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Deadline And Variety To Live Under One Roof After Westwood Building Deal

By THE DEADLINE TEAM | Monday March 11, 2013 @ 10:31pm PDTTags: Deadline Hollywood, PMC, Variety

Jay Penske’s PMC, the parent company of Deadline Hollywood as well as the new owner of Variety, has finalized a deal to put the two news organizations in one headquarters, securing 50% of the space in the ING Direct building, located at 11175 Santa Monica Blvd in Westwood. PMC’s new corporate headquarters will occupy four floors (including the top three) and will be completely renovated. One floor will include a full video production studio for news, a photo studio, and three green-screen rooms for PMC’s YouTube network ENTV as well as its other channels. What is unclear is an official move-in date for the new building, which is visible from the 405 just east of the freeway on the northeast corner of Santa Monica Blvd. Deadline is now housed at PMC’s corporate headquarters at 9800 S La Cienega Blvd in Los Angeles, where the media company occupies the entire top floor as well as newly installed video facilities on the lobby level. Variety is currently housed in the 31-floor skyscraper at 5900 Wilshire Blvd, atop which it planted its red signage in December 2008.

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Jay Penske Tells Variety Town Hall Today: Pay Wall Ends, Print Stays, Digital Expands

By NIKKI FINKE AND DOMINIC PATTEN | Wednesday October 10, 2012 @ 7:23pm PDTTags: Jay Penske, PMC, Variety

One day after PMC’s acquisition of the venerable showbiz publication was formally announced, new owner Jay Penske visited Variety’s offices on Wilshire Blvd to talk about its future. The town hall started at 4:30 PM in front of about 80 staffers … Read More »

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Mike Fleming On Variety’s Purchase By PMC

By MIKE FLEMING JR | Tuesday October 9, 2012 @ 7:30am PDTTags: PMC, Variety
Mike Fleming

I’ve thought a lot about the possibility this Variety-PMC deal would close and I’m sure my former colleagues and the newer staff there will be understandably apprehensive. This is a bit jarring for me. I spent 20 years writing columns … Read More »

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Ashley Greene, Alex Pettyfer, Aubrey Plaza Take Young Hollywood Awards

By THE DEADLINE TEAM | Friday June 15, 2012 @ 7:37pm PDTTags: Alex Pettyfer, Ashley Greene, PMC

The last night at the 2012 Young Hollywood Awards Presented by Bing (and produced by Deadline’s parent company PMC). Held at the very decked-out Hollywood Athletic Club, the 14th annual show celebrated significant rising talent from movies, television, music, and beyond — and all very much on the up-escalator of their careers.

Twilight star Ashley Greene, 25, and Alex Pettyfer, 22, of the
upcoming Magic Mike took home the biggest prizes of the night –
Superstars of Tomorrow — and Nickelodeon mainstay Miranda Cosgrove,
19, won Crossover of the Year for her recent foray into music. (Greene
also hosted the event.)

That trio felt altogether veteran next to 12-year-old Kiernan Shipka,
who plays the scarily mature Sally Draper on Mad Men, and Modern
Family’s charmingly daffy Rico Rodriguez and Nolan Gould, both 13, who
won the Scene Stealers awards.

The Male Breakthrough of the Year went to Asa Butterfield, the
15-year-old star of Hugo, who, as tradition holds, got his award from
last year’s winner (and Oscar nominee for True Grit), Hailee
Steinfeld. Perhaps the line of the night came from Aubrey Plaza of
NBC’s Parks and Recreation, who, accepting her award for Female
Breakthrough of the Year, declared that she was “never going to die.”
We think she was serious.

