First Seasons Of ABC’s ‘Revenge’, ‘Once Upon A Time’ & Scandal’ Head To Netflix

By NELLIE ANDREEVA | Monday September 10, 2012 @ 7:16am PDT
Nellie Andreeva

Putting Breaking Bad on Netflix is credited for the ratings surge the AMC series has experienced this season as more viewers discover the serialized drama. ABC is hoping for a similar bump for the second seasons of its returning serialized dramas Once Upon A Time, Revenge and ScandalIn a unusual move so early into series’ runs, the complete first seasons of  the three ABC shows are being made available for U.S. members to watch instantly on Netflix and will become exclusive to Netflix at the end of the month. The move is timed to get the three series out just days before their second-season premieres. READ MORE »

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Colin O’Donoghue Gets Key Recurring Role On ‘Once Upon A Time’, Signs With UTA

By NELLIE ANDREEVA | Friday August 3, 2012 @ 9:14am PDT
Nellie Andreeva

Once Upon A Time has found its Captain Hook. Irish actor Colin O’Donoghue (The Rite) will play the recurring character on the upcoming, magic-themed second season of ABC’s fairytale drama. The Captain Hook character has had fans buzzing since Read More »

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Comic-Con: ‘Once Upon A Time’ Season 2 Preview

By THE DEADLINE TEAM | Saturday July 14, 2012 @ 12:20pm PDT

Anthony D’Alessandro is a Deadline contributor.

The introduction of Captain Hook was one of the big reveals at ABC’s Once Upon a Time panel at Comic-Con panel. A teaser clip that capped the end of the presentation … Read More »

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TV Casting Roundup: Diogo Morgado Is Jesus In ‘The Bible’ Miniseries, Sarah Bolger Joins ‘Once Upon A Time’

By THE DEADLINE TEAM | Thursday July 5, 2012 @ 4:09pm PDT

Diogo Morgado Bible HistoryPortugal’s Diogo Morgado is playing Jesus in The Bible, the History miniseries being produced by Mark Burnett and Roma Downey. Principal photography is now wrapping on the 10-hour, five-part mini, which is set to premiere … Read More »

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Emilie de Ravin Promoted To Regular On ‘Once Upon A Time’

By NELLIE ANDREEVA | Wednesday June 20, 2012 @ 7:46am PDT
Nellie Andreeva

Emile De Ravin Once Upon A TimeAnother fan favorite recurring character on ABC’s Once Upon A Time is being made regular for next season. Emilie de Ravin, who played Belle in three episodes of the series’ first season — … Read More »

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Meghan Ory Upped To Series Regular On ABC’s ‘Once Upon A Time’

By NELLIE ANDREEVA | Thursday June 14, 2012 @ 12:43pm PDT
Nellie Andreeva

EXCLUSIVE: We’ll be seeing a lot more of Ruby in the magic-themed second season of Once Upon A Time. Meghan Ory, who  recurred as Ruby aka Red Riding Hood on the freshman season of the breakout ABC drama, has been … Read More »

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“Smart Is The New Mainstream” For TV, ABC Entertainment’s Paul Lee Says

By DAVID LIEBERMAN, Executive Editor | Monday June 11, 2012 @ 9:12am PDT

“Storytelling itself has changed because our viewers have changed,” ABC Entertainment Group president Paul Lee said this morning at his opening presentation for the Banff World Media Festival in Canada. ”Smart is the new mainstream….If the message of 20 years ago was famously never over-estimate the intelligence of the public, I think the message of today should be never under-estimate the intelligence of the public.” ABC has responded by promoting shows such as Once Upon A Time, Revenge and Suburgatory. They worked while “the not-so-smart shows that I did? Well, I needn’t mention Charlie’s Angels anymore….I like to call my brand ‘smart with heart’.” He says that while television has long offered smart shows, in the past “they were the exception, now they’re the rule.” With Once Upon A Time, he says the producers effectively straddle the demands of high and low culture. It’s also helped by green-screen technology that enables producers to use computers to generate a cinematic look without the need for extravagant sets and location shots. ABC initially ran into trouble when it promoted the show as a procedural. But when it began to sell it like a movie, “awareness shot through the roof.” ABC took a chance to build interest by putting the show online ahead of the TV premiere. “We found that presampling the whole show online can actually create enough buzz, enough conversation, enough excitement to drive higher, not lower linear numbers at launch.”

