LOS ANGELES, Oct. 28, 2013 — As part of a broader strategy to expand The IMAX Experience® in the home, IMAX Corporation (NYSE: IMAX; TSX: IMX) today announced it has acquired a stake and a significant option position in PRIMA Cinema Inc., whose proprietary systems transmit current theatrical releases from powerhouse studios like Paramount Pictures and Universal Pictures in a highly encrypted, location-sensitive fashion for secure home viewing.
IMAX plans to integrate the PRIMA Cinema technology into the IMAX® Private Theatre and other potential platforms, enhancing the image and sound of the content through its digital re-mastering (IMAX DMR®) process, which enables IMAX customers to access current theatrical releases of the highest possible quality. READ MORE »
Watching movies on opening night from the privacy of your own home just got a little bit bigger as PRIMA Cinema announced today a deal with Millennium Entertainment to offer their film in-house so to speak. So if you have the $35,000 to buy their device that offers rentals of film the day they debut, you’re set. Here’s the release: