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‘Fast & Furious 7′ Wraps Filming, Thanks Fans On Eve Of Original Release Date

By | Thursday July 10, 2014 @ 12:01pm PDT

‘Fast & Furious 7′ Wraps Filming, Thanks Fans On Eve Of Original Release DateUPDATE: Marketing pulled a Jesse and hit the nitrous early with a Facebook post this a.m. celebrating the final shot filmed on Fast & Furious 7. “…about to cross the finishing line… Social media likes to jump the gun. #stillfilming,” director James Wan (@creepypuppet) Tweeted this afternoon, hours after the pre-planned announcement hit social media. A studio source confirms that the pic indeed wraps today.

PREVIOUS: It’s been a long and emotional road for Fast & Furious 7, which had its premiere postponed from this weekend’s original release date to April 2015 following the death of Paul Walker. Now the Universal sequel has wrapped its Los Angeles shoot under director James Wan, with the help of Walker’s brothers Caleb and Cody. Universal’s official Fast 7 Facebook page today thanked fans for riding with them in what’s been a vocal and loyal campaign of support through the pic’s tumultuous production. The post, accompanied by a shot of star Vin Diesel, has garnered over 120K Facebook likes in just a few hours from the Fast & Furious “family” of social media-connected fans. Last week Uni sped up the pic’s release to April 3, 2015. Here’s the note:

We made it.

Today we completed the last shot in the production of FAST & FURIOUS 7.

We wanted to take this moment to express how thankful we are for your support. We felt the love and strength from our fans throughout this journey, and it’s because of you that we got here.

There was a time when we didn’t know how we could go on, or even if we should. But we listened to you, and you inspired us not only to keep going but to try and make the best FAST & FURIOUS movie yet.

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‘Fast & Furious 7′ Sped Up By A Week

‘Fast & Furious 7′ Sped Up By A WeekThe franchise sequel had the April 10 date all to itself, but Universal said today that it’s moving the film’s release ahead a week to Easter weekend. Fast & Furious 7 now is set for April 3, which gives it an extra weekend of play before the April 17 debut of Paul Blart: Mall Cop 2. F&F7‘s new opening-weekend competition will be Fox romancer The Longest Ride. James Wan is directing this installment of the blockbuster series, which again stars Vin Diesel, Paul Walker — in his last film — Dwayne Johnson, Michelle Rodriguez, Jordana Brewster and others, including franchise rookies Jason Statham, Djimon Hounsou and Kurt Russell.

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Paul Walker’s Brothers Jumping In To Help Finish ‘Fast & Furious 7′ Action Scenes

By | Tuesday April 15, 2014 @ 2:18pm PDT

The film’s official Facebook page unveiled that Paul Walker‘s brothers Caleb and Cody will help complete his action scenes on Universal’s Fast & Furious 7. The note says Walker had completed his dramatic work on the latest film in the lucrative franchise before he was killed in a car crash in November in Santa Clarita, CA. Universal postponed the original July 2014 release and pushed the sequel’s debut by nearly a year to April 10, 2015. Here’s the statement:

Paul Walker DeadA Note to the Fans of FAST & FURIOUS

The FAST & FURIOUS saga is about family. The characters are connected by the bond of family, and it is how all of us who have worked together for more than thirteen years feel about each other. It certainly defines how we feel about our fans.

Our family experienced an unthinkable shock in November. We had to take time to grieve Paul, the brother we love and lost, and to figure out if we should move on with our film.

We came together and all felt the only choice was to continue. We believe our fans want that, and we believe Paul would want that too. Paul had already shot his dramatic scenes and most of his action for FAST & FURIOUS 7, and it’s among the strongest work of his career.

We have resumed shooting and now welcome Paul’s brothers, Caleb and Cody, into our FAST family. Caleb and Cody are helping us complete some remaining action for their brother and fill in small gaps left in production. Having them on set has made us all feel that Paul is with us too.

