Film flack Omar Gonzales has joined PMK*BNC as VP of National Publicity and will spearhead marketing and communications campaigns. “Omar brings experience from both sides of the house — client and agency. That depth and breadth, as well as his leadership and strategic thinking, will be a tremendous asset to our clients,” said Marian Koltai-Levine, EVP Film Marketing & Distribution. Gonzales joins the firm from Focus Features, where he spent five years in the company’s East Coast publicity offices and before that was a publicist at DreamWorks SKG.
EXCLUSIVE: Paradigm just announced internally that Rick Faigin of PMK*BNC has joined the Hollywood agency as the new head of the Marketing department. “He spent the past 8 years developing, negotiating, and executing multi-platform brand partnerships for companies such as Samsung Mobile, Bacardi, Audi, Activision, Gatorade and T-Mobile. Rick specializes in the strategic integration of brands with entertainment, having recently crafted deals for Bacardi with Paradigm client The Black Eyed Peas and Samsung Mobile with the Glee Live tour, among others. His most recent project, Samsung Mobile’s Summer Krush concert series, is currently underway featuring artists such as Paradigm client Coldplay as well as Lenny Kravtiz, Cee-Lo Green and Pitbull.”
EXCLUSIVE: Marketing agency Momentum Worldwide, parent company of Hollywood PR agency PMK*BNC, has launched Momentum Entertainment Group, which will have offices in Hollywood, New Orleans and New York. The new group, which Momentum will fund through its Inter Public Group, will be comprised of three divisions: Momentum Entertainment, Artist & Brand and Branded Pictures. It will be headed by media executive/producer Steven Marrs (The World Music Awards), who will serve as president, reporting to Momentum Worldwide Chairman and CEO Chris Weil. “We modeled ourselves after the original premise of the United Artist Studio — bringing great creative talent from various facets of entertainment together under one roof and providing a structure and ownership model to bring great programming to life,” said Marrs. “In creating Momentum Entertainment Group, we are building an innovative way of providing the Hollywood creative community with unique financing and packaging models to connect with broadcasters and brands worldwide.” Marrs is bringing with him his production company Branded Pictures, which will now become a division of MEG providing a full range of in-house production capabilities for broadcast and digital programming. Joining Marrs at the MEG is Chuck Dalaklis (Cartoon Network’s Dude What Would Happen), who will serve as SVP Alternative Programming & Development for Momentum Entertainment, which will handle content development, packaging and distribution for reality, drama and comedy TV projects and live events.
Simon Cowell has picked a PR agency to represent him and his upcoming Fox reality series The X Factor, signing with PMK*BNC. The bi-coastal PR agency’s chairman and CEO Cindi Berger will run the account, with PMK*BNC’s talent, TV and music departments all involved. In the representation of X Factor, PMK*BNC will work closely with Cowell’s partners on the show: Fox, FremantleMedia North America and Sony Music. PMK*BNC quietly joined Cowell’s team a couple of weeks ago and was involved in last week’s announcement of X Factor‘s $5 million dollar prize and age requirement of 12+. “I’m delighted Cindi and (CEO) Michael (Nyman) and the team at PMK*BNC are on board,” Cowell said. They’ve really hit the ground running and I love their enthusiasm and ambition for the show.” With his choice of outside PR agency Cowell is once again distinguishing him and X Factor from Fox’s American Idol where he spent 9 seasons. PR-wise, the veteran Fox series is repped by BWR. For sponsorship, Cowell went with Pepsi for X Factor, while Idol is with Coke.
EXCLUSIVE: Cheryl Maisel will be leaving Rogers and Cowan and coming back to PMK*BNC as an EVP in talent. She will be bringing long-standing clients like Sandra Bullock, Keanu Reeves, Craig Ferguson, and others.
EXCLUSIVE: PMK*BNC has formed a film marketing and distribution department. It will be headed by Marian Koltai-Levine, the former marketing head of Fine Line Features and Picturehouse. Koltai-Levine, who started Zipline Entertainment after Bob Berney’s Picturehouse was shuttered, is bringing her entire staff over to PMK*BNC. The move is to be announced this morning. Koltai-Levine adds another dimension to PMK*BNC, which formed in January when InterPublic merged PR powerhouses PMK/HBH and Bragman Nyman Cafarelli, with BNC’s Michael Nyman and Chris Robichaud running the venture with PMK/HBH’s Cindi Berger. That merge was a tumultuous undertaking that reshaped the showbiz PR landscape: among other defections, Simon Halls, Robin Baum and Stephen Huvane, left with Andy Gelt to form Slate with Ina Treciokas, and Jennifer Allen and Melissa Kates exited and brought their clients to launch Viewpoint.