Lauer in the anchor chair for NBC‘s Olympics primetime coverage and another night of ups and downs in Sochi. One week after the soft launch of the Games, NBC drew a 5.9/17 rating in preliminary fast nationals and 22.89 million viewers.
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RATINGS RAT RACE: Sochi Olympics’ 1st Wednesday Free-Falls From Vancouver 2010, ‘Idol’ Down Less Than Four Years Ago

By | Thursday February 13, 2014 @ 12:49pm PST

nbcsochi__131202172913__140212145821The first Wednesday of the 2014 Sochi Olympics saw Matt Lauer sitting in for an ailing Bob Costas again on NBC‘s primetime coverage and the return of an old rivalry. It wasn’t the U.S. and Canada women’s hockey teams — though they did play yesterday. Rather it was a direct match-up with American IdolFor just the second Winter Games in a row, NBC’s coverage beat the Fox singing competition in adults 18-49 and viewership – but not by as wide a margin as in 2010. Otherwise, it looks like NBC might want to get Costas back as soon as possible. Overall, fueled by snowboarding, lots of skating, and Slovenia’s Tina Maze and Switzerland’s Dominique Gisin’s historic downhill Alpine skiing gold medal tie, the network’s OLY-2014-SKI-ALPINE-DOWNHILL-WOMEN-MEDALSprimetime broadcast drew a 5.6/16 rating last night. That’s a weeknight low for the Sochi Games and down a hard 37%  from the 8.9/23 of the comparable night of February 17, 2010 at the Vancouver Olympics. That Wednesday four years ago was one of the biggest nights ratingswise of the Vancouver Games. NBC’s Wednesday Olympics package last night pulled in 20.77 million viewers, another fall from four years ago when the audience was a stellar 29.3 million. By the way, NBC announced this morning that Lauer will be at the Olympics anchor desk again tonight. We’ll update with Wednesday’s final Olympics numbers when they come in.

Related: Olympics 5-Day Ratings Even With Vancouver 2010, Ahead Of Torino

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Bob Costas Out Third Day At Sochi But Hopes To Return By Weekend; Matt Lauer Back In Primetime Tonight

By | Thursday February 13, 2014 @ 8:44am PST

Bob Costas has had to call in sick a third day at SochiNBC Sports tweeted this morning that Costas, who’d been missing from the past two nbcsochi__131202172913days of Olympics broadcasts owing to a nasty case of pinkeye, will … Read More »

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NBC Says Olympics Ratings Success Proves Primetime Strategy Still Works In Digital Era

By | Wednesday February 12, 2014 @ 2:36pm PST

nbcsochi__131202172913__140212145821NBC Sports Group chairman Mark Lazarus stands by the decision to edit IOC president Thomas Bach’s Sochi Games Opening Ceremony speech, and said he was not surprised the Bob Costas pinkeye story had gone “viral” because Costas is a national Olympics institution. In a wide-ranging phone call with reporters today, Lazarus also said he was not worried the lackluster performance by U.S. athletes so far would translate to lower ratings, and dismissed suggestions NBC’s primetime tape delays would impact numbers, calling it an out-of-date notion.  But he also said a focus on NBC’s primetime ratings, or even NBC’s ratings, was too narrow a way to look at Games’ performance for the company.

Related: Olympics 5-Day Ratings Even With Vancouver 2010, Ahead Of Torino

Snowboard - Winter Olympics Day 4Lazarus and NBCUniversal research president Alan Wurtzel said that, as with the London Summer Games, they have discovered that extra digital content helps, not hurts, primetime ratings. “The more devices people use to view the Olympics on, the more they watch…A rising tide lifts all boats,” Wurtzel said.  In a rat-a-tat presentation, Wurtzel tossed out a storm of stats demonstrating the network’s flood-the-zone, mostly live Olympics presentation strategy was working well and having no negative impact on NBC’s Games ratings in primetime. “Our strategy of providing more live coverage across all our platforms is once again proving to be very appealing,” Lazarus said. “Viewers want event programming. There is no bigger event than the Olympics. Our multi-platform presentation style has clearly resonated with them,” he said.

More than 30 million people in the United States have visited its Olympics websites, up 54 percent from the 2010 Vancouver Winter Olympics, the execs said.

