UPDATE: While we’ve been scattered to the winds today, other reports have Oren Aviv possibly taking the co-president of marketing post at 20th Century Fox. This is wildly premature since Fox’s Tom Rothman is still at the start of the process and was inundated with phone calls from job applicants after Deadline announced that NY-based film marketer Pam Levine stepped down Tuesday after 16 years at the studio. “Those reports are overstating it,” an insider says. “He is one of the names in the mix, and probably a frontrunner, but I know Fox wants to meet with a couple others before making a final decision. Maybe even a darkhorse candidate from outside the industry.”
True, Fox wants a marketing exec to work in LA with Tony Sella. But let us caution that, if Oren Aviv is brought into Fox marketing, then the job would be much bigger than the one Levine held, more like chief creative officer. Insiders say that Aviv is by no means a sure thing. There is a “usual suspects” list of seasoned marketing execs that range from Valerie Van Gelder to Terry Press and Gerry Rich. And there’s the question of whether, after moving out of a marketing role to steer production for Disney, Aviv will be content to step back into a marketing role and share the post with Tony Sella?
Aviv has kept a low profile since leaving Disney early this year, but he resurfaced earlier this fall when he … Read More »
EXCLUSIVE: I’ve just learned that Pam Levine, co-president of domestic marketing with Tony Sella and a 16-year veteran of Twentieth Century Fox, is leaving. She moved to New York four years ago which has been her base of operation since then. But my sources say her replacement will be hired, probably from outside the company, for a position in Los Angeles to work with Sella. ”The bifurcation of having co-heads in different cities just wasn’t effective, whether she stayed or not,” an insider tells me. Actually, Levine quit the job when she moved to NY but Tom Rothman convinced her to stay. “People have called her the left brain to Tony’s right brain: “He’s the creative guy and spots guy, and she was the research gal and media buys gal, the yin to her yang. It worked when she was out here, but when she moved to NY it just didn’t work anymore,” a source tells me.
UPDATE: I just received this statement from Fox Film Entertainment bosses Tom Rothman and Jim Gianopulos: “Pam is an exceptional and rare marketing talent, one of the very best our business has ever seen. For some time, she and we have discussed the need to centralize all marketing functions in LA, and the conflict that presents with the life she loves in NY. We are disappointed but respectful of her decision to continue her career in NY. We will miss her acumen, insight, creativity, and passion, but know that only … Read More »