RATINGS RAT RACE: ‘Revenge’ & ’666 Park Avenue’ Up In Winter Finales, NFL Wins Sunday For NBC

By | Monday December 3, 2012 @ 9:07am PST

Sunday night was full of football and winter finales. ABC’s Once Upon A Time (3.1/7), Revenge (2.4/5) and the now-cancelled 666 Park Ave (1.4/3) all had their ends until next year. The fantasy drama was flat with last week, but Revenge was up 9% from last week’s Season 2 low and 666 Park Ave was up 17% from its November 25 show. Airing earlier in the evening before the finales, America’s Funniest Home Videos (1.6/4) was flat with last week.

The Dallas Cowboys beat the Philadelphia Eagles 38-33 last night and thanks to Sunday Night Football (13.5/21) in time-zone-adjusted metered markets, NBC won the night in overall viewers and the adults 18-49 demographic. Those numbers will likely change when the final figures come in later. Last night’s game was down 1% from the fast nationals of last week’s Packers-Giants game. Regional NFL football ran into CBS’ schedule, with primetime not starting until 7:41 PM and pushing everything back. All fast national ratings for the network this morning are approximate. Read More »

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RATINGS RAT RACE: ‘Once Upon A Time’ Rebounds, ‘Revenge’ Hits Low

By | Monday November 26, 2012 @ 9:39am PST
Nellie Andreeva

Good news for ABC’s Once Upon A Time. After hitting a season low two weeks ago following a three-week streak of ratings gains, the fairytale drama (3.0/7 in adults 18-49) rebounded last night, up 11%. (ABC’s Sunday lineup was pre-empted for the American Music Awards last week.) But Once‘s lead-out, soap Revenge (2.2/5), didn’t follow suit, dropping 12% from its season low two weeks ago to a new low mark. ABC’s Sunday bookmark series, America’s Funniest Home Videos (1.6/4) and cancelled 666 Park Avenue (1.2/3), both held steady.

Related: Lifetime’s ‘Liz & Dick’ Pulls In 3.5 Million Viewers

Fox continued to ride a ratings roller-coaster on Sunday as the network alternates with CBS in carrying NFL double-headers. It was Fox’s turn to air a late game yesterday, giving a boost to the animated comedy block. As usual, The Simpsons (3.3/8, up 38% from last week), was the biggest beneficiary as it followed immediately the network’s football coverage at 8 PM. Bob’s Burgers (2.0/5) was up 11%, Family Guy (2.8/6) up 8% and The Cleveland Show (1.9/4), airing at 9:30 PM, was up 19% from last week’s 7:30 PM telecast. Read More »

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RATINGS RAT RACE: ‘Once Upon A Time’, ‘Revenge’ & ‘The Amazing Race’ Hit Lows

By | Monday November 12, 2012 @ 10:01am PST
Nellie Andreeva

Once Upon A Time‘s impressive three-week streak of ratings increases came to a screeching halt last night as the ABC fairytale drama (2.7/7) dropped 23% from last Sunday to a series low. Football had a bigger effect on broadcast networks’ lineups last night as a Fox overrun bled deeper into primetime than usual, pushing the start of the net’s regular programming to 8:20 PM and providing an atypical competition for the others. Still, Once Upon A Time was steady from its first half-hour (2.7 in 18-49), which faced the football overrun, to the second (2.8), which didn’t, meaning that whatever regular viewers the series lost to football did not come back when the game was over. ABC’s America’s Funniest Home Videos (1.4/4), which took on the brunt of the football overrun from 7-8 PM, was down 18%.

