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‘Paranormal Activity 4′ Opens With $30M For $56.5M Global Weekend; Tyler Perry As ‘Alex Cross’ Low $12M; Ben Affleck’s ‘Argo’ Holds

SUNDAY AM, 4TH UPDATE: (Top Ten below) This is another good weekend as domestic box office turns the corner on the holiday grosses – $125M total moviegoing, or +12% more than last year. Paramount‘s R-rated hit Halloween franchise came in an easy #1 through Sunday. Paranormal Activity 4 (3,412 theaters including 286 IMAX locations) scared up around $30M for the weekend, which included a big $15M Friday haul including $4.5M of Thursday night/Friday midnight shows. (*I use an asterisk because Paramount so far has failed to separate the Thursday late shows from the Friday midnights. So PA4 actually dipped below $30M.) But the take was down -38% for  Saturday. Overall PA4 grossed far less than Hollywood estimates, disappointing compared to PA2‘s hefty debut of $40.7M and PA3‘s even huger $52.6M. New pic only received a ”C’ CinemaScore which hurt word of mouth. But overseas was a different story: Paranormal Activity 4 opened day and date in 33 markets outside of the U.S. and grabbed $26.5M internationally through Sunday for a $56.5M worldwide cume. In fact, Paramount focused its marketing globall. In the weeks leading up to release, fans from the top 25 winning locations around the world saw the film first at pre-release screenings on October 16th through the “Want It” contest on Facebook. Of course, the U.S. Halloween market overall is more crowded this year than last. Audience makeup was 50%/50% male/female, 60% under age 25/40% age 25 and over.

Directed by Henry Joost and Ariel … Read More »

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Hot Trailer: ‘Paranormal Activity 4′

By | Thursday September 27, 2012 @ 9:20am PDT

Paramount‘s latest in the lucrative horror franchise hits theaters October 19, where it will take on Summit’s Alex Cross. Here’s Paranormal Activity 4‘s new trailer:

Watch this video on YouTube

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Hot Trailer: ‘Paranormal Activity 4′

By | Wednesday August 1, 2012 @ 10:02am PDT

Paramount has just released the trailer for Paranormal Activity 4. The tagline -”All of the activity has led to this” — gives a hint of what’s to come. The series picks up where part two left off. It’s directed by Paranormal Activity 3 helmers Henry Joost and Ariel Schulman and opens October 19.

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