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IMAX Deepens Involvement With High End Home Entertainment By Partnering With PRIMA Cinema

By | Monday October 28, 2013 @ 9:12am PDT

LOS ANGELES, Oct. 28, 2013 — As part of a broader strategy to expand The IMAX Experience® in the home, IMAX Corporation (NYSE: IMAX; TSX: IMX) today announced it has acquired a stake and a significant option position in PRIMA Cinema Inc., whose proprietary systems transmit current theatrical releases from powerhouse studios like Paramount Pictures and Universal Pictures in a highly encrypted, location-sensitive fashion for secure home viewing.

IMAX plans to integrate the PRIMA Cinema technology into the IMAX® Private Theatre and other potential platforms, enhancing the image and sound of the content through its digital re-mastering (IMAX DMR®) process, which enables IMAX customers to access current theatrical releases of the highest possible quality.

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Millennium Inks PRIMA Cinema Home Viewing Deal

By | Thursday August 22, 2013 @ 10:04am PDT

Watching movies on opening night from the privacy of your own home just got a little bit bigger as PRIMA Cinema announced today a deal with Millennium Entertainment to offer their film in-house so to speak. So if you have the $35,000 to buy their device that offers rentals of film the day they debut, you’re set. Here’s the release:
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Sandy Climan Joins Board Of Home-Screening Film PRIMA Cinema

By | Tuesday July 30, 2013 @ 12:55pm PDT

Longtime media and entertainment exec Sandy Climan is one of Hollywood’s top deal-makers and now has come aboard as investor and a member of the Board of Advisors at PRIMA Cinema. That’s the nascent company that offers clients exclusive opportunities to watch first-run movies from their own home-screening rooms for a serious fee (its current films on offer include R.I.P.D., Fast & Furious 6, Despicable Me 2 and Blackfish — all well ahead of home video release). Climan — who while at CAA repped the likes of Robert De Niro, Robert Redford and Kevin Costner — joins Sid Ganis, Peter Farrelly, former 20th Century Fox EVP Ira Rubenstein, TK Theaters founder Theo Kalomirakis and marketing executive Lauren Fryefield on the PRIMA board. He will consult on content agreements as well as business and marketing activities. Among his recent endeavors, Climan produced the Martin Scorsese pic The Aviator and was CEO of 3ality Digital, which specialized in developing 3D technologies. He is now president of Entertainment Media Ventures, a company active in media investment and strategic advisory work.

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