Newly-minted U.S. Olympic champions’ victory lap on TV continues. In an interview on NBC’s Today, swimmer Ryan Lochte said he is considering a gig on ABC’s biggest reality series. “I’m definitely looking towards Dancing With The Stars and The Bachelor, so we’ll see what happens,” he said. Meanwhile, Oprah Winfrey will devote an episode of her OWN program Next Chapter to gymnast Gabby Douglas, who will be featured on the Aug. 26 show. There is a lot of media interest in the U.S. Olympic medalists from London, with a number of them likely to line up reality TV gigs. Champion Sanya Richards-Ross stars in a reality pilot, which was just picked up by WEtv.
UPDATE, 1:23 PM: The final tally is in and for last night’s XXX Summer Games (16.8/28) it was truly a Gold medal spike worthy of Beach Volleyball winners Kerri Walsh Jennings and Misty May-Treanor. With 29.1 million viewers on average tuning in, last night was the most watched second Wednesday of any Summer Olympics in 36 years. That includes the 1996 Atlanta Summer Games, which pulled in 28.9 million on its second Wednesday. While the London Games has often topped all other non-U.S. Summer Games since 1976, it has rarely done better than Games that were held in the United States. Of course, as it has in the final numbers for 12 of the 13 nights of the London Games, NBC’s primetime 8 – 11 PM coverage of the Olympics once again bested the 2008 Beijing Games. The Summer Olympics four years ago got 24.8 million on its second Wednesday, that’s 17% less than last night. Last night’s coverage was also up 11% in the ratings from Beijing’s 15.2/26 on the comparable night back in 2008. The 32.6 million viewers that NBC has had on average in primetime over the first 13 day s of the London Games is 3.6 million more than the average of 29.0 million that watched the first 13 nights of the Beijing Games.
PREVIOUS UPDATE: NBC released “fast official” ratings for the preview of Go On, which actually aired from 11:06-11:30 PM. It averaged a 5.6 rating in adults 18-49 and 16.1 million viewers and posted a 84% retention from the first to second half, according to NBC.
PREVIOUS: Last night’s Olympics coverage on NBC, punctuated by an all-American beach volleyball women’s final won by three-time champions Kerri Walsh Jennings and Misty May-Treanor, and a track & field gold rush, delivered a 9.2/27 among adults 18-49 from 8-11 PM and 28.7 million viewers in the fast nationals. That was up 14% from the same night during the Beijing games and down 5% from last Wednesday as Olympics ratings tend to taper off in Week 2. A commercial-free preview of NBC’s new comedy Go On starring Matthew Perry aired from 11:04-11:30 PM. NBC’s 11-11:30 PM fast national average was 18.6 million viewers and a 6.4/20 in 18-49. Extrapolating the numbers, Go On pulled in about 5.8 demo rating and 16.6 million viewers. While that is only a little more than half of the show’s lead-in (NBC’s Olympics coverage scored 10.4 and 30.6 million viewers from 10:30-11 PM), it is still good sampling for the new series.
NBC may be generating controversy as well as high ratings for its TV coverage of the 2012 Summer Olympics in London, but the network’s digital coverage also is attracting unprecedented traffic across NBCOlympics.com, the NBC Olympics Live Extra and NBC Olympics apps. The network claims that there have been 75 million total video streams, 34 million live streams (and counting — more than the entire Beijing Olympics), 744 million page views, and 31.5 million unique users (web only). NBC also reported more than 6 million downloads of its pair of apps. Cable, satellite and telephone TV customers have verified 6.2 million devices either on NBCOlympics.com or on the NBC Olympics Live Extra app — believed to be the most device verifications ever for a single event in TV Everywhere history. There are approximately 100 million multi-channel homes in the U.S.
Diane Haithman is contributing to Deadline’s TV coverage.
Sharon Osbourne, on hand to represent The Talk during a TCA panel today for CBS’ daytime shows, revealed she has not been formally asked to return as a judge on NBC’s summer hit America’s Got Talent. “They’ve asked Howard [Stern] back,” she said. “They haven’t asked me back. Who knows?” During the panel session held on the Price Is Right Stage at CBS Television City, Osbourne was asked about her tweet last week that suggested she would be leaving her other job as a judge on Talent. “You know, with the greatest respect to everyone here, we are here to talk about the No. 1 network in the world, that is CBS,” she said. “It’s not appropriate at this time.” But afterward, she was asked whether she would come back to Talent if asked. “I don’t know, six years is a long time to be on any show,” she replied. “I have to think about me and what I want to do. I’m so fuckin’ old — I don’t know.”
UPDATE, 1:13 PM:Twitter has given journalist Guy Adams his account back today. “Oh. My Twitter account seems to have been un-suspended. Did I miss much while I was away,” The Independent reporter tweeted earlier today upon his return to the social media site. Twitter told Adams in a brief email that “the complainant retract(ed) their original request.” The journalist’s Twitter account was suddenly suspended Sunday after he let loose with a series of critiques of NBC’s Olympic coverage. In one tweet Adams gave followers the business email of NBC Sports boss Gary Zenkel if they wanted to complain about the network’s tape delayed and edited coverage of the London Games. NBC filed a complaint with Twitter saying that private information about one of their executives had been revealed. NBC and Twitter have an agreement for the social media site to act as the narrator of the Games. It seems that agreement is partially what caused the suspension. “The team working closely with NBC around our Olympics partnership did proactively identify a Tweet that was in violation of our Twitter Rules and encouraged them to file a support ticket with our Trust and Safety team to report the violation, as has now been reported publicly. Our Trust and Safety team did not know that part of the story and acted on the report as they would any other,” wrote Twitter General Counsel Alex Macgillivray today. “We will actively work to ensure this does not happen again,“ he added. Today NBC said, “our interest was in protecting our executive, not suspending the user from Twitter. We didn’t initially understand the repercussions of our complaint, but now that we do, we have rescinded it.”