Read More »

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RATINGS RAT RACE: ‘Desperate Housewives’ Ends On A High

By DOMINIC PATTEN | Monday May 14, 2012 @ 10:46am PDT

Desperate Housewives RatingsAfter eight seasons on ABC, Desperate Housewives ended last night on a ratings swell. The soap series’ two-hour finale (3.2/8) was up 19% from last week, making it the show’s best rating in over a year and the most watched-show overall among viewers on TV last night. The ladies of Wisteria Lane weren’t the only finales on the block: Once Upon A Time (3.2/10), the 8 PM lead-in to Housewives, ended its maiden season up 7% from last week. The two ABC shows were tied as Sunday’s top show in adults 18-49. ABC won the night in adults 18-49 and was the most-watched network. Read More »

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ABC Renews Seven Hit Scripted Series; No ‘Happy Endings’… For Now

By NELLIE ANDREEVA | Thursday May 10, 2012 @ 5:51pm PDT
Nellie Andreeva

UPDATED: ABC just made its “no-brainer” renewals, picking up its strongest scripted series. That includes freshmen Once Upon A Time, Suburgatory and Revenge, comedies Modern Family and The Middle and dramas Grey’s Anatomy and Castle.Read More »

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RATINGS RAT RACE: ‘Family Guy’ Rises, ‘The Amazing Race’ & ‘NYC 22′ Drop

By NELLIE ANDREEVA | Monday April 30, 2012 @ 10:02am PDT
Nellie Andreeva

The first Sunday of the May sweep was a quiet one, with most series staying within a tenth of a demo rating of their most recent originals. ABC’s Once Upon A Time (2.9/8 in adults 18-49) was even with its fast national from last week, down a tenth from the final, to rank as the No.1 program of the night among adults 18-49. Desperate Housewives (2.5/6) was down a tenth from its last new episode four weeks ago as the veteran dramedy returns for its final four episodes. GCB (1.9/5) was up 27% from its last original, which followed the low-rated Titanic mini-series and flat with its last outing after a new Desperate Housewives. ABC won the night in 18-49. Read More »

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RATINGS RAT RACE: ‘Once’ Returns Higher, ‘NYC 22′ Holds, Fox Special And Hallmark Movie Low

By NELLIE ANDREEVA | Monday April 23, 2012 @ 9:58am PDT
Nellie Andreeva

Joe Millionaire FoxIt was a very slow Sunday night, with only three series cracking the 2 rating among adults 18-49. Leading the pack was the return of ABC’s Once Upon A Time (2.9/8), which was up two tenths from its last original three weeks ago. But ABC didn’t keep the momentum with another tepid performance for a Hallmark Hall Of Fame movie, Firelight (1.6/4), which was up a tenth from the last Hallmark movie on the network, A Smile As Big As The Moon. CBS’ The Amazing Race (2.5/7, 9.1 million total viewers) was flat with its fast national from last week, down a tenth from the final. The Good Wife (1.8/5, 10.3 million) was steady and ranked as the second-most-watched program of the night behind 60 Minutes, while NYC 22 (1.4/4, 7.5 million) was down only a tenth from its soft premiere last week as it seems to settle into A Gifted Man‘s pattern of a stable but low-rated freshman run. CBS (1.9/5, 9.9 million) and ABC (1.9/5, 7.5 million) finished the night tied in 18-49, with CBS winning outright in total viewers. Read More »

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RATINGS RAT RACE: ‘Harry’s Law’ Hits Low, ‘GCB’ Rises

By NELLIE ANDREEVA | Monday March 26, 2012 @ 8:46am PDT
Nellie Andreeva

Harry's Law TV RatingsCBS appears poised to win Sunday night in adults 18-49 and total viewers with an NCAA basketball overrun that scrambled its fast-national averages. ABC’s Once Upon A Time (2.8/8) was down a tenth from last week … Read More »

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RATINGS RAT RACE: ‘Bob’s Burgers’ Rises, ‘GCB’ & ‘Celebrity Apprentice’ Drop

By NELLIE ANDREEVA | Monday March 19, 2012 @ 9:54am PDT
Nellie Andreeva

Bob's Burgers TV RatingsCBS is expected to win Sunday night in total viewers and adults 18-49. Its fast nationals are scrambled due to a 44-minute NCAA basketball overrun that boosted the otherwise sleepy Sunday 7-8 PM hour.