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CinemaCon: Universal Excites Convention With First Looks At ‘Fifty Shades Of Grey’, ‘Minions’, ‘Fast & Furious 7′ And Angelina Jolie’s Potential Oscar Juggernaut ‘Unbroken’

By | Tuesday March 25, 2014 @ 11:57am PDT
Pete Hammond

Universal wowed exhibitors this morning with a presentation that went way beyond just showing off what they have this summer. Among the films CinemaCon2014_badgegetting their first look anywhere was Scarlett Johansson’s summer action flick Lucy, the long-gestating follow-up to Dumb And Dumber with Jim Carrey and Jeff Daniels back in Dumb And Dumber To, plus hot-button first looks at footage from 2015 releases including with the late Paul Walker in the April 2015 Fast & Furious 7 and Valentine’s Day 2015 opener Fifty Shades Of GreyAccording to the studio’s Donna Langley, this was the first time anyone has viewed any of it outside of the Universal hierarchy. CinemaCon 2014 - The State Of The Industry: Past, Present And Future And Universal Studios PresentationIt was a good teaser but stopped shy of showing any of the really hot stuff. The 2015 spinoff of Despicable Me, Uni’s biggest domestic hit ever (the sequel that is), Minions also got a hearty response from the pumped-up crowd who is anxious for a few hits. It looks like over the course of the next two years this studio is determined to give some to them. But despite all of this news-making footage it was clearly Angelina Jolie who stole this show. As the only star Universal trotted out onstage, she was there this time as the director of their Christmas Day release Unbroken, and introduced seven minutes of footage from what definitely looks like a possible Oscar juggernaut. It has all the makings. Read More »

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Hot Trailer: Paul Walker In ‘Brick Mansions’

By | Thursday March 20, 2014 @ 12:09pm PDT

Here’s a new trailer for Relativity’s April actioner Brick Mansions, the parkour-centric remake of French pic District B13 which stars the late Paul Walker alongside freerunning expert David Belle and RZA. In this version the setting’s been updated to dystopian Detroit, where undercover cop Brian O’Conner – er, Damien Collier – joins forces with an ex-con to save the city and get justice for the ones they love. Brick Mansions opens wide April 25:

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Hot Trailer: Paul Walker’s ‘Brick Mansions’

By | Wednesday February 12, 2014 @ 9:34am PST

Here’s the first full trailer for Brick Mansions, one of the final films completed by Paul Walker before he was killed in a car crash in November. Walker stars in the American-ized remake of the Paris-set District 13 (Banlieue 13) as an undercover cop trying to take down a crime lord in a dystopian Detroit. The actor was in most of the scenes and had finished looping the pic only three days before his death. Camille Delamarre directs from a script by Luc Besson and Bibi Naceria. RZA and Robert Maillet also star. Relativity releases the pic on April 25.

Related: Paul Walker Movie ‘Brick Mansions’ Pushed To April Release
Other Paul Walker Movies Headed To Big Screen Cautious Over How To Proceed: “We Need A Bit Of Time”

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Paul Walker Movie ‘Brick Mansions’ Pushed To April Release

By | Thursday February 6, 2014 @ 11:47am PST

BrickMansionsRelativity Media said today that Brick Mansions, one of final films completed by Paul Walker before he was killed in a car crash in November, will be released in theaters on April 25. A February date had been eyed for the pic, an English-language reboot of the 2004 French movie Banlieue 13, before Walker’s death. At the time, the film’s producer EuropaCorp told Deadline it was trying to maintain the production and release schedule of Mansions, which stars Walker as an undercover cop trying to take down a crime lord in a dystopian Detroit. The actor was in most of the scenes and had finished looping the pic only three days before his death, and a test screening the following week was scrapped as co-producers Relativity and EuropaCorp scrambled to regroup. “Paul is the big movie star in our movie — it is built around him. Paul is in about 80% of the scenes,” said CEO Christophe Lambert at the time. “For sure it’s going to be one of the last big movies of his life and it’s Paul at his best.” David Belle and Rza co-star and film editor Camille Delamarre (Taken 2, Colombiana) is making his directorial debut.

Relativity’s Earth To Echo, which had been on that April 25 date, is moving to July 2.

Relativity and EuropaCorp are making a donation — including the cost of the film’s world premiere — to Walker’s charity Reach Out WorldWide, and Walker’s manager … Read More »

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James Marsden Offered Lead To Replace Paul Walker In Nicholas Sparks Novel Adaptation ‘The Best Of Me’

By | Thursday January 9, 2014 @ 3:00pm PST
Mike Fleming

EXCLUSIVE: Relativity and director Michael Hoffman have offered "Lee Daniels' The Butler" - Los Angeles PremiereJames Marsden the male lead role in The Best Of Me, an adaptation of the Nicholas Sparks bestseller that Paul Walker planned to star in. Marsden’s deal needs to be negotiated, but the offer was just made for him to star alongside Michelle Monaghan. Relativity had been quietly looking to recast since the tragedy that took Walker’s life late last year. This had boiled down to a short of Marsden and Magic Mike’s Joe Manganiello. While Universal put Fast & Furious 7 on extended hiatus to creatively find a way to finish the movie after Walker died in a crash Thanksgiving weekend halfway through the shoot, Walker had several good projects he was sparked to star in. Homeland‘s Rupert Friend is reportedly circling one of the others, Agent 47.

