DirecTV And Dish Network Will Team To Sell Political Ads

By | Monday January 27, 2014 @ 4:09am PST

Dish DirecTVEL SEGUNDO, Calif. And ENGLEWOOD, Colo., Jan. 27, 2014 – DIRECTV (NASDAQ: DTV) and DISH Network L.L.C., a wholly owned subsidiary of DISH Network Corporation (NASDAQ: DISH), have joined forces to offer an addressable advertising platform of unprecedented scale and reach for political campaigns. The strategic relationship will allow participating statewide political campaigns to target their TV ads at the household level within 20+ million DIRECTV and DISH homes.

The DIRECTV-DISH arrangement will focus on political TV advertisements only, while the companies’ other media sales efforts will continue to operate independently.

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TV Stations Will Benefit If Political Groups Rev Up Obamacare Debate: Analyst

By | Thursday January 23, 2014 @ 11:06am PST

Wells Fargo Securities’ Marci Ryvicker tracks political ad spending more closely than anyone on Wall Street, so I was pleased to see her weigh in this morning on what’s ahead for 2014.Political TV Spending She agrees with the consensus view that spending will be down vs 2012, which included the presidential race, but up from 2010, the last mid-term election campaign. Her take: Fundraisers will collect about $6B (-7% vs 2012) with $4.8B (-7%) going to ads including $3B (-11%) for television. Within the medium, local TV stations will see $2.4B (-14%), with cable collecting $480M (+3%), and national networks winning $96M (-8%). Ryvicker’s estimate for local TV is a little lower than Moody’s forecast this week for as much as $2.6B, but she says that her prediction is “likely conservative.” She expects about $1.5B to be spent on public policy and issue ads, up from $1B in 2010. That will be “the big positive swing factor here, especially since this is the second full election cycle post the significant Citizens United case,” the U.S. Supreme Court’s 2010 decision that took limits off the amounts that corporations and unions can spend to support or oppose candidates. She expects lots of spending on ballot measures involving economic reforms, same-sex marriage, and marijuana legalization. But about a third of the issue spending likely will be used to debate the Affordable Care Act, likely to be an issue in at least 15 states. Opponents of Obamacare have so far spent five times as much as supporters. Total spending on ACA-related ads could go as high as $1B: Insurers may spend an additional $500M, but it would be seen as healthcare advertising, not issue advertising. Read More »

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Political Ad Spending For TV Likely Will Fall In 2014: Moody’s

By | Tuesday January 21, 2014 @ 8:20am PST

Doesn’t that violate a Newtonian law that compels spending on political ads to grow into infinity? You might think so considering that the total has increased every two years since 2002, and only fell in three years since 1980 (that would be 1990, 1998, and 2002).Read More »

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Advertisers Will Spend $3.6B On TV For 2014 Elections And Olympics: Forecast

TV networks should be encouraged by the ad forecasts presented this morning at the UBS Global Media and Communications Conference. Global spending on the medium will grow 7.7% in 2014, up from +1.8% this year, UBSMagna Global EVP Vincent Letang … Read More »

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Gray And Gannett Seen As Top Political TV Ad Beneficiaries This Year

By | Thursday November 1, 2012 @ 11:53am PDT

UPDATE: Gannett challenges SNL Kagan’s estimate that sales of political ads at the company’s TV stations will decline 10.1% vs 2008. Gannett Broadcasting President Dave Lougee recently told analysts that the company expects election-related ads to hit a  ”new high” in 2012 following Q3 sales of $42M, +61.5% vs 2008.   

PREVIOUS, 11:53 AM: The situation is kind of like a children’s soccer game where everybody’s a winner — except, perhaps, the viewers in battleground states who’ve been bombarded with campaign related commercials. Local TV stations likely will end up with anywhere from $2.6B to $2.8B in political ads this year, according to two projections today. SNL Kagan has a lower number, which is still a 68% increase vs four years ago. The 10 largest publicly traded broadcast TV affiliate groups should end up with $625.3M, +41.9%. The research firm says that Mitt Romney outspent President Obama in TV and radio ads in swing states including Ohio, Pennsylvania, and Florida. Gray Television will wind up with about $90.5M, up 86.7% vs 2008 followed by Gannett with $84.5M (-10.1%), E.W. Scripps with $79.5M (+93.8%), and Sinclair with $75.0M (+82.5%).  Read More »

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Political Ads Will Boost Local TV Sales By A Record $2.7B This Year: Forecast

By | Thursday October 11, 2012 @ 2:10pm PDT

Political Ad Spending 2012The projection today from ad firm Magna Global is a little conservative compared to some other forecasts. For example, Wells Fargo Securities’ Marci Ryvicker projected yesterday that political campaigns and groups will spend $3B+ this … Read More »

