Advertising Up 12.5% For China’s Biggest Broadcaster
Foreign and Chinese advertisers will pay about $2.25 billion next year for time on China’s biggest television network CCTV. That’s up roughly 12.5% over 2011. That may seem high compared to the rest of the world which is generally chalking up low single-digit growth, but China has been accustomed to annual hikes ranging from 15% to 18.5% during the past five years. Similar to the US networks’ upfront market, CCTV’s auction of TV time for the coming year is seen as a benchmark for not only China’s ad industry but the country’s economy as a whole. One of the largest bidders was white-spirits company Kweichow Moutai Co., which pledged $78.4 million. Bank of China committed $12 million for a 10-second slot after the evening news in January and February during peak viewership for special Chinese New Year programming. Internet companies including 360buy.com and Alibaba were the fastest growing advertisers representing a 7.7% increase over 2011. In general Western companies were less aggressive this year, but Volkswagen AG was one of the largest foreign advertisers according to Beijing ad agency Charm Communications. Procter & Gamble Co. pledged $25.2 million. Separately, CCTV plans to open a new HQ in Washington, D.C., in January as part of an agressive foreign expansion.
Duncan Gray Named Creative Director Of Princess Productions
Princess Productions today announced the appointment of Duncan Gray, currently Head of Entertainment Commissioning for Sky. Gray will join the company as Creative Director in early 2012, reporting … Read More »
Consumer product giant Procter & Gamble has partnered with Walmart for a fourth family friendly 2-hour movie/backdoor pilot to air on NBC as a time buy. The project, Magic Eye, centers on Tyler McFarland (Tony Oller), the captain of the high school football team who is expected to lead his school to victory but must make the difficult decision to tell the coach about teammates Nick and Alex (Chris Tavarez) bullying a mysterious new kid in school, Cory. Meanwhile, Tyler’s little sister discovers a camera with magical properties that may hold the key to Cory’s past. Gregg Champion is directing the movie from a script by Wesley Bishop. David A. Rosemont, Brian Wells and Jeff Grant are exec producing. Filming on the project, which is being done without any creative involvement by NBC, is slated to begin this week in Atlanta for a premiere eyed for June 11, a Saturday.
P&G and Walmart’s previous 3 movies/backdoor pilots that aired on NBC as time buys, Secrets of the Mountain, The Jensen Project and A Walk in My Shoes, ran on Friday. Secrets of the Mountain, which aired in-season, did respectable business, winning its slot with 7.8 million viewers and a 1.3/5 in 18-49. Jensen, which aired in the summer, did … Read More »
EXCLUSIVE: Consumer product giant Procter & Gamble is expanding its initiative for funding family friendly 2-hour movies/backdoor pilots and buying primetime real estate to air them to a second network. After teaming with Walmart for 3 such movies on NBC, P&G has now bought time on Fox for its next family film, which the company may use as a backdoor pilot for a future series on an unspecified network. Titled Dear Annie, it centers on a relationship counselor and an old friend of hers, a recent widower, who pretend to be married to curry favors from a media mogul. Dear Annie is now casting, with production slated to begin at the beginning of January in New Mexico. It is not clear where on Fox Dear Annie will air. The NBC time buys – Secrets of the Mountain, which aired in April, The Jensen Project, which aired in July, and A Walk in My Shoes, which airs this Friday – have been running in the Friday 8 PM slot. The rationale behind the initiative has puzzled some observers as the movies/backdoor pilots under it have been pretty low-budget and cheesy, and they air on a low-trafficked night. Also, none so far has spawned a series. But Secrets of the Mountain, which aired in-season, actually did respectable business, winning its Friday night with 7.8 million viewers and a 1.3/5 in 18-49. (Jensen, which aired in the summer, did far worse, 3.9 … Read More »
We haven’t had one of these in a while: a computer virus hit several big corporations today, including Disney and Comcast. No major work disruptions were reported, just annoyance by email boxes overflowing with spam. If you get an email with ‘Here you have’ in the subject line, do not click on the link that alleges to be a pdf document, that would spread the virus further. For the conspiracy theorists out there – this was not an attack on media companies. According to ABC News, Procter & Gamble, AIG and NASA were also affected. I personally thought the nation’s space agency would have better anti-virus protection.