EXCLUSIVE: Just after previewing the first three episodes of his TV series HITRECORD ON TV, Joseph Gordon-Levitt and his HITRECORD exec producer Jared Geller have set a first-look deal with Participant Media and its youth-centric TV station Pivot. This comes after the show Gordon-Levitt created got an 8-episode order for a second season. The series debuted yesterday on the upstart Pivot cable channel, for which Gordon-Levitt also is a creative adviser.
Said Pivot President Evan Shapiro: “Joe is the kind of artist we envisioned when we created Pivot. He is a director, actor, writer and disruptor who understands how to use every form of media to engage our audience.”
It’s only the second time that a TV series was featured on the Sundance program, but this series is directly intertwined with the festival. I watched the first episode and noticed a stylistic symmetry to other anthology shows, most particularly Sesame Street, which Gordon-Levitt allowed was one of the references for how to string together disparate segments for a variety show that stresses global subject matter and involves a worldwide audience on the web. Perhaps that intention was best underscored with the musical number that closes the first episode, which was devoted to the word “one.” The song is grounded by Gordon-Levitt’s own musical chops — watch the trailer below and it’s understandable why he’s mentioned for Fox’s Guys and Dolls redo — but the song was a much bigger undertaking in that it features songwriting and singing from participants from all over the world. (Watch the song performance below). Read More »
Participant Media-owned Pivot – the TV network targeting the millenial (age 18-34) generation – has acquired all episodes of Fox’s Buffy The Vampire Slayer and Warner Bros’ Veronica Mars. The series … Read More »
Pivot — the millennial-targeting network launched in August to “entertain and inspire activism” among 18- to 34-year-olds with its “completely different approach to television,” including a “very f—ed up, weird reality talk show” (said Pivot president Evan Shapiro) — today announced that the host of that very f—ed up, weird reality talk show, Meghan McCain, will interview her dad, Sen. John McCain, for the first time.
Related: TCA: Pivot Touts Programming Slate Aimed At Millennials
The interview, premiering Saturday, will feature Meghan asking Dad, among other things, how he turned “a crushing defeat into an inspiring comeback” during the ’08 presidential bid. In clips sent to the press today, Meghan also asked Dad how millennials “can overcome all the obstacles we are facing and still live a fulfilling life.” He said they need to be involved, but “it doesn’t have to be in the military,” ticking off a couple other ideas. More newsworthy, perhaps, Meghan asked Dad about his failed 2008 presidential race against now-President Obama and how he turned that concession speech — or, as Pivot at one point in its news release called it, his “confession speech” — from a “difficult moment into something that has turned out to be so beautiful.” Read More »
Ray Richmond contributes to Deadline’s TCA coverage.
The fledgling cable network Pivot — launching in a reported 40 million-plus homes next Thursday (the 32nd anniversary of the launch of MTV) — took on the difficult task of convincing a group of largely middle-aged journalists at TCA that they should take seriously a general entertainment service aimed squarely at the millennial (age 18-34) generation. Pivot certainly has ambitious plans, with a programming slate anchored by more than 300 hours of original programming for its first year. That includes an original scripted comedy (Please Like Me, created by 25-year-old comedian Josh Thomas); an original variety show (HitRECord, from Joseph Gordon-Levitt and and Brian Graden); and a docu-talk series exec produced and hosted by Meghan McCain, John McCain’s daughter.
The critics present had several questions, notably how Pivot differs from Current TV, which many pointed out launched with a similar pitch. The network’s president Evan Shapiro, vehemently disagreed with the Current comparison. “Last time I checked, Current didn’t have a scripted comedy or a music variety show,” he said. “The difference between Pivot and Current is like the difference between a crepe and a watermelon. We have comedy. We have music variety. We have talk. We have reality. We have great documentary premieres. We start with entertainment and then we hope to spark conversation and inspire action. Current had none of those things from what I recall.” Read More »
Pivot‘s live late-night talk show TakePart Live will be among the shows to kick off the cable network when it launches August 1, the Participant Media-owned outlet announced today. The network, which targets the 18-34 millennials demo, launches with 40 million-plus subscribers after it was hatched in December via Participant’s acquisitions of the Documentary Channel and the assets of Halogen TV. The lineup includes more than 300 original hours of programming, including primetime spots for the Meghan McCain docu-talk series Raising McCain (September 14), real-life docu-series Jersey Strong (September 14), and Joseph Gordon-Levitt’s variety show HitRecord On TV! (January 18, 2014). Here’s the lineuep with premiere dates: Read More »
Pivot will launch August 1 with 40 million-plus subscribers and feature more than 300 hours of original programming in its first year. The cable network was hatched in December after film producer Participant Media acquired the Documentary Channel and then the distribution assets of emerging cable net Halogen TV. The plan is to target millennials via Participant’s brand of socially relevant entertainment — its film credits include An Inconvenient Truth, Food Inc, The Help, Lincoln and Promised Land — catering to adults 18-34. Among the greenlighted series announced today at the network’s upfront presentation in New York is a live nightly talk show, a variety show from Joseph Gordon-Levitt and Brian Graden, a docu-talk series from Meghan McCain, and the drama Will from Craig Pearce (The Great Gatsby). Last month, the network hired FremantleMedia North America exec Holly Hines as SVP Scripted Programming. “Over the past 9 1/2 years, through 43 films, Participant has built a reputation for content that is entertaining, commercial and high quality, while at the same time, inspiring and empowering to audiences”, said Participant CEO Jim Berk. “pivot marks a seminal moment for us with the launch of a channel for people who care about the world around them.”’
Here are the network’s descriptions of series that have been greenlighted for 2013 launch: Read More »