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‘Once Upon A Time’ Teases Peter Pan Season Finale At PaleyFest

By | Sunday March 3, 2013 @ 4:10pm PST

Paleyfest 2013 Once Upon A TimeOnce Upon A Time may be wrapping up its sophomore season in Neverland. Ahead of tonight’s new episode, the cast and showrunners of ABC‘s fairy tale drama revealed that the first episode in their season-ending two-parter will be titled “Second Star To The Right” followed by the finale “And Straight On Til Morning”. A new character will be teased but not revealed until the third season, which show creators Eddie Kitsis and Adam Horowitz also promised would include the backstory of fan favorite Captain Hook (Season 2 regular Colin O’Donoghue).
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ABC’s ‘Once Upon A Time’ Recasts Mad Hatter Role With An Eye Toward Spinoff

By | Friday February 22, 2013 @ 5:20pm PST
Nellie Andreeva

EXCLUSIVE UPDATED: The Mad Hatter may get his own series. I’ve learned that ABC brass are mulling spinning the character from fairytale drama Once Upon A Time into his own series. I hear ABC’s original plan was to do it with Sebastian Stan, who has played the character in six episodes. But he was not available for the potential series commitment, so the network has quietly put out feelers to recast the role. (Stan is finishing a run in Picnic on Broadway, segueing straight into training for his role in Captain America.)

I hear one scenario has ABC filming a short presentation with the character, with a 13-episode commitment to the project also bandied about. Once creators Adam Horowitz and Edward Kitsis are involved. It is also possible that the Mad Hatter returns to Once for a guest stint later this season. If the character and his storyline pop (as they have done in the past), that would serve as a backdoor pilot and ABC will consider launching a spinoff centered on the Mad Hatter. If he appears on the show, the new Mad Hatter would be cast as a guest star with a series option behind it. This is not an unusual practice for Once, which casts many guest stars with series options, allowing the network to make them regulars. Actors who have been upgraded to regulars on the show from guest stars include Emile de Ravin … Read More »

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More Disney-Lucasfilm ‘Star Wars’ Synergy — This Time On ABC’s ‘Once Upon A Time’

By | Sunday January 20, 2013 @ 10:52pm PST
Nellie Andreeva

When volunteers dressed as Darth Vader and his Storm Troopers helped build a house on an Extreme Makeover: Home Edition special a month after Disney‘s acquisition of Lucasfilm was announced, the Mouse House dismissed the corporate synergy as a coincidence as the ABC special had been filmed a year prior. But that cannot be said about tonight’s episode of ABC’s fairytale drama Once Upon A Time, which featured the Star Wars music theme. Incorporating Star Wars into the show is tricky as it takes place almost exlusively in fairytale world — past and present. But the first chance the producers had to introduce Star Wars since the Lucasfilm acquisition — when a guy from Pennsylvania drives into fairytale Storybrooke — they took it: When the stranger’s cell phone rang, its ringtone was the Star Wars theme. The homage shouldn’t come as a surprise, as Once Upon A Time creators Adam Horowitz and Edward Kitsis are self-professed “massive Star Wars fans.” Read More »

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RATINGS RAT RACE: ‘Biggest Loser’ Debut Rises, NFL Dominates As Fox Wins Night

By | Monday January 7, 2013 @ 9:21am PST

There were original shows across the board on the networks last night with football, winter returns and premieres. Trainer Jillian Michaels rejoined The Biggest Loser (2.9/7) as the weight-loss series returned to TV with its Season 14 premiere. Centering on child obesity, this season’s two-hour debut Sunday was up a solid 21% from the 2.4/6 rating of last season’s January 3, 2012 premiere. NBC began the night at 7 PM with a two-hour Sunday season debut of Dateline NBC (1.5/4); the newsmagazine was up 20% from its January 8 airing.

