Two series on the opposite ends of their runs had premieres last night — rookie NBC comedy Are You There, Chelsea and departing CW drama One Tree Hill. The series debut of Chelsea (2.3/6 in adults 18-49, 6.4 million total viewers) did far better than the premiere of NBC’s fall comedy in the Wednesday 8:30 PM slot, Free Agents (1.3/4, 3.9 million), and posted the network’s best 18-49 result in the time period this season. Chelsea also built onto its lead-in, the time-slot premiere of Whitney (2.1/5, 6.1 million), which was down 9% from the debut of Up All Night in the time period in September but up 11% from Whitney‘s most recent Thursday telecast December 8. That is NBC’s best 18-49 result in the Wednesday 8 PM half-hour since October 19. NBC’s relatively good news extended to the 9 PM hour, where Harry’s Law (1.4/3, 8.7 million) featuring Erica Durance as Wonder Woman hit a season high in 18-49 and posted its second-largest audience for the the season. At 10 PM, Law & Order: Special Victims Unit (2.0/5, 8.4 million) was up 5% from five weeks ago and also posted its second-largest viewership of the season. NBC should enjoy the decent 8-10 PM numbers this week because next week its shows will face the premiere of Fox’s American Idol.
The CW has set return dates for its original series, which will go on hiatus next month. The network will roll out its lineup on January 5 with the Thursday duo of The Vampire Diaries and The Secret Circle. The final 13-episode season of One Tree Hill will launch on January 11 and will run on Wednesdays in tandem with new reality series Remodeled, which will serve as a bridge between the two cycles of America’s Next Top Model. Because Remodeled‘s order is shorter than that of OTH, the final episodes of OTH are expected to air with Top Model, whose midseason premiere date will be announced early next year. Here is a list of the CW’s midseason premiere dates:
Update: CW Picks Up ‘Secret Circle’, ‘Hart Of Dixie’, ‘Ringer’ & ‘H8ER’
As expected, the CW has renewed freshman drama Nikita for a second season and will also bring back veteran One Tree Hill. Struggling freshman Hellcats has been canceled. Nikita and OTH have been the stronger performers. Additionally, because of its great brand recognition, Nikita has been netting solid international sales.
After stellar first two weeks, NBC’s new reality series The Voice (4.6/6) dropped 19%, but this is not an apples-to-apples comparison as the show aired a two-hour episode from 9-11 PM last week and an hourlong show last night at 10 PM, losing some of the younger potential audience. Still, The Voice topped the night in 18-49 by a wide margin and posted a rare 4-plus demo rating in the 10 PM hour. With The Voice abbreviated to an hour, NBC’s The Biggest Loser: Couples (2.6/7) expanded to its regular two-hour length from 8-10 PM but was down 4% from last week’s 8-9 PM episode. NBC (3.3/9 in 18-49, 8 million) topped the night in 18-49 for a third straight week.
The big beneficiary from The Voice‘s retreat from the 9 PM hour was Fox, whose comedies Raising Hope (2.2/6) and newly canceled Traffic Light (1.4/4) shot up by 22% and 27%, respectively, to post two-month highs. Glee (3.6/11) was down a tenth but is expected to end up even with last week when the finals are released this afternoon. Also getting a bounce from not facing The Voice was ABC’s Dancing With the Stars result show (3.2/8), up 7%. Freshman Body of Proof (2.1/6) was up 5%, finishing second in the 10 PM hour behind the NBC singing competition series.
ABC’s special Charlie Sheen edition of 20/20 (3.3/10 in adults 18-49, 9.5 million viewers) was the top-rated program among adults 18-49 at 10 PM last night. It almost doubled its lead-in, drama V (1.8/5, 5 million, down 5% in 18-49), a rare feat for a program in the DVR-heavy 10 PM hour. This was ABC’s best performance in the slot with an hourlong program in 2 years.
However, Charlie Sheen didn’t seem to hurt CBS, the network he has been attacking for the past few weeks. Against 20/20, CBS’ The Good Wife (2.2/6, 11.3 million) was No.1 in total viewers and up 10% in 18-49 from last week despite a weaker lead-in. However, NBC’s 10 PM dramedy Parenthood (1.9/6, 5 million) got dinged, down 10% from last week.
Like V, all shows airing in the 8 PM and 9 PM hours took a hit from facing Fox’s American Idol, which is airing in an irregular Tuesday-Wednesday-Thursday pattern this week. NBC’s The Biggest Loser: Couples (2.4/7) was down 11% for a season low. ABC’s freshman No Ordinary Family (1.2/4, 4.3 million) was down 14% for a series low. CBS’ NCIS (3.8/11, 19.2 million) was down 14%, NCIS: LA (3.2/9, 15.6 million) was down 18%, tied as a season low.
