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OSCARS: Why Michael Fassbender’s Refusal To Campaign Likely Won’t Matter
By Pete Hammond - Campaign or no campaign, in Fassbender’s case it may not matter. He’s very likely going to get nominated — and could win — for Best Supporting Actor and I think that’s a scenario whether he lifts a finger or not in doing the usual rounds.

Tom Hanks Retraces A Life In Pictures, Talks Pitfalls Of Comedy & Freedom From Self-Consciousness At BAFTA Event
By Nancy Tartaglione - Tom Hanks was in London on Saturday to spend an evening with BAFTA. The British Academy’s Life In Pictures series is a walk through an actor or director’s career – Hanks’ this evening lasted two hours, which, considering his resumé, wasn’t nearly enough time to touch on every film.

Oren Aviv Exited As Chief Movie Marketing Officer At 20th Century Fox
By Nikki Finke - EXCLUSIVE: There’s yet another shake-up inside a major Hollywood studio. I’ve learned that Thursday will be the last day for 20th Century Fox Chief Marketing Officer Oren Aviv at Twentieth Century Fox even though his contract had another 18 months to go.

Tony Sella Not Out Yet At Fox Film – But Decision Day Is Monday
By Mike Fleming Jr. - Might 20th Century Fox Film chief creative officer Tony Sella be soon following marketing chief Oren Aviv out the door? Read More »

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UPDATE: Tony Sella Not Out Yet At Fox Film – But Decision Day Is Monday

By | Saturday October 19, 2013 @ 12:14pm PDT
Mike Fleming

UPDATE: Both trades have picked up Deadline’s exclusive on the probable exit of Tony Sella. While they have pronounced it as definitive, I am sticking to my original report that sparked theirs. The final decision won’t happen until Monday, when Sella is likely to be a former employee of 20th Century Fox. At the moment, he is still with the studio.

EXCLUSIVE, 8:23 AM PT: Might 20th Century Fox Film chief creative officer Tony Sella be soon following marketing chief Oren Aviv out the door? I’ve heard that discussions are underway that will go through early next week at Fox to work that out but that it looks like that is where all of this is heading. The latest shakeup talk comes after Fox Film chairman/CEO Jim Gianopulos let Aviv go last Wednesday and promoted his international guys Paul Hanneman and Tomas Jegeus to be co-presidents of Worldwide Theatrical Marketing & Distribution. This was a restructuring that in Gianopulos’ mind recognizes that Fox’s future is in looking at its film business as a global game and creating cohesion between domestic and offshore campaigns for their films. Sella didn’t return an email and Fox isn’t commenting on any of these developments until they are finalized. In the announcement about Hanneman and Jegeus two days ago, the duo said in a group quote that “Tony Sella is one of the most talented creative marketers … Read More »

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Fox Ups Paul Hanneman, Tomas Jegeus To Run Global Marketing & Distribution

By | Thursday October 17, 2013 @ 10:06am PDT
Mike Fleming

BREAKING: 20th Century Fox Film has restructured its marketing operations into a worldwide unit, promoting Paul Hanneman and Tomas Jegeus to co-Presidents of Worldwide Theatrical Marketing & Distribution. Under the new structure, both the domestic and international marketing and distribution teams will report to Jegeus and Hanneman. They begin their new roles immediately. This comes after Fox let Oren Aviv go as marketing chief. According to the studio, the move was made to embrace the idea of film as a global game and create cohesion between domestic and offshore campaigns.

There is no mention here of whether Fox is done making moves, and rumors continue to race that the studio could be the next landing place for Jeff Robinov, who left Warner Bros recently. Some say he won’t land until January, and I’ve heard there is question of whether he would report to Jim Gianopulos, the well-regarded Fox Film chairman/CEO who has been running the studio solo since the exit of Tom Rothman and likely doesn’t want another partnrr. Robinov went out on a good note with Man Of Steel, and looks better than ever given the success of his passion project Gravity from Alfonso Cuaron, which has turned out to be the sleeper hit of the fall. But his exit was considered contentious, and I’ve heard it has colored opinions at Fox. I’ve heard Rupert Murdoch is determined to get him—even if it is as a producer with money behind him–but all of this continues to be loose talk, until it isn’t.