bestofBook is about two former high school sweethearts reunited after 20 years apart, when they return to their small town for the funeral of the beloved friend. Their bittersweet reunion reignites the sparks, but the forces that drove them apart back then still get in the way. J. Mills Goodloe, Will Fetters and Hoffman wrote the script. Denise DiNovi, Sparks and his producing partner Theresa Park are producing with Relativity CEO Ryan Kavanaugh. Relativity president Tucker Tooley and Richard Middleton are executive producing. Read More »

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Year-End: Top International Box Office Draws Of 2013 – Robert Downey Jr And Dwayne Johnson Battle For Supremecy

International Box Office Stars 2013

YearEnd2013_badge__131227212819Which superstar outdrew their peers to top the international box office in 2013? The answer might surprise you. Here are the Top 10 Hollywood heavyweights of this year’s global live-action hits whose star power played a significant role in international returns (Sandra Bullock just missed making the cut). Click on a photo to launch the slideshow countdown: Read More »

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Deadline’s Best Film Stories Of The Week

Catch up on your holiday news with Deadline’s best film stories of the week:

Hobbit 2 box officeChristmas Box Office: Weekend Up 10% On More Movies In Marketplace, ‘Hobbit,’ ‘Frozen,’ Together Take 34% Out Of Weekend, ‘Anchorman 2,’ ‘Hustle,’ ‘Wolf’ Follow
By Anita Busch – What a weekend. Box office was up overall about 10% from a year earlier Christmas weekend and may just slightly surpass last year’s overall record of $10.8B, according to Rentrak, to a bit over $10.9B. It’s actually just around 1% ahead so let’s not get all breathless here as there are simply more movies in the marketplace this year and ticket price and attendance figures are not yet available.

Year-End: Will Big Media Companies Hit Their Stride, Or Their Peak, In 2014?
By David Lieberman – People in and around the media business stock market may look at 2013 as the calm before the storm. The Dow Jones Media Index, up nearly 39% this year (as of mid-December), is the highest it’s been in at least a decade while stock prices are at or near all-time highs for industry leaders including CBS, Comcast, Discovery Communications, Disney, Netflix, and Viacom.

OSCARS: Ballots Are Out And The Race Is On, But Will Voters See The Movies In Time?
By Pete Hammond – OK Oscar voters, the pressure is on. Ballots are in the mail — or should we say email – as of today, and the Academy has been bending over backwards to make sure everything is going to go smoothly this year after a well-documented bumpy inaugural ride with electronic voting last season.

Brad Pitt - 12 Years a Slave posterItalian Distributor Apologizes After Recalling ‘12 Years A Slave’ Posters
By The Deadline Team – BIM Distribuzione has officially apologized for the 12 Years A Slave posters in Italy that featured more Brad Pitt and Michael Fassbender than the film’s main star Chiwetel Ejiofor – ones that were unauthorized by Summit and Lionsgate.

OSCARS: Sundance Selects Ramps Up ‘Blue Is The Warmest Color’ Star’s Best Actress Bid (Video)
By Pete Hammond – At just 19 years old, new French acting sensation Adele Exarchopoulos became the youngest winner ever of the Cannes Film Festival’s Palme d’Or when the jury — led by Steven Spielberg — made an unprecedented move this past spring. Read More »

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Year-End: @Deadline’s 20 Biggest Tweets Of 2013

By | Saturday December 28, 2013 @ 9:30am PST

Our biggest tweets 2013The next projects of a hot YouTube star, an Olympic swimmer and YearEnd2013_badgea unidirectional boy band, the latest news for Vampire Academy and Fifty Shades Of Grey movies, and the painful shocks of two much-loved actors’ early deaths were among the year’s 20 most retweeted and shared posts from Deadline on our main Twitter feed, @Deadline. Three subjects earned multiple visits to the Top 20: the band One Direction (if you include the Labor Day box office story on their concert movie) and the Vampire Diaries and Fifty Shades films. Here’s No. 1:

Check out the rest of the timeline here: Our Biggest Tweets 2013. Any surprises for you among the Top 20? Read More »

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Universal Sets ‘Fast & Furious 7′ Release For April 2015; Paul Walker Remains Front And Center In The Sequel

By | Monday December 23, 2013 @ 4:46am PST

Fast & Furious 7 release dateUPDATE: Universal has formally announced the new 2015 release date for Fast & Furious 7, after Vin Diesel revealed it on his Facebook page. The studio has also given a sense that the late Paul Walker’s character will remain part of the movie, an outcome that was among the wildly speculative reporting that followed his tragic death in a car crash. “Continuing the global exploits in the franchise built on speed, Vin Diesel and Paul Walker lead the returning cast of Fast & Furious 7…” is how the studio put it. Universal, director James Wan, franchise scribe Chris Morgan and producer Neal R. Moritz postponed the film–the tragedy occurred Thanksgiving weekend, and work was supposed to begin that following Monday–and took an appropriate amount of time to give their cast a chance to grieve their very popular cast mate, and creatively come up with a way of continuing a storyline that was halfway done and has to be completed by writing around a main character that hadn’t finished his narrative arc. Expect to see shooting resume early next year. Some of this is sensitivity to business: Fast & Furious is by far Universal’s most lucrative billion dollar film franchise, and the studio is smart to allow some distance from one of the most tragic occurrences in the film business in 2013, which still would have been fresh in peoples’ mind had the film kept … Read More »

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UPDATE: Paul Walker’s Charity To Receive Some Proceeds From ‘Hours’ Box Office And Soundtrack, ‘Fast & Furious 6′ Home Video Release

By | Thursday December 12, 2013 @ 6:15pm PST

paul-walker-photo__131201214231-275x342__1312022057352nd UPDATE 6:10 PM: Pantelion Films, the joint venture between Lionsgate and Grupo Televisa, said today that it will donate a portion of its box office take for Paul Walker-starring drama Hours to the late star’s charity, Reach Out Worldwide. The company, which will bow the movie Friday in 16 theaters and on VOD, did not specify what percentage of the gross it will donate nor exactly when that would happen. Walker died November 30 in a car crash near Los Angeles.

Related: Paul Walker’s ‘Fast & Furious’ Family Mourns His Death

UPDATED 1:55 PM Friday: Benjamin Wallfisch, who composed the music for the upcoming Paul Walker drama Hours, said today that he and Varèse Sarabande Records will donate a portion of the soundtrack’s sales and royalties to the late actor’s nonprofit, Reach Out WorldWide. The film, which stars Walker as a father struggling to keep his daughter alive in the wake of Hurricane Katrina, opens Friday.

Related: Photos: Paul Walker, 1973-2013

PREVIOUSLY: The studio hasn’t made any decisions about the future of Fast & Furious 7 yet in the wake of the death of Paul Walker on November 30. But Universal said today that it will donate some of the proceeds from the upcoming Fast & Furious 6 DVD, Blu-ray and digital release to Walker’s charity Reach Out WorldWide. Here’s the release:
Read More »

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TCM Kicks Off In Memoriam Season: Video

By | Wednesday December 11, 2013 @ 12:13pm PST

Turner Classic Movies last night premiered its annual In Memoriam video, TCM Remembers,  in advance of the crush of In Memoriams that are unveiled during trophy-show season. Unlike those often controversial televised in memoriam segments – including, most loudly, this year’s Emmycast – TCM’s is not subject to the same time constraints, or politics. That said, it’s already been chided, in comments made by YouTube viewers, for not including Cory Monteith or Paul Walker. This year’s video was shot at The Lyric Fine Arts Theatre in Birmingham, Ala, which was built in 1914 and  is currently undergoing a major restoration, for which a fundraising campaign just reached its $7 million fundraising goal, TCM reports.

Watch here:

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Deadline’s Best Film Stories Of The Week

Catch up on Deadline’s best film stories of the week:

wonder womanEmerging Star Gal Gadot Set To Play Wonder Woman In ‘Batman Vs. Superman’
By Mike Fleming Jr. – Warner Bros and Zack Snyder have found their Wonder Woman. They’ve cast Israeli-born actress Gal Gadot in the iconic role and she will be part of Batman Vs. Superman, the film that will see Henry Cavill square off with Ben Affleck.