Fast nationals for Fox’s Sunday primetime are approximate due to live football. The NFL playoff opener between Washington and Seattle and postgame show pushed the network’s animation block back to 8:03 PM, causing the rest of the night to slide. The game (12.1/32) pulled in an audience of 33.94 million, while the overrun and postgame show (7.6/19) garnered 19.29 million viewers in the 7:30 PM slot. After that, The Simpsons (4.4/11) was back with its first new show in three weeks as was Bob’s Burgers (3.1/8). (Three weeks ago, both saw pre-emptions due to the Sandy Hook school shooting memorial service in Newtown, which led to 1.9/5 and 1.2/3 ratings, respectively.) Compared with the last uninterrupted airings December 9, last night’s The Simpsons was up 29% and Bob’s Burgers was up 48%, the latter’s highest rating since it debut two years ago. Family Guy (3.5/8) was up 40% from its last original show two weeks ago as was American Dad (2.8/7). With an average audience of 13.676 million, Fox won the night in total viewers and adults 18-49.
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Rose McGowan Cast In ‘Once Upon A Time’ Origin Episode As Young Cora

By | Wednesday December 19, 2012 @ 5:42pm PST
Nellie Andreeva

EXCLUSIVE: ABC’s Once Upon A Time regularly goes back in time to Storybrook residents’ former lives in fairytale land. Now the show will jump even further back in the past with an origin episode. Rose McGowan has been tapped to guest star in the origin episode playing a younger version of the Evil Queen’s evil mom Cora (Barbara Hershey) in a flashback. This marks APA-repped McGowan’s return to magic drama series after her five-year starring turn on Charmed. She also played a sorceress in the recent Conan remake.

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PaleyFest 2013 Set For March 1-15

By | Wednesday December 5, 2012 @ 9:39am PST

HBO’s The Newsroom, NBC’s Revolution and ABC’s Once Upon A Time are the first announced participants for the 30th edition of The Paley Center For Media’s TV confab, which will run March 1-15, 2013 at the Saban Theatre in Beverly Hills. Additional talent appearances, screenings, and panels will be announced at a later date, with the full slate of PaleyFest 2013 honorees to be revealed January 9. Hulu will stream a selection of panel content and shortform clips exclusively on, and Hulu Plus.

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RATINGS RAT RACE: ‘Revenge’ & ’666 Park Avenue’ Up In Winter Finales, NFL Wins Sunday For NBC

By | Monday December 3, 2012 @ 9:07am PST

Sunday night was full of football and winter finales. ABC’s Once Upon A Time (3.1/7), Revenge (2.4/5) and the now-cancelled 666 Park Ave (1.4/3) all had their ends until next year. The fantasy drama was flat with last week, but Revenge was up 9% from last week’s Season 2 low and 666 Park Ave was up 17% from its November 25 show. Airing earlier in the evening before the finales, America’s Funniest Home Videos (1.6/4) was flat with last week.

The Dallas Cowboys beat the Philadelphia Eagles 38-33 last night and thanks to Sunday Night Football (13.5/21) in time-zone-adjusted metered markets, NBC won the night in overall viewers and the adults 18-49 demographic. Those numbers will likely change when the final figures come in later. Last night’s game was down 1% from the fast nationals of last week’s Packers-Giants game. Regional NFL football ran into CBS’ schedule, with primetime not starting until 7:41 PM and pushing everything back. All fast national ratings for the network this morning are approximate. Read More »

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RATINGS RAT RACE: ‘Once Upon A Time’ Rebounds, ‘Revenge’ Hits Low

By | Monday November 26, 2012 @ 9:39am PST
Nellie Andreeva

Good news for ABC’s Once Upon A Time. After hitting a season low two weeks ago following a three-week streak of ratings gains, the fairytale drama (3.0/7 in adults 18-49) rebounded last night, up 11%. (ABC’s Sunday lineup was pre-empted for the American Music Awards last week.) But Once‘s lead-out, soap Revenge (2.2/5), didn’t follow suit, dropping 12% from its season low two weeks ago to a new low mark. ABC’s Sunday bookmark series, America’s Funniest Home Videos (1.6/4) and cancelled 666 Park Avenue (1.2/3), both held steady.