Related: Exclusive: Oren Aviv Exited At 20th Century Fox

As for the marketing restructure, Gianopulos said: “Our industry is more global than ever before. Paul and Tomas have proven success in the global arena, having run the industry’s most successful international operations, and coupled with our excellent domestic team, they will reshape our worldwide marketing and distribution strategies for the future.” Both will report to Gianopulos.

Fox also confirmed the exit of Aviv as Chief Marketing Officer for the domestic division. The studio indicated Aviv will announce his next move shortly. Read More »

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EXCLUSIVE: Oren Aviv Exited As Chief Movie Marketing Officer At 20th Century Fox

By | Wednesday October 16, 2013 @ 10:39pm PDT

Related: Fox Ups Paul Hanneman, Tomas Jegeus To Run Global Marketing & Distribution

EXCLUSIVE: There’s yet another shake-up inside a major Hollywood studio. I’ve learned that Thursday will be the last day for Oren Aviv 20th Century Fox ExitChief Marketing Officer Oren Aviv at Twentieth Century Fox even though his contract had another 18 months to go. But movie studio chairman Jim Gianopulos and Aviv agreed Wednesday afternoon that things were not working out. Unlike other studios, 20th separated its Chief Marketing Officer from Chief Creative Officer, the job long held by Tony Sella and a gig Aviv used to have at Disney films. “It’s a funky structure and there’s a reason no other studio is set up that way,” a source tells me tonight. “This isn’t a dramatic exit. Over time it’s been easy to see Oren’s frustration not to be able to make the best possible campaigns.” Aviv was hired in January 2011 as Chief Marketing Officer and also held the title of President of Theatrical Marketing along with 21-year Fox veteran Sella, who took on the additional role of Chief Creative Officer at the same time. Sella is by no means an easy exec to get along with, and at the same time Aviv came into the job with … Read More »

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Twentieth Century Fox Names Debbie Miller EVP Of Marketing And Kevin Yoder as EVP Research And Strategy

By | Monday March 19, 2012 @ 2:50pm PDT

BREAKING… Former Warner Bros and CBS Films executive Debbie Miller will join Twentieth Century Fox on April 23rd as EVP of marketing. The announcement was made today by Fox chief creative officer Tony Sella and chief marketing officer Oren Aviv, to whom Miller will report. Miller previously worked with Sella at Fox as a VP of national publicity. Additionally, Twentieth Century Fox has hired Kevin Yoder, who most recently worked as managing director for MarketCast, as EVP of research and strategy. He starts April 10th.

In a statement, Aviv commented Aviv: “Debbie brings an impressive mix of strategic marketing expertise across a wide array of platforms, and a distinctive, synergistic approach to everything she’s undertaken. Tony and I know we will all benefit from Debbie’s incredible filmmaker relationships and deep experience.”

Added Sella: “It’s great when you can welcome one of your family members back into the fold. Debbie is not only a perfect fit, but she gives us the experience and skills to expand upon our successes while we continue to evolve and think progressively.”

Miller previously was EVP of worldwide marketing for CBS Films. At Fox, she will oversee publicity, promotions, research, and digital marketing endeavors, while working with Aviv and Sella to develop overall marketing strategies. She joins Fox from CBS Films, where she created the studio’s marketing department when the company was established in … Read More »

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TOLDJA! Bumble Ward Named EVP Publicity For Fox’s Film Marketing Unit

By | Monday August 29, 2011 @ 3:16pm PDT
Mike Fleming

Bumble Ward Buzzing Into Fox RP Post

LOS ANGELES (August 29, 2011) — Bumble Ward has been named Executive Vice President of Publicity in Twentieth Century Fox’s Domestic Theatrical Marketing Department, it was announced today by Oren Aviv, the studio’s President of Domestic Theatrical Marketing and Chief Marketing Officer, and Tony Sella, President, Domestic Theatrical Marketing and Chief Creative Officer. Ward will report to Aviv and Sella. 

“Bumble has long been one of the industry’s most respected publicity professionals and over the past several years she has become a top social media marketing specialist,” said Aviv and Sella in a joint statement. “Her wealth of experience in both traditional and cutting edge approaches will bring an exciting new dynamic to our publicity team, as we continue to innovate and evolve to maximize the opportunities presented by the rapidly-changing media landscape.”

Ward will oversee all aspects of the studio’s domestic publicity campaigns. She will join Fox on August 30.

