Meryl Davis and Charlie White’s Gold medal ice dancing victory at Sochi cut a lot of ratings cloth for NBC’s primetime Olympics coverage last night. The final numbers are in and the network drew a 13.8/21 household rating with 23.5 …
Angelina Jolie‘s Unbroken got a first-look tease today during the Olympics in an extended preview profiling Louis Zamperini, the Olympian-turned-WWII POW whose life story gets the big screen treatment this Christmas. Jack O’Connell plays the younger Zamperini with Japan’s Miyavi, Garrett Hedlund, Domhnall Gleeson, and Jai …
NBC Sports Group chairman Mark Lazarus stands by the decision to edit IOC president Thomas Bach’s Sochi Games Opening Ceremony speech, and said he was not surprised the Bob Costas pinkeye story had gone “viral” because Costas is a national Olympics institution. In a wide-ranging phone call with reporters today, Lazarus also said he was not worried the lackluster performance by U.S. athletes so far would translate to lower ratings, and dismissed suggestions NBC’s primetime tape delays would impact numbers, calling it an out-of-date notion. But he also said a focus on NBC’s primetime ratings, or even NBC’s ratings, was too narrow a way to look at Games’ performance for the company.
Lazarus and NBCUniversal research president Alan Wurtzel said that, as with the London Summer Games, they have discovered that extra digital content helps, not hurts, primetime ratings. “The more devices people use to view the Olympics on, the more they watch…A rising tide lifts all boats,” Wurtzel said. In a rat-a-tat presentation, Wurtzel tossed out a storm of stats demonstrating the network’s flood-the-zone, mostly live Olympics presentation strategy was working well and having no negative impact on NBC’s Games ratings in primetime. “Our strategy of providing more live coverage across all our platforms is once again proving to be very appealing,” Lazarus said. “Viewers want event programming. There is no bigger event than the Olympics. Our multi-platform presentation style has clearly resonated with them,” he said.
More than 30 million people in the United States have visited its Olympics websites, up 54 percent from the 2010 Vancouver Winter Olympics, the execs said.
Bob Costas, NBC‘s primetime and late-night Olympics anchor, is out a second day — felled by swollen, weepy eyes. “I don’t know if I’m the first person to break it to you, but you’re coming out of the bullpen again tonight, Matt,” Costas phoned in to Matt Lauer this morning during the What’s Trending portion of Today show in Sochi. Costas and his pink-ish, teary eyes had been trending for a while — Costas having shown up last Thursday to anchor early Games coverage sporting a badly swollen left eye, glasses, and an apology to viewers. Tuesday was a big/bad day for NBC, with both Costas and Shaun White suffering the end of their streaks. White, who NBC had hoped would be its Big Story of the Sochi Games, lost out on his bid for a third consecutive gold in the halfpipe, going home with no medals from Sochi; Costas ended his uninterrupted run as anchor of NBC’s Olympics broadcasts since the late ’80s.
Lauer made his debut as fill-in anchor last night, telling viewers Costas’ eyes were so infected he looked like the loser in a prize fight. “How are you doing? So many people are rooting for you and worrying about you a little bit,” Savannah Guthrie asked Costas this morning — after noting Lauer’s “great reviews” for replacing him.