ABC’s Revenge had already been on a ratings downswing even when its lead-in Once Upon A Time was climbing in the ratings over the past three weeks. Now with Once down, Revenge (2.4/5) dropped 11% to a season low. This is not good news for the sophomore soap, which has been a soft performer in its new high-profile Sunday 9 PM slot this fall. A little better news for newcomer 666 Park Ave (1.3/3), which may have finally found the bottom, even with last Sunday’s series low. As ABC is nearing back order decision on its freshman series, the question is whether a 1.3 demo rating would be enough to warrant an order for the supernatural drama, whose chances of continuing had diminished over the last few weeks. Read More »

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Ratings Rat Race: Fox Comedy Block Down In Return, ’666′ & ‘Wife’ Hit Lows, ‘Once’ Up

By | Monday November 5, 2012 @ 10:18am PST
Nellie Andreeva

This is what a long hiatus could do to a network’s lineup. Fox’s Sunday comedy block posted across-the-board double-digit ratings declines last night in its return from a month-long break for baseball coverage. The comedies dropped despite following an NFL overrun last night vs. a Simpsons rerun in their last outing four weeks ago. For The Cleveland Show (1.9/5 in adults 18-49), the hiatus came right after its Oct. 7 season premiere. In its second airing for the season, the animated comedy last night was down 14% from its opener. The Simpsons (2.6/6) was down 16% from four weeks ago, Bob’s Burgers (1.8/4) down 22%, Family Guy (2.5/6) down 26% and American Dad (1.9/4) down 27%.

ABC’s Once Upon A Time (3.5/8) climbed another tenth in 18-49 from last Sunday to post its third straight week of ratings gains and finish again as the highest-rated drama of the week in Live+Same Day. ABC also got good news at 7 PM where veteran America’s Funniest Home Videos (1.7/4) was solid, up a tenth (31%) for a second consecutive week-to-week ratings increase and a season high. But Revenge (2.6/6) shed another tenth as it continued its slide. And freshman 666 Park Avenue (1.4/4), whose fate is about to be decided shortly as it doesn’t have a back episodic order, didn’t help its cause, down 13% from last week to a series low. With one exception, the spooky drama has declined every week since its debut to tie 23-year-old AFHV that airs in the low-rent 7 PM hour last night. Read More »

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RATINGS RAT RACE: ‘Sunday Night Football’ Tops World Series, ‘Once’ Gains

By | Monday October 29, 2012 @ 9:47am PDT
Nellie Andreeva

Fox did not catch a break with the World series this year. First, none of the big TV audience draws, The Yankees or the Red Sox, made it to the final, sending ratings down double-digits for the opening games. Then the Giants swept the series in four games. The NLCS championship series at least went to seven games, but Fox could’ve used three more nights of World Series ratings instead of reruns in a fall season it’s been struggling, down double-digits from last year. To make things worse, the deciding Game 4 went against football on NBC, which won the face-off. In the time-adjusted metered market households, Sunday Night Football drew a 11.4 rating/17 share vs. 10.6/16 for the World Series. The Broncos-Saints SNF game was virtually even with last week’s 11.7 rating against Game 6 of the NLCS series. Fox still won the night in 18-49 with help from an NFL overrun. Read More »

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Ratings Rat Race: ’666 Park Ave’ Starts Low; ‘Once’ & ‘Revenge’ Return On Par; CBS, Fox Shows Down; ‘SNF’ Logs Best Week 4 Game

By | Monday October 1, 2012 @ 10:07am PDT
Nellie Andreeva

ABC’s fairytale drama Once Upon A Time made a solid return last night with a 3.8/10 in adults 18-49, a tenth below the fast national for its big series debut last fall. It was the highest-rated scripted series of the night despite Fox’s lineup getting an NFL boost. Soap Revenge posted a 3.2/7 in its second-season premiere in the new Sunday 9 PM slot. It was a respectable showing — a tenth below its series premiere last fall in the Wednesday 10 PM slot with a huge Modern Family lead-in and up 7% from the final season opener of Desperate Housewives in the Sunday 9 PM berth last September. It also dominated CBS’ The Good Wife (1.8/4) in the time period. But ABC’s new spooky drama 666 Park Avenue (2.2/5) was off to a slow start at 10 PM, down 29% from last fall’s debut of the now-defunct Pan Am.  Read More »

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First Seasons Of ABC’s ‘Revenge’, ‘Once Upon A Time’ & Scandal’ Head To Netflix