Read More »

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Fox Names Former Sony Marketing Exec Zachary Eller to Senior Veep Post

By | Thursday August 4, 2011 @ 12:26pm PDT
Mike Fleming

LOS ANGELES (August 4, 2011) __ Twentieth Century Fox (TCF) has named former Sony Pictures marketing executive Zachary Eller as Senior Vice President, Partnership Marketing and Promotions, it was announced today by Chief Marketing Officer, Oren Aviv, and Chief Creative Officer, Tony Sella, to whom Eller will report.

Read More »

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EXCLUSIVE: Fox Hires Former Disney Exec Oren Aviv As Chief Film Marketing Officer

UPDATE: Fox has made it official. News release below.

EXCLUSIVE: I’ve learned that Fox has begun telling staff and filmmakers that Oren Aviv is coming in as Chief Marketing Officer and share the title of Domestic Theatrical Marketing President with Tony Sella, who now takes the role of Chief Creative Officer. Aviv starts on February 7th. The change in Twentieth Century Fox’s marketing division began when Tom Rothman announced internally that he wanted to bring in a seasoned outsider after NY-based film marketer Pam Levine stepped down last month after 16 years at the studio. From the start, Aviv was in the mix, and then a frontrunner, for the job. But Rothman wanted to meet with others, including some candidates from outside the film marketing biz, before making a final decision. All along, Fox wanted a marketing exec to work in LA with Tony Sella. Bringing in Aviv, the job became much bigger than the one Levine held. And there was the question of whether, after moving out of a marketing role to steer production for Disney, Aviv could be content to step back into a marketing role and share the post with Tony Sella. Aviv has kept a low profile since leaving Disney in early 2010, but he resurfaced earlier this fall when he joined the Board of Directors of Digital Artists. Aviv has been advising them on digital content, production, creative, branding, and strategy.

Aviv is best known for helping produce and market Disney’s successful National Treasure franchise helping him move up from head of Buena Vista Marketing to Walt Disney Studios Motion Picture Production President. That is, until incoming Walt Disney Studios Chairman Rich Ross decided to put his own team in place and ultimately replace him with Sean Bailey. Aviv’s ouster was the other shoe dropping from the Dick Cook firings and not unexpected. Rumors began to swirl that the Cook loyalist’s top status would change the moment Dick was shown the door as Walt Disney Studios Chairman and replaced by Ross. When Ross first came aboard, it was announced that Aviv would take on the added responsibility of Physical Production. Aviv worked at Disney/ABC for 20 years.

LOS ANGELES (January 11, 2011) __ Oren Aviv has been named President of Domestic Theatrical Marketing and Chief Marketing Officer for Twentieth Century Fox (TCF). Aviv will work alongside Tony Sella, who is President, Domestic Theatrical Marketing, and Chief Creative Officer. Fox Filmed Entertainment Chairmen and Chief Executive Officers Tom Rothman and Jim Gianopulos, to whom Aviv and Sella will report, announced the hiring today.

Read More »

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UPDATE: Oren Aviv For Fox Marketing Job?

UPDATE: While we’ve been scattered to the winds today, other reports have Oren Aviv possibly taking the co-president of marketing post at 20th Century Fox. This is wildly premature since Fox’s Tom Rothman is still at the start of the process and was inundated with phone calls from job applicants after Deadline announced that NY-based film marketer Pam Levine stepped down Tuesday after 16 years at the studio. “Those reports are overstating it,” an insider says. “He is one of the names in the mix, and probably a frontrunner, but I know Fox wants to meet with a couple others before making a final decision. Maybe even a darkhorse candidate from outside the industry.”

True, Fox wants a marketing exec to work in LA with Tony Sella. But let us caution that, if Oren Aviv is brought into Fox marketing, then the job would be much bigger than the one Levine held, more like chief creative officer. Insiders say that Aviv is by no means a sure thing. There is a “usual suspects” list of seasoned marketing execs that range from Valerie Van Gelder to Terry Press and Gerry Rich. And there’s the question of whether, after moving out of a marketing role to steer production for Disney, Aviv will be content to step back into a marketing role and share the post with Tony Sella?

Aviv has kept a low profile since leaving Disney early this year, but he resurfaced earlier this fall when he … Read More »

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