Paul Walker’s Manager Matt Luber Looks Back On 18 Years Growing Up Together
By Mike Fleming Jr.EXCLUSIVE: When they help build a Hollywood star career, agents and managers know it can all end in a moment. That usually comes in the form of a phone call, informing them that client has dropped them for another rep. While that is hard to bear, I have been imagining how much worse it has been for Luber Rocklin Entertainment’s Matt Luber. His 18-year run with Paul Walker ended with a Saturday phone call as Luber and his daughter were leaving a sports bar to attend a college football game in Phoenix. That is when Luber learned that Walker had died instantly at age 40 in a tragic car crash.

affleckBen Affleck On Playing Batman, And How Not To Accept An Academy Award
By Mike Fleming Jr. – For Playboy’s 60th anniversary issue, the magazine needed an iconic subject for the Playboy Interview, and I hit the lottery. I got to talk with actor-writer-director-producer Ben Affleck about his life and the remarkable second act that he wrote for himself as writer-director of Gone Baby Gone and The Town, which culminated in the Best Picture Oscar for Argo. Read More »

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Paul Walker’s Manager Matt Luber Looks Back On 18 Years Growing Up Together

By | Thursday December 5, 2013 @ 12:42pm PST
Mike Fleming

Paul Walker Manager Fast & FuriousEXCLUSIVE: When they help build a Hollywood star career, agents and managers know it can all end in a moment. That usually comes in the form of a phone call, informing them that client has dropped them for another rep. While that is hard to bear, I have been imagining how much worse it has been for Luber Rocklin Entertainment’s Matt Luber. His 18-year run with Paul Walker ended with a Saturday phone call as Luber and his daughter were leaving a sports bar to attend a college football game in Phoenix. That is when Luber learned that Walker had died instantly at age 40 in a tragic car crash.

Related: ‘Fast & Furious’ Star Paul Walker Killed In Car Crash

Understandably, much of the press coverage since has focused on the fast car that spun out of control with Walker riding shotgun, and the repercussions for Fast & Furious 7, which was halfway done and on a Thanksgiving holiday when Walker attended a charity event in Southern California and climbed into a Porsche driven by his friend, Roger Rodas. Less plentiful have been the details on who Walker really was. And how a guy that handsome, and one of the drivers of Universal’s most lucrative billion-dollar Fast & Furious franchise, managed to keep his private life largely private. Mindful that Luber is mourning his friend and signature client of nearly two decades, I asked him to help fill out that part of the picture. While he often found it hard to find the words during our conversation, Luber felt it was worth talking about who this guy really was.

Related: Universal Formalizes ‘Fast & Furious 7′ Postponement

lubWhat became clear is that a major reason Walker had something of a stealth career was, he just had no interest in playing the movie star game, and relished operating under the radar. He liked acting in movies, sure, but he did not want to be defined by that. If there was one indelible example of this for Luber, it came early in their run together, when Walker was close to landing the lead role of Superman for Warner Bros. This was a job that would bring an oversized payday for a young actor, with sequel options that potentially would set him up forever.

“This was a mega-payday we were looking at, and I get a call from him in my office,” Luber recalled. “He tells me, ‘Get me the F out of here. I am standing here in these boots, I’m wearing a cape, tights and I’ve got an S on my chest. I’m leaving. I’m not doing it. I’m not wearing the boots, I’m not wearing the S. I’m not doing any of it, so get me the F out of here.’ And that was the end of the Superman screen test.”

Losing the chance to commission a big salary like that is certainly enough to tax any manager’s patience. But Luber by then had become one of Walker’s closest friends. And he couldn’t help but admire his buddy’s instincts for knowing what was right for him, and making hard choices on what was not. Becoming defined globally as a superhero was not at all what Walker wanted.

paulw“Paul had his priorities clear, always,” Luber told me. “So if there was a sick relative in Oregon, which there was, he was going to bypass a big meeting with a director that would have gotten him a certain great role. If someone close to him was in need, that was more important. It wasn’t always easy for me, but I was proud of him that his heart was in the right place. If something involving close friends and family was going to get in the way of a picture, sure we’d always have the conversation, but the way he balanced friendship with business, you always knew Paul was going to choose the former over the latter. The reason you didn’t see him in the cameo in Fast & Furious 3? Paul was dealing with an ailing grandfather. There was no changing his mind on these things. It caused us some stressful moments, but these were definitely things we could joke about later.” Read More »

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UPDATE: Universal Formalizes ‘Fast & Furious 7′ Postponement, But There Are No Plans To End Franchise

Dominic Patten contributed to this report

UPDATE, 11:33 AM: Sources involved in Fast & Furious 7 paulwsaid there are no plans to scrap the franchise after star Paul Walker‘s tragic death Saturday in a car crash. And that makes business sense: The franchise is one of the most lucrative in Hollywood, having already made more than $2.4 billion for Universal. The sixth installment, released this past summer, made almost $789 million worldwide at the box office. It is too early to determine whether the production will recast or rewrite and all options are being considered. The film, which was filming in Atlanta, has roughly 50% of that location shoot completed. Other locations for the film were set for the Middle East.

