
UPDATE: Don’t put too much cash on the table if you want to bet that former MTV Networks chief Judy McGrath will soon be running OWN following the announcement today that Christina Norman has been ousted from the job. Discovery COO Peter Liguori was told that he’ll be at the network as interim CEO for about a year — at least into 2012. The Oprah Winfrey and Discovery Communications joint venture won’t even begin to look for a replacement until this fall, we’re told.
Winfrey and Discovery CEO David Zaslav want to wait until Oprah is done with her syndicated talk show — and give Liguori time to straighten out what everyone now acknowledges has been a mess. Winfrey and Zaslav lost confidence in Norman around the end of March. They were tired of making excuses for OWN’s ratings, which nosedived after the channel made its debut in January. They also lacked faith in the development slate Norman had put together. Winfrey suggested calling in Liguori, the former chief of Fox Broadcasting who had been associated with hits including American Idol, 24, and Glee. After Zaslav agreed, they decided to sit on the decision. They didn’t want to mar Discovery’s April 14th upfront presentation to advertisers and media.
But the timing of the announcement today, one day after McGrath said that she’s leaving her long time perch as head of Viacom’s MTV Networks, seemed too neat to be a coincidence. Insiders say that nothing’s in the works to bring Judy to OWN. But they acknowledge that Discovery’s plans could change in a heartbeat:
Liguori didn’t sign a new contract to take charge of OWN. And McGrath is considered a prime candidate. She’s one of cable’s most highly regarded creative executives. She’s also a close ally of former Viacom CEO Tom Freston, a consultant at OWN who’s up there with Winfrey and Zaslav in deciding what direction the channel should take. Actually, McGrath’s close ties to Freston are one of many reasons why Viacom CEO Philippe Dauman pushed her aside. He became Viacom’s CEO in 2006 after Chairman Sumner Redstone fired Freston. Still, McGrath isn’t a shoo-in. She lives in New York, and the OWN partners want the operation to be in Los Angeles. She also may not want a job that would require her to share so much power with Winfrey and Zaslav. Some executives say it may be impossible for anyone to create order at the channel while reporting to two high-powered bosses who see OWN as the venture that could define their careers.
PREVIOUS: After a little over than two years on the job, Christina Norman is leaving as CEO of OWN: Oprah Winfrey Network. Peter Liguori, COO of Discovery Communications, who has been hands-on involved in the fledgling network, a co-venture between Discovery and Winfrey’s Harpo, will serve as interim CEO while continuing in his Discovery role. Discovery and Harpo had been quietly searching for a replacement for Norman for the past couple of months, with CBS syndication executive Terry Wood rumored for the job at one point. Then speculation heated up yesterday that Judy McGrath, who stepped down as chairman and CEO of MTV Networks, may be a prime contender. She was originally approached for the top OWN job in 2008. Word is that no decision will be made for a few months and that the new person may jointly oversee OWN with Liguori. After a solid launch in January, OWN has failed to generate strong ratings and has been trending just above its predecessor Discovery Health, something Winfrey and Discovery Communications president and CEO David Zaslav have been reportedly unhappy about.
UPDATE: Here is the release announcing the change: Read More »