(Los Angeles, CA) – OWN: Oprah Winfrey Network announced today that the premiere episodes of the new OWN series “The Rosie Show” and “Oprah’s Lifeclass” will air concurrently across five Discovery Communications networks when the series debut on Monday, October 10. Joining OWN in airing the premieres will be TLC, Investigation Discovery, Discovery Fit & Health and Planet Green.“The Rosie Show” will air at 7:00 p.m. ET and “Oprah’s Lifeclass” at 8:00 p.m. ET across the five networks.
“OWN is ramped up for a creative and entertaining all-new fall season driven by the powerful cornerstones of ‘The Rosie Show’ and ‘Oprah’s Lifeclass,’” said Sheri Salata, president of OWN. Erik Logan, president of OWN added, “We are thrilled with the ongoing support of our partner, Discovery Communications, whose commitment to OWN’s mission is unwaveringand will create more great exposure for these highly anticipated premieres.”
In addition to the simulcast, as part of an overall strategic outreachplan, Discovery Communications is also devoting significant promotional time across its family of U.S. networks and social media support to drive awareness and sampling for “The Rosie Show” and “Oprah’s Lifeclass.”
“With Rosie and Oprah debuting daily on OWN, we couldn’t be more proud to offer our other Discovery properties to drive awareness and build audiences for these fantastic new shows,” said David Zaslav, president and CEO, Discovery Communications.
UPDATE: Discovery Chief Says 3D TV Growing “Slower Than Expected” As 2Q Company Results Beat Estimates
UPDATE, 6:50 AM: Not much from the conference call with analysts about the most interesting story at Discovery: the recent changes at its struggling joint venture with Oprah Winfrey, OWN: Oprah Winfrey Network. Oprah recently named herself CEO and Chief Creative Officer. Zaslav says that “she is in place as CEO already,” and “we now have her creative team in place.” That means Discovery COO Peter Ligouri — named OWN’s interim CEO in May when the partners dumped Christina Norman — can “spend more time with us.”
Ray Richmond is contributing to Deadline’s TCA coverage.
TCA: OWN Announces Premiere Dates For ‘Rosie’ & ‘OWN Your Life’
Oprah Winfrey blew through the TCA press tour today to address critics at a morning session promoting OWN: Oprah Winfrey Network, having been freshly installed as CEO of the network owned by Discovery Communications. She’d acknowledged earlier this summer that she hadn’t been dedicating all of her energies to OWN and aimed to change that going forward, in part to address its growing pains in the form of falling ratings. ”In my new role, I am focusing on the unity of Harpo and OWN, aligning them together,” she told the gathered critics. To that end, she introduced OWN’s new co-presidents Sheri Salata and Erik Logan, former heads at Harpo Studios who joined the new network in June. It’s no secret that OWN has struggled to find its footing and an identity, with a lineup of cheesy reality shows and little programming flow. Key to that new push is the hiring of Rosie O’Donnell, whom Winfrey also introduced today.
O’Donnell charmed the room with her wisecracking, no-nonsense style, discussing how her coming to OWN went down when she’d been courted by much larger and deeper-pocketed networks. ”I called my agent and told him to call the Oprah people, because I wanted to go to OWN,” she said. “And you know how agents only care about what you want to do, not finances? My agent was thrilled that I wanted to go to basic cable and not one of the major networks. … Oprah came in with a bunch of people from her staff and asked, ‘Why do you want to do this?’ And I’m like, ‘Because it’s you.’ With Oprah, it’s a huge stamp of approval, almost like being knighted in a way.”
Ray Richmond is contributing to Deadline’s TCA coverage.
OWN, Oprah Winfrey’s network, announced an Oct. 10 premiere date for its new nightly Rosie O’Donnell talk show The Rosie Show and OWN Your Life: The Oprah Class. Rosie will air weeknights at 7, OWN Your Life at 8. The latter will feature …
Los Angeles, CA – OWN: Oprah Winfrey Network announced today that Oprah Winfrey will expand her role as chairman of the network and become the permanent chief executive officer and chief creative officer, effective this Fall. OWN also announced that Erik Logan and Sheri Salata, currently presidents of Harpo Studios, will now become presidents of OWN, effective immediately. Logan and Salata will work closely with Discovery Communications chief operating officer Peter Liguori in his role as interim CEO to ensure a smooth transition and maximum creative output over the coming months.
Additionally, all future television production at Harpo Studios will be directed exclusively to OWN, strengthening the alignment and programming mission of both companies. Going forward, Logan and Salata will maintain their leadership and oversight responsibilities for OWN produced content at Harpo Productions Inc including ROSIE debuting in October, OPRAH PRESENTS MASTER CLASS, IN THE BEDROOM WITH DR. LAURA BERMAN, and OPRAH’S NEXT CHAPTER coming in January 2012. Lisa Erspamer will also continue at OWN in the role of executive vice president of production and development.
Hollywood is very much on the minds of cable executives meeting in Chicago this week at the National Cable & Telecommunications Association’s annual trade show. Introducing Chicago Mayor Rahm Emanuel for his welcoming remarks, Discovery Communications CEO David Zaslav said that “in our industry he’s known as Ari’s brother” — referring to WME co-CEO Ari Emanuel. The mayor picked up the theme by offering a mock apology on behalf of his family. “You know him as an agent,” he said. “We know him as a brother. We thought we got the worse end of the deal.” He said that when HBO introduced its series Entourage, Ari wanted to know what Rahm thought of the Ari Gold character who’s based on the super agent. “I like Ari Gold more than I like you,” Rahm says he replied.