However, the 8 PM hour offered a sight pretty unheard of in today’s fragmented TV universe – two shows, American Idol and NCIS, drawing audiences of 20 million viewers.
A 90-minute edition of Idol (7.5/21, 21.3 …
It is amazing for a show in its eighth season to post a series high in today’s fragmented TV universe. It is even more amazing for an eight-year-old show to do it twice. That’s what CBS’ NCIS did last night, drawing its largest Live+same day audience to date, 22.7 million, and eclipsing the previous record of 19.9 million posted just 3 weeks ago. In adults 18-49, the veteran procedural averaged a 4.6/12, up 12% from its last original 2 weeks ago and its best result in more than a year. NCIS‘ hot steak has been helped by Fox’s Glee airing repeats in the 8 PM slot for the entire month of January but still, packing such audiences at this stage of a show’s lifespan is pretty remarkable. NCIS was easily the top program of the night in viewers and 18-49, leading CBS to a nightly win in both categories. NCIS: LA (3.8/9, up 15% vs. 1/18; 17.8 million) and The Good Wife (2.2/6, up 5%; 12.1 million) extended CBS’ winning ways with time-slot wins at 9 PM and 10 PM. At 10 PM, The Good Wife was tied in the demo with NBC’s Parenthood, which was also up 5% from its most recent original 2 weeks ago. Parenthood followed a two-hour Biggest Loser: Couples (3.3/8), which was up 3% from last week’s hourlong telecast to match its season high for …
The coverage of President Barack Obama’s State of the Union address was the main attraction on the Big 4 networks last night, which also marked the return to originals for the CW’s series after a long winter hiatus that was only briefly interrupted for the two-hour finale of Life Unexpected. In its new Tuesday time period previously occupied by LUX, freshman Hellcats (2.2 million, 1.1/3 in 18-34) drew its largest audience since September and was up 10% in viewers and 18-34 since its last original on Dec. 1. Its lead-in, veteran One Tree Hill (1.9 million, 1.3/4 in 18-34), was down 14% in viewers and the demo since its last original on Dec.7. With Hellcats replacing the underperforming LUX, the CW posted its most watched Tuesday of the season.
The only entertainment original on the Big 4 nets was NBC’s The Biggest Loser (3.0/9 in 18-49, 8.7 million) from 8-9 PM, easily the highest-rated program of the night in the 18-49 demo, which matched NBC’s best 18-49 rating in the hour with non-sports programming since June 1. NBC also earned the highest demo ratings among the broadcast nets for its State of the Union coverage but reliable, time zone-adjusted numbers for all State of the Union coverage will be available later this morning. Everything else on the broadcast nets was reruns, with NBC expected to win the night in 18-49 and CBS in total viewers.
The CW today became the latest network to release its midseason schedule. With only one hole to fill, that of departing sophomore Life Unexpected which did not receive a back order, and one midseason series on deck, reality competition Shedding for the Wedding, the network is moving freshman drama Hellcats to LUX‘s Tuesday 9 PM slot behind One Tree Hill to form an all-reality Wednesday lineup with America’s Next Top Model and Shedding for the Wedding. The rest of the schedule will remain intact. The majority of the CW’s primetime schedule will return with originals the week of January 24, with the season (and probably series) finale of LUX slated to air in back to back episodes on Jan. 18. Following are the CW’s midseason premiere dates:
With the biggest show on the night, Fox’s Glee, airing a rerun, CBS’ veteran 8 PM drama NCIS (4.2/12, 19.1 million viewers) got an 8% boost, which the network carried over to 9 PM where NCIS: Los Angeles (3.9/10, 16 million) was up 11% and 10 PM where The Good Wife (2.6/7, 12.2 million) was up 4%. All 3 dramas won their hours in 18-49 and total viewers and posted CBS’ highest 18-49 Tuesday tally since February. ABC’s new superhero family drama No Ordinary Family (2.2/6) didn’t get a boost from the weakened competition at 8 PM with a Glee repeat but may have found its comfort ratings zone, down just .1 from last week for a new low. At 9 PM, the Dancing with the Stars result show (3.1/8) was down 11% from last week to a season low. Freshman ABC drama Detroit (1.9/5) was up 12% but might have been inflated by a Dancing overrun. NBC’s The Biggest Loser (2.5/7) matched its lowest rating of the season, down a fraction from last week. Parenthood was also down .1 at 10 PM to a series low, tying Detroit 187 in the fast nationals. Following Glee (2.0/6) and Raising Hope (1.7/4) repeats, a new Running Wilde (1.2/3) on Fox was down 14%. At CW, One Tree Hill at 8 PM matched season high in women 18-34 (2.0/6).