By | Monday September 10, 2012 @ 7:16am PDT
Nellie Andreeva

Putting Breaking Bad on Netflix is credited for the ratings surge the AMC series has experienced this season as more viewers discover the serialized drama. ABC is hoping for a similar bump for the second seasons of its returning serialized dramas Once Upon A Time, Revenge and ScandalIn a unusual move so early into series’ runs, the complete first seasons of  the three ABC shows are being made available for U.S. members to watch instantly on Netflix and will become exclusive to Netflix at the end of the month. The move is timed to get the three series out just days before their second-season premieres. Read More »

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Colin O’Donoghue Gets Key Recurring Role On ‘Once Upon A Time’, Signs With UTA

By | Friday August 3, 2012 @ 9:14am PDT
Nellie Andreeva

Once Upon A Time has found its Captain Hook. Irish actor Colin O’Donoghue (The Rite) will play the recurring character on the upcoming, magic-themed second season of ABC’s fairytale drama. The Captain Hook character has had fans buzzing since Read More »

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Comic-Con: ‘Once Upon A Time’ Season 2 Preview

By | Saturday July 14, 2012 @ 12:20pm PDT

Anthony D’Alessandro is a Deadline contributor.

The introduction of Captain Hook was one of the big reveals at ABC’s Once Upon a Time panel at Comic-Con panel. A teaser clip that capped the end of the presentation … Read More »

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TV Casting Roundup: Diogo Morgado Is Jesus In ‘The Bible’ Miniseries, Sarah Bolger Joins ‘Once Upon A Time’

By | Thursday July 5, 2012 @ 4:09pm PDT

Diogo Morgado Bible HistoryPortugal’s Diogo Morgado is playing Jesus in The Bible, the History miniseries being produced by Mark Burnett and Roma Downey. Principal photography is now wrapping on the 10-hour, five-part mini, which is set to premiere … Read More »

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Emilie de Ravin Promoted To Regular On ‘Once Upon A Time’

By | Wednesday June 20, 2012 @ 7:46am PDT
Nellie Andreeva

Emile De Ravin Once Upon A TimeAnother fan favorite recurring character on ABC’s Once Upon A Time is being made regular for next season. Emilie de Ravin, who played Belle in three episodes of the series’ first season — … Read More »

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Meghan Ory Upped To Series Regular On ABC’s ‘Once Upon A Time’

By | Thursday June 14, 2012 @ 12:43pm PDT
Nellie Andreeva

EXCLUSIVE: We’ll be seeing a lot more of Ruby in the magic-themed second season of Once Upon A Time. Meghan Ory, who  recurred as Ruby aka Red Riding Hood on the freshman season of the breakout ABC drama, has been … Read More »

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“Smart Is The New Mainstream” For TV, ABC Entertainment’s Paul Lee Says

By | Monday June 11, 2012 @ 9:12am PDT

“Storytelling itself has changed because our viewers have changed,” ABC Entertainment Group president Paul Lee said this morning at his opening presentation for the Banff World Media Festival in Canada. ”Smart is the new mainstream….If the message of 20 years ago was famously never over-estimate the intelligence of the public, I think the message of today should be never under-estimate the intelligence of the public.” ABC has responded by promoting shows such as Once Upon A Time, Revenge and Suburgatory. They worked while “the not-so-smart shows that I did? Well, I needn’t mention Charlie’s Angels anymore….I like to call my brand ‘smart with heart’.” He says that while television has long offered smart shows, in the past “they were the exception, now they’re the rule.” With Once Upon A Time, he says the producers effectively straddle the demands of high and low culture. It’s also helped by green-screen technology that enables producers to use computers to generate a cinematic look without the need for extravagant sets and location shots. ABC initially ran into trouble when it promoted the show as a procedural. But when it began to sell it like a movie, “awareness shot through the roof.” ABC took a chance to build interest by putting the show online ahead of the TV premiere. “We found that presampling the whole show online can actually create enough buzz, enough conversation, enough excitement to drive higher, not lower linear numbers at launch.”