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Political Ads Will Fuel TV Acquisitions, Debt Reduction, And Investor Payments: Moody’s

By | Thursday September 13, 2012 @ 2:08pm PDT

TV stations and their investors are already the big winners from this year’s elections. Political campaigns and groups will funnel a record $2.8B to local broadcasters, according to a report today by Moody’s Investors Service. And most recipients … Read More »

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Political TV Ad Spending Soars In July, Especially In Mid-West: Analyst

By | Friday August 10, 2012 @ 9:12am PDT

Political pros took a keen interest in July in markets including Zanesville, Ohio; Sioux City and Davenport, Iowa; Charlottesville, Virginia; and Las Vegas and Reno, Nevada. They saw the biggest increase in political ad spending relative to their market size in the month according to a report out this morning from Wells Fargo Securities’ Marci Ryvicker. The prolific analyst tracks political spending closer than just about anyone on Wall Street. She says that campaigns have spent $765.6M on TV so far in 2012 (ending July 29). The vast majority of that — $579.6M — went to local stations, including $120.7M in July. Of the local total so far in 2012, 42.5% was for presidential campaigns, 21.8% for ballot initiatives, 18.6% for Senate races, 7.6% for House contests, 5.0% for gubernatorial races, and 4.4% for other. The top markets measured by dollars spent are Cleveland ($24.8M); Los Angeles ($20.6M); Tampa ($19.4M); Washington, DC ($18.2M); and Las Vegas ($17.2M) — with much of the cash going to outlets owned by Fox, CBS, NBC, Sinclair, and Disney. But Ryvicker notes that these cities typically end up on top because of their size, not because they have the most contentious races. She says it’s more revealing to look at political spending relative to the total ad sales in the market. Read More »

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Court Rejects Broadcaster Effort to Delay Web Disclosure Of Political Ad Info

A minor victory this afternoon for those who’d like to see television stations disclose on the Web the same information about political ad sales that they already have to make public on paper. The U.S. Court of … Read More »

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Presidential Campaigns Pull TV Ads In Colorado Following Theater Shooting

President Obama and presumptive GOP nominee Mitt Romney — as well as their leading Super PAC supporters — have temporarily yanked their ads in the state, according to multiple press reports. Nobody’s saying how long … Read More »

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TV Stations’ Political Ad Data Gets Due Date

By | Tuesday July 3, 2012 @ 3:26pm PDT

The top four TV stations in the top 50 markets will have to send their political ad data to the Federal Communications Commission for online posting beginning the first week of August, according to Multichannel Read More »

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House Panel Votes To Kill FCC Rule Opening TV Political Spending Data

By | Thursday June 7, 2012 @ 9:39am PDT

It’s disquieting to see how far broadcasters and their allies are willing to go to kill the recent FCC decision to help voters understand how money’s being spent on TV to influence elections. Yesterday, a House Appropriations subcommittee approved by a voice vote legislation that would prevent the FCC from using any funds to implement an order in April that involves large TV stations: The four largest stations in the top 50 markets would have to put online the information about political ad buys that they already must disclose on paper to people who visit the station. The FCC says it’s a common-sense change that would enhance democracy by making the system more transparent. But Subcommittee Chairwoman Jo Ann Emerson (R-Mo.) called the order ”micromanagement by the FCC,” the National Journal reports. She also questioned why the rule just applies to TV stations instead of political ad buyers, or other media including radio, cable TV, newspapers, direct mail, outdoor advertising and the Internet. The bill approved by the subcommittee goes next to the full Appropriations Committee for approval. Meanwhile the National Association of Broadcasters has asked the U.S. Court of Appeals to overturn the FCC rules. Read More »

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Political Ads Really Do Provide A Bonanza For TV Stations: Report

By | Wednesday May 16, 2012 @ 5:18am PDT

The Columbia Journalism Review provides a useful look at the economics of political TV ads here as it tries to answer an important, and deceptively complicated, question: Will much of the record $3B+ in estimated campaign spending this election cycle represent new money for TV stations? CJR grapples with a school of thought that says the impact is frequently exaggerated. The political buy, the thinking goes, just knocks out other advertisers, including ones who might have paid a higher price for the slot. Stations have to make time available to campaigns at what’s known as the “lowest unit rate” — the price offered to the station’s best customers for the time period. Still, CJR finds that “campaign ad dollars are mostly gravy.” Stations frequently increase their advertising inventory in the weeks leading up to an election. Other commercials usually aren’t bumped; most can be moved to air on days and times that are harder to sell. “That allows broadcasters a fair amount of Read More »