Related: Lifetime’s ‘Liz & Dick’ Pulls In 3.5 Million Viewers

Fox continued to ride a ratings roller-coaster on Sunday as the network alternates with CBS in carrying NFL double-headers. It was Fox’s turn to air a late game yesterday, giving a boost to the animated comedy block. As usual, The Simpsons (3.3/8, up 38% from last week), was the biggest beneficiary as it followed immediately the network’s football coverage at 8 PM. Bob’s Burgers (2.0/5) was up 11%, Family Guy (2.8/6) up 8% and The Cleveland Show (1.9/4), airing at 9:30 PM, was up 19% from last week’s 7:30 PM telecast. Read More »

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RATINGS RAT RACE: ‘Once Upon A Time’, ‘Revenge’ & ‘The Amazing Race’ Hit Lows

By | Monday November 12, 2012 @ 10:01am PST
Nellie Andreeva

Once Upon A Time‘s impressive three-week streak of ratings increases came to a screeching halt last night as the ABC fairytale drama (2.7/7) dropped 23% from last Sunday to a series low. Football had a bigger effect on broadcast networks’ lineups last night as a Fox overrun bled deeper into primetime than usual, pushing the start of the net’s regular programming to 8:20 PM and providing an atypical competition for the others. Still, Once Upon A Time was steady from its first half-hour (2.7 in 18-49), which faced the football overrun, to the second (2.8), which didn’t, meaning that whatever regular viewers the series lost to football did not come back when the game was over. ABC’s America’s Funniest Home Videos (1.4/4), which took on the brunt of the football overrun from 7-8 PM, was down 18%.

ABC’s Revenge had already been on a ratings downswing even when its lead-in Once Upon A Time was climbing in the ratings over the past three weeks. Now with Once down, Revenge (2.4/5) dropped 11% to a season low. This is not good news for the sophomore soap, which has been a soft performer in its new high-profile Sunday 9 PM slot this fall. A little better news for newcomer 666 Park Ave (1.3/3), which may have finally found the bottom, even with last Sunday’s series low. As ABC is nearing back order decision on its freshman series, the question is whether a 1.3 demo rating would be enough to warrant an order for the supernatural drama, whose chances of continuing had diminished over the last few weeks. Read More »

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Ratings Rat Race: Fox Comedy Block Down In Return, ’666′ & ‘Wife’ Hit Lows, ‘Once’ Up

By | Monday November 5, 2012 @ 10:18am PST
Nellie Andreeva

This is what a long hiatus could do to a network’s lineup. Fox’s Sunday comedy block posted across-the-board double-digit ratings declines last night in its return from a month-long break for baseball coverage. The comedies dropped despite following an NFL overrun last night vs. a Simpsons rerun in their last outing four weeks ago. For The Cleveland Show (1.9/5 in adults 18-49), the hiatus came right after its Oct. 7 season premiere. In its second airing for the season, the animated comedy last night was down 14% from its opener. The Simpsons (2.6/6) was down 16% from four weeks ago, Bob’s Burgers (1.8/4) down 22%, Family Guy (2.5/6) down 26% and American Dad (1.9/4) down 27%.

ABC’s Once Upon A Time (3.5/8) climbed another tenth in 18-49 from last Sunday to post its third straight week of ratings gains and finish again as the highest-rated drama of the week in Live+Same Day. ABC also got good news at 7 PM where veteran America’s Funniest Home Videos (1.7/4) was solid, up a tenth (31%) for a second consecutive week-to-week ratings increase and a season high. But Revenge (2.6/6) shed another tenth as it continued its slide. And freshman 666 Park Avenue (1.4/4), whose fate is about to be decided shortly as it doesn’t have a back episodic order, didn’t help its cause, down 13% from last week to a series low. With one exception, the spooky drama has declined every week since its debut to tie 23-year-old AFHV that airs in the low-rent 7 PM hour last night. Read More »

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RATINGS RAT RACE: ‘Sunday Night Football’ Tops World Series, ‘Once’ Gains

By | Monday October 29, 2012 @ 9:47am PDT
Nellie Andreeva

Fox did not catch a break with the World series this year. First, none of the big TV audience draws, The Yankees or the Red Sox, made it to the final, sending ratings down double-digits for the opening games. Then the Giants swept the series in four games. The NLCS championship series at least went to seven games, but Fox could’ve used three more nights of World Series ratings instead of reruns in a fall season it’s been struggling, down double-digits from last year. To make things worse, the deciding Game 4 went against football on NBC, which won the face-off. In the time-adjusted metered market households, Sunday Night Football drew a 11.4 rating/17 share vs. 10.6/16 for the World Series. The Broncos-Saints SNF game was virtually even with last week’s 11.7 rating against Game 6 of the NLCS series. Fox still won the night in 18-49 with help from an NFL overrun. Read More »

