
EXCLUSIVE: Every Oscar season the race is on to see who can put out the first DVD screener sent to
Academy members. Well, the race is over for 2012: The Weinstein Company is mailing screeners today of their hit French import The Intouchables to the entire membership of the Academy of Motion Picture Arts and Sciences. Members of the Hollywood Foreign Press Association got one over the weekend. The Intouchables, which has grossed more than $360 million worldwide, is the official French entry for the Best Foreign Language Film Oscar (screenings of the record 71 films in that contest begin Friday night at the Academy). It is the second-highest-grossing non-English-language film of all time after The Passion Of The Christ.
Related: OSCARS: 71 Countries Submit For Foreign-Language Film Race
Last year, Summit was first out of the gate in getting Academy members a screener of A Better Life. The strategy paid off, resulting in a surprise Best Actor SAG and Oscar nomination for star Demian Bichir. Putting those screeners in Oscar voters’ hands early certainly didn’t hurt his chances. Millennium mailed a commercial DVD of Bernie to press a couple of weeks ago with Oscar aspirations attached, but this is the first official manufactured screener for Oscar voters (the Academy has strict rules about packaging and does not allow commercial DVDs to be sent to members). Read More »