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Political TV Ad Spending Picking Up After A Slow Start: Analyst

By | Monday April 30, 2012 @ 5:55am PDT

The conventional wisdom holds that the 2012 campaign will set records for TV spending. But that’s not how things have gone so far, says Wells Fargo Securities analyst Marci Rivicker — who follows political ads closer than just about anybody on Wall Street. Campaigns have spent $275.5M on TV ads through April 15; nearly 66% went directly to broadcast stations while the rest went to national TV and cable. But spending and fundraising through February was 20% below the average in presidential year campaigns from 2000 through 2008. The large number of GOP presidential debates “dampened the need for advertising,” Ryvicker says, adding that there wasn’t “a clear path to the Republican nomination.” But spending in March was 12% over the average for the month in the previous cycles. That leaves Ryvicker unsure of whether 2012 political TV spending will come in ahead or behind her forecast of $2.7B. Modeled on the last presidential election year in 2008, it would fall short at $2.3B. But based on 2010, the total would hit $2.9B. It’s probably Read More »

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Broadcasters Ask The FCC To Let Them Keep Political Ad Data Off The Web

By | Friday April 13, 2012 @ 2:50pm PDT

Who’d have thought that TV broadcasters would be so bent out of shape by a proposal to let Web users see political ad sales information that stations already provide on paper to people who visit a station? But they are, and they’re leaving little to chance as the FCC heads toward an April 27 meeting where commissioners are due to vote on a measure that would require stations to feed their info to an FCC database. NAB chief Gordon Smith met yesterday with FCC Chairman Julius Genachowski saying that stations shouldn’t be required to change. Among his reasons: Broadcasters fear that they’ll lose bargaining leverage with advertisers. If buyers can go online and see how much a station charged for specific political ads, the thinking goes, then they’d know how low a station’s willing to go. Federal law enables candidates to pay the lowest rates a station provides to its most favored commercial advertisers. Smith talked about a possible compromise that would only require stations to feed the FCC info about total charges for political ads — requiring those interested in specific invoices to visit the stations. Read More »

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Public Broadcasters Can Accept Political Ads Court Says

By | Thursday April 12, 2012 @ 3:23pm PDT

Some PBS and NPR stations may be in for an election year bonanza if today’s ruling from the U.S. Court of Appeals in San Francisco stands. Justices overturned part of a statute that bars federally funded public broadcasters from accepting political and issue ads; they upheld the ban on commercials for goods and services from for-profit entities. The law was designed to keep public broadcasters from feeling financial pressures to reach a mass audience, which could result in less public service programming including educational shows for kids. But the court said that “neither logic nor evidence” show that stations would abandon their public service mission in order to score issue and political ads. Lawmakers’ decision to let stations accept ads from non-profits was “fatal” to the case that the FCC made to defend the law. “That is the kind of picking-and-choosing among different types of speech that Congress may not do” under the First Amendment without proof that it’s needed to serve a “substantial interest,” the court said. Read More »

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TV Station Political Ad Data Will Be Available Online, One Way Or Another

By | Saturday March 24, 2012 @ 12:06pm PDT

You have to hand it to Pro Publica for coming up with a creative work-around to one of the weirdest disputes at the FCC — the debate over whether to make local TV station data about political advertising available online. The public interest journalism group has begun to enlist people to visit local TV stations and copy the info about political ads that they’re already required to make public on paper. Reporters will put the files online for everyone to see. “These paper files contain detailed data on all political ads that run on the channel, such as when they aired, who bought the time and how much they paid,” Pro Publica says. ”It’s a transparency gold mine, allowing the public to see how campaigns and outside groups are influencing elections.” The FCC seems to share that desire to make the info easy for people to find. It’s weighing a proposal that would require stations to put their reports online. Public interest groups love the idea. The deans or directors of 12 major college journalism programs also told the FCC that the files include “vital information about the American political system.” Read More »

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Ad Forecasters Say TV And Digital Will Benefit Most From 2012 Growth: UBS Confab

Three of the most prominent ad-forecasting firms kicked off the UBS Annual Global Media and Communications Conference this morning — as they typically do at this event — by unveiling their updated forecasts for 2012. And they pretty much … Read More »

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3.5% Ad Sales Growth For Major U.S. Media In 2012, ZenithOptimedia Predicts

The ad firm’s forecast will set an upbeat tone for the Monday kickoff of the UBS Annual Global Media and Communications Conference, the widely watched series of CEO briefings that runs through Wednesday in New York. Zenith’s projected 3.5% … Read More »

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