Well, one thing is for sure: Cable news viewers like films about killer whales a lot more than ones about pro-nuclear power. CNN’s airing last night of the documentary Pandora’s Promise delivered a wet 345,000 total viewers in its 9-11 PM time slot and just 145,000 among adults 25-54. The heavily promoted Robert Stone-directed film was way, way down from the 1.36 million that CNN Films’ Blackfish drew in total viewers in the same slot two weeks beforehand. Promise also got less overall viewers than the film about keeping killer whales in captivity at marine theme parks pulled in just the key demo. Winning the time slot over CNN’s cable news rivals, Blackfish had 472,000 among the 25-54s when it aired October 24. CNN Films acquired the nuke-themed Pandora’s Promise in April this year after it screened at the Sundance Film Festival and had a theatrical run. Such docus as Promise and Blackfish are a part of the network’s attempt to broaden its programming scope — though with mixed results, obviously.
Specialty B.O. Preview: ‘The Bling Ring’, ‘Pandora’s Promise’, ‘So Young’, ‘The Stroller Strategy’, ‘In The Fog’
Brian Brooks is a Deadline contributor.
Sofia Coppola‘s Cannes Un Certain Regard opener The Bling Ring will have its chance to shine this weekend as the real-life inspired feature hits theaters. A24 will open the film in limited release, joining a number of Specialties going up against Man Of Steel. Also offering an alternative beginning Friday is doc Pandora’s Promise by Oscar-nominee Robert Stone, who gives a sobering reassessment of nuclear power. China Lion will open China’s biggest homegrown box office hit of the year, So Young in a trio of North American cities as it assesses its prowess on this side of the Pacific. Also hailing from abroad are France’s romantic comedy The Stroller Strategy from Rialto Premieres and Strand Releasing’s Cannes 2012 feature, In The Fog.
The Bling Ring
Director-writer: Sofia Coppola
Writer: Nancy Jo Sales (Vanity Fair article)
Cast: Emma Watson, Katie Chang, Leslie Mann, Taissa Farmiga, Israel Bourssard, Claire Julien
Sofia Coppola came across the real-life story in Vanity Fair that inspired The Bling Ring while on a plane going on vacation. The article, The Suspects Wore Louboutins by Nancy Jo Sales, tells the story about a group of San Fernando Valley fame-obsessed teens who used the Internet to track when celebrities were away from their homes in order to rob them. “After reading the quotes from the kids, I thought it had some of the elements that would make for a good movie,” Coppola said at an event hosted by the Film Society of Lincoln Center this week.
CNN Films has picked up domestic TV rights to the nuclear power documentary Pandora’s Promise. The cable news network will air the Robert Stone-directed film in November after its theatrical release. Pandora’s Promise made its U.S. debut this year at the Sundance Film Festival. Going inside the destroyed Fukushima nuclear power plant in Japan and to Chernobyl, the Oscar-nominated Stone chronicles how nuclear power could provide a solution to climate change and the personal stories of environmentalists and energy experts who have shifted from being anti-nuclear to favoring of the source. The deal with CNN Films was negotiated by Dan Cogan of Impact Partners and Andrew Herwitz, president of the Film Sales Company on behalf of the filmmakers. Abramorama is handling the film’s domestic theatrical distribution.