Universal Pictures logo 2013PREVIOUS, 10:20 AM: Universal Pictures has formalized something that seemed obvious since the weekend. The studio has indefinitely postponed production on Fast & Furious 7 following the tragic death of Paul Walker in a car accident that occurred while the cast and crew were on a holiday break. I’ve seen reams of web speculation, even one traffic grabber that the studio might scrap the film, and wow it all seems so creepy to me. Work on the half-done production would have resumed two days ago. The studio, the director James Wan, writer Chris Morgan and producer Neal Moritz have just begun trying to figure out what to do to keep this billion-dollar franchise alive.

Related: Paul Walker Died From Trauma & Burns, Autopsy Says

Fast-Furious-6-box-officeIt seems fairly obvious the film will not make its July 2014 release date, and it also feels highly unlikely they will shoot a foot of film before the end of this year. Beyond allowing a mourning period for the traumatized cast and crew to get past the death of an actor who I’m told was the kind of guy who knew the names of everybody on set, there are major creative hurdles to overcome here. It is laudable of the studio and filmmakers to factor all of these variables and take the time to make the right decision before bringing everyone back to work. I don’t think there is a chance that the studio would abandon the franchise, as has been speculated elsewhere. Here is a formal statement by the studio: Read More »

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UPDATE: Paul Walker Died From Trauma & Burns, Autopsy Says

By | Wednesday December 4, 2013 @ 10:03am PST

paul-walker-photo__131201214231-275x342__131202205735__131204001339Deadline’s Dominic Patten & Jen Yamato contributed to this report

7th UPDATE, 10:03 AM: Fast & Furious star Paul Walker died of trauma and burn injuries, the LA County Coroner’s office said today. The autopsy was completed last night, sources say. Walker was killed Saturday after he and friend Roger Rodas crashed in a red 2005 Porsche Carrera GT while driving it in Santa Clarita, CA. Rodas was driving the luxury car with Walker in the passenger seat. Rodas died from “multiple traumatic injuries” said the Coroner’s report, with Walker’s death resulting from the “combined effects of traumatic and thermal injuries.” Both deaths have been ruled to be the result of an accident. On a Thanksgiving break from filming Fast & Furious 7,  the 40-year-old actor had been at a nearby charity event just beforehand. A LAPD investigation of the incident is ongoing, as is the Coroner’s toxicology examination. The latter is expected to take 6-8 more weeks.

 Related: Universal Formalizes ‘Fast & Furious 7’ Postponement
Read More »

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Other Paul Walker Movies Headed To Big Screen Cautious Over How To Proceed: “We Need A Bit Of Time”

By | Monday December 2, 2013 @ 1:33pm PST

paul-walker-photo__131201214231-275x342Distributors and production companies with movies starring Paul Walker are scrambling to figure out how best to proceed in light of the star’s tragic death in a car crash Saturday. There are three films in the marketplace right now. While Hours, which bows in two weeks, centers on Hurricane Katrina and a father struggling against time and the elements to keep his newborn daughter alive, Universal’s Fast And Furious 7 and Relativity/EuropaCorp’s Brick Mansions both feature high-speed car chases and crashes — an unfortunate coincidence that will be tough for marketers to navigate.

Related: Hollywood Mourns Paul Walker’s Death

In one of the action scenes in Brick Mansions, Walker is driving at high speed and crashes through a big glass building in a van in an effort to dodge his pursuers. The trailer and other marketing materials are now being created, but it will be impossible to remove the action sequences or its star from the trailer, EuropaCorp tells me.  The marketing for the movie, about an undercover cop trying to take down a crime lord, is Walker-centric. Asked how it might handle marketing, EuropaCorp, which is financing the $20 million film, said it was too early to say. “All I know is that we are doing our best to maintain the schedule as it is,” said chief marketing officer Fabrice Denizot. “What happened to Paul is … Read More »

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