ABC’s Once Upon Read More »

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Ratings Rat Race: ‘Once Upon A Time’ Drops With Clock Change, ‘Bob’s Burgers’ Off To Soft Start, ‘Wife’ Hits Low, ‘GCB’ Inches Up

By NELLIE ANDREEVA | Monday March 12, 2012 @ 9:46am PDT
Nellie Andreeva

GCB TV RatingsOn the first night of daylight savings time, usage levels from 7-10 PM were down 7.3% from last week. ABC’s family-friendly 7 PM and 8 PM programs were the worst hit — America’s Funniest Home Videos (1.3/4 among adults 18-49) was down 41% from last week, while Once Upon A Time (2.8/8) was down 18% to a series low. With extra publicity for last night’s episode of Desperate Housewives (2.5/6), whose major plot twist was revealed at the Nicollette Sheridan-Marc Cherry jury trial on Thursday, the dramedy kept steady with last week. Encouraging news for midseason entry GCB (2.3/6) at 10 PM: after a so-so premiere, it avoided the dreaded second week-slump, instead going up a tenth last night. ABC (2.3/6, 7.8 million) won the night in 18-49. CBS (2.1/6, 10.1 million) was tops in total viewers. Read More »

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RATINGS RAT RACE: Modest Start For ‘GCB’

By NELLIE ANDREEVA | Monday March 5, 2012 @ 9:14am PST
Nellie Andreeva

ABC’s new soapy dramedy GCB launched last night with a modest 2.2/6 among adults 18-49 and 7.6 million total viewers. That was down 29% in the demo from the debut of Pan Am in the Sunday 10 PM slot in September. Lead-in retention-wise, GCB held onto 88% of the demo number for Desperate Housewives, to which it is hailed as a successor. (For Pan Am, retention was 100%). As for Desperate Housewives (2.5/6), the veteran seems to be picking up momentum as it heads to its series finale in May, up 14% from last week. At 8 PM, freshman hit Once Upon A Time (3.4/9) was up 10% as was America’s Funniest Home Videos (2.2/6). With no football or awards specials, Once Upon A Time ranked as the top program of the night in 18-49. ABC (2.6/7, 8.6 million) won the night in 18-49, matching its best Sunday demo finish in a year. Read More »

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Producers And Cast Of ABC’s ‘Once Upon A Time’ Discuss Season 2

By THE DEADLINE TEAM | Sunday March 4, 2012 @ 4:15pm PST

Ray Richmond is contributing to Deadline’s TV coverage.

While Once Upon A Time is yet to get officially renewed, the producers and cast members of the freshman ABC hit already have their sights set on next season. That is understandable … Read More »

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RATINGS RAT RACE: ‘Undercover Boss’ & ‘Once Upon A Time’ Up, Fox Comedies Down

By NELLIE ANDREEVA | Monday January 30, 2012 @ 9:09am PST
Nellie Andreeva

NBC once again won Sunday night with football, but instead of Sunday Night Football it was the broadcast of the NFL’s Pro Bowl. Time-adjusted ratings won’t be available until tomorrow, but the game appears to be down from last year in the … Read More »

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RATINGS RAT RACE: ABC Dramas Hold Up Well Against NFC Game, ‘Idol’ Gets Sampled

By NELLIE ANDREEVA | Monday January 23, 2012 @ 10:32am PST
Nellie Andreeva

AFC Championship Game Highest Rated In 18 Years, NFC Game Top Rated In 17 Years

ABC did well counter-programming originals against the big NFC Championship game on Fox, which dominated the night. Freshman Once Upon A Time (3.2/7 in 18-49, … Read More »

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RATINGS RAT RACE: ‘Napoleon Dynamite’ Premiere Boosted By Football; ‘Once Upon A Time’, ‘Desperate Housewives’ Down

By NELLIE ANDREEVA | Monday January 16, 2012 @ 9:44am PST
Nellie Andreeva

TV RATINGS: Golden Globes On Par With Last Year

A huge primetime overrun from the Giants-Packers NFC Divisional playoff game easily won the night for Fox and lifted the network’s animation block. NBC is on track to finish second with the Golden Globe Awards, which were on par with last year in the metered markets. Fox’s football coverage ended at 8:12 PM, scrambling the ratings for the network’s comedies. From 8-8:30 PM, NFL/The Simpsons drew a 6.8/16. It is hard to tell what The Simpsons‘ final rating will be (mid 5s is probably a good guess), but it is expected to more than double the veteran comedy’s performance last week (2.3/5). From 8:30 PM-9 PM, The Simpsons and the series premiere of Napoleon Dynamite posted a 4.6/11. In the finals, Napoleon Dynamite is expected to be adjusted to about 4.5 to rank as the third-highest-rated new comedy premiere this season behind 2 Broke Girls and New Girl. The adaptation of the cult indie movie almost doubled the debut of the now-defunct Allen Gregory (2.4/6) in the 8:30 PM slot earlier this season. (Napoleon Dynamite‘s lead-in was about 40% higher than Allen Gregory‘s.) At 9 PM, Napoleon Dynamite/Family Guy averaged a 4.4/10, up from Family Guy‘s 3.1/7 last week, and at 9:30 PM, Family Guy and a second original episode of Napoleon Dynamite logged a 3.6/8. Read More »

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