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Piers Morgan To End CNN Show “Probably In March”

By | Sunday February 23, 2014 @ 5:02pm PST

piersmorganCNN will kill the ailing Piers Morgan Live by next month, The New York Times‘ David Carr reported , a move later confirmed by CNN in a statement. Ratings struggles haven’t let up on the Piers Morgan news show, which scored its second-lowest numbers to date last week. The network will look for a replacement for its 9PM ET slot, and Morgan says he is likely to continue his relationship with CNN after March’s cancellation. Among the candidates is recent hire Bill Weir. CNN renamed the show Piers Morgan Live last spring following two years on the air as Piers Morgan Tonight — shortly after it notched a yearly low in the ratings.

Related: CNN’s ‘Piers Morgan Live’ Ratings Sink To Second Lowest Ever, CNN Ties Sixth Worst Primetime Result

Having had a rocky ratings ride ever since its January 2011 launch taking over from Larry King, the former America’s Got Talent judge’s show hit lows for CNN in its time slot. Morgan’s talk show started to take on serious water last fall with Fox News’ revamp of its long-standing primetime. Replacing Sean Hannity in the 9PM slot in October , FNC’s The Kelly File improved on its predecessor’s already impressive results and shot to top of the cable news pile. The Kelly File has pretty much stayed in the top 3 cable news shows ever since. … Read More »

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CNN’s ‘Piers Morgan Live’ Ratings Sink To Second Lowest Ever, CNN Ties Sixth Worst Primetime Result

By | Thursday February 20, 2014 @ 10:11am PST

pierslive__130716233030-275x154Piers Morgan’s rocky ratings just took another dive for CNN. On Tuesday, the Brit’s 9PM show had its second worst result ever in the all important adults 25-54 news demographic. With a total audience of 270,000 watching, Piers Morgan Live drew a mere 50,000 viewers in the demo. The only time the stumbling CNN show has fared that poorly since its January 17, 2011 launch was on May 15, 2012. Then the show, then known as Piers Morgan Tonight, pulled in a just 39,000 viewers in the demo. In terms of overall viewers, February 18 was the ninth worst Morgan’s talk show has done. The all-time viewership low for Piers Morgan Live was on February 7 this year when just 235,000 tuned in. Morgan’s cable news rivals The Kelly File on Fox News Channel and The Rachel Maddow Show on MSNBC did far better last night. The 9PM shows got 354,000 and 227,000 in the demo respectively and 2.068 million and 906,000 total viewers – pretty close to what they both had last Tuesday with the FNC show even getting a tiny rise in the demo.

cnnlogo__130909223055-200x95__131028185652__131031215342__131104224558__131108225110__131209225955Tuesday’s results are a huge fall from February 11 when Morgan’s show got 111,000 viewers in the demo and 374,000 watching overall – which is a long way of say, Jeff Zucker can’t blame the Olympics cause they were on last … Read More »

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CNN’s Anderson Cooper Hits New Ratings Low; Piers Morgan Almost Joins Him

By | Monday December 9, 2013 @ 3:14pm PST

AC 360 dec 6 copyDespite a busy news day of bad weather and the mourning of Nelson Mandela, Friday night was not kind to CNN and its primetime hosts Anderson Cooper and Piers Morgan. Cooper’s AC 360 hit not just its lowest viewership and demo results for the year to date but its worst numbers since moving to the 8 PM time slot in August 2011. At 8 PM, the CNN show cnnlogo__130909223055-200x95__131028185652__131031215342__131104224558__131108225110pulled in 255,000 total viewers with just 58,000 in the adults 25-54 demo, according to Nielsen. Meanwhile, Cooper’s lead-out Piers Morgan Live at 9 PM had its second-worst result all year with 252,000 total viewers and 56,000 adults 25-54. Overall, the Jeff Zucker-run network had its third-worst primetime result of 2013 and its worst Friday viewer numbers since he took over. Just 277,000 were watching the cable news network on average from 8-11 PM — that’s way behind Fox News’ 2.098 million overall viewers and 373,000 in the demo and MSNBC’s 493,000 and 112,000. CNN’s worst overall primetime viewership result came on November 28, when it had 256,000 viewers overall — and Cooper and Morgan didn’t have a show on. The cable news network’s second-worst primetime was October 28 with 259,000 viewers overall.

Related: CNN’s Jeff Zucker: “We Need More Shows & Less Newscasts” Read More »

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