Read More »

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Celebs To Loom Large On YouTube Channels Gearing Up For January Debut

By DAVID LIEBERMAN, Executive Editor | Friday December 16, 2011 @ 3:13pm PSTTags: ENTV, Google, PMC, YouTube

EXCLUSIVE: There’s a lot of last-minute scrambling among the channels poised to join Google’s potentially revolutionary initiative featuring professionally produced videos — which kicks off in earnest in just a few weeks. Several execs say they still don’t know exactly what they’ll show, when they’ll debut, and how much promotional help they’ll receive from YouTube. But one thing’s becoming clear: The initial wave of services out of the 96 picked to receive investments from YouTube will be loaded with material either from or about celebrities. That’s not part of a master plan; a lot of Web video producers already focus on pop culture and can gear up new channels in a hurry. The group includes Madonna’s DanceOn, which has been on YouTube since late 2010; it will reintroduce itself in January after it revamps its interface and programming. It plans 10 series including scripted shows, competitions, and tutorials but says it’s still figuring out when each will begin to appear. A different kind of celeb, skateboarder Tony Hawk, also is expected to have his action sports oriented Ride Channel ready next month.

When it comes to services about entertainment, some execs tell me that they’re curious to see what happens with Young Hollywood Network, which launches on January 16. It plans to have five weekly shows featuring interviews with stars and moguls including some conducted at the company’s studio in the Four Seasons Hotel. ENTV from Deadline parent PMC in a partnership with ION will focus on breaking entertainment news with frequent daily updates beginning January 16. The channel also plans a weekly show with TVLine Editor-In-Chief Michael Ausiello, a daily celebrity news chat with Hollywood Life Editor-In-Chief Bonnie Fuller, as well as a show that rounds up some of the day’s best clips from the YouTube channels. Joining the entertainment news sites sometime in late January will be Clevver News, which will have as many as nine original episodes a day including the daily Radar Latino covering Spanish-language news and celebs. Most programs will only last a few minutes. “That’s been a real challenge: What’s a YouTube viewer willing to watch?” says Clevver Media Co-Founder Michael Palmer. “A lot of people watch YouTube at work or while they’re waiting in line. We’re playing around with time.” Read More »

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YouTube Gives Itself A Makeover To Prepare For New Channels

By DAVID LIEBERMAN, Executive Editor | Thursday December 1, 2011 @ 5:01pm PSTTags: Disney, Google, Jay-Z, Lionsgate, Madonna, PMC, Reuters, Wall Street Journal, YouTube

The new look for Google’s popular video site is part of the preparation for the upcoming introduction of services featuring professionally produced content from providers such as Disney, Lionsgate, Madonna, Jay-Z, Slate, The Wall Street Journal, Thomson … Read More »

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BREAKING! Deadline’s Parent Company Sues The Hollywood Reporter’s Parent Company For Copyright Infringement

By NIKKI FINKE, Editor in Chief | Wednesday September 14, 2011 @ 5:58pm PDTTags: Deadline Hollywood, Deadline.com, PMC, Prometheus Global Media, The Hollywood Reporter

2ND UPDATE: The Hollywood Reporter has just removed from its website PMC’s unique and original featured module comprised of source code that produced PMC-owned TVLine.com’s distinctive homepage. This egregious theft and other issues form the basis for the copyright infringement lawsuit which Deadline’s parent company PMC filed today against The Hollywood Reporter’s parent company Prometheus Global Media.

PMC had spent numerous months and substantial resources in researching and developing the most optimized, intuitive, and user-friendly way to come up with a creative, unique, and interactive featured module for its TVLine.com. The featured module was created using unique and original source code. On or around August 2011, THR copied and stole PMC’s source code for this featured module, and as a result THR’s homepage featured module is nearly identical to that of TVLine. Even the names and labels of THR’s source code is identical to TVLine’s. PMC was formerly known as Mail.com Media Corporation, commonly referred to under the acronym MMC. For that reason, the initials ‘MMC’ appear in each of the labels. THR’s source code and module still contained the initials ‘MMC’ in its labels. THR’s source code also flagrantly contained PMC’s same inadvertent misspelling of the word ‘Carousel’.

UPDATE 1 PM: Yes, Hollywood is indeed buzzing about today’s lawsuit. And so are mediacentric websites.

PREVIOUS 11 AM: For the record, Penske Media Corporation, the parent company and owner of various leading digital media properties including Deadline.com, this morning sued Prometheus Global Media LLC, which owns and operates The Hollywood Reporter, for copyright infringement. Here is the link to PMC’s complaint and its exhibits. The lawsuit, filed in U.S. District Court for the Central District of California and requesting a jury trial, is very juicy and makes for great reading. Here is the summary: Read More »

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