Read More »

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RATINGS RAT RACE: ‘Desperate Housewives’ Ends On A High

By | Monday May 14, 2012 @ 10:46am PDT

Desperate Housewives RatingsAfter eight seasons on ABC, Desperate Housewives ended last night on a ratings swell. The soap series’ two-hour finale (3.2/8) was up 19% from last week, making it the show’s best rating in over a year and the most watched-show overall among viewers on TV last night. The ladies of Wisteria Lane weren’t the only finales on the block: Once Upon A Time (3.2/10), the 8 PM lead-in to Housewives, ended its maiden season up 7% from last week. The two ABC shows were tied as Sunday’s top show in adults 18-49. ABC won the night in adults 18-49 and was the most-watched network. Read More »

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ABC Renews Seven Hit Scripted Series; No ‘Happy Endings’… For Now

By | Thursday May 10, 2012 @ 5:51pm PDT
Nellie Andreeva

UPDATED: ABC just made its “no-brainer” renewals, picking up its strongest scripted series. That includes freshmen Once Upon A Time, Suburgatory and Revenge, comedies Modern Family and The Middle and dramas Grey’s Anatomy and Castle.Read More »

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RATINGS RAT RACE: ‘Family Guy’ Rises, ‘The Amazing Race’ & ‘NYC 22′ Drop

By | Monday April 30, 2012 @ 10:02am PDT
Nellie Andreeva

The first Sunday of the May sweep was a quiet one, with most series staying within a tenth of a demo rating of their most recent originals. ABC’s Once Upon A Time (2.9/8 in adults 18-49) was even with its fast national from last week, down a tenth from the final, to rank as the No.1 program of the night among adults 18-49. Desperate Housewives (2.5/6) was down a tenth from its last new episode four weeks ago as the veteran dramedy returns for its final four episodes. GCB (1.9/5) was up 27% from its last original, which followed the low-rated Titanic mini-series and flat with its last outing after a new Desperate Housewives. ABC won the night in 18-49. Read More »

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RATINGS RAT RACE: ‘Once’ Returns Higher, ‘NYC 22′ Holds, Fox Special And Hallmark Movie Low

By | Monday April 23, 2012 @ 9:58am PDT
Nellie Andreeva

Joe Millionaire FoxIt was a very slow Sunday night, with only three series cracking the 2 rating among adults 18-49. Leading the pack was the return of ABC’s Once Upon A Time (2.9/8), which was up two tenths from its last original three weeks ago. But ABC didn’t keep the momentum with another tepid performance for a Hallmark Hall Of Fame movie, Firelight (1.6/4), which was up a tenth from the last Hallmark movie on the network, A Smile As Big As The Moon. CBS’ The Amazing Race (2.5/7, 9.1 million total viewers) was flat with its fast national from last week, down a tenth from the final. The Good Wife (1.8/5, 10.3 million) was steady and ranked as the second-most-watched program of the night behind 60 Minutes, while NYC 22 (1.4/4, 7.5 million) was down only a tenth from its soft premiere last week as it seems to settle into A Gifted Man‘s pattern of a stable but low-rated freshman run. CBS (1.9/5, 9.9 million) and ABC (1.9/5, 7.5 million) finished the night tied in 18-49, with CBS winning outright in total viewers. Read More »

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RATINGS RAT RACE: ‘Harry’s Law’ Hits Low, ‘GCB’ Rises

By | Monday March 26, 2012 @ 8:46am PDT
Nellie Andreeva

Harry's Law TV RatingsCBS appears poised to win Sunday night in adults 18-49 and total viewers with an NCAA basketball overrun that scrambled its fast-national averages. ABC’s Once Upon A Time (2.8/8) was down a tenth from last week … Read More »

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RATINGS RAT RACE: ‘Bob’s Burgers’ Rises, ‘GCB’ & ‘Celebrity Apprentice’ Drop

By | Monday March 19, 2012 @ 9:54am PDT
Nellie Andreeva

Bob's Burgers TV RatingsCBS is expected to win Sunday night in total viewers and adults 18-49. Its fast nationals are scrambled due to a 44-minute NCAA basketball overrun that boosted the otherwise sleepy Sunday 7-8 PM hour.

ABC’s Once Upon Read More »

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