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UPDATE: NBC’s Sochi Olympics 5-Day Ratings Even With Vancouver 2010, Leaps Ahead Of Torino 2006

By | Wednesday February 12, 2014 @ 2:25pm PST

nbcsochi__131202172913__140212145821UPDATE, 2:25 PM: Maybe Matt Lauer should sit in for Bob Costas more often on NBC’s Olympics primetime coverage. Costas’ eye infection may have taken the veteran Olympics broadcaster out of the chair for a bit but the ratings are moving up for the network. With last night’s results proving a big help, NBC now finds its national household 5-day average of 14.4/23 steady with Vancouver over the same period (14.5/24) and up 13% from the same span at Torino (12.7/20). That’s an apples to apples average counting the 5-days since the Opening Ceremony on February 7 with the same periods from the last two Winter Games. What’s also of note is that the coverage from the Sochi games is tape-delayed while coverage from our nearby West Coast Northern neighbor was essentially live.

Related: NBC Says Olympics Ratings Proves Primetime Strategy Is Working

What made this a real Olympic tie was the final numbers from last night. NBCs Sochi broadcast on Tuesday solidified its best result yet compared to the Vancouver 2010 games. The net’s 8 PM – 11:03 PM coverage scored a 13.7/22 national household rating and averaged 23.7 million viewers. That’s a 12% rise over the national HH ratings on the comparable night of Vancouver 2010 on February 16 that year and a 17% jump in viewership from the 20.3 million who watched that night 4 years ago. In contrast to the last European held Winter Games, NBC surged up 21% over the 11.3/18 result of the similar night of the Torino 2006 Winter Games. Last night’s coverage leaped up 29% from the 18.4 million who watched the network’s prime broadcast 8 years ago.

PREVIOUS, 8:44 AM: The absence of Bob Costas due to an eye infection, his replacement Matt Lauer and no gold medal for U.S. snowboarder Shaun White were the big stories of NBC‘s Olympics primetime coverage last night. Not that those surprises were a bad thing ratingswise: the first Tuesday of the Sochi Games drew a 6.6/18 in preliminary ratings among adults 18-49, up a strong 20% from the 5.5 of the comparable night of the Vancouver Winter Games on February 16, 2010. With more of the ever-popular lauer 1skating, freestyle skiing and women’s luge, NBC’s broadcast Tuesday was watched by 23.7 million, a 16% rise in total viewers over the 20.5 million who watched the same night in Vancouver. The night marked the biggest viewers and demo gains over the Vancouver Games that NBC has seen since it started its Sochi coverage on February 6. Facing repeats and a spattering of originals except on Fox, NBC easily won the night. Fox and Univision tied for the ratings silver with a 1.2/3, while CBS’ encores hooked in 7.76 million viewers

Last night’s Olympics primetime package drew a 14.5/22 in overnight metered-markets, with Minneapolis again proving the No. 1 market with a 21.8/36.  To put things in a bit more context, the first Tuesday of the Vancouver Games garnered a national rating of 12.2/19 with 20.3 million viewers in the final numbers. The comparable night of the Torino 2006 games drew an 11.3/18 national rating. We’ll update with Tuesday’s final numbers when they come in.

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Bob Costas Out Another Day As NBC’s Sochi Olympics Primetime And Late-Night Anchor

By | Wednesday February 12, 2014 @ 6:14am PST

Bob Costas, NBC‘s primetime and late-nightnbcsochi__131202172913 Olympics anchor, is out a second day — felled by swollen, weepy eyes. “I don’t know if I’m the first person to break it to you, but you’re coming out of the bullpen again tonight, Matt,” Costas phoned in to Matt Lauer this morning during the What’s Trending portion of Today show in Sochi. Costas and his pink-ish, teary eyes had been trending for a while — Costas having LauerCostas__140212022317-275x155shown up last Thursday to anchor early Games coverage sporting a badly swollen left eye, glasses, and an apology to viewers. Tuesday was a big/bad day for NBC, with both Costas and Shaun White suffering the end of their streaks. White, who NBC had hoped would be its Big Story of the Sochi Games, lost out on his bid for a third consecutive gold in the halfpipe, going home with no medals from Sochi; Costas ended his uninterrupted run as anchor of NBC’s Olympics broadcasts since the late ’80s.

Lauer made his debut asmatt-lauer-2014-winter-olympics (1) fill-in anchor last night, telling viewers Costas’ eyes were so infected he looked like the loser in a prize fight. “How are you doing? So many people are rooting for you and worrying about you a little bit,” Savannah Guthrie asked Costas this morning — after noting Lauer’s  “great reviews” for replacing him. Read More »

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