Things seem to be settling down on Tuesdays, with most series reaching their ratings comfort zones. After across-the-board declines last Tuesday, last night all but 2 shows stayed very close to their last week’s averages and, in some cases, bounced back. That includes the entire CBS lineup as all of the network’s dramas went up a notch. CBS tied Fox for the the top spot on Tuesday for first time this season, expanding the network’s nightly winning streak this fall from Wednesday-Friday to Tuesday-Friday. (CBS is also breathing down ABC’s neck on Monday, finishing .1 behind this week.) NCIS(3.9/11, 19 million viewers), NCIS:LA (3.5/9, 16.1 million) and The Good Wife (2.6/7, 11.8 million) all went up .1 rating point from last week, with NCIS:LA and The Good Wife winning their hours in 18-49 and NCIS once again drawing the largest audience for the night (and probably for the week, football excluded.) CBS averaged a 3.3/9 in 18-49 and 15.6 million viewers, tying Fox in 18-49 for No.1 and winning outright in total viewers.
The two series, both freshman, that posted double-digit drops last night were ABC drama No Ordinary Family and Fox comedy Running Wilde. In its third week on the air, No Ordinary Family (2.3/6) was down 15%. Vs. last week’s fast nationals, it was down 12%, which is a more accurate comparison since the superhero family drama added …
Flat seems to be the new up this fall, with only two series last night, CBS’ The Good Wife and NBC’s Parenthood, able to maintain their ratings from last week while everyone else dropped.
With no Britney Spears, Fox’s Glee (4.5/13 in adults 18-49, 11 million viewers overall) suffered the biggest drop (24%) from last week’s record high with one of the show’s most dramatic and poignant episodes. Still, Glee was the highest-rated program of the night in the demo by a wide margin. Glee‘s lead-out, freshman comedy Raising Hope (2.6/7) also was down, by 16%, while Running Wilde (1.8/5) seems to be leveling off, down only a tenth from last week. Fox still won the night in 18-49 with a 3.9/9 but this time it barely edged CBS (3.2/9).
The CW has picked up 6 additional scripts each of Hellcats and One Tree Hill. While short of a full-fledged pickup, a script order is usually a good indication of a network’s faith in a show and often is followed by a back episode order.
Four CW series launched this fall with 13-episode orders, freshmen Hellcats and Nikita, veteran One Tree Hill as well as sophomore Life Unexpected. The extra script orders comes after both Hellcats and One Tree Hill held well in their first airings against fresh broadcast competition this week. As for Nikita, it has only aired 2 episodes so far and is yet to enter the big fray tonight. Things are more complicated for LUX, which, despite its quality, cannot seem to find a wide audience and has been the worst ratings performer on the CW this fall.
RATINGS RAT RACE: Season Premieres Down For Returning NBC’s ‘Parenthood’ & CW’s ‘One Tree Hill’ & ‘Life Unexpected’
The trend of returning series debuting lower this season that started with CW’s America’s Next Top Model, Vampire Diaries, Gossip Girl, and 90210, continued last night with the season debuts of NBC’s Parenthood and the CW’s One Tree Hill and Life Unexpected. Parenthood (2.7 rating/8 share in adults 18-49, 7.7 million viewers overall) was down 13% in the demo from its heavily promoted midseason premiere. It was also down 29% from its America’s Got Talent lead-in. It still won the 10 PM by a large margin and logged its second largest audience ever. CW’s One Tree Hill (2.2 million, 1.3/5 in 18-34) was down 12% from last season’s premiere,
The CW today became the first broadcast network to announce premiere dates for its fall lineup. As usual, the CW will roll out the bulk of its schedule ahead of the traditional fall premiere week, starting on September 8 with the debut of new drama Hellcats.
On Wednesday, September 8, Cycle 15 of AMERICA’S NEXT TOP MODEL (8:00-9:00 p.m.) kicks-off the 2010-2011 season, followed by the series premiere of new drama HELLCATS (9:00-10:00 p.m.). HELLCATS is a drama about a young pre-law student (Aly Michalka) whose world is turned upside-down when she loses her scholarship and has to join the college’s competitive cheerleading squad. Ashley Tisdale also stars as a young woman who is totally committed to the cheerleading squad to realize her dreams.
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