Piers Morgan Gets New Booker, Gets Ripped By Howard Stern & Ties Larry King’s Ratings

By | Tuesday February 1, 2011 @ 11:48pm PST
Nellie Andreeva

It was an eventful day in Piers Morgan news world. After hitting a ratings and an all-around low for his interview with the Kardashian sisters last week, it became clear that Morgan should be going for better guests. His producers … Read More »

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CABLE RATINGS: ‘Archer’ & ‘Jersey Shore’ Slightly Down, Piers Morgan Not So Slightly

Nellie Andreeva

The second season premiere of FX’s animated comedy Archer last night drew 1.5 million viewers, 986,000 of them in the adults 18-49 demographic. It was down 16% from the series premiere last year but significantly outperformed its first season average. … Read More »

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CABLE RATINGS: Record Night For History, SyFy’s ‘Being Human’ Builds, Lawrence O’Donnell Has Solid Debut On MSNBC

Nellie Andreeva

With so much attention focused on MTV’s phenomenon Jersey Shore and BET’s The Game, History’s less noisy series Pawn Stars and American Pickers often get overlooked. But last week, they ranked No.4, 5 and 6 behind Jersey Shore and The Game among all cable series in total viewers. And last night, they broke rating records for History with some staggering numbers. The 10:30 PM episode of Pawn Stars drew 7 million viewers, 3.7 million of them in the 18-49 demo, a series high and History’s most watched telecast ever. The 10 PM episode of Pawn Stars was close behind (6.7 million, 3.4 million in 18-49) At 9 PM, American Pickers drew 6.2 million viewers, 2.6 million in 18-49. The 3 programs ranked as cable’s No.1, 2 and 3 shows last night in all key metrics.

Meanwhile, there was good news for Syfy’s new original drama Being Human. While fellow British drama remake Skins on MTV took a dive in its second outing last night, Being Human actually grew in its second airing last night: by 9% in total viewers to 2.14 million and by 21% in Adults 18-49 to 1.21 million. Being Human is now tracking as Syfy’s most successful scripted winter series launch since Battlestar Galactica in 2005. Read More »

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No Ricky Gervais Viewership Bump For Piers Morgan But He Bounces Back In Demo

Nellie Andreeva

Well, with guest Ricky Gervais CNN’s Piers Morgan didn’t quite smackdown Sean Hannity. “If I don’t smack you down tonight with Howard, I’ll take you on Thursday with Ricky Gervais. love Piers,” Morgan tweeted to the Fox News host on Tuesday before his second show with Howard Stern. That night, he edged Hannity in 25-54, which has remained Morgan’s only ratings victory in his premiere week. With newsmaker Ricky Gervais as a guest last night, Morgan averaged 1 million viewers, slightly down from Wednesday night for a new low. He lost both the viewer and demo race to Hannity, drawing about half of what his Fox News competitor got. In 25-54, Morgan bounced back from the low on Wednesday. Morgan also returned to second place in total viewers after falling behind MSNBC’s Rachel Maddow on Wednesday. Here are the rankings for the cable news networks at 9 PM:

Thursday/Day 4 (Ricky Gervias)

FNC’s Hannity: 2,079,000 in P2+ (557,000 in 25-54)

CNN’s Piers: 1,025,000 in P2+ (279,000 in 25-54)

MSNBC’s Maddow: 976,000 in P2+ (264,000 in 25-54) Read More »

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Piers Morgan Falls To Third Place On Day 3

Nellie Andreeva

Piers Morgan started off promisingly as a close No. 2  cable news program at 9PM in its Monday premiere, then fell 40% on Tuesday but still finished second. Last night, Piers Morgan Tonight (1 million total viewers, 239,000 of them in the 25-54 demographic) slipped further to finish behind the time slot leader, Fox News’s Sean Hannity (2 million, 565,000 in 25-54) and MSNBC’s Rachel Maddow (1.1 million, 221,000 in 25-54). In the demo, Morgan edged Maddow to finish second after topping Hannity with the Howard Stern interview on Tuesday. Between his premiere and his third airing, Morgan lost half of his audience (1 million viewers.) Last night, Morgan featured his first non-showbiz guest, former Secretary of State Condoleezza Rice. Tonight he is back to entertainment with controversial Golden Globes host Ricky Gervais. Here are the standings at 9 PM for the past 3 nights: Read More »

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Piers Morgan Drops 40% In Viewers On Night 2, Inches Up In The Demo With Howard Stern

Nellie Andreeva

Despite a popular and controversial guest, Howard Stern, the second edition of Piers Morgan’s new talk show on CNN drew 1.27 million viewers, down almost 40% from its Monday premiere. But Stern proved its demo mettle … Read More »

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Solid Ratings Start For Piers Morgan On CNN: 2.1 Million Viewers Tune In

Nellie Andreeva

In his heavily publicized debut last night, CNN’s Piers Morgan Tonight drew 2.1 million viewers, 520,519 of them in the 25-54 demographic. Morgan couldn’t dethrone the reigning king in the 9 PM slot, Fox News’s Sean Hannity (2.4 million, 599,800 … Read More »

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