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Ratings Rat Race: ’666 Park Ave’ Starts Low; ‘Once’ & ‘Revenge’ Return On Par; CBS, Fox Shows Down; ‘SNF’ Logs Best Week 4 Game

By | Monday October 1, 2012 @ 10:07am PDT
Nellie Andreeva

ABC’s fairytale drama Once Upon A Time made a solid return last night with a 3.8/10 in adults 18-49, a tenth below the fast national for its big series debut last fall. It was the highest-rated scripted series of the night despite Fox’s lineup getting an NFL boost. Soap Revenge posted a 3.2/7 in its second-season premiere in the new Sunday 9 PM slot. It was a respectable showing — a tenth below its series premiere last fall in the Wednesday 10 PM slot with a huge Modern Family lead-in and up 7% from the final season opener of Desperate Housewives in the Sunday 9 PM berth last September. It also dominated CBS’ The Good Wife (1.8/4) in the time period. But ABC’s new spooky drama 666 Park Avenue (2.2/5) was off to a slow start at 10 PM, down 29% from last fall’s debut of the now-defunct Pan Am.  Read More »

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First Seasons Of ABC’s ‘Revenge’, ‘Once Upon A Time’ & Scandal’ Head To Netflix

By | Monday September 10, 2012 @ 7:16am PDT
Nellie Andreeva

Putting Breaking Bad on Netflix is credited for the ratings surge the AMC series has experienced this season as more viewers discover the serialized drama. ABC is hoping for a similar bump for the second seasons of its returning serialized dramas Once Upon A Time, Revenge and ScandalIn a unusual move so early into series’ runs, the complete first seasons of  the three ABC shows are being made available for U.S. members to watch instantly on Netflix and will become exclusive to Netflix at the end of the month. The move is timed to get the three series out just days before their second-season premieres. Read More »

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Colin O’Donoghue Gets Key Recurring Role On ‘Once Upon A Time’, Signs With UTA

By | Friday August 3, 2012 @ 9:14am PDT
Nellie Andreeva

Once Upon A Time has found its Captain Hook. Irish actor Colin O’Donoghue (The Rite) will play the recurring character on the upcoming, magic-themed second season of ABC’s fairytale drama. The Captain Hook character has had fans buzzing since Once creators  Adam Horowitz and Edward Kitsis teased it at the show’s Comic Con panel.

This marks O’Donoghue’s return to ABC where he played the male lead in the 2011 drama pilot Identity. The actor, who also did an arc on The Tudors, has signed with UTA for representation. He is also repped by Alchemy Entertainment and UK agent Jonathan Arun.

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Comic-Con: ‘Once Upon A Time’ Season 2 Preview

By | Saturday July 14, 2012 @ 12:20pm PDT

Anthony D’Alessandro is a Deadline contributor.

The introduction of Captain Hook was one of the big reveals at ABC’s Once Upon a Time panel at Comic-Con panel. A teaser clip that capped the end of the presentation showed a pirate-clad figure breaking into Mr. Gold’s (aka Rumplestiltskin) shop to recover his hook. The other promise made by the show’s creators Adam Horowitz and Edward Kitsis was that devoted viewers will learn who the father is of little boy Henry Mills (Jared Gilmore) in Season 2. At the top of the panel, fans were treated to a cute “dating” intro featuring the cast called Singlebrooke. While most of the panel which also included cast members Ginnifer Goodwin, Jennifer Morrison, Josh Dallas, Lana Parrilla, Meghan Ory and Emile de Ravin regaled their experiences from season 1, Horowitz made a point to exclaim to the fans, “Thanks to you. People didn’t think we would last against the World Series and Football last fall.”

Related: Emilie de Ravin Promoted To Regular On ‘Once Upon A Time’

Missing at Saturday’s panel was Rumplestiltskin himself, Robert Carlyle. Giving the fans something to scream about, Parrilla hammed it up by delivering one of her signature lines as the Evil Queen: “I will destroy … Read More »

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TV Casting Roundup: Diogo Morgado Is Jesus In ‘The Bible’ Miniseries, Sarah Bolger Joins ‘Once Upon A Time’

By | Thursday July 5, 2012 @ 4:09pm PDT

Diogo Morgado Bible HistoryPortugal’s Diogo Morgado is playing Jesus in The Bible, the History miniseries being produced by Mark Burnett and Roma Downey. Principal photography is now wrapping on the 10-hour, five-part mini, which is set to premiere next year. It will tell some of the best-known stories from the most popular book in human history, from Noah’s Ark and the Exodus to Daniel in the Lion’s Den to the crucifixion and resurrection of Jesus. Morgado’s previous U.S. credits include the feature film Red Butterfly, and he plays the lead male role in the telenovela Laços De Sangre, Portugal’s top-rated series. He is repped in the U.S. by The Park Noack Agency and Spellbound Entertainment.

Sarah Bolger Once Upon A TimeSarah Bolger will recur on Once Upon A Time this coming season playing Sleeping Beauty in the fantastical ABC drama. Our pals over at TVLine reported the casting exclusively. The Irish-born Bolger starred on Showtime’s The Tudors and in the 2002 feature In America, which earned her a Spirit Award nomination. ABC has not announced a Season 2 premiere date yet for Once, which was last season’s highest-rated freshman drama.

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Emilie de Ravin Promoted To Regular On ‘Once Upon A Time’

By | Wednesday June 20, 2012 @ 7:46am PDT
Nellie Andreeva

Emile De Ravin Once Upon A TimeAnother fan favorite recurring character on ABC’s Once Upon A Time is being made regular for next season. Emilie de Ravin, who played Belle in three episodes of the series’ first season — including the finale — has been promoted to series regular for Season 2, our sister site TVLine reports. The Lost alumna, repped by Gersh and manager Darren Goldberg, became available after her ABC pilot Americana didn’t go to series. The deal with de Ravin follows a similar promotion to regular for Meghan Ory, who plays Ruby/Red Riding Hood on the show.

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Meghan Ory Upped To Series Regular On ABC’s ‘Once Upon A Time’

By | Thursday June 14, 2012 @ 12:43pm PDT
Nellie Andreeva

EXCLUSIVE: We’ll be seeing a lot more of Ruby in the magic-themed second season of Once Upon A Time. Meghan Ory, who  recurred as Ruby aka Red Riding Hood on the freshman season of the breakout ABC drama, has been upped to series regular for the upcoming second season. I hear the promotion was put in motion at the beginning of 2012 when Ory started fielding strong interest for pilots. It was triggered recently, following Once‘s second season renewal by ABC. Canadian-born Ory, Gersh and manager Russ Mortensen, ended up appearing in 17 of the 22 episodes of Once‘s first season.

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“Smart Is The New Mainstream” For TV, ABC Entertainment’s Paul Lee Says

By | Monday June 11, 2012 @ 9:12am PDT

“Storytelling itself has changed because our viewers have changed,” ABC Entertainment Group president Paul Lee said this morning at his opening presentation for the Banff World Media Festival in Canada. ”Smart is the new mainstream….If the message of 20 years ago was famously never over-estimate the intelligence of the public, I think the message of today should be never under-estimate the intelligence of the public.” ABC has responded by promoting shows such as Once Upon A Time, Revenge and Suburgatory. They worked while “the not-so-smart shows that I did? Well, I needn’t mention Charlie’s Angels anymore….I like to call my brand ‘smart with heart’.” He says that while television has long offered smart shows, in the past “they were the exception, now they’re the rule.” With Once Upon A Time, he says the producers effectively straddle the demands of high and low culture. It’s also helped by green-screen technology that enables producers to use computers to generate a cinematic look without the need for extravagant sets and location shots. ABC initially ran into trouble when it promoted the show as a procedural. But when it began to sell it like a movie, “awareness shot through the roof.” ABC took a chance to build interest by putting the show online ahead of the TV premiere. “We found that presampling the whole show online can actually create enough buzz, enough conversation, enough excitement to drive higher, not lower linear numbers at launch.”

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